Live training
Live Training

Are you tired of undercharging and overworking?

Let's make running your web design business easier.

Get my free course for women web designers who want to make more money without working 24/7.

live, invitation-only training

The 2025 Profitable Web Design Business Roadmap

Friday, December 6 at 1PM Eastern

Find out what’s been missing from your marketing, sales and project management strategies so you can stop undercharging, overworking and make more than ever before in 2025.

If you want 2025 to be the year everything falls into place in your web design business, request your invitation today!

LEARN MORE & REQUEST YOUR INVITATION

Are you tired of undercharging and overworking?​

Let's make running your web design business easier.

Get my free course for women web designers who want to make more money without working 24/7.

A smiling person with long blond hair and a denim jacket sits in front of a neutral background with decorative golden frames. They seem joyful and relaxed.

Hi, I'm Shannon Mattern!

I'm a business, marketing and sales coach for women web designers who want profitable, sustainable, fulfilling freelance web design businesses.

Bottom line? I help you…

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live, invitation-only training

The 2025 Profitable Web Design Business Roadmap

Friday, December 6, 2024 at 1PM Eastern

Find out what’s been missing from your marketing, sales and project management strategies so you can stop undercharging, overworking and make more than ever before in 2025.

If you want 2025 to be the year everything falls into place in your web design business, request your invitation today!

LEARN MORE & REQUEST YOUR INVITATION

Increase Your Income

BOOK profitable projects

Take control of your time

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If you're a woman web, graphic or brand designer who...

  • Is tired of undercharging and working 24/7 and are ready to raise your prices and work on your own terms...
  • Wants to get booked out with dream clients (instead of just taking whatever work comes your way because you "need the money")...
  • Are great at what you do but feel stuck in the “feast or famine” cycle of inconsistent projects and income.
  • Is ready to create a sustainable, thriving business in 2025 that aligns with your lifestyle and goals.
  • Wants to make more money while working fewer hours, focusing on the clients and projects you truly enjoy.
  • Is tired of trying to figure it all out on your own and wants to see what it would be like to have a proven plan and support.
THEN REQUEST YOUR INVITATION NOW!
This image displays a dotted line forming a loop and a curved path that leads to an arrowhead, suggesting direction or movement, all on a black background.

Are you undercharging, overdelivering and unsure how to grow from here?

  • You give your clients 110%... and you want to start charging waaay more than you have been up until now.
  • Your clients love you because you drop everything for them... and you want processes and boundaries that will help you get your life back so you're not working 24/7.
  • You get clients through word of mouth... and you want to take control of your marketing to create more consistent revenue.

...or perhaps you find yourself overworking, overwhelmed, burnt out and feel like it’s just not worth the money you’re making anymore?

Here's how we can help you book higher-paying projects, get consistent clients and work on your own terms.

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Free course on how to stop undercharging and overworking.

Discover your biggest opportunities for creating more time and money (without having to get more clients)!

GET THE FREE COURSE
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Subscribe to the Profitable Web Designer podcast.

New episodes every Wednesday that give you  inspiration, motivation and actionable advice so that you can raise your prices, work less, book dreamy clients and take back control of your web design business.

Subscribe to the podcast

Learn more about our coaching programs for women web designers.

Find out more about the systems, strategies, coaching and support we give you inside the Web Designer Academy so you can run a profitable, sustainable and fulfilling web design business (on your own terms).

Learn More

I've been in your shoes, and I'm here to help you regain control of your web design business.

I'm Shannon Mattern, founder of the Web Designer Academy where I've helped hundreds of ambitious women web designers increase their prices, stop overworking and simplify their systems.

I work with freelance web designers and agency owners who provide web design services using WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, Wix etc. to solopreneurs, small to medium size businesses, non-profits and large corporations. Wondering if we are a fit? Reach out today.

Learn more about how we can help you make running your web design business so much easier (and way more fun)!

learn more
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Imagine growing your web design business felt this easy...

01
A person with glasses and a tattoo sits on a bed covered with pillows and a mustard blanket, working on a laptop in a cozy room.

You confidently charge wayyy more than you used to.

You stop undercharging (or never start in the first place) and you confidently make offers that reflect the value you bring to the table… and your clients are happy to pay you!

02
A person cradles a newborn baby in their arms while sitting comfortably on a pillow indoors.

You book web design clients you love to work with.

You know what to say to get their attention, and you confidently put yourself out there with simple marketing strategies that don't require blogging, being on social media 24/7 or running ads.

03
A person is sitting on a couch using a laptop.

You run projects like a pro and work only when you want to.

You stop being an overworking people pleaser, and you know exactly how to handle formerly “awkward” situations with confidence.

Seriously, imagine confidently marketing your business, connecting with dream clients and selling profitable web design packages. It's life-changing.

learn more

I've helped hundreds of ambitious women web designers just like you create freedom, flexibility, financial independence and fulfillment.

I'm consistently making $10K a month! I successfully found my niche and what words speak to them, learned how to market myself in a way that doesn’t feel cringy, instead it feels easy and natural. My clients don’t want to stop working with me once we launch their site! I’ve since landed multiple retainer clients that I LOVE and am booked out for months in advance!
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Barb PritchardInfinity Brand Design
I reached my minimum baseline revenue in just 90 days. I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices.
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Leigh ScottZainatain Consulting
If you're serious about building something for yourself as a web designer, I don't think there's another program out there like this. I have so much more confidence in knowing the value that I bring is worth the price that I’m asking – that has been really big for me. I've watched a lot of webinars and read a lot of sales pages. The Web Designer Academy is so comprehensive, it's A-Z. It's a web design business in a box. I don't know where I'd be right now without the Web Designer Academy! I'm so proud of myself for taking chances and building something that feels really important to me.
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Elyse Robertson
I wake up every day and can't believe this is my business. Joining WDA was the best decision I ever made. I’ve nearly doubled my average income (and it's still growing). Shannon and her team have helped me see myself in new and truly profound ways. I can't even remember who I was before this.
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Caitlin HarrisonCaitlin Harrison Creative
I literally have no words to express my gratitude. I wanted to fall back in love with my business, work less, and enjoy life more. The renewed confidence I have and more have refreshed my mind/spirit and my business - it's been a big, positive transformation.
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Janet HooverCreate Launch Grow
I’m ending the year at $85,000 (going from $16,000) I’m forever grateful for this program and the knowledge I’ve gained from you.
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Megan HarringtonZestful Media
I feel rejuvenated and I'm not lonely anymore! Entrepreneurship is hard. The highs are high and the lows are low and I think we all deserve a team that can help us feel like we're not alone in the journey. In 2022 I charged $10k for a project, which is 6.5x more than what I charged in 2021.
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Kaila AndersonHeyKaila.com
I can't wait to see what next year holds and I can't remember another time in my life where I've been able to say that.
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Erika FloydBrazen Babes Design
I make more now than any day job I ever had, even working in corporate America. I get to stay home, pick up my kids from school, go on all the field trips. It's the best thing I've ever done for myself.
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Alex EdwardsAlex Edwards Web + Design
Signing up for the Web Designer Academy was the greatest decision I ever made! It has all the pieces of the puzzle that I felt I’d been missing. I raised my rates 4x... and got a yes! I was able to stop my part-time consulting and focus on full-time designing!
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Jenny BelangerJennyB-Designs.com
I was looking for a program to give me that quantum leap, and I found it with the Web Designer Academy. I've booked 8 new clients and launched a course. I’m charging 5x-7x more than I was before and while I’m having less consultations, the ones I get are willing to pay the price because they see the value I’m providing. And that is something that I wouldn't have been able to realize on my own without the Web Designer Academy.
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Parisa GolchubianArtistech
You've made it impossible to fail. I just got off a kickoff call with a client and I'm jazzed. I can't thank you enough for the info you provided! You have made it just about impossible for anyone to fail if they just follow your directions + scripts.
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Robin SmithExpert Content Creation
I've been in programs where there were so many students that it was like being trampled in a subway station. The Web Designer Academy is more like a warm living room.
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Leslie ZemenekBrandFingerprint.com
I’ve been working with agencies too and providing proposals for $15,000 websites. The support and training we get in Web Designer Academy empowers us to empower our clients. It helps with those mindset blocks, like “I don't know enough, or I'm not qualified. I haven't done any formal training and I shouldn't be able to charge that much. The group is a huge asset. I’m providing a safety net for our family, and this past year has just been amazing.
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Naomi StevensNayStevens.com
The Web Designer Academy is worth everything and so much more - the weekly live calls are always great! Even though I don't get to make the calls live, I always listen to the replay and can find value in each call. Now I actually see the real possibility of being a full-time entrepreneur and being able to be an inspiration to my daughter. I’m so proud of myself for taking that first step.
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Helen McDonald
I just got a client at more than double my old prices. One of the reasons I’m confident in charging more is the fact that I invested in myself by joining this program. It shows how much I care about doing good work for my clients, which instantly sets me apart from most people who say they're web designers - because my skills haven’t changed.
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Lori ReevesBrandStrength
Joining the Web Designer Academy has been a life-changer for me. It allows me to generate much needed extra cash and support the needs of my family. The support I have got from WDA has helped me build a solid definition and framework for my business that allows me to find, sell to and support my clients. The swipe files alone have saved me hours of stress. Shannon's patience and infinite support are invaluable and I truly feel seen, listened to and supported.
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Amy Reis
The best decision I ever made was joining the Web Designer Academy. I built a business from scratch, I became confident selling my packages, I became more business and marketing savvy, I got out of my comfort zone and started interacting with the world again. I am jazzed every day to return to my laptop, learn a little more, grow a little more, and build a successful business.
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Cory PetersonMeadowlark Consulting
I was blown away by the amount of information, clarity and coaching on how to get clients, price my services, set boundaries and grow my business. My ROl in the first year was 14x, and my second year is on track to be the same.
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Kate NewnhamUpDesigns LA
The Web Designer Academy has and continues to be a career and life-changing experience for myself, family, business and clients.
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Kathy GruenbergThe Biz Edit
It's 100% worth the money. The Web Designer Academy gives you the structure and the confidence that you need to go forward. And there is so much support. It's so easy to jump in, ask about a situation and multiple people will come back to you. Just do it, it’s 100% worth the money.
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Rachel MessRachelMess.com
When I saw all the templates + processes inside the Web Designer Academy I was sold! Like, that Web Design Project Planner template is insane! Shannon gives us everything we need to run a project. We have a roadmap of what we need to do to from start to finish and it's all mapped out and done for us, and we can tweak it if we want or just use it as-is.
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Laura Kamarklaurakamark.com
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Shannon Mattern
Web Designer Academy

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We help ambitious women web designers reclaim their time, book web design projects they love, and make more as a freelance web designer than they ever thought possible.

The Web Designer Academy provides step-by-step processes and fill-in-the-blank templates for your messaging, marketing, packages, consultations, sales and project management combined with next-level support so that you have everything you need to create a consistently profitable web design business doing work you love for clients you love.

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