Welcome to episode 121 of the Profitable Web Designer Podcast! This the second in our four-part Profitable Web Design Business Vision, Planning and Goals Series. So if you haven’t listened to Episode 120, go back and listen to that first and then meet me back here for part two, all

Welcome to episode 120 of the Profitable Web Designer Podcast! I am super excited to share this episode with you because over the next four weeks, I’m gonna be releasing our Profitable Web Design Business Vision, Planning, and Goals Workshop on the podcast. It’s a workshop that I hosted way

Have you been wondering how to start attracting high-paying web design clients who are ready to work with you at a higher level… but worried you’ll have to reinvent your web design business or change niches to make it happen? What if I told you that you don’t have to

If you’ve ever wondered how to scale your web design business when you’re already so busy managing clients, projects, and deadlines and like you’ve hit a revenue ceiling you just can’t break through… this episode is for you. This episode features a replay of a live training I hosted for

Today I’m joined by the host of the IntrovertPreneur podcast, Tara Reid, who’s an expert in marketing for introverts and helping multi-passionate, and neuro-spicy business owners build businesses they genuinely enjoy showing up for every day. If you’ve ever felt like you’re pushing yourself to do what everyone else says

SEO can feel like a mystery for many web designers, and it’s easy to put it on the back burner while you’re building beautiful websites. But without good SEO, even the most stunning website can end up hidden from the clients who need to see it most. That’s why today’s

Ever dream of a web design business that doesn’t rely on back-to-back client projects or endless deadlines?  In this episode, we’re talking about an awesome way to add more flexibility, creativity, and consistent revenue to your web design business. If you’ve been wondering how to turn your design skills into

Have you been trying to keep up with all the latest marketing trends, only to end up feeling overwhelmed and stuck? In this episode, I sit down with business coach Michelle Vroom to talk about her no-fluff, relationship-focused approach to marketing that helps women entrepreneurs hit $100K and beyond. If

When it comes to web design, building a visually stunning website is only half the battle. To truly help your clients grow their businesses and keep coming back to you for more, you need to create a brand that goes beyond design. That’s exactly what I dove into with Mike

In this episode of the Profitable Web Designer podcast, I sit down with Lisa Williams, also known as the Moxie Maven. Lisa shares her journey from sticky notes and scattered processes to finding the project management tool that transformed her web design business—Moxie. If you’re overwhelmed by managing projects and

In this episode, I’m sitting down with business coach Melissa Froehlich, who helps women entrepreneurs use tools like Kolbe™ and Human Design to build personalized, sustainable business strategies. We dive into how these approaches can transform how you structure your business, hire a team, and find success by working with

In this solo episode, I’m diving deep into the mindset shift from playing not to lose to playing to win, especially when it comes to money in business. Inspired by the book Secrets of the Millionaire Mind by T. Harv Eker, I explore how I’ve been playing small in my

If you’re anything like the incredible women we work with, you’re probably a full-time freelancer, deeply talented at what you do, and your clients adore you. But behind the scenes, things aren’t as rosy. You might be overworking, over-delivering, and not earning the consistent income you deserve. Maybe you’re feeling

This week I’m bringing you a powerful conversation I had with sales copywriter and Next Level Mastermind member Sarah Guilliot. Sarah spent 20 years in corporate as a designer for companies like GoDaddy, Microsoft and T-Mobile… and like many of us, began to crave the freedom that comes from being

Today on the show I’m updating you on what happened two months after I went through an actual hypnosis session – live on the podcast – with certified Hypnotherapist Lauren Best. If you missed it, you can listen here in Episode 94. The transformation I’ve experienced in just 8 short weeks

Does your web design business ever feel more like a rollercoaster ride than a smooth and steady train? One minute you’re on top of the world because you landed a dream client; the next you’re wondering if you’ll ever get another client again… On Monday you’re overjoyed that you don’t

Have you ever finally drummed up the courage to reach out to someone you’d love to work with, or a former client who mentioned a new project, or that friend of a friend who mentioned wanting to chat about a new website… ….and then you spend wayyyy too much time

In today’s milestone 100th episode, I’m sitting down with my BFF and transformational coach Alecia St. Germain of The Conscious Edge to explore the link between mindset and success in entrepreneurship. We dive into overcoming mental barriers, reframing goals, and cultivating a wealth-building mindset that can change your life and

Welcome back to the Profitable Web Designer podcast! I’m super excited to introduce you to today’s guests, the incredible sister duo behind Mushaboom Studio—Katie Lynn (KL) and Laura Grace (LG). These two have been creating magic together since 2019, combining KL’s knack for web and brand design with LG’s eye

Today I’m chatting with Amy Posner, a seasoned entrepreneur and business coach who empowers digital creatives to attract the right clients and build successful businesses. She’s the creator of the Complete Breakthrough Freelancer course and co-host of the Business Badassery podcast – and today she’s sharing her journey of launching

One of the biggest challenges that web designers face when trying to create consistent, sustainable, recurring income is marketing. According to The Admin Bar Survey of over a thousand WordPress professionals, only 16% of freelancers and agencies are engaging in any outbound marketing despite 25% reporting struggling with not having

Have you ever felt paralyzed by perfectionism, fear of the unknown, or self-doubt in your web design business? If so, you’re not alone, and this week’s episode of the Profitable Web Designer podcast is just for you! I’m chatting with Lauren Best, a Business and Mindset Consultant and Certified Hypnotherapist,

This week I’m chatting with Gigi Davarashvili, founder behind One6Creative, a conversion-focused creative agency, host of the Create to Convert Podcast and founder of One6Creative Academy, where she empowers designers to become confident business owners. We dive into Gigi’s journey from the corporate world to becoming the founder of a

In this episode of the Profitable Web Designer Podcast, we’re diving into a topic every web design business owner encounters sooner or later—failure. But instead of seeing failure as a setback, what if we could see it as a stepping stone to success? That’s exactly what we’re exploring today with

Are you tired of feeling overwhelmed with client projects, managing difficult client situations, or figuring out how to set boundaries?  I get it – we often put ourselves on the back burner while trying to please our clients, and it’s easy to lose sight of why we started our businesses

Do your thoughts about money hold you back? Have you ever found yourself worrying about money or feeling anxious about your financial future? As entrepreneurs, our thoughts and beliefs about money often drive our actions, sometimes leading us down stressful paths. 💰😟 In this week’s episode of the Profitable Web

Today I’m sharing a candid conversation about finances with certified Profit First Professional and Profit Answer Man, Rocky Lalvani. He teaches business owners how to ensure they get paid and make profit a priority! Rocky specializes in teaching entrepreneurs the crucial skill of making sure we get paid and prioritizing

As a web designer, you’re a wizard at creating visually stunning websites that resonate with your clients’ audiences and turn their visitors into customers. However, the real challenge for your clients kicks in post-launch – getting traffic. Many web designers get tangled up with how SEO fits into their offerings…

Have you ever felt stuck in a cycle of overworking and undercharging, feeling like you’re constantly playing catch-up with your business and personal goals? It’s a common scenario many of us face, often leading to burnout and a sense of unfulfillment. But what if I told you the key to

Welcome back to the Profitable Web Designer Podcast! This week we’re talking about how you can increase your recurring revenue to your web design business by adding SEO services – even if right now you have no clue how to do SEO! I’m joined by Lindsay Halsey, a co-founder of

Welcome back to the Profitable Web Designer Podcast! Today I’m bringing you the recording of a presentation I made at our 2024 Simply Profitable Designer Summit, an online event where I bring together over 30 of the top design-business industry experts to share creative new ways to make your design

Welcome back to the Profitable Web Designer Podcast! Today I’m talking to Tim Noetzel of Freelance GPS. Tim is a UX designer, web developer, and the founder of FreelanceGPS, where he coaches on how to start and grow successful freelance businesses. My favorite quote from this episode: “There’s no way

Welcome back to the Profitable Web Designer Podcast! Today I’m talking to Chaitra Radhakrisha, the founder of Pinkpot Studio, a Shopify design studio for product based businesses. After taking a long maternity break, Chaitra got back to rebuilding her design studio in Jan 2020 and was able to scale her

Welcome back to the Profitable Web Designer Podcast! Today I’m talking to Kady Sandel, host of the Profitable Graphic Designer Podcast, creator of the 12-week Profitable Designer program and the Creative CEO Accelerator. She’s a business coach for designers and the CEO of her own design agency in Austin, Texas.

Welcome back to the Profitable Web Designer Podcast! Today I’m bringing you Part 3 of the Revenue Reset Challenge – so if you haven’t listened to Part 1 – Turning Mindtrash Into Gold and Part 2 – Transforming Your Pricing Paradigm, definitely listen to that first and then come back to

Welcome back to the Profitable Web Designer Podcast! Today I’m bringing you Part 2 of the Revenue Reset Challenge – so if you haven’t listened to Part 1 – Turning Mindtrash Into Gold, definitely listen to that first and then come back to Part 2. In Part 2, we’re gonna talk

Welcome back to the Profitable Web Designer Podcast! Over the next 3 weeks, I have a series of super-actionable episodes planned for you that are taking me back to the beginning of my journey, and the things that I thought to be true and were conditioned to believe as a

Today on the show we’re talking about a topic that as a web designer you either love, hate, or try to avoid at all costs: sales. My guest is Heather Wylde Smith – a sales coach who specializes in helping entrepreneurs confidently raise their rates while closing up to 70%

This week on the show, I’m breaking down one of the biggest problems we help our Web Designer Academy students with: Zombie Projects. Zombie Projects are a huge reason you feel stressed, overwhelmed, burnt out and not making nearly enough money in your web design business. What are zombie projects, you

We’re all about running profitable AND sustainable web design businesses around here… and part of the sustainability equation is making sure you’re taking good care of the most valuable asset in your web design business: YOU. Do you constantly find yourself prioritizing your business over your health – despite your

What I’m gonna share with you today could make all the difference for you and your business over the next 12 months… One of the biggest frustrations a lot of our web designers have before coming to work with us inside the Web Designer Academy is that they’ve taken a

Today, I’m bringing you the stories of 11 ambitious women web designers who went from undercharging, over delivering overworking and overwhelmed to creating freedom, flexibility and financial independence. This week’s episode is a mash-up of three different web designer Academy student panel discussions from some of the live events that

Today, I’m going to share with you one of the most powerful strategies you can use in your web design business to go from overworking and undercharging to profitable, sustainable, and healthy: A sustainable project calendar. As a web designer, your project calendar is not about becoming a human productivity

What if I told you that there’s a 4-letter word that’s so powerful that if you stopped saying it… …thinking it… …or believing it when people say it to you… Your entire web design business would change. If you stopped saying it, thinking it and believing it… You’d automatically charge more,

I’m super excited for you to listen to my recent interview with the amazing Nikki Hamilton, the founder of Women Wealth WordPress all about how to make lots of money as a web designer! Nikki’s story is seriously inspiring and shows just how bold and determined she is. Nikki and

Today we’re diving deep into the world of accessible design for web designers. We’ve got Andrea Shirey, the brains behind One Nine Design (link opens in new tab), in the house to share her insights on accessibility. You’ll learn about her journey into web design, her passion for accessible design,

 In this episode, I’m chatting with Sarah Linklater, the brains behind Designer Admin. Sarah started Designer Admin because she noticed that while there are a whole lotta very talented designers in our industry, the admin side of the business isn’t everyone’s forte. After all, we didn’t become designers because

This week I’m chatting with Ann Koppuzha all about giving yourself permission to make money as a web designer! Ann Koppuzha is the founder of Powerhouse Legal where she provides legal advice for entrepreneurs. She’s also a multi-talented entrepreneur, web designer, copywriter, and lawyer. I actually met Ann when I

This week I’m chatting with Jason Gracia about the power of mentorship and creating systems in your web design business. Jason Gracia started his web design business after being diagnosed with cancer and not knowing how he would support his family and pay the medical bills. He’s the founder of

This week I’m talking all about whether or not you should work with friends and family in your web design business. My top 3: It’s crucial to set boundaries and maintain professionalism when working with friends and family to foster a positive experience for both of you. You should never

This week I’m chatting with Anchen le Roux of Simply Digital Design about the power of hosting a summit and community in web design. Anchen le Roux is the creative director at Simply Digital Design and the co-host of the Page Builder Summit. She’s been a contributor to the WordPress

This week I’m sharing a special look at a training I did earlier this year on identifying where your web design business may be leaking time and money. My takeaways: Many web designers, including myself, initially approach their business as if they were employees, treating clients as their bosses. This

This week I’m chatting with Steve Schramm of the Subscription Web Design podcast about how to use a subscription model to scale your web design business. Steve Schramm is the owner of NorthMac Services, a boutique web design agency focused on creating WordPress sites for entrepreneurs. He’s also the host

This week I’m sharing an Ask Me Anything I did for web designers curious to get their questions answered. Main topics covered: Understanding the values of investment-minded clients is crucial for web designers. Effectively communicating the value of working with a web designer is essential. Marketing strategies play a significant

This week I’m chatting with Dr. Lee Cordell about vulnerability and psychological safety as an entrepreneur and business owner. Dr. Lee C. Cordell is the CEO and founder of the Institute for Trauma and Psychological Safety. Dr. Lee uses her 15+ years of experience in leadership, healthcare, psychology, and education

This week I’m chatting with Stephanie Hudson of Focus WP about how to stop doing everything by yourself and get some of your time back without breaking the bank. Key highlights from our talk: There’s a difference between being a “control freak” and a good service provider. Not outsourcing because

In this episode, I discuss the irresistible package matrix strategy and the seven components of profitable web design packages. The top takeaways: The irresistible package matrix empowers web designers to set boundaries, prevent scope creep, and position themselves as collaborative consultants. Pre-framing the value is crucial in attracting clients who

This week I’m diving into money mindset and strategies to overcome the affordability question. The main takeaways: Money mindset plays a crucial role in pricing and selling products and services. Potential clients saying they can’t afford something is not a reflection of the business owner’s worth or the market’s ability

This week I’m sharing strategies to make sure your next web design client isn’t a nightmare. 3 key lessons: From the initial discovery call, it’s critical to set boundaries and manage the client’s expectations to set the tone for success. Communicate, communicate, communicate, even about how you’ll communicate. This gives

This week I’m breaking down four common problems web designers face and how to fix them so you can work less and make more. 3 top takeaways: When you stop making your prices mean something about you, it’s easier to see the value you provide and charge more sustainably. You

This week I’m sharing why you don’t need a niche to get web design clients and the simple yet effective marketing method that does. The 3 main points to takeaway: If you have a niche that is working for you, don’t change anything. But there are so many people out

This week I’m talking with Haley Brown about growing your web design business through collaboration and community. Haley Brown is a self-confessed WordPress nerd and design master who has been designing and building WordPress sites for 10 years. She is one of the founders of WP Mavens, a monthly online

This week I’m sharing the 6 different web design business personalities we teach inside the Web Designer Academy and how to leverage yours in your business. I’m breaking down: The 6 most common ones we see, and why this test is one of the first things we have students do

This week I’m digging into my mid-year results and the data that led me to restructure our pricing for the Web Designer Academy. In this episode I’m breaking down: The difference between an expense vs. hybrid vs. investment mindset, and how your mindset affects the type of client you attract.

As a small business owner, it never occurred to me that using Stripe to process payments would become one of the biggest risks to my small business. From the moment I began my freelance web design business back in 2014, I was collecting payments via Stripe and happily paying their

This week I’m chatting with Melissa Burkheimer about reinventing your design business and following those nudges to pivot. Melissa Burkheimer is the CEO and Conversion Design Director of Melissa Burkheimer Studios, which designs brands and creates buzz-building strategies for product launches. She’s also the host of the Design Business Show

This week I’m chatting with Josh Hall about the challenges businesses are facing right now and how to navigate them! Like me, Josh is also a Web Design Coach. He started web design as a freelancing side hustle, and over the years has managed to grow it to a six-figure

This week I’m chatting with Web Designer Academy Client Success Coordinator Erica Nash about how to objectively collect data and use it for your web design business! 3 takeaways from my chat with Erica: The way you look at things is not the same as everyone else, and the factors

This week I’m pulling back the curtain on the Web Designer Academy to show you everything we do to help our students create profitable, sustainable web design businesses! I talk about: The Web Designer Academy is not just a course to teach marketing and sales (although that is a part

This week I’m sharing an interview I did on the Next Level Course Creator Podcast about creating a community in the Web Designer Academy! The Next Level Course Creator podcast is hosted by Erica Nash, an online course designer and strategist who also works with me inside the Web Designer

This week I’m talking with Rob Howard of MasterWP about increasing diversity and normalizing sustainability in web design! Rob Howard is the founder of HDC, a digital agency headquartered in Denver, Colorado. His team is behind one of the most popular WordPress newsletters out there, Master WP, and they’re also

I’m chatting with Web Designer Academy student Angela Bamford about how she gained the confidence to raise her web design project prices from $1,500 to $10k! Angela Bamford is the owner of AB Designs, a UK-based web design agency that specializes in helping business owners reach the next level in

In this week’s episode I’m chatting with WDA student Racheal Graham about growing a sustainable web design business to be your own boss! Racheal Graham is the web designer and tech strategist behind Greenhouse Creative, where she helps her clients create businesses that fit into their lives rather than having

Hear from several experts at the Simply Profitable Designer Summit on what’s working now to get web design clients: In this episode, we talk about: The main opportunities and trends we see in the design industry right now. What boundaries to set to make projects run smoother and simplify your

In this week’s episode I’m sharing a live strategy call I hosted for Web Designer Academy students about how to get web design clients: Getting clients usually isn’t a tactical problem, it’s more often a mindset problem – identify your mindtrash, clean it up and you’ll start seeing results. How

In this week’s episode I reveal 4 shifts we’re currently seeing in the web design industry and how you can leverage them: Just because a business already has a website doesn’t mean they don’t need your services. Every few years they need to keep up with the shifting marketing landscape

In this week’s episode I’m chatting with WDA student Caitlin Harrison about the mindset work that has to happen behind building her freelance web design business! Caitlin Harrison is a web designer with years of experience in print publication and magazine design. She started Caitlin Harrison Creative in 2020 to

In this week’s episode I’m diving into how you can be proactive with your marketing through giving value and creating spaces for your ideal clients. You don’t always have to follow the pack. You can build your own table to sit at and invite your best clients to sit at

In this week’s episode I’m chatting with Web Designer Academy student Kate Newnham about seeking support from a mentor to confidently grow your web design business! Kate Newnham is the owner of Up Designs LA, where she helps health and wellness businesses create professional, memorable, and awe-inspiring online presences that

Today I’m chatting with Web Designer Academy student Courtney Wilson about how she tailored the Web Designer Academy curriculum to grow her web design business! Courtney started her web design business, Moonsoar, with her husband after both got downsized from their jobs within a year of each other. Since then,

This week I’m answering one of the most frequently asked questions I get – should you put your web design pricing on your website? In this episode I talk all about: My own personal journey with talking about pricing, starting with deprogramming that employee mindset, packaging my services to not

In this week’s episode I’m chatting with Lauren Newton about why she decided to invest in her business and how she broke free from the employee mindset! Lauren has 14 years of web experience, and after 5 years of freelance SEO, she joined the WDA in 2021 to add a

 This week we’re wrapping part 2 of my 2022 year in review with a look at how I was my own biggest obstacle, including: Why putting so much pressure on myself to replace my husband’s income actually backfired. How I completely overhauled a side of my business that I

This week we’re diving into Part 1 of my 2022 Year in Review and all things mindset and numbers! In this episode I’m breaking down: What caused me to start accumulating mindtrash and how I ignored all the signs. My exact revenue numbers from 2021 to 2022. The choices I

This week I’m chatting with Web Designer Academy student Megan Harrington about how she increased her web design business revenue by 4x in just one year! Megan is the owner of Zestful Media & Design, a brand and web strategist, and also offers courses on how to build a unique

This week I’m chatting with Danbee Shin about embracing your full identity as a web designer! Danbee is a web designer and global inclusions specialist, who specializes in creating inclusive websites for online coaches. She also mentors other web designers to build a successful web design business their way, while

This week I’m joined by Julia Taylor of GeekPack to talk all about building community around your web design business! Julia is a self-taught web developer, an advocate of location independence, women empowerer, and founder of GeekPack, a community that teaches highly valuable technological and business-building skills so that women

Effective marketing can be done outside of social media – Krista will show you how. This week I’m chatting with Krista Miller of Summit in a Box about using virtual summits to grow your web design business! Krista has been a good friend of mine for many years, and is

Entrepreneurs’ time is their most valuable asset, and automation helps get some of that back. This week I’m chatting with Cameron McBeth of Dubsado about automating client management for web designers! Cameron is the Director of Education at Dubsado, an all-in-one system that streamlines time-consuming tasks for small business owners.

It’s possible to truly enjoy your work as a freelance web designer – you just need the right mindset. This week I’m joined by Paige Brunton talking all about creating a profitable web design business with SquareSpace! Paige is a fellow web design coach and Squarespace web designer. She’s also

Growing your web design business can be simple – you just need a plan. This week I’m talking with Leigh Scott about creating 5-figure revenue months after charging by the hour! Leigh is a Web Designer Academy student who started her web design business in 2021 to spend less time

Raising your prices doesn’t have to be complicated – but you do have to be ready for it one way or another. This week I’m sharing a conversation I had earlier this year with Josh Hall about setting your web design project pricing! Like me, Josh is also a Web

Are you tired of hearing that you need to promote on every corner of the internet to get clients? Then you’re in the right place, my friend, because this week I’m talking with Mat Casner about maximizing your web design business growth without social media! Mat is the founder of

Get out of your own way and start working solely in your zone of genius. One of the first things we talk about in the Web Designer Academy is overcoming impostor syndrome – the belief that a potential or current client will find out that you’re not an “expert” (whatever

Are you starting your web design business from zero and wondering if a sustainable, profitable business is possible for you? Erika joined the Web Designer Academy in 2020, and went from having nothing more than a business name and registered domain to consistent $10K months and a steady stream of

If you’re ready to commit to your business full-time, but not quite sure how to do it without burnout, this one’s for you! After processing literally thousands of applications for the Web Designer Academy and talking to hundreds of web designers, I know that taking your business full-time without working

How to Get More Web Design Clients This week I’m covering one of the MOST frequently asked questions I hear – “How do I get more web design clients?!” And if you think it’s learning the latest trends on TikTok or coming up with new content every single day…. Then

Are you the kind of web designer who just fell into building websites for people without really having a business plan? It’s way more common than you might think! So if that sounds like you… then this episode with Josh Hall of the Web Design Business Podcast is a must-listen.

How do you handle privacy policies and terms + conditions for your web design clients? Are you just copying + pasting them, crossing your fingers and moving on to the next? If so, this episode is for you!  I’m talking with Hans Skillrud, the Co-Founder of Termageddon, a former web

Do you lowball your prices for web design just to avoid the dreaded negotiation? If you’re like most of our Web Designer Academy students, you might be undercharging because you hate negotiating, so you try to make your price low enough to avoid the topic all together. If that sounds

Are you making these same mistakes we’ve seen on thousands of Web Designer Academy applicants’ websites? In this episode, I’m breaking down for you the most common mistakes I’ve seen on thousands of Web Designer Academy applicants’ websites, and what changes to make to start attracting investment-minded, profitable web design

Do you ever think you can’t charge “that much” for your web design services because you’re not a web developer? In this episode I’m talking with Emma Kate, the go-to WordPress educator, mentor, co-host of The Designer Boss Podcast and master of helping web designers like us create beautiful websites

If you’re concerned about topics like pricing and getting clients in today’s economic environment, this episode is a must listen! It’s a replay of a live Q&A session I hosted for web designers where I answered all their most top-of-mind questions about how to run a successful web design business.

Ready to stop undercharging and overdelivering and finally run a profitable web design business? If you’re feeling like you’re hustling nonstop, over-delivering, and still not seeing the profits you want, I’ve been there. You’re taking on too many clients, undercharging, and barely have time to breathe, let alone enjoy your

Do you put your web design clients first, before your self-care, family, friends and fun? In this episode of the Profitable Web Designer podcast, we’re talking about why web designers overwork, and how to stop so that you can get your life back! I’m gonna break down: 9 reasons you

Do you often find yourself doing extra work for your web design clients without charging for it? In this episode of the Profitable Web Designer podcast, we’re talking about why web designers overdeliver (and how to stop doing it without those awkward client conversations or losing out on referrals). In

Welcome to the Profitable Web Designer Podcast! I’m your host, Shannon Mattern, founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing,

Welcome to the Profitable Web Designer Podcast with Shannon Mattern! Are you a web designer who’s been undercharging, overdelivering, and overworking and thinking there’s got to be a better way to run your web design business? Well, look no further. I’m Shannon Mattern, founder of the Web Designer Academy and