We’re often told that the goal of business is to make as much money as possible, that money is the ultimate measure of success and the key to safety and security. But in this episode of the Profitable Web Designer, I’m challenging that narrative. What if the equation we’ve been taught, more money = more security, is missing some variables? What if happiness, fulfillment, and personal freedom are just as important inputs as income when it comes to building a successful web design business?
Dark teal graphic displaying "September 2025 Income Report," featuring episode details with Shannon Mattern and Erica Nash. "Profitable Web Designer" logo included.
In this episode of the Profitable Web Designer Podcast, I’m pulling back the curtain on the numbers, decisions, and mindset shifts that shaped our September 2025 income report.
Text on a dark background: "August 2025 Income Report, Episode #162 with Shannon Mattern & Erica Nash, Profitable Web Designer.”
In this income report episode, Erica and I are giving you the full behind-the-scenes scoop on what happened in Web Designer Academy this past month and how that impacted our numbers.
The image displays a title card for "July 2025 Income Report," featuring episode #157 with Shannon Mattern and Erica Nash from Profitable Web Designer.
So many web designers (and business owners in general) wait until they hit a certain goal before they give themselves permission to pay themselves more… but what if you didn’t have to wait?
Podcast episode titled "June 2025 Income Report" featuring Shannon Mattern and Erica Nash, presented by "Profitable Web Designer."
Every month inside the Web Designer Academy, Erica Nash and I take a close look at our numbers so we can make smarter decisions in our business and we’re bringing you behind the scenes in this episode to share exactly what happened financially in June 2025.
About
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Hi, I’m Shannon Mattern, Founder & CEO of the Web Designer Academy and Pricing Coach for women web designers who are ready to stop undercharging, overdelivering and build businesses that feel as good on the inside as they look on the outside.

Topics

90 DAY REVENUE ROADMAP

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Increase your income without rebranding, niching down or adding more services or skills.

Guides

Stop undercharging and start owning the value of your work. This guide walks you through pricing your services in a way that’s profitable and sustainable.

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No content hamster wheel, no social media burnout. This guide shows you how to consistently market your web design business in just minutes a week — even in a saturated market.

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The biggest thing standing between you and your next level? Your thoughts. This guide helps you spot and shift the beliefs that quietly sabotage your pricing, boundaries, and confidence.

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