Podcast episode cover titled "January 2026 Income Report" featuring Shannon Mattern and Erica Nash, for "Profitable Web Designer" series.
In this episode, Erica Nash, our Client Success Coordinator, and I break down January’s revenue and expenses, exploring why the money came in differently than usual and why that’s actually a sign of business stability.
Podcast cover for "2025 Year in Review" featuring Shannon Mattern and Erica Nash, episode #179, by Profitable Web Designer.
In this episode, Erica and I sit down for our annual year-in-review and talk honestly about what happened behind the scenes in 2025. We walk through our revenue, where it came from, how much we spent, and the decisions that really shaped the year.
Podcast cover for "December 2025 Income Report," episode 178 with Shannon Mattern and Erica Nash. Branded "Profitable Web Designer."
In this episode, Erica Nash (our Client Success Coordinator) and I unpack December’s revenue and expenses, talk about why it didn’t look like previous years, and why that’s not a problem.
When revenue dips, our first instinct is to panic. To spiral. To think, “This is it, it's all over.” But what if that dip is actually your opportunity to pause, assess, and shift into higher-level thinking? In this episode, I’m joined by Erica Nash, our Client Success Coordinator at the Web Designer Academy and my co-host for every income report episode, where we break down exactly how much money came in, what went out, and the mindset shifts that shaped it all.
We’re often told that the goal of business is to make as much money as possible, that money is the ultimate measure of success and the key to safety and security. But in this episode of the Profitable Web Designer, I’m challenging that narrative. What if the equation we’ve been taught, more money = more security, is missing some variables? What if happiness, fulfillment, and personal freedom are just as important inputs as income when it comes to building a successful web design business?
Dark teal graphic displaying "September 2025 Income Report," featuring episode details with Shannon Mattern and Erica Nash. "Profitable Web Designer" logo included.
In this episode of the Profitable Web Designer Podcast, I’m pulling back the curtain on the numbers, decisions, and mindset shifts that shaped our September 2025 income report.
Text on a dark background: "August 2025 Income Report, Episode #162 with Shannon Mattern & Erica Nash, Profitable Web Designer.”
In this income report episode, Erica and I are giving you the full behind-the-scenes scoop on what happened in Web Designer Academy this past month and how that impacted our numbers.
The image displays a title card for "July 2025 Income Report," featuring episode #157 with Shannon Mattern and Erica Nash from Profitable Web Designer.
So many web designers (and business owners in general) wait until they hit a certain goal before they give themselves permission to pay themselves more… but what if you didn’t have to wait?
Podcast episode titled "June 2025 Income Report" featuring Shannon Mattern and Erica Nash, presented by "Profitable Web Designer."
Every month inside the Web Designer Academy, Erica Nash and I take a close look at our numbers so we can make smarter decisions in our business and we’re bringing you behind the scenes in this episode to share exactly what happened financially in June 2025.
About
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Hi, I’m Shannon Mattern, Founder & CEO of the Web Designer Academy and Pricing Coach for women web designers who are ready to stop undercharging, overdelivering and build businesses that feel as good on the inside as they look on the outside.

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90 DAY REVENUE ROADMAP

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Increase your income without rebranding, niching down or adding more services or skills.

Guides

Stop undercharging and start owning the value of your work. This guide walks you through pricing your services in a way that’s profitable and sustainable.

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No content hamster wheel, no social media burnout. This guide shows you how to consistently market your web design business in just minutes a week — even in a saturated market.

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The biggest thing standing between you and your next level? Your thoughts. This guide helps you spot and shift the beliefs that quietly sabotage your pricing, boundaries, and confidence.

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