Real Students, Real Results

Our WEB DESIGNER ACADEMY students create life-changing results

The turning point in every success story from the women you'll meet on this page wasn't the moment they sold their highest-price package ever, stopped overdelivering, or hit a revenue goal they once thought was impossible.

It was the moment they decided to stop trying to piece it all together on their own.

It was being in a space where they didn’t have to be an A+ student or act like they had it all together.

Where they could ask real questions and get real feedback and be seen, supported, and guided by people who get it.

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And yes, we teach the marketing, pricing, sales, and systems that helped them make it happen…

But the most powerful transformations?

Those are internal.

It’s the mindset shifts. The identity upgrade. The unlearning of all the “rules” they thought they had to follow to be successful.

That one decision—to stop trying to figure it all themselves—unlocked more income, freedom, confidence, and impact than they ever imagined possible.

Scroll down to meet them. Hear their stories. And see what’s possible when you say yes to an entirely new level of support in your web design business.

Real Students, Real Results

ONE PROGRAM, TAILORED TO YOUR STAGE OF BUSINESS

Pauline, Jenelle and Sarah share their journey implementing our Profitable Web Design Business Roadmap inside their businesses. Hear what their businesses were like before joining the Web Designer Academy, why they decided to join, and what has shifted for them since coming to work with us.

Real Students, Real Results

HOW THESE WOMEN CREATED 5-FIGURE MONTHS

Kate, Lauren and Leigh share their experience in the Web Designer Academy and how it transformed their web design businesses. 

Real Students, Real Results

I'm consistently making $10K a month.

“I learned how to market myself in a way that doesn't feel cringy, instead it feels easy and natural. I've since landed multiple retainer clients that I LOVE and am booked out for months in advance!” 

Barb Pritchard, Infinity Brand Design

Real Students, Real Results

I've made my investment in the WDA 5 times over at this point.

“I leapt and trusted the process, and I'm a little overwhelmed with how much I've changed since joining.”

Amy Ogden, Drifting Art Designs

Real Students, Real Results

I'm booking 5-figure clients and having 5-figure months.

“Immediately my income started to increase because I started valuing myself and my work and asking for higher prices. I thought that once I raised my prices I would lose some clients, but they all agreed to it.”

Leigh Scott, Zainatain Consulting

Real Students, Real Results

I make more now than any day job I ever had.

“I get to stay home, pick up my kids from school, go on all the field trips. It's the best thing I've ever done for myself.”

Alex Edwards, Alex Edwards Web + Design

Real Students, Real Results

There's no way to fail at this unless you don't do it. I've made my money back and more."

Kaila, Nay, Kate, Lauren and Erica share their stories and strategies for success in our program.

Real Students, Real Results

I'm serious about this as a career, and I have big goals and dreams.

I was a teacher for 16 years and I paid for my bachelor's degree and then my master's degree and then additional trainings and certifications, and I thought ‘I'm serious about this new business, this new career for me and I want to invest in this the same way.'”

Jennelle Rawlins

Real Students, Real Results

My ROl in the first year was 14x.

I was blown away by the amount of information, clarity and coaching on how to get clients, price my services, set boundaries and grow my business. My ROl in the first year was 14x, and my second year is on track to be the same.

Kate Newnham

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On the Podcast

WEB DESIGNER ACADEMY STUDENT SUCCESS STORIES

Check out these in-depth podcast interviews with some of our Web Designer Academy students and get the behind-the-scenes stories of the struggles, shifts and successes of these women who have been in your shoes!

Web Designer Academy success story featuring Caitlin Harrison, titled "Taking A Leap Of Faith In Yourself." Profitable Web Designer logo included.

conquer impostor syndrome

How Caitlin increased her prices and conquered her impostor syndrome.

listen now
Promotional graphic for a web design course detailing a student's success story, highlighting increased project earnings. No landmarks or buildings featured.

5x YOUR
PRICES

Hear how Angela went from charging $1,500 to $10,000 for her projects.

listen now
Web Designer Academy highlights Kate Newnham's success in selling $10k projects. Emphasizes confidence and profitability. Features logo and success story message.

confidently sell $10K projects

Hear how Kate learned to confidently sell $10K web design projects.

listen now
Web Designer Academy success story: Lauren's pricing journey increased from $1,500 to $10,000. Featuring success by a profitable web designer, Lauren Newton.

End employee
mindset

How Lauren dropped her employee mindset and created a profitable web design business.

listen now
A promotional graphic highlighting "4x Revenue Growth In Just One Year" for Web Designer Academy, mentioning Megan Harrington and Profitable Web Designer.

4x YOUR
revenue

How Megan increased her revenue by 400% in just one year. 

listen now
A promotional graphic for "Growing a Web Design Business for Freedom" featuring a Web Designer Academy Student Success Story with Racheal Graham.

Reclaim your
freedom

Hear how Racheal replaced her corporate salary in her first year in business.

listen now

Real Students, Real Results

Signing up for the Web Designer Academy was the greatest decision I ever made!

“It has all the pieces of the puzzle that I felt I’d been missing, and I was able to stop my part-time consulting and focus on full-time designing!

Before joining I didn’t fully understand the value that I bring to my clients! That was a big piece of the puzzle for me: not undervaluing my services and learning to value what I can bring to the table.

Before joining I really struggled with marketing, and the Web Designer Academy laid it out for me, and I'm just followed along and things just fell into place! I love it!”

Jenny Belanger

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Real Students, Real Results

You've made it impossible to fail.

I just got off a kickoff call with a client and I'm jazzed. I can't thank you enough for the info you provided! You have made it just about impossible for anyone to fail if they just follow your directions + scripts. 

Robin O'Neal Smith

Real Students, Real Results

I’m ending the year at $85,000.

“Last year I made $16,000! I’m forever grateful for this program and the knowledge I’ve gained from you.”

Megan Harrington

A person is sitting at a white desk, smiling at the camera, with a laptop and notebook, in a room with a pink globe.

Real Students, Real Results

I made back my investment within four or five months.

And I joined during a short period of time where Shannon was charging double what she's charging now, so it it's just going to happen if you follow along.

Sarah Guilliot

Real Students, Real Results

"I booked a new client at 5x the rate I was charging before I joined the Web Designer Academy".

“I have so much more confidence in knowing the value that I bring is worth the price that I'm asking – that has been really big for me.”

When I think about what's included in the Web Designer Academy, it's like, ‘This is the holy grail. This is all the language that I need, this is the guidance that I need.’ And the community is such an asset to the program, it helps so much with my confidence.”

Elyse Robertson

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Real Students, Real Results

I just booked a $9000 project.

“I joined the Web Designer Academy originally to learn the business processes…but the biggest transformation I’ve had is going from feeling like a total impostor who “can’t charge that much for a website” to knowing that what I can bring to the table provides value to my client.

In the beginning I was charging $500 for a website. I just booked a $9000 project. My husband was dancing in the kitchen when I told him!”

Laura Kämark

Real Students, Real Results

Joining the Web Designer Academy was the best decision I ever made.

I wake up every day and can't believe this is my business. I’ve nearly doubled my average income (and it's still growing). Shannon and her team have helped me see myself in new and truly profound ways. I can't even remember who I was before this.

Caitlin Harrison

Web Designer Academy Program Caitlin

Real Students, Real Results

I made back my Web Designer Academy investment in 4 months.

I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices.

Pauline Wiles

Real Students, Real Results

I reached my minimum baseline revenue in just 90 days.

I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices.

Leigh Scott, Zainatain Consulting

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A person is sitting at a laptop with a smile on their face, using their personal computer indoors.

Real Students, Real Results

I’ve been working with agencies too and providing proposals for $15,000 websites.

The support and training we get in Web Designer Academy empowers us to empower our clients. It helps with those mindset blocks, like “I don't know enough, or I'm not qualified. I haven't done any formal training and I shouldn't be able to charge that much. The group is a huge asset. I’m providing a safety net for our family, and this past year has just been amazing. 

A lot of the training that I was looking at showed me how to design websites, but I really wanted to know how to run my business. And I struggled with my pricing – like “Am I pricing too high? Do I know enough to charge that much?

Since joining I’ve been working with agencies and providing proposals for $15,000 websites. I've never done that before! And only because I now know how to price! I keep going back to those modules every time I send a proposal to make sure that I've covered everything – it makes me feel so confident in delivering them!”

Naomi Stevens

Real Students, Real Results

I have the confidence to know I can run a business.

“I had experience with building websites, but I didn't know how to run a business doing it. My struggle was knowing how to take a person from when you first engaged with them to onboarding to off-boarding and everything in between.

Just knowing the community is there, that if I have a question about business or a project or a client that I WILL get an answer – just knowing I have ‘backup' helps me a lot with the confidence of knowing that I can ‘go out into the wild' and be okay!” 

Helen M.

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A person holds a laptop.

Real Students, Real Results

I'm amazed at the progress I've made in just a few short months!

After joining the program, I gained so much more confidence.

When I do consultations now I actually have a script, I know how to talk about what I’m offering, why I’m offering it and why it’s worth my price. And I know how to stand my ground on my pricing, that’s been a big shift I’ve been able to make! It's been amazing.

My pricing is like night and day now! I’m charging 5x-7x more than I was before!

Parisa Golchubian

Ready to work together?

Hi, I'm Shannon Mattern and I've been coaching and mentoring women web designers for 10 years on pricing, sales, marketing, and managing clients – as well as the core mindset shifts needed to stop undercharging, overdelivering and people-pleasing.

Because it's not just about strategy (although ours are life-changing) it's about shifting what you believe at your core about the value of what you do, about giving yourself permission to design a business you actually love, and building the belief that what you want truly is possible.

And that's where I come in.

Inside the Web Designer Academy, you'll be on a proven path to a profitable web design business with other women web designers who are beyond the beginner stage.

Whether you need help with existing clients from before working with us, or with new clients you booked using our proven strategies, we've got you.

Whether you need help breaking out of feast-and-famine mode, or you're overwhelmed by your current clients, we've got you.

Bottom line? You deserve the same high level of support you give your clients.

Yes, I'm ready!
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Want to make extra sure it's the right fit before enrolling?

Request an invitation to our next Open House at 3PM Eastern on Tuesday, January 6, 2026

Fill out the form.

Tell me a little bit about your web design business, and I’ll personally review your answers and send you back a short video with my thoughts and next steps.

Come to the Open House

If it looks like we can help, I’ll invite you to our next Open House – where you’ll get to sit in on our weekly Live Strategy Call, take a quick tour of the program with me, and ask any questions you have.

Make a zero-pressure decision.

There’s zero pressure and zero commitment to join if we invite you to the Open House – just honest feedback and a clear next step if it makes sense for you.

Here’s what I need to know to see if our program is the right fit for your goals:

  • How long you’ve been in business, who your clients are, and what services you offer.
  • What you're currently making and what you'd like to be making.
  • Your goals for your business a year from now.
  • What you think you need the most help with right now.

Step 1 of 3

This field is for validation purposes and should be left unchanged.

Let's start with you telling me a bit about yourself.

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If you don't have a website for your business (we totally get that depending on your situation you may not have a business website), you can include one that you've built for a client.
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Reviews

REAL STUDENTS, REAL RESULTS

I'm consistently making $10K a month! I successfully found my niche and what words speak to them, learned how to market myself in a way that doesn’t feel cringy, instead it feels easy and natural. My clients don’t want to stop working with me once we launch their site! I’ve since landed multiple retainer clients that I LOVE and am booked out for months in advance!
A person has red hair.
Barb PritchardInfinity Brand Design
I reached my minimum baseline revenue in just 90 days. I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices.
A person wearing a fashionable accessory is smiling while holding a tree plant in a park surrounded by grass.
Leigh ScottZainatain Consulting
If you're serious about building something for yourself as a web designer, I don't think there's another program out there like this. I have so much more confidence in knowing the value that I bring is worth the price that I’m asking – that has been really big for me. I've watched a lot of webinars and read a lot of sales pages. The Web Designer Academy is so comprehensive, it's A-Z. It's a web design business in a box. I don't know where I'd be right now without the Web Designer Academy! I'm so proud of myself for taking chances and building something that feels really important to me.
A person is using a laptop.
Elyse Robertson
I wake up every day and can't believe this is my business. Joining WDA was the best decision I ever made. I’ve nearly doubled my average income (and it's still growing). Shannon and her team have helped me see myself in new and truly profound ways. I can't even remember who I was before this.
A person with red hair is smiling and using a laptop at a table in a modern office setting with large windows and lounge areas.
Caitlin HarrisonCaitlin Harrison Creative
I literally have no words to express my gratitude. I wanted to fall back in love with my business, work less, and enjoy life more. The renewed confidence I have and more have refreshed my mind/spirit and my business - it's been a big, positive transformation.
A person is smiling at the camera, wearing a purple blazer and black pants, standing in front of a blurred geometric structure with hands in pockets.
Janet HooverCreate Launch Grow
I’m ending the year at $85,000 (going from $16,000) I’m forever grateful for this program and the knowledge I’ve gained from you.
A person is sitting at a white desk, smiling at the camera, with a laptop and notebook, in a room with a pink globe.
Megan HarringtonZestful Media
I feel rejuvenated and I'm not lonely anymore! Entrepreneurship is hard. The highs are high and the lows are low and I think we all deserve a team that can help us feel like we're not alone in the journey. In 2022 I charged $10k for a project, which is 6.5x more than what I charged in 2021.
A smiling person with blonde hair, wearing a black top, stands outdoors with trees in the blurred background during the daytime.
Kaila AndersonHeyKaila.com
I can't wait to see what next year holds and I can't remember another time in my life where I've been able to say that.
A person sits on a green couch.
Erika FloydBrazen Babes Design
I make more now than any day job I ever had, even working in corporate America. I get to stay home, pick up my kids from school, go on all the field trips. It's the best thing I've ever done for myself.
They hold a laptop and wear a hat.
Alex EdwardsAlex Edwards Web + Design
Signing up for the Web Designer Academy was the greatest decision I ever made! It has all the pieces of the puzzle that I felt I’d been missing. I raised my rates 4x... and got a yes! I was able to stop my part-time consulting and focus on full-time designing!
A person is smiling for the camera.
Jenny BelangerJennyB-Designs.com
I was looking for a program to give me that quantum leap, and I found it with the Web Designer Academy. I've booked 8 new clients and launched a course. I’m charging 5x-7x more than I was before and while I’m having less consultations, the ones I get are willing to pay the price because they see the value I’m providing. And that is something that I wouldn't have been able to realize on my own without the Web Designer Academy.
A person holds a laptop.
Parisa GolchubianArtistech
You've made it impossible to fail. I just got off a kickoff call with a client and I'm jazzed. I can't thank you enough for the info you provided! You have made it just about impossible for anyone to fail if they just follow your directions + scripts.
Person with shoulder-length hair, smiling, wearing a pink patterned top and blue necklace, in front of a brownish-gray background.
Robin SmithExpert Content Creation
I've been in programs where there were so many students that it was like being trampled in a subway station. The Web Designer Academy is more like a warm living room.
A smiling person with dual-tone hair stands before a concrete wall, wearing a scarf and black jacket. Their expression is friendly and content.
Leslie ZemenekBrandFingerprint.com
I’ve been working with agencies too and providing proposals for $15,000 websites. The support and training we get in Web Designer Academy empowers us to empower our clients. It helps with those mindset blocks, like “I don't know enough, or I'm not qualified. I haven't done any formal training and I shouldn't be able to charge that much. The group is a huge asset. I’m providing a safety net for our family, and this past year has just been amazing.
A person is sitting at a laptop with a smile on their face, using a personal computer indoors.
Naomi StevensNayStevens.com
The Web Designer Academy is worth everything and so much more - the weekly live calls are always great! Even though I don't get to make the calls live, I always listen to the replay and can find value in each call. Now I actually see the real possibility of being a full-time entrepreneur and being able to be an inspiration to my daughter. I’m so proud of myself for taking that first step.
A smiling person is talking on the telephone while sitting on a piece of furniture indoors.
Helen McDonald
I just got a client at more than double my old prices. One of the reasons I’m confident in charging more is the fact that I invested in myself by joining this program. It shows how much I care about doing good work for my clients, which instantly sets me apart from most people who say they're web designers - because my skills haven’t changed.
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Lori ReevesBrandStrength
Joining the Web Designer Academy has been a life-changer for me. It allows me to generate much needed extra cash and support the needs of my family. The support I have got from WDA has helped me build a solid definition and framework for my business that allows me to find, sell to and support my clients. The swipe files alone have saved me hours of stress. Shannon's patience and infinite support are invaluable and I truly feel seen, listened to and supported.
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Amy Reis
The best decision I ever made was joining the Web Designer Academy. I built a business from scratch, I became confident selling my packages, I became more business and marketing savvy, I got out of my comfort zone and started interacting with the world again. I am jazzed every day to return to my laptop, learn a little more, grow a little more, and build a successful business.
A person with shoulder-length hair wearing a scarf stands in front of a brick wall, smiling slightly, in a photo with a vintage filter.
Cory PetersonMeadowlark Consulting
I was blown away by the amount of information, clarity and coaching on how to get clients, price my services, set boundaries and grow my business. My ROl in the first year was 14x, and my second year is on track to be the same.
A smiling person with blond hair wearing a black blazer, blue top, and matching blue necklace. Background contains geometric patterns, primarily in blue hues.
Kate NewnhamUpDesigns LA
The Web Designer Academy has and continues to be a career and life-changing experience for myself, family, business and clients.
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Kathy GruenbergThe Biz Edit
It's 100% worth the money. The Web Designer Academy gives you the structure and the confidence that you need to go forward. And there is so much support. It's so easy to jump in, ask about a situation and multiple people will come back to you. Just do it, it’s 100% worth the money.
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Rachel MessRachelMess.com
When I saw all the templates + processes inside the Web Designer Academy I was sold! Like, that Web Design Project Planner template is insane! Shannon gives us everything we need to run a project. We have a roadmap of what we need to do to from start to finish and it's all mapped out and done for us, and we can tweak it if we want or just use it as-is.
A person stands in front of a wooden wall with a smile.
Laura Kamarklaurakamark.com

More wins from our students

Barb is celebrating their success in earning $20,000 in a quarter. Full Text: Barb 3:12 PM #win as of now ... I officially had a $20k quarter !!!
Erika is celebrating their progress in achieving their goal of 10,000 followers in the month of November and thanking their supporters for their encouragement. Full Text: Erika November 3 at 10:28 . @ Y'all ... it is three days into the month and I'm halfway to 10k. I have two more discovery calls this week too! Thank you all for being so supportive and amazing, and not letting me burn everything to the ground when I got overwhelmed. 24 9 Comments Seen by 58
Laura has just successfully booked a $7,000 project and is celebrating their success with their friends. Full Text: Laura 18h . #win I just booked a $7,000 project !!!! 34 20 Comments Seen by 65
Kelli is expressing their gratitude for a program that has enabled their to make more money in a shorter amount of time. Full Text: Kelli 4:11 PM I was recently able to charge for 1 day what I used to make in one entire week .... all thanks to this program
In this image, Rachel is excitedly sharing that she has quit their job and has booked two clients for October and November, and has also been contacted by a local business owner for help with their website. Full Text: Rachel 6d . 8 Hey lovely ladies !! Omg what a month, I have so much good news - but also need some advice! First is that I have booked in two clients for October and November. Once they were in the diary I handed in my notice and yesterday was my last day at my horrible day job! Pretty scary but I know I'm covered for the next couple of months and honestly, my day job was making me so miserable that I knew I wouldn't be able to do my best work for my clients if I was trying to fit it around my full time job. So today I'm literally in the best mood, and I've just been messaged my a local business owner who wants some help with her site! Her website was built on Webflow (brilliant, cause that's what I use) but she needs some pages added and some layouts changed, so I'm looking for some advice on pricing.
Mariela is celebrating their success in signing up two new clients. Full Text: Mariela 3:02 PM to Everyone I just signed up 2 new clients!
In this image, Cory is celebrating having acquired their first real client. Full Text: Cory Yesterday at 9:19 . ... I got my first real client !!!! MEDIA2.GIPHY.COM You and 33 others 23 Comments Seen by 61 Love Comment
The image depicts a person celebrating the signing of their first contract and payment of their invoice, with the help of someone else's advice. Full Text: · Yesterday at 2:22 PM · 8 Shannon Mattern, I just got my first YES! Contract signed, invoice paid. Your super quick advice helped soooo much, I would have been fumbling all over the place without it. She chose the middle package with custom branding and a one page website with the intention of working with me later to expand the site. It just got REAL! 21 25 Comments Seen by 48
Leigh has achieved their goal of reaching a certain level of monthly revenue. Full Text: Leigh 3:05 PM I finally hit my baseline monthly revenue threshold
The image is showing someone celebrating their success of getting three clients in one day after working for 8 hours. Full Text: 8 hrs . 8: ... Hey y'all! I know it's been a while but I just wanted to encourage you to keep at it because yesterday ... I got 3 clients in one day!
The image is showing a conversation between two people, Shannon Mattern and Robin, in which Shannon is congratulating Robin on their success and encouraging them to continue taking action. Full Text: I'm so excited for 2021. I just got off a kickoff call with a client and I'm jazzed. Can't thank you enough for all the info you have provided, Shannon Mattern. You have made it just about impossible for anyone to fail if they just follow your directions and scripts. 13h Love Reply - Shannon Mattern wow robin !!!! Congratulations !! I'm so proud of you - you just take action and go for it !!! Just now Like Reply Comment as Shan ... 2 GIF 9+
Two new website projects have been successfully booked this week. Full Text: From to Everyone: Booked 2 new website projects this week !!
A person is excited to have finalized a dream client and packages module, and is feeling confident about the services they are offering. Full Text: From to Everyone: 3:24 PM that dream client and packages module is GOLD From to Everyone: 3:25 PM ... well, they ALL are. haha I've never felt more solid on who I serve and what I'm willing to do for them.
The community is showing appreciation for Clare and Laura for their help with technical difficulties for Shannon Mattern's first "Day Rate" day. Full Text: October 14 at 10:16 PM . 8 Just want to say a MASSIVE THANK YOU to Clare & Laura for their help with my questions last night and technical difficulties today for my very first 'Day Rate' day. Shannon Mattern this community is so amazing & supportive, I'm so appreciative. 8 10 Comments Seen by 28
The image depicts a person thanking someone for helping them successfully reschedule a consultation and follow a format for the consultation, which resulted in a successful outcome. Full Text: From to Everyone: I used the format you mentioned here and they responded that they would like to reschedule. so we rescheduled for today and the consultation went great! I followed your format for the consultation too and it went so smoothly! you saved me from the awkward negotiation conversation that I was dreading.
In this image, Shannon Mattern is expressing their appreciation for Clare Lewis for helping their with their website and showing how the community is always willing to help each other. Full Text: Visual Storyteller · January 23 at 9:58 PM . @ #grateful Huge shout out to Clare Lewis who hopped on a zoom with me to help navigate php, advanced custom fields and bounce some ideas off of. She helped solve the mystery of the puppy posts and I'm making strides with this big site #ittakesavillage #thanksforbeinginmyvillage You and 19 others 2 Comments Seen by 46 Love Comment I'm so glad I can help !! This is what is so amazing about this community, I know that if I had needed help, any of you would have hopped in to help! Like · Reply . 1d 33 Shannon Mattern This makes my heart SO happy !!! Like . Reply . Commented on by Shannon Mattern i . 1m Comment as Shannon Mattern GIF
In this image, Shannon Mattern is expressing their appreciation for a group she is a part of and the people in it, while others are agreeing with their sentiment. Full Text: shared a link. ... 16h . @ Just wanted to say I heart this group so much !!! GIPHY 3 Comments Seen by 33 Like Q Comment - I totally agree !! Like . Reply . 16h One hundo, Friend! This is my FAV group. The peeps in here ... guh ... y'all are wonderful people! ¥ So grateful to have met y'all !! Like . Reply . 16h 1 I agree with you 100% This group is the best !! Love our weekly calls. All the giggles are good for the soul Like . Reply . 7h Comment as Shannon Mattern 0 GIF
Patti is celebrating their success in their business due to following the advice of Shannon and implementing the strategies she has taught, which has allowed their to feel more professional and relieved of the stress and frustration she was feeling. Full Text: Patti . 20h · 8 Just wanted to celebrate and say I landed my first 5k client due to following Shannon's videos, creating the package matrix and following all of it and doing the things she has taught. Allowing the process to work has been golden for my business. I finally feel like I have systems in place and not scrambling all over. I finally feel like a professional. I know this is only the beginning of more amazing things to come! I'm far from perfect at it, but it's been a huge weight lifted off my shoulders and the frustration has gone away. I feel like can breathe again. So thank you for all of this! 21 5 Comments Seen by 55
In this image, a timeline of the monthly revenue of an individual, starting from January 2021 to July 2021, increasing from $0 to $10,000. Full Text: Monthly Revenue $10,000 Listened to your money $7,500 mindset FB live Left my job $5,000 $2,500 Joined WDA $0 Jan 2021 Feb 2021 Mar 2021 Apr 2021 May 2021 June 2021 July 2021
Cory is celebrating the success of selling their first high-end package to a Montessori preschool. Full Text: Cory . .. ... 15h . I've got to share a crazy exciting win. I had tears streaming down my face earlier today - first tears of joy in a long time. You guys, I sold my first high end package. To a montessori preschool! Stay out of their wallet! I thought for sure I was way too expensive for them. This is really happening. I want to thank you all for cheering me on this year! 25 18 Comments Seen by 62
Alex has recently quit their full-time job, and has already noticed an improvement in their health. Full Text: Alex 3:07 PM oh & I quit my FT job last week! (my health instantly improved once I turned in the letter)
In the image, Erika is celebrating their success in booking a $7,500 brand strategy and web package. Full Text: Erika 4 to 3:14 PM Everyone Have I been on a call since I booked my highest package? That's a win - I booked a $7,500 brand strategy and web package.
Lori is celebrating after their client chose the highest priced package she offered during their consultation. Full Text: Lori . D · September 28 at 4:21 PM · @ #Update My client from last Tuesday? The one who was excited after our consultation and I sent a proposal with the highest priced offer I've ever made? YUP. She picked the highest package !!!! Wants to get started right away! GAAAAAHHHHHH !!!!!! 20 13 Comments Seen by 52
A person is celebrating winning a €5000 website contract, despite being the most expensive option, as they prepare for the third lockdown with their kids at home for four weeks. Full Text: . 3h . 8 I just won a €5000 website Even though I was the most expensive option. Just wanted to celebrate this because we are having lockdown #3 from tomorrow on, kids at home for 4 weeks AGAIN @ while I have work planned for clients. 01 5 4 Comments Seen by 14
Naomi is excited to have just finished a successful kickoff call with a new high-paying client, thanking Shannon Mattern for providing resources to help their work through their negative feelings. Full Text: Naomi 22h . 8 I just got off a kickoff call with my new high package client that I was freaking out about ... it was amazing !!! I followed the outline provided in the workbook, took the lead and asked all the questions in the project planner and she is sooo excited! She has worked with 2 other web designers and she said this is the first time she has been this excited to work with someone. She feels like the questions help her get everything out of her head and is able to articulate what she wants better! Now I so excited to work with her !!! Thank you so much Shannon Mattern for putting together this amazing resource and everyone here helping me work through those negative feelings that come up! Feeling super excited and energised after the call! 18 4 Comments Seen by 47
The person in the image is celebrating the fact that they have projects booked until May, which is the first time they have had projects booked in advance. Full Text: to Everyone 3:06 PM I have projects booked until May! First time have projects booked in advance.
The speaker is celebrating their success in quickly booking out their clients for the month of April. Full Text: to Everyone 3:02 PM I got 3 clients for April in the span of 2 weeks, so I'm booked out for April now ...
The speaker is celebrating their success in quickly booking out their clients for the month of April. Full Text: to Everyone 3:02 PM I got 3 clients for April in the span of 2 weeks, so I'm booked out for April now ...
The image shows a person expressing their gratitude for a program they purchased, which they are excited to use. Full Text: I can't wait to go through this, too !! This program is hands-down the best money I've ever spent on my business. Thank you, Shannon !! Like · Reply . 19h 1 1
Shannon Mattern and their BFFs sent a proposal to the puppy people and they agreed to the $9,000 package offered by AT&T Wi-Fi. Full Text: Yesterday at 8:51 · @ Shannon Mattern + BFFS: I sent the proposal yesterday afternoon, and the puppy people they want the $9,000 package I AT&T Wi-Fi 5:49 @ 95% All Inboxes New Comment o ... loom has left a comment on Proposal 11:21 "YEAH Laura! YES, LET'sDO This. We want the 9,000.00 package!" Reply The Loom Team
The image is showing two people having a conversation about how they are using brand archetypes to update their branding and messaging. Full Text: . 22h . 88 Shannon! Just want to say thank you for including the brand archetypes in this program. I reference them multiple times a day to make sure my branding and messaging are on track! Especially the section in the workbook for the word bank under dream client qualities. 1 6 3 Comments Seen by 32 Like Comment Yes !! I started going through these again to update my branding and messaging on my website! Like · Reply . 21h 1 1 Author e SO helpful. I'm even using them to create brand kits so clients can describe their client and I can pull a brand identity that will resonate accurately. I'm fully invested Like · Reply . 21h 2
The people in this community are celebrating the feeling of camaraderie and support they have for each other while running their own businesses. Full Text: From to Everyone: 3:12 PM OMG yes! I was thinking the exact same thing about this community. It's like having coworkers while running your own biz
The speaker is expressing their satisfaction with a new client's experience with their process, as they have only had one call to plan and the client is already thrilled. Full Text: From to Everyone: 3:09 PM I listen to your webinars over and over when I have questions, etc. I'm starting to hear you in my sleep. I should soon have everything down pat! Win - New Client and she is already thrilled with the process and we have only had one call to plan. Waiting for her to provide info and she is thrilled with how easy the process is so far.
In this image, Shannon Mattern is being thanked for providing a personalized web designer academy roadmap and feedback. Full Text: Re: Your personalized Web Designer Academy Roadmap 1 message Tue, Dec 22, 2020 at 11:18 To: Shannon Mattern Shannon, thank you so much for the roadmap and your feedback. I love the way you teach and engage. I now in the Fast Track for Clients module, the pricing info is so wonderful.
The image is showing the speaker's success in securing a job and completing projects, as well as the speaker's use of a project planner for a successful kick off call. Full Text: From to Everyone: I raised my prices on a proposal and got the job. From to Everyone: I just finished up a small client site (a template site), and working on my Web Designer for a Day process, and have a client who is interested in testing my process! From to Everyone: I just had my first kick off call for a 1-Day Intensive project. I used your project planner in the call and it went really well. From to Everyone: Would love to know how that went
The image depicts a person thanking someone for helping them successfully navigate a difficult conversation by providing a format to follow. Full Text: From to Everyone: I used the format you mentioned here and they responded that they would like to reschedule. so we rescheduled for today and the consultation went great! I followed your format for the consultation too and it went so smoothly! you saved me from the awkward negotiation conversation that I was dreading.
A person shared a link to their newly restructured website, which was tailored to a new niche, and they are already seeing the value of narrowing their focus as they have had a client reach out to them without them having to chase them down. Full Text: shared a link. · 18h . 8 I completely rewrote my web copy and restructured pages of my own website, to speak more directly to my new niche (coaches). I added packages and "starting from" prices. I also added a calendar to accept appointments online. I launched this morning after a super fun Zoom meeting with a new client (#smallwin for that as well). This evening I got a FB message of someone I never even "chased" online in my regular FB groups, saying she didn't find a time slot in my calendar that fit her schedule, and she asked if there are other days I'm available on. I can finally see the value of niching down. Clients knocking on MY door instead of me chasing them down. I was so afraid before I decided to go all in for this niche, but I followed my inner compass. Thanks Shannon for helping me out with my niche! C
A person is excited to apply the knowledge they have learned from a course podcast to their web design business. Full Text: shared a link. 3h . 8 I've been listening to the course podcast during my daily chores (laundry, cooking ,... ) I just reached module 7 (marketing your business) and I have to say all pieces of the puzzle are here and fit! I know about all the freebies, funnels, automatic welcome series ,... but seeing this in action for a web design business is just pure gold I'm so excited to work on this!
In this image, someone is thanking Shannon for their help in creating a website for a client, which resulted in the client being very happy with the process and the final result. Full Text: 4:20 PM (50 minutes ago) ... to Shannon - Hey Shannon! I missed the wins threads since I was late to the last Q&A. I wanted to update you on the Coach site where I used the templates. She pushed the date out a couple of times so we ended up just getting it completed last week. I wanted you to see the final result. With your help I went from one client crying that she was upset with me to the other crying out of joy and loving not only her site but the process so much working with me. I truly appreciate your kindness, generosity and all of your guidance. I can't wait to really dive into the new WDA. What I've gone over so far I really love. Again thank you so much!
The image depicts the speaker's excitement and gratitude for their successes in the past week, such as gaining website traffic, increasing signups, receiving their first full website project from an ideal client, and setting up their first collaboration with a yoga business coach. Full Text: V 3 hrs Shannon, it's been an exciting week (weeks?)! I'm working through the WML, gaining traffic to my site, and increasing signups to my 5-day challenge/email list (yay!). Getting in the flow of writing content (blogs and email). Just now received a deposit for my FIRST FULL WEBSITE PROJECT from, literally, MY IDEAL CLIENT! And, just set up my first collaboration with a yoga business coach who wants to include my 5-day challenge in her upcoming program and promote it with an interview between the two of us !! It's happening. Would love to get some advice on collaborating on such a venture. But I don't really know what I need to know! Maybe we can chat on the call later? Thank you. Thank you. Thank you. Thank you. Seen by 7 Like Comment Write a comment ... O GIF
The non-profit accepted a 10% discount on a higher package than their original budget, and the speaker is meeting with them tomorrow to discuss the project plan and set a start date. Full Text: February 10 at 6:06 PM . #win The non-profit I had a discovery call a couple weeks ago decided to move forward. I offered a 10% limited time discount due to the circumstance they had horse show last year due to COVID- 19. I was surprised they went with the highest package even with the 10% discount which was about $500 more more then their original budget. I meeting with them tomorrow to go over the Project Planner Meeting and set a start date. I so excited to start this project. Thanks Shannon ... See More
The customer and the business are working together to create a new offer for semi-custom course kits, and the customer has agreed to the offer, leading to a webinar setup and a course setup, as well as a brand refresh. Full Text: Held a customer conversation to essentially co-create a new offer for semi-custom course kits and landed a new client! We're working together to get her webinar setup and she'll be back to setup a course and later for a brand refresh! Like . Reply . 53m
Mary has successfully booked their first client for a website build, and is celebrating the accomplishment. Full Text: Mary A Joe 12h . 88 I booked my first client for a new website build. Yay!
In this image, the speaker is expressing their excitement and relief after signing their first client for a small job, and is now looking forward to finding their second client. Full Text: : to Everyone 3:02 PM I signed my first client. It's a small one page job for an environmental non-profit, but was told that if they like working with me, they would hire me for future maintenance. After our phone meeting I spent the afternoon signing up with Dubsado, learning how to use it and setting up a contract for them to eSign. It's amazing how booking that first job can erase the thought of "what if no one will hire me?" I feel confident and excited about finding client #2.
People in the networking group were impressed by how confidently Shannon was able to discuss their package prices. Full Text: to Everyone 9:34 During the Summit last week, some people in my networking were amazed how comfortable I with my package prices now (great testimonial for Shannon)
Shannon Mattern is expressing excitement about the potential of a previous lead wanting to work with their, which could result in their being booked out for six weeks and reaching their 10k/month goal. Full Text: Shannon Mattern Also keep us posted on how it turns out !! Like . Reply . Commented on by Shannon Mattern i . 23h I will! I have a good feeling about the previous consultation call. All of a sudden a previous lead says she might want to work with me (someone who had her proposal 1,5 months ago). That means if those two people book I booked out for 6 weeks and I have my 10k / month ... And I still need to have the consultation call on Monday next week, so I'm curious how it will turn out. Like . Reply . 20h . Edited
In this image, Shannon Mattern is giving feedback on a Unique Brand Identity and Niche Marketing Message, and expressing excitement and approval of the work. Full Text: Shannon Mattern 18h . 88 - Here's my feedback on your Unique Brand Identity and Niche Marketing Message - happy new year !! https://www.loom.com/share/bee4ee151c564a6f9df969ebc83f444 6 1 1 Comment Seen by 23 Like Comment So good !!! " Yes exactly, omg I'm jumping with excitement cause it just clicked so well !! Love · Reply . 17h 01 Comment as Shannon Mattern O' GIF
Erica Nash is excited to have booked their first market research call and is asking for a suggested template or questionnaire for their first home page audit in the workbook. Full Text: · 17h . 8 I booked my first market research call! Which means I'll also be doing my first home page audit. I haven't made it to the marketing module, is there a suggested template/questionnaire for audits in the workbook? 00 5 12 Comments Seen by 35 Like Comment Erica Nash Author Edit: I now have 3 booked whaaa Like · Reply . 17h 3 Erica Nash Author *4 lol, what is happening LO Like . Reply . 16h
In the image, the speaker is excited about having a consultation scheduled for Monday, but is worried about not having their packages or pricing done yet. Full Text: .. 5h . 8 I have a consultation scheduled for Monday! Woo hoo! But I don't have my packages or pricing done yet! Oh no! -
In this image, Shannon Mattern is thanking the Web Designer Academy for increasing their knowledge and confidence in web development skills. Full Text: is & feeling confident. 16 hrs Shannon Mattern I just wanted to thank you for all you do for us. Not just the skills we are learning but feeling confident in our abilities to do them. Yesterday, I received a text from a friend asking me if I could recommend a good website developer. In the past, I would have referred them to someone with more expertise and experience. But this time, I immediately responded with "Me." Just what I learned in the 5-day challenge increased my knowledge and confidence significantly. The Web Designer Academy continues to increase my skills and knowing I have you to ask for questions makes me even more confident in my abilities to handle whatever comes up. Thank you! 3 Comments Seen by 21 Like Comment I agree! I had helped an acquaintance get a WordPress site set up and she reached out to me because it had an error on the top. I was able to go in there and troubleshoot, edit the file and fix the error I would not have had the confidence to do that without Shannon's guidance (and a backup @ ). Love · Reply . 16h 2 1000% agree with this. Love · Reply . 16h 1 2 Shannon Mattern You guys !!! I'm getting all misty-eyed over here !!!!!! I'm so grateful for all of you and that I get to do this every day. THANK YOU !!!!! Like . Reply . Commented on by Shannon Mattern [?] . 13h 2
A person is praising Shannon Mattern for their hard work on the creation of a project called WDA. Full Text: 12h . 8 I just submitted a couple questions to the strategy call and can't be there tomorrow, so I'll catch the responses on the replay. One of the questions might be too techy and belong here instead, and I'll be glad to repost. But, before any more time passed, I just wanted to comment here that Shannon Mattern is a total rockstar! I was part of the inaugural WDA and have come back to review and revamp. To find out what I've missed and fix what I've forgotten. This version of WDA is absolutely fantastic! And what a ton of work has gone into it. The content, the worksheets, the swipe files. ALL OF IT !!!! This was truly a labor of love. Thank you so much! You and 7 others Seen by 26 C Love Comment Comment as Shannon Mattern GIF
In this image, a person is expressing gratitude for having a script to use during their first consultation call, and is sharing what the person they consulted with wanted. Full Text: Ok so whew! Just did my first consultation call! It was sooo nice to have the script! Thank you Shannon Mattern and thank you all for all the support and protips !! So, here's what she wants:
A person is excited to apply the knowledge they have learned from a course podcast to their web design business. Full Text: shared a link. 3h . 8 I've been listening to the course podcast during my daily chores (laundry, cooking ,... ) I just reached module 7 (marketing your business) and I have to say all pieces of the puzzle are here and fit! I know about all the freebies, funnels, automatic welcome series ,... but seeing this in action for a web design business is just pure gold I'm so excited to work on this!
The person has gained clarity around their business and is now putting the pieces in place to move forward with their plan. Full Text: I've gotten a LOT of clarity around my entire business (which includes much more than web design - in fact, I'm going to count on web design to just fill in the cracks in my finances in the beginning and then just be gravy later on). This has come from doing the niche work in the WDA materials. A couple of times this week I got a bit distracted and off-track, but toward the end of the week, I was pulling it back together. I see a really CLEAR path forward and I just have to put the pieces in place now. It's so exciting! Like . Reply . 4h 1
The author is celebrating winning a €5000 website project, despite being the most expensive option, and is reflecting on how joining the WDA has given them clarity and confidence in their business. Full Text: .. . 3h . 8 I just won a €5000 website Even though I was the most expensive option. Just wanted to celebrate this because we are having lockdown #3 from tomorrow on, kids at home for 4 weeks AGAIN @ while I have work planned for clients. 1 5 4 Comments Seen by 14 Like Comment All Comments Author Not everyone goes for the most expensive option, I do brand and web strategy as well. She said she values the strategic insights I can provide, because it's quite a big project. I love how people start seeing the value I can bring, next to "just" being the web designer and doing the work. I love how much confidence this gives me and I'm here sitting, why didn't I go all-in on this sooner ??? I'm also so glad I joined WDA, this proposal was sent before I joined, but it gives me so much clarity, what to work on and what to do now/next, take decisions for my business. Where I was a bit clueless before ... Like . Reply . 3h

A couple of things to remember as you read our testimonials: These web designers have committed their vision for their business and life, ask for help instead of retreating, don't give up the first time something doesn't go as expected. While we know them personally, we have not independently verified their statements for accuracy.

YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.

When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk. 

EARNINGS DISCLAIMER. ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS. 

TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.

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