Are you undercharging, overdelivering, and unsure how to grow from here?

You are so normal, and you're in the right place. We help ambitious women web designers like you stop leaving time and money on the table, book higher-paying projects and ultimately create a consistent, full-time income without burnout.

A person sits on the couch.

Are you undercharging, overdelivering, and unsure how to grow from here?

You are so normal, and you're in the right place. We help ambitious women web designers like you stop leaving time and money on the table, book higher-paying projects and ultimately create a consistent, full-time income without burnout.

Let's make running your web design business easier.

Watch this video to find out how we help women web designers sell 5-figure web design projects and create a full-time income – and get everything you need to know about working with us in our hands-on group coaching programs.

Let's explore your unique opportunities for growing your web design business, together.

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Increase Your Income

BOOK profitable projects

Reclaim your time

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The Web Designer Academy is a 12-month personalized group coaching program where we walk you through:

With our help, you will:
Your next step is to fill out our application and find out exactly how we can help you.

Our business coaching program is unlike any you've experienced before...

You'll be on an accelerated path to a profitable web design business...

…with hands on support from our team. We review your packages, pricing and  marketing and even your sales conversations so you can book new clients with confidence.

You'll be in a group of other ambitious, supportive women web designers...

…who are beyond the beginner stage and are serious about making a generous, full-time income from their web design business (and who encourage and support each other every step of the way)!

You get support with managing your client projects...

whether you need help with existing clients from before working with us, or with new clients you booked using our proven strategies. We walk you through exactly what to do and say to navigate tricky client situations.

You get step-by-step processes and take-and-tweak templates...

…for your messaging, marketing, packages, consultations, sales and project management – it's all in there. The tools, templates, systems and processes we give you will save you hundreds of hours (and many thousands of dollars in lost time and money).

You get personal support combined with on-demand training...

…through instant access to our pre-recorded video trainings plus weekly live group coaching calls, personal feedback on your web design business, and access to other driven women web designers in our exclusive community – (which helps you create results so much faster).

You get transformational mindset and strategy coaching...

…in a safe, supportive group environment. You get to learn from others' challenges and successes, and your questions are a generous contribution to the rest of the group. You get all the support you need to create a profitable web design business doing work you love for clients you love.

You deserve the same high level of support you give to your clients.

Hi, I'm Shannon Mattern, and I'm a business coach for women web designers.

As a web designer, you've invested a significant amount of time and money developing your web design skills so you can help your clients get better results…

But as a business owner, there's a completely different set of skills to learn so that your web design business creates freedom and financial independence for you… instead of trapping you.

For over 8 years, I've helped hundreds of women web designers just like you stop undercharging and overdelivering and take back control to create profitable, sustainable, fulfilling freelance web design businesses.

I can't wait to show you exactly how we can help you!

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You don't have to figure it all out on your own anymore. Here are your next steps:

01
A person is working on a laptop.

Fill out our Web Designer Academy Application.

Tell us about your web design business and your goals so we can make sure our strategies will work for you. 

I actually look at your application in-depth, so the more info you give me, the better I'm able to spot opportunities to help you.

There's zero obligation to work with us if your application is accepted.

02
A person is sitting at a table with a laptop, netbook, and other office supplies, using the touchpad of the personal computer to design a Mac output device.

Keep an eye on your inbox for an email from me.

If I'm confident we can help you, I'll send you all the program details within 1-3 business days of reviewing your application.

And if you don't see it come through, check your spam folder/promos tab and if you still can't find it, email us and we'll make sure it gets to you!

03
A person is sitting on a couch using a laptop.

If accepted, you'll be invited to join us!

I'll also send you an exclusive training that details our proven systems, processes and strategies for booking higher-paying projects, taking back control of your time and creating a consistent, full-time income – and shares all the enrollment details.

You'll also hear directly from current Web Designer Academy students about their experience in the program.

Imagine knowing exactly what to do to make a consistent, full-time income. It's life-changing.

Here's everything you get when you work with us...

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pay as you go for just

$500/month for 12 months

Or save $1000 when you make a single payment of $5,000 and get a bonus 60-minute 1:1 Coaching Call with Shannon!

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We offer a 30-day trial period for the Web Designer Academy.

I totally understand investing in a year-long business coaching program is a big decision. That's why we give you 30 whole days to experience the mastermind and make sure you're as confident as we are that it's right for you long-term.
 
If you decide after a month it's not the right fit, you only pay for the time you were in the program. And all it takes to opt out is a simple email to me on or before your 30th day in the program. The full terms and conditions, including the details of the 30-day trial, can be found here

The Application

I'm so excited to see how we can help you!

It'll take just a couple minutes to complete the application so I can learn more about you and see how I can help you reach your goals. The more detail you give me, the more I'll be able to share with you exactly how we can help!

Step 1 of 3

1. Tell me about yourself.

What's your name?(Required)
If you don't have a website for your business (we totally get that depending on your situation you may not have a business website), you can include one that you've built for a client.
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The Investment

Common Questions

When you're making the decision to enroll in a premium business coaching program like the Web Designer Academy, we think it's a GOOD thing if you have lots of questions. My only job is to give you all the answers you need to confidently make that decision one way or another.

Here are the most frequently asked questions and answers about the Web Designer Academy:

A: WDA is for freelance web designers and agency-owners who provide web design and related services (graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc.) services using any web design platform (WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc.) to solopreneurs, small to medium size businesses, non-profits and even large corporations.

Our program is by application-only so that we can keep our community a safe and relevant space for you to get the support you need.

It's for ambitious freelance web designers who want to make a full-time living as a web designer or grow their current revenue by 5x to 10x.

The focus of the WDA is on the business side of running your web design business:

  • How to market your web design business
  • How to price your projects for profit
  • How to find profitable web design clients + projects
  • How to run consultations
  • How to make offers and close sales
  • How to run projects efficiently
  • How to manage your time and maintain work/life balance
  • How to manage client relationships and navigate money and scope conversations with clients.

We teach you how to run a profitable, sustainable web design business.

A: Our program is a group coaching program for women web designers, and our application process is designed to ensure that everyone invited into the program is at a similar stage in their web design business so that the group coaching and community are relevant and impactful for all participants.

Your application may not be approved if your business does not fit the description in the above question.

If you've never built a website before and are still learning how to build websites, your application will not be approved.

If you do NOT want to make a full-time income as a web designer, or aren't sure you want to offer web design services, your application will not be approved.

If you are looking for quick fixes, passive income and overnight success, your application will not be approved.

A: Yes! We love working with skilled web designers coming from corporate or agency-life who are striking out on their own!

You do NOT need to have booked paying clients to come work with us – but you do need to already be an experienced web designer – and you also need the persistence required to start your business from scratch, and the patience to experiment your way to creating revenue.

We'll be right there every step of the way to guide you – just know it may take you a little longer to get up and running and see results than someone who's already been working with clients when they come to work with us.

A: Some of our students are able to raise their prices with current clients and/or book new clients at their new prices in days or weeks, while for others it can take longer.

Building a profitable, sustainable web design business is not one-size-fits-all and takes effort – so we designed our program to help ensure you're spending your time on the right things for your business so that you have the best opportunity to create the results as quickly as possible based on your unique situation.

While we can't predict or guarantee results on a specific timeline, you’ll get results much faster with the Web Designer Academy than by trying to figure it out yourself or with non-web designer-specific business and marketing programs.

A: You get 12-months access to:

  • The Web Designer Academy curriculum with our module videos, bonus trainings and workshops + curriculum updates;
  • Weekly Live Strategy Calls where we share our latest best-practices, coach you on mindset and strategy, and give you an opportunity to get your questions answered as you implement our proven process;
  • Weekly feedback from our expert team on your packages, pricing, offers, sales pages, messaging, positioning;
  • Support in dealing with clients and managing projects.
  • Our community of genius web designers to crowdsource best practices, tech support, ideas and to ask our team for guidance and support.
  • Instant access to all of our proven templates, strategies, workbooks, scripts and bonuses.

A: Yes! Everyone pre-submits questions for live calls, so whether you can be on the calls live or not, we'll answer your questions and you'll get the replays in the group and on the private student podcast.

Being there to have a conversation about your questions is encouraged, but not required – and you can always ask follow-up questions in the comments of the replay in the Facebook group!

A: No. You submit a form with a link to what you want us to give you feedback on and any specific questions you have, and then we make a video giving you feedback and drop it into your client portal in the WDA dashboard and you get an email notification when it's ready.

If you have any follow-up questions about our feedback, you can leave comments on our video.

A: You have 12 whole months of access to the program – how much time you choose to spend working on your business is up to you.

The speed of your results will directly reflect how soon you take action on the things that will have the most impact on your goals… not necessarily how much time you put in.

We value time independence, and you can move at your own pace.

It does not take 12 months to get through the modules or implement the strategies… we just want to give you plenty of time and space to move at your own pace.

Everyone comes into the program at different times and focuses on different areas of their business.

While we have done our best to give you the highest level of support without requiring you to be on our schedule, we recommend you take full advantage of all the resources available to you during your time in the program.

A: At the end of your 12 months with us, you'll have the option to:

  • Renew for another year (with special student savings) and continue access to the curriculum, community, support and updates for as long as you want. 

  • Apply for our Next Level Mastermind for web designers who have mastered the core strategies we teach in the Web Designer Academy and are ready to grow with a group of other advanced web design business owners;

  • Graduate and leave the community, course, curriculum and support while keeping anything you created or downloaded during your time in the program.

A: The Web Designer Academy is exclusively for experienced web designers and people who may not necessarily call themselves a “web designer” but are providing related strategic, design and technical services.

It's not coaching for any kind of service-based business, not online marketers, etc.

It's designed by a woman in tech to address common and specific problems faced by women in tech and business…

And our program is by application-only, so you can be sure that the every question we're answering on group coaching calls will be relevant to the entire group, and so that we can keep our community a safe space for you to get the support you need.

If you want to run a successful web design business and get to know other successful web designers who are just a few steps ahead of you and whose experiences can help you accelerate your results, this is for you.

We’ve been mentoring web designers to create profitable, sustainable web design businesses for 7+ years.

This is the room to be in if you want to create a full-time income or 2x-5x your current revenue over the next 12 months and beyond.

A: The Web Designer Academy is a high-touch group coaching program – and we very intentionally made it an application-only group program so that you can learn from the challenges and wins of people who are just a few steps ahead of you before you encounter them so that you can accelerate your results.

You do get private, personalized feedback on the assets you submit to us for review, and when you reach program milestones you have opportunities for bonus 1:1 coaching calls with our team.

A: Do you provide web design or related services to solopreneurs, small to medium-sized businesses, non-profits and even large corporations?

Do you want to create a full-time income and have a profitable, sustainable web design business?

While we don't have a crystal ball, we accepted your application because we see what your web design business is currently missing.

And what we've seen with our students over and over again is that if they take action, use our strategies and our support, and simply don't quit or give up on themselves, it works for them. And we're committed to supporting you every step of the way.

The entire program is founded on our proven process for success, honed over the past several years and tried and tested by web designers using any platform serving any niche.

A: Do you provide web design or related services to solopreneurs, small to medium-sized businesses, non-profits and even large corporations?

Do you want to create a full-time income and have a profitable, sustainable web design business?

While we don't have a crystal ball, we accepted your application because we see what your web design business is currently missing.

And what we've seen with our students over and over again is that if they take action, use our strategies and our support, and simply don't quit or give up on themselves, it works for them. And we're committed to supporting you every step of the way.

The entire program is founded on our proven process for success, honed over the past several years and tried and tested by web designers using any platform serving any niche.

A: Do you provide web design or related services to solopreneurs, small to medium-sized businesses, non-profits and even large corporations?

Do you want to create a full-time income and have a profitable, sustainable web design business?

While we don't have a crystal ball, we accepted your application because we see what your web design business is currently missing.

And what we've seen with our students over and over again is that if they take action, use our strategies and our support, and simply don't quit or give up on themselves, it works for them. And we're committed to supporting you every step of the way.

The entire program is founded on our proven process for success, honed over the past several years and tried and tested by web designers using any platform serving any niche.

Depending on when you applied, you have 10 days to ask me any questions and decide if you want to move forward and join our program.

If you're in, you'll choose your payment option, complete your payment, and you'll get a confirmation email with a link to sign the Web Designer Academy program agreement and fill out your intake form.

Once we've received your signed program agreement, you'll get another email with your login information for the WDA dashboard, a link to schedule your orientation with our Client Success Coach Erica to get any initial questions answered, and a link to join our exclusive Facebook community so that you can get started right away.

If you know you're for sure going to join us in the future, just respond to one of our emails and let us know. We'll keep your application active and move you to our waitlist.

And if you're for sure OUT – or we don't hear from you within 30 days of receiving your application – we'll archive your application and you're welcome to re-apply in the future.

A: As soon as you decide to enroll and you complete your first payment.

You’ll begin by filling out an intake form, and we'll send you a personalized video review of your application with our recommended roadmap for your unique business, ensuring that you take all the right steps to create outstanding results quickly.

A: Yes, if you enroll with the payment plan you may convert to the pay-in-full option withing 90 days of joining and get the pay-in-full savings. After 90 days you may pay in full any time at the full rate without the bonus savings.

A: We don't exclude men from joining our program, however, the Web Designer Academy is designed by a woman for women and women-identifying web designers. Our program, strategies and coaching reflect the unique challenges faced by women in the male-dominated tech and business world, and we're serious about creating a safe space for the women in our program.

If men who consider themselves an advocate for women in business and an ally to equal pay for women, who value women's voices and unique perspectives and experiences, and who believe diversity, equity and inclusion are important wish to apply, we welcome their applications.

A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Shopify, Showit, Webflow, Kajabi, etc., UX/UI designers, non-developer designers, full-stack web developers, and more.

A: If you are not brand-new to web design, if you’ve built websites for your job or other people whether for free or paid, you are leaving money on the table if you want until you feel like you have enough skills before joining us.

If you’re like 99% of the web designers who come to work with us and have the most success, they don’t wait until they feel like they know everything about everything to get support with growing their business.

We will help you gain confidence with the skills you ALREADY have, and package, price and position them for profit, and then at least you’ll be making money WHILE you gain new skills as you work on client projects. You will ALWAYS be learning with every new client project anyway, might as well get paid well to do it.

We offer a 30-day trial period for the Web Designer Academy. 

a. If you paid in full at the time of enrollment, you may opt out of the program no later than 30 days from your enrollment date and receive a refund of your payment minus the first month’s enrollment fee ($500). You must send an email within the 30 day trial period to support@webdesigneracademy.com indicating your desire to exit the Program. No exceptions to this time frame will be made. Refunds will be processed within 2 business days of receipt of the request. Please note, it can take 5-7 business days for your bank to clear these funds in your account. After 30 days from your enrollment date in the Program, no further refunds will be issued.

b. If you enrolled on the payment plan, you may opt out of the program no later than 30 days from your enrollment date and all further payments will be halted but no refund will be made of the first month’s payment ($500). You must send an email within the 30 day trial period to support@webdesigneracademy.com indicating your desire to exit the Program. No exceptions to this time frame will be made. After 30 days from your enrollment date in the Program, you are responsible for completing all remaining payment plan payments.


If you opt out of the program during the 30-day trial period, you agree not to download, distribute or further access any copyrighted materials that are part of the Program and you must delete every copy of our copyrighted materials (videos, podcasts, Google docs, PDFs, transcripts, etc.) that you downloaded during the 30-day trial period.

You may keep and continue to use any original work you created using our strategies during the 30-day trial.

If you have any questions or concerns, or if there is anything we can do to improve your experience in the Program, please email us at support@webdesigneracademy.com

A: The Web Designer Academy is a mutual 12-month commitment to you and your business growth and we don’t offer refunds or early cancellations.

When you join, our team goes all in on your success, and we ask that you do the same.

If you apply and are accepted + invited to join the program, we would not have invited you to join if we didn't think you had what it takes to create results with our strategies and support.

If you've applied, been accepted, are considering joining and are on the fence, let's talk about it!

We want to make sure you feel ready to commit to yourself and your results.

Your commitment, combined with our amazing resources, community and full support of our team is the most powerful predictor of your success.

A: Reach out to me directly at shannon@webdesigneracademy.com or click the icon in the bottom-right corner of your screen to ask me any questions you have about working with us!

A smiling person with a tooth showing on their chin is looking indoors.

Shannon Mattern, Founder
Web Designer Academy

We help ambitious women web designers reclaim their time, book web design projects they love, and make more as a freelance web designer than they ever thought possible.

The Web Designer Academy provides step-by-step processes and fill-in-the-blank templates for your messaging, marketing, packages, consultations, sales and project management combined with next-level support so that you have everything you need to create a consistently profitable web design business doing work you love for clients you love.