Mentorship for Women Web Designers

BOOK HIGHER-PAYING WEB DESIGN PROJECTS

Ready to stop undercharging and overdelivering and finally experience the freedom, flexibility and financial independence you started your web design business for in the first place?

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At the Web Designer Academy, we help women web designers charge more with confidence and run projects without overworking, overwhelm and burnout.

After going behind the scenes of 1500+ web design businesses over the past 5 years, I'm sharing the difference between the web design businesses that succeed and those that struggle.

You're just a few key systems, processes and mindset shifts away from having the web design business you've been dreaming of.

Introducing

THE WEB DESIGNER ACADEMY

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Business Mentorship Program for Women Web Designers

You can finally stop trying to figure it all out on your own. The Web Designer Academy is for women web designers who are serious about running a profitable web design business they love over the long-term.

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Live Training Replay

PROFITABLE WEB DESIGN BUSINESS ROADMAP

Learn more about how we help our students make more money, work with better clients, and finally have the freedom they started their business for in the first place.

You're in the right place if...

You're a woman web designer and/or provide related services: graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc. on any platform: WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc. and…

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You're working with clients

You've had paying clients (even if it's feast and famine and you're undercharging) and plan to doing this for at least the next 3-5 years.

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YOU'RE READY FOR
MORE

You want more income, more time, more freedom, more flexibility – but you aren't sure how to raise your prices without adding more to your already-overflowing plate.

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You want real support

You've been doing this on your own for awhile… and you're tired of self-study courses, second-guessing yourself, and staying stuck. You're ready to reach your big goals.

If you're like most web designers...

Here's what you've been trying

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You're so normal, and we're here to help!

IMAGINE WHAT LIFE WOULD BE LIKE IF...

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You stopped undercharging and confidently made higher-priced offers… and your clients were happy to pay you that much?

You knew how to find and book clients you love to work with. You knew what to say to get their attention, and you had simple marketing strategies that didn't require content marketing, being on social media or running ads.

You confidently charged WAY more, and were 1000% sold on your pricing and what's possible for your clients when working with you that you don't even blink when making a premium offer.

You stop overdelivering, overworking and people-pleasing, your projects started and ended on time, and you handled scope creep, extra revisions and client emergencies like a pro while getting paid like a pro.

Life didn't have to be going perfectly for your business to thrive. You know how to manage your mind and handle the general ups and downs of being a business owner so that you can build the resilience and staying power required to reach your goals – even when life is life-ing.

You were the one running the show, but it was never all on you.  You're part of a community of super smart, talented web designers with unique experiences and skills – who love to support each other and want to help everyone win.

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LIFE BEFORE WORKING WITH US

LIFE AFTER WORKING WITH US

Introducing

THE WEB DESIGNER ACADEMY

A person presenting on screens with various instructional booklets titled "Sales Call Scripts," "Project Management," and more, alongside a phone and coffee mug.
Business Mentorship Program for Women Web Designers

You can finally stop trying to figure it all out on your own. The Web Designer Academy is for women web designers who are serious about running a profitable web design business they love over the long-term.

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Real Students, Real Results

"I reached my minimum baseline revenue in just 90 days."

I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices.

Leigh Scott, Zainatain Consulting

Real Students, Real Results

"I made back my Web Designer Academy investment in 4 months."

I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices.

Pauline Wiles

Web Designer Academy Program Caitlin

Real Students, Real Results

"Joining the Web Designer Academy was the best decision I ever made."

I wake up every day and can't believe this is my business. I’ve nearly doubled my average income (and it's still growing). Shannon and her team have helped me see myself in new and truly profound ways. I can't even remember who I was before this.

Caitlin Harrison

Real Students, Real Results

"I made back my investment within four or five months."

And I joined during a short period of time where Shannon was charging double what she's charging now, so it it's just going to happen if you follow along.

Sarah Guilliot

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Real Students, Real Results

"I just booked a $9000 project."

“I joined the Web Designer Academy originally to learn the business processes…but the biggest transformation I’ve had is going from feeling like a total impostor who “can’t charge that much for a website” to knowing that what I can bring to the table provides value to my client.

In the beginning I was charging $500 for a website. I just booked a $9000 project. My husband was dancing in the kitchen when I told him!”

Laura Kämark

What You'll Learn

Our mentorship program is unlike anything you've experienced before.

Not only do we train you on our proven strategies for running a profitable, sustainable web design business, we give you 70+ templates, tools, processes and scripts to guide you through implementation and we guide, mentor and support you for an entire year as you implement our strategies.

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Module 1

Unique Web Designer Identity

Uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.

Module 2

DREAM CLIENT DESIGN

Design your dream web design business, and then learn how to speak to investment-minded clients who can't wait to work with you (on your terms).

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Module 3

SELL YOURSELF FIRST

Transform your belief about your value, how much you can really charge for web design and help you get sold on upgrading your prices so that you never undercharge again.

Module 5

PAID DISCOVERY

Learn our proven framework for selling strategy first and save yourself countless hours, get paid for your knowledge, and move clients seamlessly from strategy to sale.

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Module 5

PACKAGE MATRIX

Learn to package, price, market and sell high-end web design packages so that you stop undercharging + overdelivering.

Module 6

SELLING WITH CONFIDENCE

Learn how to confidently sell high-ticket web design projects without feeling pushy, sleazy, salesy or like an imposter.

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Module 7

PROFITABLE PROJECT MANAGEMENT

Get our tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.

Module 8

MARKETING MOMENTUM

Implement a simple but powerful marketing strategy to get your next client at your new premium prices without ads, social media, blogging or sliding into the DMs. 

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Templates and Tools

We give you 70+ templates, tools, processes and scripts to guide you through implementation.

We've done the heavy lifting for you so you can pick up all the time and money you're leaving on the table with current clients by using our systems and processes to make sales easier, set boundaries in a way that feels good to you, stop working for free, and stop letting clients delay projects (and start paying invoices).

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Five-Figure Sales Process Templates + Scripts

We give you the exact words to say to sell higher-priced projects so your sales process is helpful and informative instead of pushy and sleazy, without falling into the trap of people-pleasing and undercharging!

Three booklets from Web Designer Academy: "Project Planner," "Web Strategy," and "Design Tools & Resources," neatly stacked, displaying contrasting covers.

Whitelabel Client Workbooks

Done-for-you workbooks you can brand as your own and give to your clients to collect all the information you need to start their project on time, and help them write their website copy (or to help you do it for them even if you're not a copywriter)!

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Project Management Process, Tools and Templates

Run your projects like a pro with our Contract Templates, Project Timeline + Milestone Calculator, Scripts and agendas for the 4 types of project meetings and email scripts for all project communications from kickoff to close.

Real Students, Real Results

"I booked a new client at 5x the rate I was charging before I joined the Web Designer Academy".

“I have so much more confidence in knowing the value that I bring is worth the price that I'm asking – that has been really big for me.”

When I think about what's included in the Web Designer Academy, it's like, ‘This is the holy grail. This is all the language that I need, this is the guidance that I need.’ And the community is such an asset to the program, it helps so much with my confidence.”

Elyse Robertson

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Real Students, Real Results

"You've made it impossible to fail."

I just got off a kickoff call with a client and I'm jazzed. I can't thank you enough for the info you provided! You have made it just about impossible for anyone to fail if they just follow your directions + scripts. 

Robin O'Neal Smith

Mentorship, Coaching & Support

We guide you through an entire year cycle of your web design business

You get direct access to both Shannon and our Client Success Coordinator Erica to ask questions, get our expert eyes, feedback and advice on your business so that you're no longer guessing.

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HOW WE SUPPORT YOU

The Web Designer Academy is a blend of group coaching plus 1:1 feedback in a safe, supportive group environment, with hands on support from our team. 

You get to learn from others' challenges and successes, and your questions are a generous contribution to the rest of the group. 

Real Students, Real Results

"I’m ending the year at $85,000."

“Last year I made $16,000! I’m forever grateful for this program and the knowledge I’ve gained from you.”

Megan Harrington

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Real Students, Real Results

"I've made my money back and more."

“I just had my first 10K month, which when someone else said that in the beginning of the Web Designer Academy, I was like, ‘Please, like, that's never going to happen,' you know?”

“When Shannon said that you can charge $10K for a website, I was like “How is this possible?” But there's a way!”

Real Students, Real Results

"My ROl in the first year was 14x."

I was blown away by the amount of information, clarity and coaching on how to get clients, price my services, set boundaries and grow my business. My ROl in the first year was 14x, and my second year is on track to be the same.

Kate Newnham

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Real Students, Real Results

"I'm serious about this as a career, and I have big goals and dreams."

I was a teacher for 16 years and I paid for my bachelor's degree and then my master's degree and then additional trainings and certifications, and I thought ‘I'm serious about this new business, this new career for me and I want to invest in this the same way.'”

Jennelle Rawlins

Real Students, Real Results

"I'm consistently making $10K a month!"

I successfully found my niche and what words speak to them, learned how to market myself in a way that doesn’t feel cringy, instead it feels easy and natural. My clients don’t want to stop working with me once we launch their site! I’ve since landed multiple retainer clients that I LOVE and am booked out for months in advance! 

Barb Pritchard

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ABOUT YOUR COACH

Hi, I'm Shannon Mattern and I've been coaching and mentoring women web designers for 10 years on pricing, sales, marketing, and managing clients – as well as the core mindset shifts needed to stop undercharging, overdelivering and people-pleasing.

Because it's not just about strategy (although ours are life-changing) it's about shifting what you believe at your core about the value of what you do, about giving yourself permission to design a business you actually love, and building the belief that what you want truly is possible.

And that's where I come in. 

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You deserve the same high level of support you give to your clients. 

Inside the Web Designer Academy, you'll be on a proven path to a profitable web design business with other women web designers who are beyond the beginner stage.

Whether you need help with existing clients from before working with us, or with new clients you booked using our proven strategies, we've got you.

Whether you need help breaking out of feast-and-famine mode, or you're overwhelmed by your current clients, we've got you.

Bottom line? We've got you.

THE WEB DESIGNER ACADEMY IS PERFECT FOR YOU IF...

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Real Students, Real Results

"I’ve been working with agencies too and providing proposals for $15,000 websites."

The support and training we get in Web Designer Academy empowers us to empower our clients. It helps with those mindset blocks, like “I don't know enough, or I'm not qualified. I haven't done any formal training and I shouldn't be able to charge that much. The group is a huge asset. I’m providing a safety net for our family, and this past year has just been amazing. 

Naomi Stevens

Real Students, Real Results

"Signing up for the Web Designer Academy was the greatest decision I ever made!"

It has all the pieces of the puzzle that I felt I’d been missing. I raised my rates 4x… and got a yes! I was able to stop my part-time consulting and focus on full-time designing!

Jenny Belanger

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Reviews

REAL STUDENTS, REAL RESULTS

Ready to do this?

Join the web designer academy today!

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Choose a payment option to get started

Once you've successfully completed your payment, you'll receive a confirmation email with links to the Web Designer Program Agreement, Intake Assessment, private student group and your login information.

SINGLE PAYMENT

One payment of

$6000

payment PLAN

12 monthly payments of

$500

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Want to make extra sure it's the right fit before enrolling?

Request an invitation to our next Open House at 3PM Eastern on Tuesday, December 9, 2025

Fill out the form.

Tell me a little bit about your web design business, and I’ll personally review your answers and send you back a short video with my thoughts and next steps.

Come to the Open House

If it looks like we can help, I’ll invite you to our next Open House – where you’ll get to sit in on our weekly Live Strategy Call, take a quick tour of the program with me, and ask any questions you have.

Make a zero-pressure decision.

There’s zero pressure and zero commitment to join if we invite you to the Open House – just honest feedback and a clear next step if it makes sense for you.

Here’s what I need to know to see if our program is the right fit for your goals:

Step 1 of 3

This field is for validation purposes and should be left unchanged.

Let's start with you telling me a bit about yourself.

What's your name?(Required)
If you don't have a website for your business (we totally get that depending on your situation you may not have a business website), you can include one that you've built for a client.
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We ALSO give you a 30-day trial period.

I totally understand that committing to a year-long mentorship program like ours can bring up some questions… like “Will I REALLY get the support I'm seeking? Will I vibe with the women inside the program? Will I really learn anything new that I haven't tried before? Will this REALLY be different than all the other programs I've tried?” 
 
That’s why we give you 30 whole days to experience the program and make sure you’re confident that it’s right for you long-term. If you decide after a month it’s not the right fit, you only pay for the time you were in the program. And all it takes to opt out is a simple email to me on or before your 30th day in the program.
 
The full terms and conditions, including the details of the 30-day trial, can be found here.

READY TO GET STARTED?

Choose the plan that works best for you!

BEST VALUE (SAVE $1000)

One-time payment of

$6000

Make a single payment and get four private 60-minute 1:1 coaching calls with Shannon (one per quarter).

MOST FLEXIBLE

12 monthly payments of

$500

Pay as you go and get instant access to the entire program when you enroll.

FAQs

Got questions? We have answers!

A: WDA is for women web designers and agency-owners who provide freelance web design and related services (graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc.) services using any web design platform (WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc.) to solopreneurs, small to medium size businesses, non-profits and even large corporations.

It's for ambitious women web designers who want to make a full-time living as a web designer or grow their current revenue by 5x to 10x.

The focus of the WDA is on the business side of running your web design business:

  • How to market your web design business
  • How to price your projects for profit
  • How to find profitable web design clients + projects
  • How to run consultations
  • How to make offers and close sales
  • How to run projects efficiently
  • How to manage your time and maintain work/life balance
  • How to manage client relationships and navigate money and scope conversations with clients.

We teach you how to run a profitable, sustainable web design business.

A: We are currently testing out NOT having an application and making it really clear who is a good fit for our program (and who isn't) and seeing what happens…

Our program is a group coaching program for women web designers, and our application process was designed to ensure that everyone invited into the program is at a similar stage in their web design business so that the group coaching and community are relevant and impactful for all participants.

If you've never built a website before and are still learning how to build websites, our program is not a good fit.

If you do NOT want to make a full-time income as a web designer, or aren't sure you want to offer web design services, our program is not a good fit.

If you are looking for quick fixes, passive income and overnight success, our program is not a good fit.

A: No it doesn't take a year to get results, but the program is a year long because we are here to guide you through an entire year's cycle of your business – a year in which unexpected and expected things will happen in business and life, and it's learning how to navigation THOSE things, not just the times when things are going well, that is the difference between a business that succeeds or fails.

Plus, when you start booking more clients and having more success, you'll start experiencing some of the challenges and problems that come along with success, and we're here to help you navigate those too so you don't unintentionally self-sabotage and go back to where you started.

A: Yes, with some caveats. We love working with skilled web designers coming from corporate or agency-life who are striking out on their own!

You do NOT need to have booked paying clients to come work with us – but you do need to already be an experienced web designer – and you also need the persistence required to start your business from scratch, and the patience to experiment your way to creating revenue.

We'll be right there every step of the way to guide you – just know it may take you a little longer to get up and running and see results than someone who's already been working with clients when they come to work with us.

A: Some of our students are able to raise their prices with current clients and/or book new clients at their new prices in days or weeks, while for others it can take longer.

Building a profitable, sustainable web design business is not one-size-fits-all and takes effort – so we designed our program to help ensure you're spending your time on the right things for your business so that you have the best opportunity to create the results as quickly as possible based on your unique situation.

While we can't predict or guarantee results on a specific timeline, you’ll get results much faster with the Web Designer Academy than by trying to figure it out yourself or with non-web designer-specific business and marketing programs.

A: You get 12-months access to:

  • The Web Designer Academy curriculum with our module videos, bonus trainings and workshops + curriculum updates;
  • Weekly Live Strategy Calls where we share our latest best-practices, coach you on mindset and strategy, and give you an opportunity to get your questions answered as you implement our proven process;
  • Weekly feedback from our expert team on your packages, pricing, offers, sales pages, messaging, positioning;
  • Support in dealing with clients and managing projects.
  • Our community of genius web designers to crowdsource best practices, tech support, ideas and to ask our team for guidance and support.
  • Instant access to all of our proven templates, strategies, workbooks, scripts and bonuses.

A: Yes! Everyone pre-submits questions for live calls, so whether you can be on the calls live or not, we'll answer your questions and you'll get the replays in the group and on the private student podcast.

Being there to have a conversation about your questions is encouraged, but not required – and you can always ask follow-up questions in the comments of the replay in the Facebook group!

A: No. You submit a form with a link to what you want us to give you feedback on and any specific questions you have, and then we make a video giving you feedback and drop it into your client portal in the WDA dashboard and you get an email notification when it's ready.

If you have any follow-up questions about our feedback, you can leave comments on our video.

A: You have 12 whole months of access to the program – how much time you choose to spend working on your business is up to you.

The speed of your results will directly reflect how soon you take action on the things that will have the most impact on your goals… not necessarily how much time you put in.

We value time independence, and you can move at your own pace.

It does not take 12 months to get through the modules or implement the strategies… we just want to give you plenty of time and space to move at your own pace.

Everyone comes into the program at different times and focuses on different areas of their business.

While we have done our best to give you the highest level of support without requiring you to be on our schedule, we recommend you take full advantage of all the resources available to you during your time in the program.

A: At the end of your 12 months with us, you'll have the option to:

  • Renew for another year (with special student savings) and continue access to the curriculum, community, support and updates for as long as you want.
  • Apply for our Next Level Mastermind for web designers who have mastered the core strategies we teach in the Web Designer Academy and are ready to grow with a group of other advanced web design business owners;
  • Graduate and leave the community, course, curriculum and support while keeping anything you created or downloaded during your time in the program.

A: The Web Designer Academy is exclusively for experienced web designers and people who may not necessarily call themselves a “web designer” but are providing related strategic, design and technical services.

It's not for just any kind of service-based business, not online marketers, coaches or course creators, etc.

It's not for beginners who are still learning the skill of web design – there are plenty of great programs and communities out there to learn design skills if you still need to learn how to build a website.

And it's designed by a woman in tech to address common and specific problems faced by women in tech and business… so if you feel like you can't be your full self or ask all the questions you really want to ask in other programs, that's not what it's like here.

If you want to run a successful web design business and get to know other successful web designers who are just a few steps ahead of you and whose experiences can help you accelerate your results, this is for you.

We’ve been mentoring web designers to create profitable, sustainable web design businesses for 9+ years.

This is the room to be in if you want to create a full-time income or 2x-5x your current revenue over the next 12 months and beyond.

A: The Web Designer Academy is a high-touch group coaching program – and we very intentionally made it a group program so that you can learn from the challenges and wins of people who are just a few steps ahead of you before you encounter them so that you can accelerate your results.

You do get private, personalized feedback on the assets you submit to us for review. If you're interested in private coaching, check out details on it here.

A: Do you provide web design or related services to solopreneurs, small to medium-sized businesses, non-profits and even large corporations?

Do you want to create a full-time income and have a profitable, sustainable web design business?

The entire program is founded on our proven process for success, honed over the past several years and tried and tested by web designers using any platform serving any niche.

And what we've seen with our students over and over again is that if they take action, use our strategies and our support, and simply don't quit or give up on themselves, it works for them. And we're committed to supporting you every step of the way.

If you want my honest opinion on whether or not this will work for you, fill out the “Are we a fit?” form and I'll let you know. It's in neither of our best interests for you to join our program and not get the results you want.

A: As soon as you decide to enroll and you complete your first payment.

You’ll begin by filling out an intake form, and we'll send you a personalized video review with our recommended roadmap for your unique business, ensuring that you take all the right steps to create outstanding results quickly.

A: Yes, if you enroll with the payment plan you may convert to the pay-in-full option withing 90 days of joining and get the pay-in-full savings. After 90 days you may pay in full any time at the full rate without the bonus savings.

A: The Web Designer Academy is designed by a woman for women web designers. Our program, strategies and coaching reflect the unique challenges faced by women entrepreneurs. If you're interested in a self-study version of our program or private coaching, reach out to me directly at shannon@webdesigneracademy.com and let me know which one you're interested in and I'll send you the info.

A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Shopify, Showit, Webflow, Kajabi, etc., UX/UI designers, non-developer designers, full-stack web developers, and more.

A: If you are not brand-new to web design, if you’ve built websites for your job or other people whether for free or paid, you are leaving money on the table if you want until you feel like you have enough skills before joining us.

If you’re like 99% of the web designers who come to work with us and have the most success, they don’t wait until they feel like they know everything about everything to get support with growing their business.

We will help you gain confidence with the skills you ALREADY have, and package, price and position them for profit, and then at least you’ll be making money WHILE you gain new skills as you work on client projects. You will ALWAYS be learning with every new client project anyway, might as well get paid well to do it.

We offer a 30-day trial period for the Web Designer Academy. 

a. If you paid in full at the time of enrollment, you may opt out of the program no later than 30 days from your enrollment date and receive a refund of your payment minus the first month’s enrollment fee ($500). You must send an email within the 30 day trial period to support@webdesigneracademy.com indicating your desire to exit the Program. No exceptions to this time frame will be made. Refunds will be processed within 2 business days of receipt of the request. Please note, it can take 5-7 business days for your bank to clear these funds in your account. After 30 days from your enrollment date in the Program, no further refunds will be issued.

b. If you enrolled on the payment plan, you may opt out of the program no later than 30 days from your enrollment date and all further payments will be halted but no refund will be made of the first month’s payment ($500). You must send an email within the 30 day trial period to support@webdesigneracademy.com indicating your desire to exit the Program. No exceptions to this time frame will be made. After 30 days from your enrollment date in the Program, you are responsible for completing all remaining payment plan payments.

If you opt out of the program during the 30-day trial period, you agree not to download, distribute or further access any copyrighted materials that are part of the Program and you must delete every copy of our copyrighted materials (videos, podcasts, Google docs, PDFs, transcripts, etc.) that you downloaded during the 30-day trial period.

You may keep and continue to use any original work you created using our strategies during the 30-day trial.

If you have any questions or concerns, or if there is anything we can do to improve your experience in the Program, please email us at support@webdesigneracademy.com

A: The Web Designer Academy is a mutual 12-month commitment to you and your business growth and we don’t offer refunds or early cancellations.

When you join, our team goes all in on your success, and we ask that you do the same.

If you apply and are accepted + invited to join the program, we would not have invited you to join if we didn't think you had what it takes to create results with our strategies and support.

If you've applied, been accepted, are considering joining and are on the fence, let's talk about it!

We want to make sure you feel ready to commit to yourself and your results.

Your commitment, combined with our amazing resources, community and full support of our team is the most powerful predictor of your success.

A: Reach out to me directly at shannon@webdesigneracademy.com or click the icon in the bottom-right corner of your screen to ask me any questions you have about working with us!

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