In this episode of the Profitable Web Designer Podcast, I’m taking you behind the scenes of an interview I did with my biz bestie, Alecia St. Germain, host of The Conscious Edge Podcast. Alecia invited me onto her show to talk about what really happens when you decide to stop undercharging and start leading.
Promotional graphic for "Profitable Web Designer" podcast episode featuring AI's impact on web design, hosted by Meg Casebolt, with a teal background.
In this episode of the Profitable Web Designer Podcast, I am sitting down with Meg Casebolt to talk about how AI-powered search is changing the way people find information and what businesses need to do to stay visible.
Podcast episode cover titled "The Truth About Pricing," featuring Melina Palmer from The Brainy Business Podcast and Profitable Web Designer.
In this episode of the Profitable Web Designer Podcast, we’re talking about the science behind why people say yes, and how you can ethically influence buying behavior through your pricing, website structure, and client experience.
Text image promoting a podcast episode about how doing everything on your own may hinder web design business progress. Episode #177 with Bailey Collins.
In this episode, my guest on this week’s episode of the Profitable Web Designer Podcast, Bailey Collins and I talk about what it actually looks like to shift from “I have to do everything” to “I’m allowed to get help” and how scary and freeing that can feel at the same time.
Promotional image for a podcast episode titled "Web Design Pricing Insights," featuring Web Designer Academy students from Profitable Web Designer.
I’ll walk you through an approach to pricing that supports a business that aligns with what you want for your life. Plus, I’m joined by Web Designer Academy students Caitlin and Lindsey who share how they’ve completely changed how they view money, price projects, book clients, and grow their business.
Instead of trying to do more and be everywhere, I’ll walk you through a smarter, simpler approach to marketing that aligns with the way your business really works. Plus, I’m joined by Web Designer Academy students Sarah, Amanda, and Amber who share how they’ve completely changed how they market themselves, book clients, and grow their business.
In this episode, Nikki shares how she went from stay-at-home mom to thriving business owner, the mindset shifts that helped her grow, and how working with a copywriter can actually save you time and stress as a designer.
Want to add stable recurring revenue to your web design business - without becoming a full-time marketer? In this episode of The Profitable Web Designer Podcast, Shannon Mattern sits down with Sam Sarsten, founder of BendKann Designs and creator of Local SEO Academy, to talk about how web designers can grow beyond project feast-and-famine cycles by offering high-value local SEO services.
After 20 years in corporate marketing, Amber Jones launched her web design business in February 2022. She shares how burnout showed up for her, the big mindset shifts she had to make to build something sustainable, and the surprising things that helped her grow faster than she expected.
Is AI going to replace web designers? How do you get consistent clients without hustling on social media? And what does it really take to build a profitable web design business that lasts? In this episode of The Profitable Web Designer Podcast, Shannon Mattern sits down with Payton Clark Smith - web designer, SEO strategist, SaaS founder, and creator of PaitPro - to talk about building a sustainable, future-ready design business.
Podcast episode cover titled "Confident Pricing & Overcoming Mind Trash," featuring Jen Davis on Better: The Brand Designer Podcast, by Profitable Web Designer.
What does it take to move past self-doubt, difficult clients, and slow seasons to build a thriving design business you love? In this episode of The Profitable Web Designer Podcast, Shannon Mattern is joined by Jen Davis, founder of Hello June Creative, host of Better: The Brand Designer Podcast, and mentor behind the Design Mini Mind, to talk about money mindset, client boundaries, and building a sustainable design studio.
Podcast episode cover for "Rewire Your Brain & Reframe Your Beliefs," episode 167 featuring Reha Zamani, by Profitable Web Designer.
That’s exactly what we’re talking about in this episode of the Profitable Web Designer Podcast with my guest Reha Zamani, an expert in Neuro-Linguistic Programming (NLP). Reha is an NLP practitioner and coach who helps people identify the thoughts that are keeping them stuck and teaches them how to reprogram those patterns so they can finally create what they want in their lives and businesses.
Podcast cover titled "From $75 Logos to $10K Projects," featuring Kenzi & Marisa of The Brief Collective, by Profitable Web Designer.
What does it really take to grow from charging $75 for logos to booking consistent $5K–$10K design projects? In this episode of The Profitable Web Designer Podcast, Shannon Mattern sits down with Kenzi and Marisa of The Brief Collective to talk about pricing, boundaries, and building a profitable creative business without burnout.
Podcast cover titled "The State of Web Designer Pricing in 2025," featuring episode details and speakers Shannon Mattern, Erica Nash, Leigh Scott.
Are freelance web designers charging enough in 2025? In this episode of The Profitable Web Designer Podcast, Shannon Mattern is joined by co-host Erica Nash and conversion rate optimization expert Leigh Scott to unpack the results of the State of Web Designer Pricing Survey 2025.
Text on a dark background reads, "How To Negotiate Web Design Pricing with Shannon Mattern," featuring "Profitable Web Designer" logo below.
Do you lowball your prices for web design just to avoid the dreaded negotiation? If you're like most of our Web Designer Academy students, you might be undercharging because you hate negotiating, so you try to make your price low enough to avoid the topic all together. If that sounds like you... then you gotta listen to this episode!
Text on a dark background reads: "What's Not Needed To Charge Premium Prices with Emma Kate" and "Profitable Web Designer" with a small leaf logo.
Do you ever think you can't charge "that much" for your web design services because you're not a web developer? In this episode I’m talking with Emma Kate, the go-to WordPress educator, mentor, co-host of The Designer Boss Podcast and master of helping web designers like us create beautiful websites without development all about why you don’t need to be a web developer to charge premium prices.
About
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Hi, I’m Shannon Mattern, Founder & CEO of the Web Designer Academy and Pricing Coach for women web designers who are ready to stop undercharging, overdelivering and build businesses that feel as good on the inside as they look on the outside.

Topics

90 DAY REVENUE ROADMAP

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Increase your income without rebranding, niching down or adding more services or skills.

Guides

Stop undercharging and start owning the value of your work. This guide walks you through pricing your services in a way that’s profitable and sustainable.

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No content hamster wheel, no social media burnout. This guide shows you how to consistently market your web design business in just minutes a week — even in a saturated market.

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The biggest thing standing between you and your next level? Your thoughts. This guide helps you spot and shift the beliefs that quietly sabotage your pricing, boundaries, and confidence.

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