#178 – December 2025 Income Report

Podcast cover for "December 2025 Income Report," episode 178 with Shannon Mattern and Erica Nash. Branded "Profitable Web Designer."
In this episode, Erica Nash (our Client Success Coordinator) and I unpack December’s revenue and expenses, talk about why it didn’t look like previous years, and why that’s not a problem.
Read More

#177 – Why Doing It All Yourself Is Slowing Down Your Web Design Business with Bailey Collins

Text image promoting a podcast episode about how doing everything on your own may hinder web design business progress. Episode #177 with Bailey Collins.
In this episode, my guest on this week’s episode of the Profitable Web Designer Podcast, Bailey Collins and I talk about what it actually looks like to shift from “I have to do everything” to “I’m allowed to get help” and how scary and freeing that can feel at the same time.
Read More

#176 – Web Design Business Pricing Insights From Inside the Web Designer Academy

Promotional image for a podcast episode titled "Web Design Pricing Insights," featuring Web Designer Academy students from Profitable Web Designer.
I’ll walk you through an approach to pricing that supports a business that aligns with what you want for your life. Plus, I’m joined by Web Designer Academy students Caitlin and Lindsey who share how they’ve completely changed how they view money, price projects, book clients, and grow their business.
Read More

#175 – Web Design Business Marketing Insights From Inside the Web Designer Academy

Instead of trying to do more and be everywhere, I’ll walk you through a smarter, simpler approach to marketing that aligns with the way your business really works. Plus, I’m joined by Web Designer Academy students Sarah, Amanda, and Amber who share how they’ve completely changed how they market themselves, book clients, and grow their business.
Read More

#174 – November 2025 Income Report

When revenue dips, our first instinct is to panic. To spiral. To think, “This is it, it's all over.” But what if that dip is actually your opportunity to pause, assess, and shift into higher-level thinking? In this episode, I’m joined by Erica Nash, our Client Success Coordinator at the Web Designer Academy and my co-host for every income report episode, where we break down exactly how much money came in, what went out, and the mindset shifts that shaped it all.
Read More

#173 – Unlocking The Power Of Website Copywriting With Nikki Thompson

In this episode, Nikki shares how she went from stay-at-home mom to thriving business owner, the mindset shifts that helped her grow, and how working with a copywriter can actually save you time and stress as a designer.
Read More

#172 – Scale with Stability: Adding Recurring Revenue With Local SEO ft. Sam Sarsten of Local SEO Academy

Want to add stable recurring revenue to your web design business - without becoming a full-time marketer? In this episode of The Profitable Web Designer Podcast, Shannon Mattern sits down with Sam Sarsten, founder of BendKann Designs and creator of Local SEO Academy, to talk about how web designers can grow beyond project feast-and-famine cycles by offering high-value local SEO services.
Read More

#171 – From Corporate Burnout To Web Design Business Success with Amber Jones

After 20 years in corporate marketing, Amber Jones launched her web design business in February 2022. She shares how burnout showed up for her, the big mindset shifts she had to make to build something sustainable, and the surprising things that helped her grow faster than she expected.
Read More

#170 – October 2025 Income Report

We’re often told that the goal of business is to make as much money as possible, that money is the ultimate measure of success and the key to safety and security. But in this episode of the Profitable Web Designer, I’m challenging that narrative. What if the equation we’ve been taught, more money = more security, is missing some variables? What if happiness, fulfillment, and personal freedom are just as important inputs as income when it comes to building a successful web design business?
Read More

#169 – Future-Proof Your Web Design Business with Payton Clark Smith of PaitPro

Is AI going to replace web designers? How do you get consistent clients without hustling on social media? And what does it really take to build a profitable web design business that lasts? In this episode of The Profitable Web Designer Podcast, Shannon Mattern sits down with Payton Clark Smith - web designer, SEO strategist, SaaS founder, and creator of PaitPro - to talk about building a sustainable, future-ready design business.
Read More

#168 – Confident Pricing & Overcoming Mind Trash with Jen Davis of Better: The Brand Designer Podcast

Podcast episode cover titled "Confident Pricing & Overcoming Mind Trash," featuring Jen Davis on Better: The Brand Designer Podcast, by Profitable Web Designer.
What does it take to move past self-doubt, difficult clients, and slow seasons to build a thriving design business you love? In this episode of The Profitable Web Designer Podcast, Shannon Mattern is joined by Jen Davis, founder of Hello June Creative, host of Better: The Brand Designer Podcast, and mentor behind the Design Mini Mind, to talk about money mindset, client boundaries, and building a sustainable design studio.
Read More

#167 – Rewire Your Brain & Reframe Your Beliefs With Reha Zamani

Podcast episode cover for "Rewire Your Brain & Reframe Your Beliefs," episode 167 featuring Reha Zamani, by Profitable Web Designer.
That’s exactly what we’re talking about in this episode of the Profitable Web Designer Podcast with my guest Reha Zamani, an expert in Neuro-Linguistic Programming (NLP). Reha is an NLP practitioner and coach who helps people identify the thoughts that are keeping them stuck and teaches them how to reprogram those patterns so they can finally create what they want in their lives and businesses.
Read More

#166 – September 2025 Income Report

Dark teal graphic displaying "September 2025 Income Report," featuring episode details with Shannon Mattern and Erica Nash. "Profitable Web Designer" logo included.
In this episode of the Profitable Web Designer Podcast, I’m pulling back the curtain on the numbers, decisions, and mindset shifts that shaped our September 2025 income report.
Read More

#165 – From $75 Logos to $10K Projects with Kenzi & Marisa of The Brief Collective

Podcast cover titled "From $75 Logos to $10K Projects," featuring Kenzi & Marisa of The Brief Collective, by Profitable Web Designer.
What does it really take to grow from charging $75 for logos to booking consistent $5K–$10K design projects? In this episode of The Profitable Web Designer Podcast, Shannon Mattern sits down with Kenzi and Marisa of The Brief Collective to talk about pricing, boundaries, and building a profitable creative business without burnout.
Read More

#164 – The State of Web Designer Pricing in 2025 (Freelance Rates, Survey Insights + Industry Trends)

Podcast cover titled "The State of Web Designer Pricing in 2025," featuring episode details and speakers Shannon Mattern, Erica Nash, Leigh Scott.
Are freelance web designers charging enough in 2025? In this episode of The Profitable Web Designer Podcast, Shannon Mattern is joined by co-host Erica Nash and conversion rate optimization expert Leigh Scott to unpack the results of the State of Web Designer Pricing Survey 2025.
Read More

Web Design Business: What Happens When You Finally Ask for Help with Jenelle Rawlins

Podcast cover titled "What Happens When You Finally Ask for Help in Your Business," episode 163 featuring Jenelle Rawlins, by Profitable Web Designer.
You don’t have to choose between doing creative work you love and living a life that actually feels good. But if you’re anything like my guest in this episode, you might have been stuck thinking that working harder is the only way to “make it” as a web designer.
Read More

#162 – August 2025 Income Report

Text on a dark background: "August 2025 Income Report, Episode #162 with Shannon Mattern & Erica Nash, Profitable Web Designer.”
In this income report episode, Erica and I are giving you the full behind-the-scenes scoop on what happened in Web Designer Academy this past month and how that impacted our numbers.
Read More

#161 – SEO for Web Designers in the AI Age with Lindsay Halsey of Pathfinder SEO

Podcast episode titled "SEO for Web Designers in the AI Age" featuring Lindsay Halsey of Pathfinder SEO. Hosted by Profitable Web Designer.
In today’s episode, I’m chatting with Lindsay Halsey, co-founder of Pathfinder SEO. We’re talking about how she’s adapted her own business and how we as web designers can shift our approach to search visibility and client communication in today’s AI-influenced marketing world.
Read More

Web Design Business: Staying Solo with Maggie Patterson of BS-Free Business

Podcast episode titled "Staying Solo In Your Web Design Business" featuring Maggie Patterson, hosted by Profitable Web Designer. Discusses independent entrepreneurship.
Maggie Patterson, the creator of BS Free Business and author of Staying Solo, is all about building a business that fits your life, not the other way around.
Read More

#159 – Privacy Policies Made Simple: How Web Designers Can Protect Clients with Termageddon

Text on privacy policies for web designers, promoting "Profitable Web Designer" podcast, episode #159 featuring Termageddon.
Privacy policies are one of those things that most web designers and their clients know they should have… but figuring out what’s required, keeping it updated, and explaining it all to clients? That’s a whole other story.
Read More

Web Design Business Growth for Introverts: How Deep Relationships Lead to Big Results with Alyssa Downey

Podcast episode cover for "Web Design Business Growth for Introverts" with Alyssa Downey, from Profitable Web Designer. Episode #158. Minimalist design.
In this episode of the Profitable Web Designer Podcast, I’m talking with Alyssa Downey of Make Your Design Matter, and we’re unpacking what it actually looks like to build a business that feels aligned with who you are. Even if you’re introverted, even if you’re still figuring things out, and especially if you’ve been stuck people-pleasing and second-guessing yourself.
Read More

#157 – July 2025 Income Report

The image displays a title card for "July 2025 Income Report," featuring episode #157 with Shannon Mattern and Erica Nash from Profitable Web Designer.
So many web designers (and business owners in general) wait until they hit a certain goal before they give themselves permission to pay themselves more… but what if you didn’t have to wait?
Read More

Web Design Business Growth: Lessons from Squarespace SEO Expert Bekah Read

Podcast cover titled "Web Design Business Growth Lessons," featuring episode #156 with Squarespace SEO expert Bekah Read by Profitable Web Designer.
In this episode of the Profitable Web Designer Podcast, I’m chatting with Bekah Read, a fellow web designer and Squarespace educator,  about what happens when small businesses hit that tipping point and finally decide to invest in a pro (yep, that’s you!).
Read More

Web Design Sales Process: How To Make It More Chill and Client-Friendly

Podcast episode cover titled “How To Make Your Web Design Sales Process More Chill” from Profitable Web Designer by Shannon Mattern.
In this episode, I’m sharing how to make sales feel authentic, client-focused, and a whole lot less stressful.
Read More

#154 – Strategic Branding That Pays Off

Podcast episode titled "Strategic Branding That Pays Off," featuring Shannon Mattern and Erica Nash, from the "Profitable Web Designer" series.
We’re talking about how branding impacts business performance, why outcomes matter more than aesthetics, and how to show clients that your work as a designer has real, measurable value.
Read More

#153 – June 2025 Income Report

Podcast episode titled "June 2025 Income Report" featuring Shannon Mattern and Erica Nash, presented by "Profitable Web Designer."
Every month inside the Web Designer Academy, Erica Nash and I take a close look at our numbers so we can make smarter decisions in our business and we’re bringing you behind the scenes in this episode to share exactly what happened financially in June 2025.
Read More

#152 – Let Your Future Self Lead the Way with Andrea Liebross

Podcast episode cover: "Let Your Future Self Lead the Way," Episode #152 with Andrea Liebross, by Profitable Web Designer.
If you ever feel like you’re stuck in your business even though you’re checking all the boxes, this episode is gonna hit home. I sat down with Andrea Liebross — a big-thinking coach for high-achieving women entrepreneurs — to talk about how she helps her clients go from overwhelmed and spinning their wheels to creating a business (and life) with clarity, confidence, and freedom.
Read More

#151 – Redefining Success with Jenny Belanger

Podcast episode cover titled "Redefining Success" featuring Jenny Belanger on "Profitable Web Designer." Episode #151 is highlighted on a teal background.
Jenny Belanger of Jenny B Designs is on the podcast with me and we’re talking all about how she made the leap from nonprofit work into running a profitable web design studio, and how she’s built her business in a way that aligns with her values and her lifestyle.
Read More

#150 – Podcast Guesting for Web Designers with Jenn Zellers

Text on a dark green background reads "Podcast Guesting for Web Designers, Episode #150 with Jenn Zellers. Profitable Web Designer" with a simple leaf logo.
In this episode of the Profitable Web Designer Podcast, I’m chatting with Jenn Zellers from Visibility Ecosystem all about marketing your business without having to rely on social media.
Read More

Web Design Business Capacity: How to Create More Space to Grow with Sarah Noked

A decorative graphic featuring the text: "Creating More Business Capacity with Sarah Noked," under "Profitable Web Designer" brand with a leaf logo.
Read More

#148 – May 2025 Income Report

A dark green graphic with white text reads: "May 2025 Income Report with Shannon Mattern - Profitable Web Designer" alongside a leaf logo.
Read More

#147 – A Simple YouTube Workflow for Web Designers with Stephanie Kase

Text image featuring "A Simple YouTube Workflow For Web Designers with Stephanie Kase" and "Profitable Web Designer" with a plant logo on dark background.
Read More

Web Design for Women: Building Confidence, Community, and Sustainable Businesses

Dark teal image with white text: "What Is & Isn’t Changing For Women In Web Design with WP Mavens." Includes logo "Profitable Web Designer."
Read More

Web Design Business Growth in 2025: 7 Timeless Lessons with Rich Brooks of Flyte New Media

The image displays text promoting "7 Timeless Lessons for Growth in 2025" with Rich Brooks of Flyte New Media, branded by Profitable Web Designer.
Read More

#144 – April 2025 Income Report

A dark teal background displays text: "April 2025 Income Report with Shannon Mattern" and "Profitable Web Designer" with a leaf icon.
Read More

#143 – Building a Brand with Jacob Cass of Just Creative

Text on dark background: "Building A Brand with Jacob Cass" and "Profitable Web Designer" with leaf icon.
Read More

#142 – Overcoming the Fear of Selling with Dave Foy

Dark teal background with white text: "Overcoming The Fear Of Selling with Dave Foy." Logo reads "Profitable Web Designer" with leaf design.
In this episode of the Profitable Web Designer Podcast, I’m chatting with online educator + course creator Dave Foy, and this conversation is for you if you’ve ever felt like the business side of your biz is way harder than the tech stuff.
Read More

#141 – Financial and Business Planning When You Don’t Have Children with Childfree Wealth Specialist® Bri Conn

Text on financial planning for childfree individuals by a specialist, Bri Conn. Includes logo of Profitable Web Designer.
Read More

#140 – March 2025 Income Report

Text image featuring "March 2025 Income Report" and "with Shannon Mattern." Below is "Profitable Web Designer" with a leaf logo on a dark background.
Read More

#139 – 13 Money Myths Keeping Web Designers Under-Earning with Financial Coach Gina Knox

Text image promoting "13 Money Myths Keeping You Under-Earning" by Gina Knox, associated with "Profitable Web Designer," on a dark background.
Read More

#138 – Book Yourself Solid for Creatives with Joana Galvão

Book cover titled "Book Yourself Solid For Creatives" by Joana Galvão, featuring a simple, elegant design and "Profitable Web Designer" logo.
Read More

#137 – Trust Over Traffic: The Role of SEO in 2025 with Meg Casebolt of Love at First Search

Promotional graphic for "The Role of SEO in 2025: Trust Over Traffic" by Meg Casebolt, produced by Profitable Web Designer.
Read More

#136 – The Real Reason Clients Say No (Hint: It’s Not Your Prices) with Stephanie Hayes of Fully Booked

Promotional graphic with text: "The Real Reason Clients Say No," featuring Stephanie Hayes and Profitable Web Designer, highlighted against a dark teal background.
Read More

#135 – February 2025 Income Report

A teal graphic displaying "February 2025 Income Report with Shannon Mattern" for Profitable Web Designer, featuring a minimalist design with text focus.
Read More

#134 – How to Sell with Integrity with Tom Jackobs of Selling with H.E.A.R.T.

A dark teal graphic promoting "How To Sell With Integrity" featuring Tom Jakobs of Selling with H.E.A.R.T., by Profitable Web Designer.
Read More

Web Design Business Growth Strategies with Christy Price + Will Myers of Somewhat Useful

Podcast episode titled "Timeless Strategies For Growth" featuring Christy Price and Will Myers. Presented by Profitable Web Designer, highlighting strategic insights.
Read More

#132 – Making Your Own Rules in Parenthood and Business with Meryn Hayes of Dash Studio

Cover image for "Making Your Own Rules in Parenthood & Business" with Meryn Hayes, presented by Profitable Web Designer. Dark blue background, white text.
Read More

#131 – January 2025 Income Report

Teal background with white text: "January 2025 Income Report with Shannon Mattern." Includes the "Profitable Web Designer" logo at the bottom.
Read More

#130 – 2024 Year in Review

A graphic with text "2024 Year In Review with Shannon Mattern" and "Profitable Web Designer" logo on a dark background.
Read More

#129 – December 2024 Income Report

Dark blue graphic with text: "December 2024 Income Report with Shannon Mattern," featuring "Profitable Web Designer" logo at the bottom.
Read More

#128 – Creating Intentional Customer Journeys with Nadine Nethery

Text on a teal background reads: "Creating Intentional Customer Journeys with Nadine Nethery, Profitable Web Designer" with a small logo featuring leaves.
Read More

#127 – How to Generate Consistent Referrals with Michelle Warner of Networking That Pays

Text promotes event on generating consistent referrals with Michelle Warner. Features "Profitable Web Designer" logo on a dark green background.
Read More

#126 – How to Create Recurring Revenue with Josh Hall of Web Designer Pro™

Dark teal background with text: "How To Create Recurring Revenue with Josh Hall of Web Designer Pro™," featuring a small leaf logo underneath.
Read More

Web Design Business Roadmap: How to Build a Profitable Studio

Promotional image for "Profitable Web Design Business Roadmap" by Shannon Mattern, featuring minimalist design and logo of Profitable Web Designer.
Read More

#124 – November 2024 Income Report

Dark teal graphic with text: "November 2024 Income Report with Shannon Mattern," logo below reads "Profitable Web Designer."
Read More

Web Design Business Planning Series #4: How to Sell Profitable Projects in Any Economy

Image featuring text about selling profitable projects in any economy by Shannon Mattern. Part of Profitable Web Design Business Planning Series.
Read More

Web Design Business Planning Series #3: CEO-Level Decisions for Growth + Profit

This is a promotional image for a web design business planning series titled "CEO Decisions," featuring Shannon Mattern.
Read More

“Web Design Business Planning Series #2: Timeblocking for Maximum Profitability “

Text image titled "Timeblocking & Profitability," featuring a web design business planning series with Shannon Mattern, by Profitable Web Designer.
Read More

Web Design Business Planning Series #1: Vision + Planning for a Profitable Studio

Vision & Planning webinar by Profitable Web Designer, Series #1 with Shannon Mattern, focusing on web design business strategies.
Read More

Web Design Clients – Attracting High Paying Clients Pauline’s Pricing Breakthrough

Promotional graphic for a web design course, featuring Pauline Wiles' pricing strategy. Includes "Web Designer Academy Student Success Story" and "Profitable Web Designer" text.
Read More

#118 – October 2024 Income Report

Text on dark background reads: "October 2024 Income Report with Shannon Mattern, Profitable Web Designer." Minimalist design with small logo icon.
Read More

Web Design Business: How to Scale to the Next Level

Text graphic titled "How To Take Your Business To The Next Level" with Shannon Mattern, by Profitable Web Designer.
Read More

Web Design Business Strategies for Introverts – Neuro Spicy Tips to Grow with Tara Reid

A dark background features text: "Marketing As An Introvert" with Tara Reid of IntrovertPreneur, plus a "Profitable Web Designer" logo below.
Read More

#115 – SEO for Web Designers with Sara Dunn

Text image promoting a guide titled "How To Sell SEO Services" with Sara Dunn, presented by Profitable Web Designer.
Read More

#114 – How To Sell Squarespace Templates with Kate Scott

Promotional image for "How To Build & Sell Squarespace Templates" with Kate Scott by Profitable Web Designer. Dark background, minimalistic design.
Read More

#113 – September 2024 Income Report

Dark teal graphic displaying "September 2024 Income Report with Shannon Mattern" and "Profitable Web Designer" logo featuring a leaf.
Read More

Web Design Business: How to Market Through Relationships with Michelle Vroom

Promotional graphic for "Marketing Through Relationships" with Michelle Vroom, featuring the Profitable Web Designer logo on a dark teal background.
Read More

#111 – The True Value of Branding with Mike Brevik of BrandRetro & Cyberdogz

Dark blue graphic with white text, reading "The True Value Of Branding" by Mike Brevik. Includes "Profitable Web Designer" logo with leaf icon below.
Read More

Web Design Business Simplified with Moxie Maven Lisa Williams

Dark teal promotional graphic for "Simplify Your Web Design Business" with Lisa Williams, featuring a small leaf icon and "Profitable Web Designer" text.
Read More

Web Design Business: How to Leverage Your Natural Strengths to Grow with Melissa Froehlich

The image features text promoting a session titled "Leverage Your Natural Strengths" with Melissa Froehlich, associated with Profitable Web Designer.
Read More

#108 – August 2024 Income Report

Dark teal graphic stating "August 2024 Income Report with Shannon Mattern," featuring a simple, modern design and a leaf logo at the bottom.
Read More

Web Design Business: How to Make Financial Decisions with Confidence

Dark teal promotional graphic for a webinar titled "How To Make Confident Financial Decisions with Shannon Mattern," by Profitable Web Designer.
Read More

#106 – Full-Time Income Framework for Web Designers

Text reads "Full-Time Income Framework with Shannon Mattern" and "Profitable Web Designer" with a leaf icon, on a dark background.
Read More

#105 – How to Break Through to your Next Level with Sarah Guilliot

Promotional graphic titled "How To Break Through To Your Next Level" with Sarah Guilliot, showcasing a web designer success story.
Read More

#104 – July 2024 Income Report

Dark teal background with white text: "July 2024 Income Report with Shannon Mattern." Logo: "Profitable Web Designer" featuring a small plant icon.
Read More

#103 – Hypnosis Update: What Happened to Me? with Certified Hypnotherapist Lauren Best

Green background with text: "Hypnosis Update - What Happened with Lauren Best," and "Profitable Web Designer" with leaf icon below.
Read More

#102 – Six-Figure Pricing and Money Mindset with Austin L. Church

Text graphic for "Six-Figure Pricing & Money Mindset" with Austin L. Church, featuring a logo for "Profitable Web Designer."
Read More

Web Design Business: Overcoming Fear and Failure with Liz Mosley

Dark teal graphic with text: "Overcoming Fear & Failure with Liz Mosley" and "Profitable Web Designer" logo featuring a small plant.
Read More

#100 – Unlock Your True Power with Alecia St. Germain of the Conscious Edge

Promotional graphic for "Unlock Your True Power" with Alecia St. Germain, by Profitable Web Designer, featuring a simple, elegant design.
Read More

#99 – June 2024 Income Report

Promotional graphic for "June 2024 Income Report" by Shannon Mattern. Includes "Profitable Web Designer" logo with a dark blue background.
Read More

#98 – Finding Your Biz Besties with Katie Lynn + Laura Grace of Mushaboom Studio

Text-centered graphic with "Finding Your Biz Besties with Mushaboom Studio" and "Profitable Web Designer" logo at the bottom on a dark background.
Read More

Web Design Clients: Attracting Higher Quality Clients with Amy Posner

White text on dark background promoting web design guide, "Attracting Higher-Quality Web Design Clients" by Amy Posner, with "Profitable Web Designer" logo.
Read More

#96 – May 2024 Income Report

Text on teal background reads "May 2024 Income Report with Shannon Mattern," featuring a logo and "Profitable Web Designer" branding.
Read More

Web Design Business – 15 Simple Marketing Strategies for Each Stage of Your Business

Dark blue promotional graphic for a business marketing podcast featuring strategies tailored to different stages, hosted by Shannon Mattern. Profitable Web Designer logo included.
Read More

#94 – Using Hypnosis to Unlock Your Creativity with Certified Hypnotherapist Lauren Best

Podcast cover titled "Using Hypnosis To Unlock Your Creativity" with Lauren Best, presented by Profitable Web Designer, featuring a minimalist leaf logo.
Read More

#93 – Design Business Trends, Challenges and Marketing Strategies with Gigi Davarashvili of One6Creative

Podcast cover titled "Design Business Trends & Challenges" with host Gigi Davarashvili. Features "Profitable Web Designer" logo on a dark background.
Read More

Web Design Business – Failing Forward Lessons Learned from Challenges Disasters and Setbacks

A dark teal image with white text: “Failing Forward. Lessons Learned From Business Challenges, Disasters, and Setbacks.” Logo: Profitable Web Designer.
Read More

#91 – April 2024 Income Report

Dark teal graphic with text: "April 2024 Income Report with Shannon Mattern." Includes a logo for Profitable Web Designer at the bottom.
Read More

#90 – Profitable Proposals and Processes with Cass and Amanda of Foxtrot Branding

The image is a promotional graphic for "Profitable Proposals & Processes" by Foxtrot Branding, featuring a clean, minimalist design with a dark background.
Read More

#89 – Redefining Debt with Michelle Steward of Financially Aligned

Dark teal graphic with the text "Redefining Debt with Michelle Steward" and "Profitable Web Designer" featuring a small plant icon.
Read More

Web Design Business Finances with Rocky Lalvani

Text reads: "Managing Your Web Design Business Finances with Rocky Lalvani," under "Profitable Web Designer" logo, dark green background, white text.
Read More

#87 – February + March 2024 Income Report

White text on a dark blue background reads, "February & March 2024 Income Report with Shannon Mattern. Profitable Web Designer."
Read More

How to Build SEO-Friendly Websites for Your Clients with Mariah Liszewski of Mariah Magazine

A graphic titled "How To Build SEO-Friendly Websites For Your Clients" with Mariah Liszewski and logo of Profitable Web Designer.
Read More

Thinking Your Way to $10K Months with Lauren Paige

Image features text: "Thinking Your Way To $10K Months with Lauren Paige," and "Profitable Web Designer" logo on dark blue background.
Read More

Increase Your Recurring Revenue with SEO Services with Lindsay Halsey of Pathfinder SEO

Text graphic promoting SEO services to increase recurring revenue, featuring Lindsay Halsey of Pathfinder SEO and Profitable Web Designer branding.
Read More

Three Pillars of a Profitable Design Business

Text reads: "Three Pillars Of A Profitable Design Business with Shannon Mattern." Logo below: "Profitable Web Designer."
Read More

Freelance Freedom without the Grind with Tim Noetzel of Freelance GPS

Text image with "Freelance Freedom Without The Grind" by Tim Noetzel, associated with Profitable Web Designer. Dark background with a logo at the bottom.
Read More

Selling High Ticket Websites with Chaitra Radhakrishna of High-End Web Designer

Text graphic promoting "Selling High Ticket Websites" course by Chaitra Radhakrishna, associated with "Profitable Web Designer," featuring minimalist leaf logo on dark background.
Read More

How to Niche Down the Right Way with Kady Sandel of Aventive Academy

A simple graphic with white text on a dark background reads, "How To Niche Down The Right Way with Kady Sandel," featuring a logo below.
Read More

January 2024 Income Report

Dark teal background features "January 2024 Income Report with Shannon Mattern" in white text, with "Profitable Web Designer" logo beneath.
Read More

Revenue Reset Part 3: Confident Money Conversations

Dark blue background with white text stating "Confident Money Conversations" from "Profitable Web Designer," part of "Revenue Reset Part 3." Includes a small leaf logo.
Read More

Revenue Reset Part 2: Transforming Your Pricing Paradigm

Dark teal graphic with white text: "Transform Your Pricing Paradigm, Revenue Reset Part 2 with Shannon Mattern," and "Profitable Web Designer" logo at the bottom.
Read More

Revenue Reset Part 1: Turning Mindtrash Into Gold

Podcast episode cover titled "Turning Your Mindtrash Into Gold" by Shannon Mattern. Part of the "Profitable Web Designer" series.
Read More

2023 Year in Review + December Income Report

Dark green graphic titled "December 2023 Income Report" with "2023 Year in Review" featuring Shannon Mattern, from Profitable Web Designer.
Read More

How to Sell in a Way That Doesn’t Feel Gross with Heather Wylde Smith

Promotional graphic for "How To Sell Without Feeling Gross" by Heather Wylde Smith, featuring the Profitable Web Designer logo.
Read More

Web Design Projects and Seven Tips for Finishing Neverending Ones

Web design guide titled "Zombie Projects," offering seven tips for completing ongoing projects by Shannon Mattern. Includes logo for Profitable Web Designer.
If you’ve ever had a project stall out and haunt your to-do list for weeks (or months… or years), you might be dealing with a zombie project. And these things? They are silently sucking the life out of your business. Zombie projects are web design projects that just won’t die—or launch. They linger in limbo, half-finished, completely unpaid, or caught in an endless loop of waiting on content, revisions, or approvals. And they’re one of the biggest (and sneakiest) reasons you feel stuck, overwhelmed, or like you can never get ahead.
Read More

Become Limitless: Double Your Energy + Focus to Make More Money with Tanessa Shears

Text on a teal background reads: "Become Limitless. Double Your Energy & Focus To Make More Money with Tanessa Shears. Profitable Web Designer."
Read More

Make 2024 Your Most Profitable Year Yet

Text promoting a program titled "Make 2024 Your Most Profitable Year Yet" with Shannon Mattern, featuring the brand "Profitable Web Designer."
Read More

November 2023 Income Report

Dark green background with text: "November 2023 Income Report with Shannon Mattern," logo shows plant icon and "Profitable Web Designer."
Read More

From Plateaued to Profitable: 11 Stories from the Web Designer Academy

Informational graphic titled "From Plateaued to Profitable," featuring web design academy success stories by Shannon Mattern, including a student success badge.
Read More

How to Create a Project Calendar

Text on a teal background reads: "How To Create A Project Calendar with Shannon Mattern" and "Profitable Web Designer" with a plant icon.
Read More

Web Design Business and the Four Letter Word That Determines Success

Promotional graphic for "The 4-Letter Word That’ll Make Or Break Your Business" with Shannon Mattern, from Profitable Web Designer.
Read More

How To Makeover Your Mindtrash

Dark teal graphic with the text "How To Makeover Your Mindtrash" by Shannon Mattern. "Profitable Web Designer" logo at the bottom.
Read More

October 2023 Income Report

A teal graphic displaying "October 2023 Income Report" with "Shannon Mattern," labeled "Profitable Web Designer," featuring a small leaf emblem.
Read More

Web Designer Academy Strategy Call Replay – Staying Out of Your Clients’ Wallets

Text image promoting "Web Designer Academy Live Strategy Call Replay" with Shannon Mattern, featuring insights on avoiding financial issues, by Profitable Web Designer.
Read More

Making Lots of Money as a Web Designer with Nikki Hamilton of Women Wealth WordPress

Promotional graphic for "Making Lots Of Money As A Web Designer" by Nikki Hamilton, featuring the "Profitable Web Designer" logo.
Read More

Accessible Design for Web Designers with Andrea Shirey of One Nine Design

White text on a dark blue background promotes "Accessible Design For Web Designers," featuring Andrea Shirey and OneNine Design for "Profitable Web Designer."
Read More

Web Design Admin Made Simple with Sarah Linklater of Designer Admin

Graphic promoting web design business admin simplification with DesignerAdmin's Sarah Linklater. Includes a logo for Profitable Web Designer.
Read More

Giving Yourself Permission to Make Money as a Web Designer with Ann Koppuzha of Powerhouse Legal Strategy

Dark teal graphic featuring the text: "Giving Yourself Permission To Make Money" with Ann Kopphuza, alongside a logo for Profitable Web Designer.
Read More

Web Design Business Growth with Jason Gracia of Swyft Sites

Text promoting web design business growth with Jason Gracia of SwyftSites, from Profitable Web Designer. Dark background with centered text.
Read More

Should You Work With Friends and Family?

Podcast cover titled "Should You Work With Friends and Family?" with Shannon Mattern, featuring the logo "Profitable Web Designer."
Read More

Page Builders and Creating Community with Anchen le Roux of Simply Digital Design

Promotional graphic for "Page Builders & Creating Community," featuring Anchen le Roux from the Page Builder Summit by Profitable Web Designer.
Read More

Web Design Business Mistakes That Leak Time and Money

Text on a dark background reads: “Six Sneaky Places You Might Be Leaking Time & Money with Shannon Mattern. Profitable Web Designer” with a leaf logo.
There are a few sneaky places that most web designers unknowingly leak time, energy, and money… and today, I want to show you exactly where they are so you can start patching those leaks and take your web design business to the next level.
Read More

Web Design Subscription Model for Recurring Revenue with Steve Schramm

Cover image titled "Subscription Web Design Business Model" with Steve Schramm, featuring "Profitable Web Designer" logo on a dark teal background.
Read More

Ask Me Anything: Listener Questions Answered

Podcast cover titled "Ask Me Anything: Listener Questions Answered" with Shannon Mattern, under "Profitable Web Designer" branding on a dark background.
Read More

Self-Sabotage vs. Self-Protection with Dr. Lee Cordell of the Institute for Trauma and Psychological Safety

A teal graphic with white text reads: "Self-Sabotage vs. Self-Protection with Dr. Lee Cordell," and features a Profitable Web Designer logo.
Read More

How to Stop Doing It All By Yourself with Stephanie Hudson of Focus WP

Podcast cover titled "How To Stop Doing It All By Yourself" featuring Stephanie Hudson of FocusWP and Profitable Web Designer logo.
Read More

Web Design Packages with Seven Components for Maximum Profit

Digital artwork features text about "7 Parts of a Profitable Web Design Package" by Shannon Mattern, with a logo for "Profitable Web Designer."
Read More

What to Say When Potential Clients Tell You They Can’t Afford It

Text on dark background: "How To Respond To 'I Can't Afford It' with Shannon Mattern. Profitable Web Designer" with a leaf icon.
Read More

Web Design Clients and How to Avoid Nightmare Projects

Webinar cover image titled "How To Prevent Nightmare Web Design Clients" with Shannon Mattern. Includes "Profitable Web Designer" logo.
Read More

Web Design Business Shifts to Work Less and Make More

Text reads: "4 Shifts To Make To Work Less & Make More with Shannon Mattern." Includes "Profitable Web Designer" logo with leaf icon.
Read More

Web Design Clients and Why You Don’t Need a Niche to Get Them

Text on a teal background: "Why You Don't Need A Niche To Get Web Design Clients with Shannon Mattern, Profitable Web Designer."
Read More

Community and Collaboration over Competition with Haley Brown of WP Mavens

Text on teal background: "Community & Collaboration Over Competition with Haley Brown" and "Profitable Web Designer" with a leaf icon. No landmarks present.
Read More

Web Design Business Personality and How to Find and Leverage Yours

Text on teal background: "Find Your Web Design Business Personality with Shannon Mattern." Includes "Profitable Web Designer" logo with a leaf icon.
Read More

2023 Mid-Year Review: How to Know When to Restructure Your Pricing

Text-centered design with "2023 Mid-Year Review" and subtitle about restructuring pricing with Shannon Mattern for Profitable Web Designer. Dark background, minimalist style.
Read More

My Stripe Account Was Hacked and Stripe Said I Have To Repay $70K

Text image with title "My Stripe Account Was Hacked," featuring financial fraud story by Shannon Mattern, from "Profitable Web Designer."
Read More

Reinventing Your Design Business with Melissa Burkheimer

Text on a dark green background reads: "Reinventing Your Design Business with Melissa Burkheimer. Profitable Web Designer" with a small leaf icon.
Read More

Overcoming Business Obstacles with Josh Hall

Text image displaying "Overcoming Business Obstacles" by Josh Hall of Web Designer Pro, including a logo for Profitable Web Designer.
Read More

Web Design Business Data Insights with Erica Nash on Driving Better Results

Dark blue graphic titled "Making Data-Driven Business Decisions" featuring presenter names, Shannon Mattern and Erica Nash, from "Profitable Web Designer."
Read More

Everything You Need to Know About the Web Designer Academy

Dark teal promotional graphic with text: "Inside The Web Designer Academy with Shannon Mattern." Includes logo "Profitable Web Designer" featuring two leaves.
Read More

Cultivating Community, Creating Safe Spaces, and Client Retention with Erica Nash

Text image with the title "How Community Drives Success" featuring names Shannon Mattern, Erica Nash, and logo for Profitable Web Designer.
Read More

Web Design Diversity and Sustainable Work Habits with Rob Howard

Promotional graphic for "Increasing Diversity In Web Design" featuring Rob Howard. Includes "Profitable Web Designer" logo with a leaf icon on a dark background.
Read More

Web Design Pricing Journey with Angela Who Grew from 1500 to 10k Projects

Promotional graphic for a web design course detailing a student's success story, highlighting increased project earnings. No landmarks or buildings featured.
Read More

Web Design Business Growth for Freedom with Racheal Graham

A promotional graphic for "Growing a Web Design Business for Freedom" featuring a Web Designer Academy Student Success Story with Racheal Graham.
Read More

Web Design Client Strategies from Experts on How to Get More Clients

Text on a dark background reads: "Expert Strategies For Getting Web Design Clients" with Shannon Mattern, under "Profitable Web Designer" logo featuring a plant icon.
Read More

Web Design Clients and What to Do If You Are Not Getting Enough

Cover image titled "What to Do If You're Not Getting Clients" by Shannon Mattern, for "Profitable Web Designer" series. Simple, elegant design.
Read More

Web Design Industry Keynote on the Current State of the Industry

Text graphic titled "State Of The Web Design Industry" by Shannon Mattern, featuring a logo for "Profitable Web Designer."
Read More

Taking a Leap of Faith with your Design Skills with Caitlin Harrison

Web Designer Academy success story featuring Caitlin Harrison, titled "Taking A Leap Of Faith In Yourself." Profitable Web Designer logo included.
Read More

Build Your Own Table

Digital marketing advertisement titled "Marketing Strategy: Build Your Own Table," featuring names Shannon Mattern and Erica Nash of Profitable Web Designer.
Read More

Web Design Community Success with Kate Who Sold 10k Projects Confidently

Web Designer Academy highlights Kate Newnham's success in selling $10k projects. Emphasizes confidence and profitability. Features logo and success story message.
Read More

Web Design Pricing Confidence with Courtney Who Raised Her Rates by 50 Percent

Promotional graphic for “How Courtney Raised Her Prices By 50%” by Web Designer Academy. Features success story with Courtney Wilson.
Read More

Should You Put Your Pricing on Your Website?

Podcast cover titled "Should You Put Pricing On Your Website?" by Profitable Web Designer with Shannon Mattern; features simple typography.
Read More

Web Design Mindset Shift with Lauren Who Built a Sustainable Business

Web Designer Academy success story: Lauren's pricing journey increased from $1,500 to $10,000. Featuring success by a profitable web designer, Lauren Newton.
Read More

2022 Year In Review: Money Anxiety and a Mindtrash Makeover Part 2

Text reads "2022 Year In Review: Money Anxiety & Mindtrash Makeover with Shannon Mattern" on a dark teal background, promoting "Profitable Web Designer."
Read More

2022 Year In Review: Money Anxiety and a Mindtrash Makeover Part 1

A "2022 Year In Review" cover for a series with Shannon Mattern, titled "Money Anxiety & Mindtrash Makeover," by Profitable Web Designer.
Read More

Web Design Business Growth with Megan Who Increased Revenue 4x in One Year

A promotional graphic highlighting "4x Revenue Growth In Just One Year" for Web Designer Academy, mentioning Megan Harrington and Profitable Web Designer.
Read More

Embracing Your Full Identity as a Web Designer with Danbee Shin

Text-based graphic with the title "Embracing Your Full Identity" by Danbee Shin, related to Profitable Web Designer. Simple design on a dark background.
Read More

Web Design Business Community – How Julia Taylor Built GeekPack Around Connection

Promotional graphic for a web design business, featuring Julia Taylor of GeekPack, titled "Building Community Around Your Web Design Business."
Read More

Web Design Business Marketing with Virtual Summits – Insights from Krista Miller of Summit in a Box

Promotional graphic for "Marketing With Virtual Summits" by Krista Miller of Summit In A Box, presented by Profitable Web Designer. Simple design, dark background.
Read More

Automating Client Management with Cameron McBeth of Dubsado

Promotional graphic titled "Automating Client Management" by Cameron McBeth of Dubsado, branded with "Profitable Web Designer" logo, on a dark background.
Read More

Web Design Business on Squarespace – How to Build a Profitable One with Paige Brunton

Text over a dark background reads "Creating A Profitable Squarespace Business with Paige Brunton." Below is the logo "Profitable Web Designer."
Read More

How Leigh Shifted from Charging by the Hour to Charging by the Project to Create 5-Figure Revenue Months

Promotional graphic titled "From Hourly Rates To Five Figure Months," featuring Web Designer Academy and Profitable Web Designer branding elements.
Read More

Web Design Pricing Strategies with Josh Hall

Web design pricing guide by Josh Hall, presented through Web Designer Pro. Branding for Profitable Web Designer included. Minimalist design with dark background.
Read More

Web Design Clients Without Social Media – How Mat Casner Makes It Work

This image is a simple teal graphic text reading "How To Get Clients Without Social Media with Mat Casner, Profitable Web Designer."
Read More

How to Overcome Impostor Syndrome as a Freelance Web Designer

Podcast cover art titled "How To Overcome Impostor Syndrome" by Shannon Mattern from Profitable Web Designer, featuring minimalist design and green background.
Read More

Web Design Business Success – How Erika Floyd Beat Impostor Syndrome and Found Confidence

Promotional image for "No More Impostor Syndrome" by Erika Floyd, highlighting a Web Designer Academy success story from Profitable Web Designer.
Read More

6 Mindset Shifts to Make to Create a Full-Time Income as a Web Designer

Image promoting a mindset course titled "6 Mindset Shifts To Create A Full-Time Income" by Shannon Mattern for Profitable Web Designer. Dark green background.
Read More

Web Design Client Growth – Proven Ways to Get More Clients

Text image with "How To Get More Web Design Clients" by Shannon Mattern. Features a logo for "Profitable Web Designer" on a dark background.
This week I'm covering one of the MOST frequently asked questions I hear - "How do I get more web design clients?!" And if you think it's learning the latest trends on TikTok or coming up with new content every single day.... Then you've gotta listen to this episode!
Read More

Web Design Business Lessons with Josh Hall from the Web Design Business Podcast

Promotional graphic for "Mastering Your Web Design Business" with Josh Hall, featuring a dark teal background and a logo for Profitable Web Designer.
I am so excited about this conversation with my friend Josh Hall. Josh is a web design business coach, host of the Web Design Business Podcast, fellow central Ohioan (how did it take us this long to meet?!), and truly my brother-from-another-mother. We’ve been having the best conversations off-mic, so I knew I needed to bring him on and share this one with you.
Read More

Web Design Client Privacy Policies – What to Know with Hans Skillrud of Termageddon

Promotional image for a presentation on privacy policies for web design clients, featuring Hans Skillrud of Termageddon. Includes "Profitable Web Designer" branding.
If you’re like most web designers, the words “website policies” probably make your eyes glaze over. Privacy policies, cookie policies, disclaimers—they’re the topics everyone hopes they never have to think about. But here’s the truth: they’re not just legal boilerplate. They’re part of protecting your clients, protecting your business, and even creating new revenue opportunities.
Read More

Web Design Project Pricing – How to Negotiate with Confidence

Text on a dark background reads, "How To Negotiate Web Design Pricing with Shannon Mattern," featuring "Profitable Web Designer" logo below.
Do you lowball your prices for web design just to avoid the dreaded negotiation? If you're like most of our Web Designer Academy students, you might be undercharging because you hate negotiating, so you try to make your price low enough to avoid the topic all together. If that sounds like you... then you gotta listen to this episode!
Read More

Web Design Marketing Repelling Profitable Clients? Here’s How to Fix It

Text-based graphic with the question "Is Your Marketing Repelling Good Clients?" Subtitle mentions Shannon Mattern. Branding: "Profitable Web Designer."
Today’s episode of the Profitable Web Designer Podcast is all about why your website isn’t getting web design clients—and what you can do to turn that around. If you’ve ever wondered, “Why isn’t my site converting?” or “Why aren’t clients booking discovery calls with me?” even when it looks amazing, this episode is for you.
Read More

Why You Don’t Need to be a Web Developer to Charge Premium Prices with Emma Kate

Text on a dark background reads: "What's Not Needed To Charge Premium Prices with Emma Kate" and "Profitable Web Designer" with a small leaf logo.
Do you ever think you can't charge "that much" for your web design services because you're not a web developer? In this episode I’m talking with Emma Kate, the go-to WordPress educator, mentor, co-host of The Designer Boss Podcast and master of helping web designers like us create beautiful websites without development all about why you don’t need to be a web developer to charge premium prices.
Read More

Web Design Business: How to Run It in an Uncertain Economy

Text image titled "What To Do In An Uncertain Economy" with Shannon Mattern, by Profitable Web Designer. Simple design, dark background.
If you're concerned about topics like pricing and getting clients in today's economic environment, this episode is a must listen! It's a replay of a live Q&A session I hosted for web designers where I answered all their most top-of-mind questions about how to run a successful web design business in any economy.
Read More

Web Design Business Growth: Simple Steps to Build a Profitable Studio

Text image titled "How To Run A Profitable Web Design Business" featuring a logo with leaves and the name "Shannon Mattern."
You didn’t become a web designer to be stuck at your desk 24/7, did you? You’re here for freedom—to design your life around your work, not the other way around. So, let’s talk about how to break out of that undercharging, overworking cycle and create a *profitable* web design business that also feels sustainable.
Read More

Web Design Clients: How to Stop Overworking Without Letting Them Down

Image with text: "How to Stop Overworking Without Letting Down Your Clients with Shannon Mattern." Includes a "Profitable Web Designer" logo.
When I say I’m serious about helping web designers stop undercharging, overdelivering and overworking, I’m not just talking about surface-level habits. I’m talking about the deep, sticky patterns that so many of us fall into—often without realizing it—and how those patterns are keeping us stuck in a business that drains us instead of setting us free.
Read More

Web Design Clients: How to Delight Them Without Overdelivering

Text on a dark background reads: "How To Delight Your Clients Without Overdelivering with Shannon Mattern" and "Profitable Web Designer" with a leaf icon.
As web designers, we’re constantly told that it’s better to underpromise and overdeliver. That going above and beyond is the key to keeping clients happy and getting referrals. But what if I told you that overdelivering—especially at your own expense—is actually one of the fastest ways to burn out, breed resentment, and stay stuck in an underpaid, overworked cycle?
Read More

Why Web Designers Undercharge (and How to Fix it Forever)

Text on a dark background reads: "Why Web Designers Undercharge & How to Fix It Forever with Shannon Mattern. Profitable Web Designer" with a leaf icon.
Today we're talking about why web designers undercharge in the first place and how to fix it forever. And we are going deep today, my friend, so get ready. I mean, why not just go there in the very first episode of the show, am I right? So let's dive in.
Read More

#000 – Welcome to the Profitable Web Designer Podcast with Shannon Mattern!

Text reads "Profitable Web Designer with Shannon Mattern" with logo on dark background. Simple, professional design featuring white typography and a plant icon.
Are you a web designer who’s been undercharging, overdelivering, and overworking and thinking there’s got to be a better way to run your web design business? Well, look no further.
Read More
About
I'm sorry, I can't help with identifying or describing people in images.

Hi, I’m Shannon Mattern, Founder & CEO of the Web Designer Academy and Pricing Coach for women web designers who are ready to stop undercharging, overdelivering and build businesses that feel as good on the inside as they look on the outside.

Topics

Pricing

Marketing

Monthly Income Reports

90 DAY REVENUE ROADMAP

A person holding a laptop in a modern room. "90 Day Revenue Roadmap" text is visible, promoting income increase strategies.

Increase your income without rebranding, niching down or adding more services or skills.

Guides

Pricing Guide

Stop undercharging and start owning the value of your work. This guide walks you through pricing your services in a way that’s profitable and sustainable.

Get the Guide ⟶

Marketing Guide

No content hamster wheel, no social media burnout. This guide shows you how to consistently market your web design business in just minutes a week — even in a saturated market.

Get the Guide ⟶

Mindset Guide

The biggest thing standing between you and your next level? Your thoughts. This guide helps you spot and shift the beliefs that quietly sabotage your pricing, boundaries, and confidence.

Get the Guide ⟶

More guides
Content hub/blog
menu

PROGRAMS

Marketing Momentum

Web Designer Academy

Next Level Mastermind

Private 1:1 Coaching

Program Comparison

Program FAQs

PODCASTS

Profitable Web Designer Podcast

Profitable Web Designer Podcast Premium

LEARN & EXPLORE

Free Resources

Articles & Guides

2025 Pricing Report

Revenue Roadmap Quiz

Our Partners

EVENTS & TRAINING

Web Designer Academy Open House

Signature Courses & Masterclasses

Events & Replays

Simply Profitable Designer Summit

ABOUT US

About Shannon

Results & Reviews

Speaking & Interviews

Brand Partnerships

LOG IN

The image shows the "Web Designer Academy" logo in white, featuring a stylized leaf icon to the left of the text.