We surveyed our audience of women web designers, including our community plus attendees of our Simply Profitable Designer Summit. With responses from over 200 web designers around the world — most of them women in their 30s and 40s running full-time businesses — we were able to map out not just what respondents are charging, but also the mindsets, strategies, and patterns that separate those who are stuck in survival mode from those earning $75K+ a year. The numbers are interesting, but the stories those numbers tell are even more interesting: the mindset gaps that keep so many women undercharging, the surprising limits of social media compared to word-of-mouth referrals, the untapped potential of recurring revenue, and the difference that charging for discovery can make.

This guide to marketing your web design business will walk you step-by-step through: How to market your web design business so that you can get more clients; How to avoid common marketing mistakes web designers make that keep them from standing out in a saturated market; and How to overcome common obstacles that prevent web designers from marketing. Most importantly, we'll talk about why typical online marketing advice or the marketing strategies you help your clients implement are not what will best help you get more web design clients (and what to do instead).

One of the biggest challenges freelance web designers have is figuring out their web design pricing. If you’ve ever found yourself sneaking onto other designers’ websites to check what they’re charging for web design packages—or if your eyes have glazed over like a donut after staring at a complex pricing spreadsheet and feeling no closer to knowing what to charge – you’re in the right place.