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START HERE

FEATURED FREE TRAINING

Are you tired of undercharging and overworking?

Let's make running your web design business easier.

Get my free course for women web designers who want to make more money without working 24/7. It's a 4-part video series where I'll walk you through:
  • Six common challenges women web designers face that keep them undercharging + overworking
  • How our Profitable Pricing Framework™ can help you stop undercharging (including our Rule of 10 for pricing your services)
  • 5 things to put in place in web design business now to make it simple to charge more without overworking and overdelivering

go-to podcast for women web designers

Profitable Web Designer Podcast

Profitable Web Designer is the go-to podcast for women web designers for all things pricing, packaging, marketing and selling web design services (and the mindset behind being a high-earning web designer).

New episodes every Wednesday give you inspiration, motivation and actionable advice so that you can raise your prices, work less, book dreamy clients and take back control of your web design business.

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PRIVATE PODCAST SUBSCRIPTION​

Profitable Web Designer Premium

Listen in as Shannon coaches ambitious women web designers just like you! When you subscribe you get insider access to a drop of 10 web design business coaching calls from inside the Web Designer Academy, and two additional 60-minute coaching calls per week on topics like:

  • Pricing
  • Marketing
  • Impostor Syndrome
  • Boundaries
  • Packages and so much more!
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Shannon Mattern is demonstrating the use of their proven frameworks, systems, and strategies to create a profitable web design business on their podcast, Profitable Web Designer.
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ON DEMAND SELF STUDY COURSE

Profitable Web Designer Income Accelerator

Charge more NOW without having to rebrand, build a portfolio or niche down, keep projects moving and get paid for all the extras, and make getting new clients easier.
 

Make more money faster with three tried and true trainings normally found only inside the Web Designer Academy.

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Sell high-ticket web design projects with confidence

Paid Discovery Mastery™

This self-study course gives you the tools and proven framework to sell strategy first, confidently charge premium prices, and move seamlessly from strategy to sale. You'll learn how to:

  • Introduce Paid Discovery as a high-value step in your sales process.
  • Deliver ROI-centered strategies that wow clients.
  • Transition smoothly from strategy presentations to high-ticket project offers.

With templates, scripts, and a step-by-step guide, you'll stop undercharging, save time on proposals, and close sales with confidence.

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Shannon is beginning their journey to become a web designer by learning about unique web designer identity, client design, and how to attract clients with messaging and pricing. Full Text: shannon, your journey starts here. start here . Big Picture 1. Unique Web Designer Identity 2. Dreamium Client Design dream Get Your Next Dreamiumgger progrom and how they all W/l uncover your Uniga Web Designer Intentionally design-your wok-design ing groft messaging thot artroch your packages you the obvious choice for your dients. ing DOOCHH FONT AWWW YIA- pricing n and What's in this module: positioning shannon mattern
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12-month business coaching program for women web designers

Web Designer Academy

Get the strategies, systems, coaching and support you need to market, sell and run profitable web design projects like a pro so you can make a generous full-time income as a freelance web designer on your own terms.

  • Sell web design projects at higher prices than you ever thought possible.
  • Get clear on who you want to work with and take confident, consistent action to market your web design business.
  • Start your projects on time (and finish them faster) and stop feeling so overworked and overwhelmed.
  • Ultimately create a consistent, generous, full-time income while being in total control of your time.
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In this module, there is a workshop strategy for hiring a web designer and setting goals for the next Dreamiumgger client vision planning. Full Text: preframing dream naking Get Your Next Dreamiumgger Client vision nium planning ers next + goals What's in this module; level hiring workshop strategy -- ----- web designer academy academy

coaching for advanced web design business owners

Next Level Mastermind

Feeling trapped by your web design business? If you've been running your web design business for a while now, but success doesn’t look the way you imagined it would…
 
More clients = more problems, less time and less freedom. You have big money goals… but your dream life feels like it's farther away than ever… and it’s starting to feel like it’s no longer worth it.
 
You’re not alone – and you don’t have to stay stuck.
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In this module, there is a workshop strategy for hiring a web designer and setting goals for the next Dreamiumgger client vision planning. Full Text: preframing dream naking Get Your Next Dreamiumgger Client vision nium planning ers next + goals What's in this module; level hiring workshop strategy -- ----- web designer academy academy
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Insights to help you build a thriving web design business

Web Design Pricing Guide: Packages, Revenue, and Profit Strategies

If you’ve ever found yourself sneaking onto other designers’ websites to check what they’re charging for web design packages—or if your eyes have glazed over like a donut after staring at a complex pricing spreadsheet and feeling no closer to knowing what to charge – you’re in the right place.
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Why Niching Doesn’t Work for Web Designers (and What To Do Instead)

“Choose a web design niche,” they say. “The riches are in the niches,” they say. So you did, and you’re still struggling to get web design clients. So what do you do when all the other web designers have chosen the niche you chose (female entrepreneurs, for example)? What do you do when everyone's “fishing in the same pond”? 

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3 Keys to a Profitable Web Design Business​

Are you ready to stop undercharging and overdelivering and finally create a full-time income as a web designer? The three keys I'm about to share with you are going to transform your entire web design business.

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How to Get Web Design Clients without a Portfolio

If you've ever thought that your portfolio isn't good enough to get high-paying web design clients (or you don't have one at all) what I'm about to share with you is gonna change everything you think about how much you can make as a freelance web designer.

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freebies + resources

01
The image shows a smiling person next to colorful text "Profitable Web Designer" and a stylized rainbow, possibly representing a logo or a podcast cover.

PODCAST

Actionable advice to help you create a profitable, sustainable web design business.

all episodes
02
A person with glasses and a tattoo sits on a bed covered with pillows and a mustard blanket, working on a laptop in a cozy room.

Free quiz

Uncover what makes you so valuable to your clients (and the beliefs that keep you underearning).

take the quiz
03
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Free PRICING training

Change everything you think about how much you can charge for web design.

watch now
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Shannon Mattern, Founder
Web Designer Academy

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work with me

We help ambitious women web designers reclaim their time, book web design projects they love, and make more as a freelance web designer than they ever thought possible.

The Web Designer Academy provides step-by-step processes and fill-in-the-blank templates for your messaging, marketing, packages, consultations, sales and project management combined with next-level support so that you have everything you need to create a consistently profitable web design business doing work you love for clients you love.

podcast for web designers
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