So when I decided I'd teach people how to DIY with WordPress instead of doing it for them, I put in place some core values that had my past-self in mind:

• There will be a safe space for people who are not techie to learn so that they aren't eviscerated online when they ask questions.
• No jargon, no trying to explain how it all works behind the scenes. No one cares. They're not trying to be a web developer, they're just trying to get their website up so they can move on to getting clients and making money.
• There are NO stupid questions.
• There are several key things that online business owners need to have set up on their website to be successful beyond just the design. Teach them how to do it all in one place. Don't make them figure it all out themselves.
• When someone asks a question, answer it with the exact steps they need to take to do what they're trying to do. Don't just tell them what to do, tell them how to do it too because chances are they won't know how to do it.

What I didn't realize is that my approach created trust, and a line of customers who just wanted to pay me to do it for them – but I needed to fix my broken web design business first to be able to make it profitable and sustainable for me… and there was I lot I had to unlearn…

But I did the work. It wasn't easy, there was a lot of discomfort, setting boundaries, raising prices, trial and error, ending relationships with clients, but ultimately I got to the place where I was making it work.

In 2016, I started mentoring other web designers, teaching them how to market themselves online, how to get clients, and how to run projects in what ultimately became the Web Designer Academy, which has helped hundreds of web designers work less and make more money.

And by the end of 2017, I was  FINALLY earning enough money from affiliate commissions, courses + 1:1 client work to replace my 6-figure day job salary.

I quit my day job on January 2, 2018 and I spent the next 2 years doing 1:1 web design projects for clients, mentoring web designers inside the Web Designer Academy, and teaching entrepreneurs how to DIY their websites and market themselves online.

I offboarded my 1:1 clients at the end of 2019 to go all in on teaching entrepreneurs and web designers how to create freedom, flexibility and financial independence, and in 2020 we re-launched our Web Designer Academy course as a high-touch, high-impact group coaching program for ambitious women web designers.

Now, in 2023, I run a half-million dollar company with 2 employees that works with hundreds of web designers inside the Web Designer Academy to market and sell 5-figure web design services to their dream clients.

If I can go from employee to entrepreneur to CEO, anyone can do it.

I want to empower and show you that you CAN understand it, that you CAN do it, and that if you commit to taking the action, you can make a huge change in your life.

It is totally possible to turn your side hustle into your full time job. I know because I've done it, and it's changed my life. It takes a major commitment, massive action and willingness to try things that don't work, and make mistakes and keep iterating. It's not gonna happen as fast as you want it to.

There are enough obstacles to overcome, and the one thing that I don't ever want to stand in your way is the tech.

Imagine going to bed on Sunday night and not dreading Monday morning. (It's an amazing feeling, by the way…)

Imagine being able to wear whatever you want every day and not have someone telling you where to be every second of the day.

Imagine being so excited to open up your laptop, jump online (from anywhere that has internet) and help people transform their lives that work doesn’t even feel like work anymore.

I hope my journey inspires you to create a life where you can design your own schedule, help others achieve their goals and experience the financial freedom that comes with not being just another employee ID on the payroll sheet.