In this episode of the Profitable Web Designer Podcast, I’m taking you behind the scenes of an interview I did with my biz bestie, Alecia St. Germain, host of The Conscious Edge Podcast. Alecia invited me onto her show to talk about what really happens when you decide to stop undercharging and start leading.
Promotional graphic for "Profitable Web Designer" podcast episode featuring AI's impact on web design, hosted by Meg Casebolt, with a teal background.
In this episode of the Profitable Web Designer Podcast, I am sitting down with Meg Casebolt to talk about how AI-powered search is changing the way people find information and what businesses need to do to stay visible.
Podcast episode cover titled "The Truth About Pricing," featuring Melina Palmer from The Brainy Business Podcast and Profitable Web Designer.
In this episode of the Profitable Web Designer Podcast, we’re talking about the science behind why people say yes, and how you can ethically influence buying behavior through your pricing, website structure, and client experience.
Text image promoting a podcast episode about how doing everything on your own may hinder web design business progress. Episode #177 with Bailey Collins.
In this episode, my guest on this week’s episode of the Profitable Web Designer Podcast, Bailey Collins and I talk about what it actually looks like to shift from “I have to do everything” to “I’m allowed to get help” and how scary and freeing that can feel at the same time.
Promotional image for a podcast episode titled "Web Design Pricing Insights," featuring Web Designer Academy students from Profitable Web Designer.
I’ll walk you through an approach to pricing that supports a business that aligns with what you want for your life. Plus, I’m joined by Web Designer Academy students Caitlin and Lindsey who share how they’ve completely changed how they view money, price projects, book clients, and grow their business.
Instead of trying to do more and be everywhere, I’ll walk you through a smarter, simpler approach to marketing that aligns with the way your business really works. Plus, I’m joined by Web Designer Academy students Sarah, Amanda, and Amber who share how they’ve completely changed how they market themselves, book clients, and grow their business.
In this episode, Nikki shares how she went from stay-at-home mom to thriving business owner, the mindset shifts that helped her grow, and how working with a copywriter can actually save you time and stress as a designer.
Want to add stable recurring revenue to your web design business - without becoming a full-time marketer? In this episode of The Profitable Web Designer Podcast, Shannon Mattern sits down with Sam Sarsten, founder of BendKann Designs and creator of Local SEO Academy, to talk about how web designers can grow beyond project feast-and-famine cycles by offering high-value local SEO services.
After 20 years in corporate marketing, Amber Jones launched her web design business in February 2022. She shares how burnout showed up for her, the big mindset shifts she had to make to build something sustainable, and the surprising things that helped her grow faster than she expected.
Is AI going to replace web designers? How do you get consistent clients without hustling on social media? And what does it really take to build a profitable web design business that lasts? In this episode of The Profitable Web Designer Podcast, Shannon Mattern sits down with Payton Clark Smith - web designer, SEO strategist, SaaS founder, and creator of PaitPro - to talk about building a sustainable, future-ready design business.
Podcast episode cover titled "Confident Pricing & Overcoming Mind Trash," featuring Jen Davis on Better: The Brand Designer Podcast, by Profitable Web Designer.
What does it take to move past self-doubt, difficult clients, and slow seasons to build a thriving design business you love? In this episode of The Profitable Web Designer Podcast, Shannon Mattern is joined by Jen Davis, founder of Hello June Creative, host of Better: The Brand Designer Podcast, and mentor behind the Design Mini Mind, to talk about money mindset, client boundaries, and building a sustainable design studio.
Podcast episode cover for "Rewire Your Brain & Reframe Your Beliefs," episode 167 featuring Reha Zamani, by Profitable Web Designer.
That’s exactly what we’re talking about in this episode of the Profitable Web Designer Podcast with my guest Reha Zamani, an expert in Neuro-Linguistic Programming (NLP). Reha is an NLP practitioner and coach who helps people identify the thoughts that are keeping them stuck and teaches them how to reprogram those patterns so they can finally create what they want in their lives and businesses.
Podcast cover titled "From $75 Logos to $10K Projects," featuring Kenzi & Marisa of The Brief Collective, by Profitable Web Designer.
What does it really take to grow from charging $75 for logos to booking consistent $5K–$10K design projects? In this episode of The Profitable Web Designer Podcast, Shannon Mattern sits down with Kenzi and Marisa of The Brief Collective to talk about pricing, boundaries, and building a profitable creative business without burnout.
Podcast episode cover for "Web Design Business Growth for Introverts" with Alyssa Downey, from Profitable Web Designer. Episode #158. Minimalist design.
In this episode of the Profitable Web Designer Podcast, I’m talking with Alyssa Downey of Make Your Design Matter, and we’re unpacking what it actually looks like to build a business that feels aligned with who you are. Even if you’re introverted, even if you’re still figuring things out, and especially if you’ve been stuck people-pleasing and second-guessing yourself.
Podcast cover titled "Web Design Business Growth Lessons," featuring episode #156 with Squarespace SEO expert Bekah Read by Profitable Web Designer.
In this episode of the Profitable Web Designer Podcast, I’m chatting with Bekah Read, a fellow web designer and Squarespace educator,  about what happens when small businesses hit that tipping point and finally decide to invest in a pro (yep, that’s you!).
Podcast episode cover titled “How To Make Your Web Design Sales Process More Chill” from Profitable Web Designer by Shannon Mattern.
In this episode, I’m sharing how to make sales feel authentic, client-focused, and a whole lot less stressful.
Text on teal background: "4 Shifts Our Clients Make To 5x Their Income" with "Web Designer Academy" logo at bottom.
Wondering how to scale your web design biz without burning out? This post shares the four mindset and strategy shifts our clients make to boost revenue—5× style—without working more. We dive into how to own your prices, simplify your marketing, tighten up your project flow, and learn to say no (in a way that feels empowering and profitable).
Text on a dark background reads "Why You Don’t Have To Wait To Raise Your Web Design Prices," with Web Designer Academy logo below.
Feeling like you have to wait six months—or even a year—before raising your web design prices? That delay isn’t necessary. In this post, I dig into why you can confidently increase your rates now, how to position that raise as a win for clients, and the mindset shifts that make it feel authentic and aligned. You can start charging what you’re worth today—no waiting required.
Text on a teal background reads: "Why You Can Raise Your Web Design Prices" with a Web Designer Academy logo.
Feeling stuck thinking your clients can’t afford higher web design prices? That belief is holding you — and them — back. Undercharging keeps you burnt out, unable to invest in your business, and unable to give clients your best. But there are clients who value real results and will pay for a VIP-level experience. This post cuts deep into your money mindset and shows you how to confidently raise your prices so both you and your clients win
Dark green background with white text: "Is Imposter Syndrome Holding You Back?" Logo of Web Designer Academy at the bottom.
If marketing your web design business makes you feel like a total imposter, you’re not alone. This post breaks down why those “I’m not good enough” thoughts aren’t truth—they’re just unexamined beliefs. You’ll learn how to shift from self-doubt to confidence by defining what you actually do, embracing your expertise, and creating a marketing message that feels honest, aligned, and effective (instead of cringe).
Text on a dark background reads "How To Get Web Design Clients Without A Portfolio." It features the logo of Web Designer Academy.
Think you need a portfolio to land high‑paying web design clients? Think again. In this post, I unpack why you don’t need a wall full of past work to book paid projects—and how to get clients now. You'll learn how simply saying “I’m a web designer,” clearly explaining your process, and offering paid discovery calls can build credibility, confidence, and cash—without ever working for free or cheap.
Promotional graphic for Web Designer Academy, with text "3 Tactics For Getting Your Next Web Design Client" on a dark teal background.
Feeling stuck trying to book your first or next web design client? You don’t need to be everywhere online or constantly post on social media to get hired. In this post, I share three simple, powerful tactics that help you build momentum fast—by focusing on relationships, real conversations, and consistent follow-up. If you’re tired of overthinking your marketing and just want a clear, aligned way to find clients, this one’s for you.
Dark teal background with white text saying, "Why Niching Doesn’t Work For Web Designers (and what to do instead)." Logo of Web Designer Academy below.
“Choose a web design niche,” they say. “The riches are in the niches,” they say. So you did, and you’re still struggling to get web design clients. So what do you do when all the other web designers have chosen the niche you chose (female entrepreneurs, for example)? What do you do when everyone's “fishing in the same pond”? Well my friend, today I'm breaking down why niching doesn’t work for web designers (and what to do instead).
Text on a dark teal background reads "3 Keys To A Profitable Web Design Business" by "Web Designer Academy" with a leaf logo below.
Are you ready to stop undercharging and overdelivering and finally create a full-time income as a web designer? The three keys I'm about to share with you are going to transform your entire web design business. I wish

I would've known this information when I started mine back in 2014, because I struggled so much in the beginning. If you're a web designer who is undercharging, overdelivering, and maxed out, read on.
About
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Hi, I’m Shannon Mattern, Founder & CEO of the Web Designer Academy and Pricing Coach for women web designers who are ready to stop undercharging, overdelivering and build businesses that feel as good on the inside as they look on the outside.

Topics

90 DAY REVENUE ROADMAP

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Increase your income without rebranding, niching down or adding more services or skills.

Guides

Stop undercharging and start owning the value of your work. This guide walks you through pricing your services in a way that’s profitable and sustainable.

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No content hamster wheel, no social media burnout. This guide shows you how to consistently market your web design business in just minutes a week — even in a saturated market.

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The biggest thing standing between you and your next level? Your thoughts. This guide helps you spot and shift the beliefs that quietly sabotage your pricing, boundaries, and confidence.

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