As someone transitioning from a long career in operations into web design, this podcast has been a total game-changer. I found Shannon's show during a time when I was feeling overwhelmed from all the noise; trying to get everything right especially as it relates to choosing a niche. Her advice about “Why Niching Doesn't Work and What to Do Instead” was the perspective shift I didn't know I needed. It helped me let go of perfectionism, focus on solving real problems, and actually move forward in my business. Shannon shares so much valuable information. It's strategic, honest and approachable. Exactly what I needed as someone juggling a 9-5 while building something new.”