The Brand Refresh Project

WE'RE BREWING SOMETHING NEW... AND WE'RE TAKING YOU BEHIND THE SCENES

You know that feeling when you walk into your favorite coffee shop — where everything just feels right? The lighting. The music. The vibe. The people. You settle in and you belong. That’s exactly what we’re creating here with our updated branding — a space where ambitious, driven women like you feel right at home.

NL Experience 2

Why now? Well, we've grown in every way over the past few years, my DIY just-get-it-done branding with a “style guide” that lived only in my head has been holding us back in so many ways.

I have a huge vision, not just for my business, but for yours too, and I needed a brand that can grow with it instead of continuing to fight with one that was holding it back.

And instead of waiting until the very end of the process and opening the doors to a big reveal, we decided to bring you along on the journey with us.

Get the Brand Refresh Case Study

We've documented everything for you. Not just the final result, but the full, unfiltered process: strategy, voice notes, concept development, visuals, revisions, decision points, and the moments that brought it all together.  Enter your name and email below to get instant access.

Presented by Erica Nash of Riot Creative Studio

We've documented the entire rebrand process, not just the shiny after photos.

Because you’re part of this community — part of what makes the Web Designer Academy so special — we're bringing you along for the journey. You’ll see:

  • The messy middle where things didn’t click

  • The real conversations about what our brand needed to become

  • The strategy shifts, visual explorations, voice notes, pivots, and breakthroughs

  • And the final brand you’re starting to see unfold across the site today

We didn’t just refresh our logo.

We reimagined who we are, who we serve, and how we show up to support your biggest, boldest goals.

Basically? We’re giving you all the behind-the-scenes tea (in a coffee cup). ☕️

Ready to peek behind the scenes?

Get instant access to the full case study from Riot Creative Studio below.