Podcast episode cover titled "Confident Pricing & Overcoming Mind Trash," featuring Jen Davis on Better: The Brand Designer Podcast, by Profitable Web Designer.
What does it take to move past self-doubt, difficult clients, and slow seasons to build a thriving design business you love? In this episode of The Profitable Web Designer Podcast, Shannon Mattern is joined by Jen Davis, founder of Hello June Creative, host of Better: The Brand Designer Podcast, and mentor behind the Design Mini Mind, to talk about money mindset, client boundaries, and building a sustainable design studio.
Podcast episode cover for "Rewire Your Brain & Reframe Your Beliefs," episode 167 featuring Reha Zamani, by Profitable Web Designer.
That’s exactly what we’re talking about in this episode of the Profitable Web Designer Podcast with my guest Reha Zamani, an expert in Neuro-Linguistic Programming (NLP). Reha is an NLP practitioner and coach who helps people identify the thoughts that are keeping them stuck and teaches them how to reprogram those patterns so they can finally create what they want in their lives and businesses.
Podcast cover titled "From $75 Logos to $10K Projects," featuring Kenzi & Marisa of The Brief Collective, by Profitable Web Designer.
What does it really take to grow from charging $75 for logos to booking consistent $5K–$10K design projects? In this episode of The Profitable Web Designer Podcast, Shannon Mattern sits down with Kenzi and Marisa of The Brief Collective to talk about pricing, boundaries, and building a profitable creative business without burnout.
Podcast cover titled "The State of Web Designer Pricing in 2025," featuring episode details and speakers Shannon Mattern, Erica Nash, Leigh Scott.
Are freelance web designers charging enough in 2025? In this episode of The Profitable Web Designer Podcast, Shannon Mattern is joined by co-host Erica Nash and conversion rate optimization expert Leigh Scott to unpack the results of the State of Web Designer Pricing Survey 2025.
Podcast cover titled "What Happens When You Finally Ask for Help in Your Business," episode 163 featuring Jenelle Rawlins, by Profitable Web Designer.
You don’t have to choose between doing creative work you love and living a life that actually feels good. But if you’re anything like my guest in this episode, you might have been stuck thinking that working harder is the only way to “make it” as a web designer.
Podcast episode titled "SEO for Web Designers in the AI Age" featuring Lindsay Halsey of Pathfinder SEO. Hosted by Profitable Web Designer.
In today’s episode, I’m chatting with Lindsay Halsey, co-founder of Pathfinder SEO. We’re talking about how she’s adapted her own business and how we as web designers can shift our approach to search visibility and client communication in today’s AI-influenced marketing world.
Podcast episode titled "Staying Solo In Your Web Design Business" featuring Maggie Patterson, hosted by Profitable Web Designer. Discusses independent entrepreneurship.
Maggie Patterson, the creator of BS Free Business and author of Staying Solo, is all about building a business that fits your life, not the other way around.
Text on privacy policies for web designers, promoting "Profitable Web Designer" podcast, episode #159 featuring Termageddon.
Privacy policies are one of those things that most web designers and their clients know they should have… but figuring out what’s required, keeping it updated, and explaining it all to clients? That’s a whole other story.
Podcast episode cover for "Web Design Business Growth for Introverts" with Alyssa Downey, from Profitable Web Designer. Episode #158. Minimalist design.
In this episode of the Profitable Web Designer Podcast, I’m talking with Alyssa Downey of Make Your Design Matter, and we’re unpacking what it actually looks like to build a business that feels aligned with who you are. Even if you’re introverted, even if you’re still figuring things out, and especially if you’ve been stuck people-pleasing and second-guessing yourself.
Podcast cover titled "Web Design Business Growth Lessons," featuring episode #156 with Squarespace SEO expert Bekah Read by Profitable Web Designer.
In this episode of the Profitable Web Designer Podcast, I’m chatting with Bekah Read, a fellow web designer and Squarespace educator,  about what happens when small businesses hit that tipping point and finally decide to invest in a pro (yep, that’s you!).
Podcast episode cover titled “How To Make Your Web Design Sales Process More Chill” from Profitable Web Designer by Shannon Mattern.
In this episode, I’m sharing how to make sales feel authentic, client-focused, and a whole lot less stressful.
Podcast episode titled "Strategic Branding That Pays Off," featuring Shannon Mattern and Erica Nash, from the "Profitable Web Designer" series.
We’re talking about how branding impacts business performance, why outcomes matter more than aesthetics, and how to show clients that your work as a designer has real, measurable value.
About
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Hi, I’m Shannon Mattern, Founder & CEO of the Web Designer Academy and Pricing Coach for women web designers who are ready to stop undercharging, overdelivering and build businesses that feel as good on the inside as they look on the outside.

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90 DAY REVENUE ROADMAP

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Increase your income without rebranding, niching down or adding more services or skills.

Guides

Stop undercharging and start owning the value of your work. This guide walks you through pricing your services in a way that’s profitable and sustainable.

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No content hamster wheel, no social media burnout. This guide shows you how to consistently market your web design business in just minutes a week — even in a saturated market.

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The biggest thing standing between you and your next level? Your thoughts. This guide helps you spot and shift the beliefs that quietly sabotage your pricing, boundaries, and confidence.

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