You already know the strategies. You’ve done the courses. You’ve put in the work. Now, it’s time to unlock what you’re truly capable of.
The next version of your web design business starts with a new way of thinking—and we’re here to help you get there.
You’ve built something solid—and now, you’re craving more. More freedom. More income. More alignment with the kind of business (and life) you set out to create.
You’re a woman web designer or creative agency owner offering web design-related services—like branding, copy, SEO, automations, funnels, e-commerce, or strategy—on platforms like WordPress, Squarespace, Showit, Shopify, Webflow, and…
You’ve been doing this awhile and you’re proud of how far you’ve come. Now, you’re craving deeper alignment, next-level income, and more ease in how you run it. Or you've been through our Web Designer Academy program and you're ready for what's next!
You’re profitable, but stuck in the weeds. You want more freedom, more income, more space to grow—but not at the cost of burnout. You’re done with “doing more” and ready to unlock a more sustainable path forward.
You’re tired of trying to figure it out alone. You’re craving meaningful connections, personalized coaching, and a trusted community of ambitious women web designers who see your potential—and will help you rise to it.
If you're like the other successful women web designers we meet...
This isn’t a roadblock, it’s a turning point.
You put your schedule first and get your precious time back. You easily protect your boundaries and make space to decide if you really want or need to hire, and if so, you have the time, resources and mental capacity to do it right.
You enjoy your work and your clients again. You've built the skills, resilience and support network to handle unexpected situations, mistakes, contract issues, difficult conversations and all of the other challenges we're afraid of having when we're successful.
You're surrounded by kind and brilliant women web designers at (or just above) your level. Instead of feeling out of place or intimidated, you're inspired to dream bigger. You have access to brilliant minds and new ideas. You're with women who get you, and can relate to your wins and your challenges.
You're only implementing new strategies if they truly fill a gap for you. You're clear on your vision, you're taking simple yet powerful actions to bring it to life, you know exactly what will get in your way and how to handle it when it pops up. You get to keep what you've already built and create momentum from there instead of starting from scratch again.
You start getting the return from your past investments in other programs. You have the clarity, confidence and vision to create your own “proven method” that works for your brain, your business and your life – and the ease and certainty to see it through. No more modeling your business after what worked for people with a completely different life than yours.
You're excited to share your challenges and wins openly. You're in a room of only women, only web designers, knowing it’s a safe space to be only your authentic self, and only being met with acceptance, kindness and understanding. There's no such thing as “being in resistance” to the strategies or “not taking the coaching” – only finding a way that feels good to you to reach your goals.
Go beyond cookie-cutter systems and start making deeply personal, highly strategic shifts to break through to your next level of income and freedom alongside other ambitious, driven women web designers going after their next level.
Real Members, Real Results
"I've 3X’d my sales since joining - and that's just the monetary benefits."
I joined because I was burnt out and not loving my business as I was in the beginning. I wanted to fall back in love with my business again, work less and enjoy life more. The clarity and direction, the shoulders to lean on, the safe place where you can ask questions/get help… it's been a big, positive transformation. I literally have no words to express my gratitude. Hands down the best decision I've ever made for my business.
Janet Hoover
Real Members, Real Results
Watch the replay of Next Level Open House and hear directly from our mastermind members how their businesses and lives have changed from being in the mastermind.
Real Members, Real Results
"We all understand that part of investing in our business and personal growth is having a super solid support system."
Next Level has different people from all over the world with different dreams and struggles but we're all similar in understanding that part of investing in our business and personal growth is having a super solid support system. We show up to celebrate wins and show up on the hard days and lean on the group for support and inspiration to keep moving forward.
Kaila MacDonald, Hey Kaila
Real Members, Real Results
"The most talented people you'll ever meet."
The people Shannon attracts are so special, so supportive and the most talented people you'd ever hope to meet. I saw time and time again how when someone needed support or was struggling, a bunch of fellow Next Level sisters reached out to help on separate calls, emails and private messages.
Sarah Guilliot
Next Level isn’t about following someone else’s proven method — it’s about creating your own.
We give you the tools, structure, coaching and support to clarify your vision, align your strategy, and implement it with confidence. You’ll learn our signature Next Level Framework and apply it to your goals, your values, and your life — so you can grow your business in a way that’s sustainable for you.
Here’s how we do it:
You started your business to create more freedom — not more pressure. That’s why the first step is about designing a vision for success that feels right in your body and your life — not just on paper.
Money isn’t everything — but how you do money reveals everything. Your goals, your fears, your boundaries, your power. And that’s where the biggest growth happens.
This is where your Next Level plan gets real.
One goal. Ninety days. Big results.
When you play bigger, your brain will try to keep you safe by keeping you stuck. Fear, resistance, and perfectionism will pop up — even when everything looks fine on the surface.
If you're craving powerful coaching conversations, practical strategy sessions, deep connection with an inspiring community of women who get it, and the kind of personal breakthroughs that change everything… when you join Next Level you're also invited to come to our optional in-person retreat.
The Next Level Retreat is transformational, in-person 3-day experience with Shannon and your Next Level biz besties. It's a mix of coaching, connection, relaxation and replenishment and you'll leave with deep connections, new relationships and more solid belief in yourself than ever before.
Together we'll craft your Next Level Vision, dig deep into your money mindset and rewire it for growth, clear out outdated belief systems in the way of your goals, creating an aligned strategic plan… plus relaxing, connecting, laughing and having a blast!
I’m Shannon Mattern — pricing coach, business strategist, and founder of the Web Designer Academy. Over the past 10 years, I’ve helped hundreds of women web designers break free from the cycle of undercharging, overdelivering, and burning out.
What sets Next Level apart isn’t just the framework (though it's powerful). It’s the deep work we do together — rewiring your beliefs about what’s possible, what you’re allowed to want, and what you’re truly capable of creating — and the community of women walking beside you through it all.
Because strategy only works if it’s aligned. And success only feels good if you’re building it on your own terms.
That’s what we do in Next Level. And I’d be honored to guide you through it.
Aligned Guidance, Deep Connection
Inside Next Level, you’re surrounded by women who get it — and guided by mentors who can see the big picture when you’re stuck in the weeds. You’re never more than a message away from clarity, perspective, and support.
Because sometimes, the biggest breakthroughs come from someone showing you what you were too close to see — and reminding you that you’re not in this alone.
The Next Level Mastermind combines personalized strategy, powerful mindset work, and deep community support — so you’re never navigating your business alone.
You’ll get guidance, feedback, and accountability every step of the way as you stretch into your Next Level, supported by Shannon and a circle of women who are growing right alongside you.
Real Students, Real Results
"It has positive effects on every other area of your life."
As you address the things that hold you back and keep you scared in business, it has a lot of unintended positive effects on every other area of your life. It's had a tremendous impact on literally my whole life and I am so grateful. It's amazing, and far-reaching. You're changing whole families.
Racheal Graham
Real Members, Real Results
"This group continues to ask the challenging questions."
My vision and goals are always evolving with my business and personally. This group continues to ask the challenging questions and give me the support I need to explore what that means for my business.
Leigh Scott
Real Members, Real Results
"I am now on a clear and solid pathway to making this truly sustainable for me."
In this circle of fabulous women web designers, they've helped me see not only the patterns that I need to shift, but also the beliefs underneath them that have been shaping those decisions and have only created more of the same chaos in my business. And I am now on a clear and solid pathway to making this truly sustainable for me.
Sarah J.
BEST VALUE (SAVE $1500)
One-time payment of
$9000
$7500
Make a single payment and get four private 60-minute 1:1 coaching calls with Shannon (one per quarter) – and save $1500.
MOST FLEXIBLE
12 monthly payments of
$900
$750
Pay as you go and get instant access to the mastermind when you enroll.
The Next Level Retreat is an optional add-on.
Get all the details for 2025 here.
Get Started
Enrollment in the Next Level Mastermind is by application so that we can make sure the program is a mutual fit. The doors are always open, and I can't wait to learn more about you and your business.
Fill out the form below telling me more about your design business, goals and challenges. I’ll personally review it and send you back a short video with my thoughts and next steps.
If it looks like we're a mutual fit, I’ll send you more details on our Next Level Framework and invite you to an upcoming Mastermind Call on Wednesdays at 2PM Eastern. Or you can skip the call and just join us if you already know you're in.
After the call, you and I will have a chance to talk more and get any final questions answered. If it feels like a good fit, I'll send over enrollment details, and if not, you'll walk away without FOMO. Win/win.
NOT TRUE! Our members have very different lifestyles, costs of living, business models and revenue goals… and a LOT to learn from each others' experiences. We want you to help you make as much money as you want make… but it’s NOT all about the money. Next Level is about creating the vision for your business (which might be revenue-related or it might not) and taking steps to get there
NO WAY! This group is filled with the kindest most caring women you’d ever hope to meet. They lift you up and cheer you on with loving, encouraging energy. They’re your steadfast besties when times are hard and when they’re easy. You’re gonna love the vibes, come on inside!
REAL TALK: That thought is probably EXACTLY why you need to be in Next Level. Not feeling successful is likely getting in your way of real success. All you really need to feel is curious and excited for a more intimate container where you’re encouraged to share openly. Yes, you do need to have made offers and sent proposals and worked with clients regardless of if you've been in the Web Designer Academy or not – we don't work on that in the Next Level container. If it feels like you've outgrown the rooms you're in, it just might be the next step for you. You've got nothing to lose by taking it.
Someone in Next Level once asked me, “What would you do if money were no object?” My answer? “THIS.” I created my dream job. The women in Next Level are so brilliant, innovative, hilarious, and inspiring, that it helps me grow as a business owner (and a person) too.
My role is to be your guide as you create and go after your unique vision – and I'm the steward of the group – bringing together the right mix of women to accelerate each others' breakthroughs.
You should definitely fill out our application if you have an inkling that you're made for more, and want more than what's happening right now in your life and business.
You deserve holistic support where we look at you as a whole person, with a life and a business, not just a web designer.
If you're craving real relationships with brilliant, kind women who get it, and want the chance to meet up in person at the yearly (life-changing!) retreat – then I can't wait to learn more about you.
FAQs
A: The weekly mastermind call is at 2PM Eastern every Wednesday.
All calls are recorded and added to a private podcast feed so you can listen to replays if you can't attend live.
A:Yes! Some women come straight into Next Level without joining Web Designer Academy first because they feel solid on fundamentals, but the beauty of this program is all the Web Designer Academy curriculum, calls, and support are included for Next Level members as well! So when you join you get everything in Next Level AND everything in Web Designer Academy. There are often times when you're further along and need to refresh yourself on some basics (how to design your proposal for your new offer). Or you've pivoted and need to go back to some earlier fundamentals (rethink your marketing, figure out who you need to outreach now).
A: You’re ready for Next Level when you feel like you want to take the core concepts from Web Designer Academy and begin to customize them to yourself and your clients, when you want to put your unique spin on how you build and run your business (instead of following Shannon’s to the letter), and you want to be in a more intimate container to share all that and make it JUST RIGHT for you!
You’re ready for Next Level if you’ve completed and implemented the Web Designer Academy curriculum through at least Module 7 (not required but a good gauge!)
You’ve learned the fundamentals of running a web design business, how to do outreach, get clients, make offers and plant seeds for the future. You might not be doing them all consistently… but you have the knowledge.
When you've mastered those (or feel pretty solid on the basics but still have things to work on) then you're probably ready for Next Level!
You’re ready for Next Level when you want to excavate a little deeper to uncover the core beliefs that are getting in the way of your vision – now and in the future.
You’re ready for Next Level if you apply and I (Shannon) read your application and tell you you’re ready! I can spot it from a mile away. If you’re not ready, I’ll gently let you know because your success is important to me. I care about you!
A: You’re ready for Next Level when you’re solid on your business fundamentals (even if you never joined Web Designer Academy) and now you want to get really, really clear on your vision so that you can design a business that helps you create the LIFE you really want. And you want guidance on making that happen.
You’re ready for Next Level when you want to excavate a little deeper to uncover the core beliefs that are getting in the way of your vision – now and in the future.
You’re ready for Next Level if you apply and I (Shannon) read your application and tell you you’re ready! I can spot it from a mile away. If you’re not ready, I’ll guide you toward Web Designer Academy instead because your success is important to me. I care about you!
A: Next Level is a group coaching program and mastermind for women web designers, and our application process is designed to ensure that everyone invited into Next Level is at a similar stage in their web design business so that the group coaching and community are relevant and impactful for all participants.
If you've never built a website before and are still learning how to build websites, your application will not be approved.
If you're in the earlier stages of learning how to package, price, market, sell and manage web design projects, we may invite you to join the Web Designer Academy first as a stepping stone to Next Level.
If you do NOT want to make a full-time income as a web designer, or aren't sure you want to offer web design or related services, your application will not be approved.
If you are looking for quick fixes, passive income and overnight success, your application will not be approved.
A: No, the retreat is an optional additional cost because we know not everyone in Next Level can attend the retreat, and we don't offer a virtual attendance option.
You can expect the registration fee for the retreat to be between $1500-$1750, including shared accommodations, most meals and all workshops. Your travel is NOT included in the registration.
The retreat is held in the United States in the first half of November each year, and the exact location is announced and registration opens in July each year.
A: You get 12-months access to:
A: As soon as you decide to enroll and you complete your first payment.
You’ll begin by filling out an intake form, and we'll send you a personalized video review of your application with our recommended roadmap for your unique business, ensuring that you take all the right steps to create outstanding results quickly.
A: Yes, if you enroll with the payment plan you may convert to the pay-in-full option withing 90 days of joining and get the pay-in-full savings. After 90 days you may pay in full any time at the full rate without the bonus savings.
A: No. Next Level is designed by a woman for women web designers. Our program, strategies and coaching reflect the unique challenges faced by women in the male-dominated tech and business world.
A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Shopify, Showit, Webflow, Kajabi, etc., UX/UI designers, non-developer designers, full-stack web developers, and more.
We offer a 30-day trial period for the Next Level Mastermind.
a. If you paid in full at the time of enrollment, you may opt out of the program no later than 30 days from your enrollment date and receive a refund of your payment minus the first month’s enrollment fee ($750). You must send an email within the 30 day trial period to support@webdesigneracademy.com indicating your desire to exit the Program. No exceptions to this time frame will be made. Refunds will be processed within 2 business days of receipt of the request. Please note, it can take 5-7 business days for your bank to clear these funds in your account. After 30 days from your enrollment date in the Program, no further refunds will be issued.
b. If you enrolled on the payment plan, you may opt out of the program no later than 30 days from your enrollment date and all further payments will be halted but no refund will be made of the first month’s payment ($750). You must send an email within the 30 day trial period to support@webdesigneracademy.com indicating your desire to exit the Program. No exceptions to this time frame will be made. After 30 days from your enrollment date in the Program, you are responsible for completing all remaining payment plan payments.
If you opt out of the program during the 30-day trial period, you agree not to download, distribute or further access any copyrighted materials that are part of the Program and you must delete every copy of our copyrighted materials (videos, podcasts, Google docs, PDFs, transcripts, etc.) that you downloaded during the 30-day trial period.
You may keep and continue to use any original work you created using our strategies during the 30-day trial.
If you have any questions or concerns, or if there is anything we can do to improve your experience in the Program, please email us at support@webdesigneracademy.com
A: The Next Level Mastermind is a mutual 12-month commitment to you and your business growth and we don’t offer refunds or early cancellations.
When you join, our team goes all in on your success, and we ask that you do the same.
If you apply and are accepted + invited to join the program, we would not have invited you to join if we didn't think you had what it takes to create results with our strategies and support.
If you've applied, been accepted, are considering joining and are on the fence, let's talk about it!
We want to make sure you feel ready to commit to yourself and your results.
Your commitment, combined with our amazing resources, community and full support of our team is the most powerful predictor of your success.
Contact Us
If you have any questions at all about working with us, email me at shannon@webdesigneracademy.com or click the button in the bottom-right corner of the screen. My only job is to make sure you have all the information you need to make the best decision for you – so don't hesitate to reach out and get your questions answered!
Your success depends entirely on your own effort, motivation, commitment and follow-through. We cannot predict and we do not guarantee that you will attain a particular result, and you accept and understand that results differ for each individual. Each individual’s results depend on his or her unique background, dedication, desire, motivation, actions, and numerous other factors. You fully agree that there are no guarantees as to the specific outcome or results you can expect from using the information you receive on or through this website or product.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
Earnings disclaimer. Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.
Testimonials. I present testimonials and insights about other people’s experiences with my website for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
