Free Resources

OUR MOST-LOVED FREEBIES

Spot the real leaks in your web design business — the places where you’re undercharging, overdelivering, overworking, taking on responsibility that isn’t yours, and quietly giving away your time, energy, and profit.

Whether you’re ready to raise your prices or just want to stop feeling resentful every time you open your inbox, these resources are a powerful first step.

Computer screen displaying text: "Six Sneaky Time & Money Leaks (And How to Fix Them)" from Web Designer Academy's Business Course Video #1.

Free Business Course for Women Web Designers

Find out the 6 most-common business challenges women web designers face that keep them under-earning and burnt out (and how to fix them).
Three booklets titled "Website Strategy Session Process," "Scripts," and "Outreach" from Marketing Momentum, designed to help acquire clients through website strategy sessions.

Get Clients with Website Strategy Sessions

Stop waiting for clients to find you with this simple, free website strategy session you can offer to prospects and current clients—and watch your consultation calendar fill up.
A computer screen displays "NEXT LEVEL FRAMEWORK™" with the tagline "How to break through to your next level" in a clean, modern font.

Next Level Framework

If you’ve ever wondered why, despite all the time and energy you pour into your web design business, you’re still not seeing the progress you want toward your biggest goals, this free training is for you.
A screen displays "90-Day Revenue Roadmap" with a person on a tablet below, promoting income growth strategies without rebranding or niching down.

Profitable Web Design Business Roadmap

Find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible).
A computer screen displays a course titled "How to Sell High Ticket Web Design Projects" by Web Designer Academy.

How to Sell High-Ticket Web Design Projects

Discover the simple strategy to add to your sales process that makes clients say yes to premium pricing—without feeling salesy.
A computer screen displaying "Revenue Reset Challenge" and a booklet titled "Confident Money Conversations" from Web Designer Academy, focusing on pricing strategies.

Revenue Reset Challenge

Uncover the hidden beliefs keeping your prices low, rewire your money mindset and earn more from the clients you already have.

Meet Your Trainer

Hi, I'm SHANNON MATTERN

I’ve been coaching and mentoring women web designers for 10 years on pricing, sales, marketing, and managing clients – as well as the core mindset shifts needed to stop undercharging, overdelivering and people-pleasing.

Because it’s not just about strategy (although ours are life-changing) it’s about shifting what you believe at your core about the value of what you do, about giving yourself permission to design a business you actually love, and building the belief that what you want truly is possible.

And that’s where I come in. 

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Ready to take the next step?

Coaching & Mentorship

Your goals are deeply personal, and so is your web design business journey. Wherever you are on the path to freedom, flexibility and financial independence, there's a clear next step — and we’re here to help you take it.

Two persons having a conversation at a table with a laptop and bird artwork in the background.

Marketing Momentum

Take simple steps to get your next client (without social media marketing) so you can get booked out and not worry where your next client is coming from.

Two smiling individuals sitting at a table indoors, with a bright, modern, and comfortable room background.

Web Designer Academy

Book higher-paying web design projects, charge more with confidence and run your projects without overworking and burnout. 

Seven people seated in a living room, engaged in conversation. Wooden octopus art hangs on the wall. Various items clutter the table.

Next Level Mastermind

Go beyond cookie-cutter systems and start making deeply personal, highly strategic shifts to break through to your next level of income and freedom.

A person with long hair sits at a table, smiling, with three others. Abstract art hangs in the modern, bright room.

Private Coaching

You want a strategic partner to work with you 1:1 to help you reimagine what’s possible, build the plan, remove the roadblocks, and implement so you can make serious progress.

Book More Projects At Higher Prices

5 Secrets to High-Converting Web Design Proposals

You’re just one proposal away from getting more yesses at higher prices than you thought possible (without changing anything else about your web design business).