Text on a teal background reads: "Why You Can Raise Your Web Design Prices" with a Web Designer Academy logo.
Feeling stuck thinking your clients can’t afford higher web design prices? That belief is holding you — and them — back. Undercharging keeps you burnt out, unable to invest in your business, and unable to give clients your best. But there are clients who value real results and will pay for a VIP-level experience. This post cuts deep into your money mindset and shows you how to confidently raise your prices so both you and your clients win
Promotional poster for a webinar titled "How to Get Premium Web Design Clients," hosted by Web Designer Academy, targeting introverted individuals.
If you’re an introvert, the idea of selling yourself can feel like your worst nightmare. But you can book premium web design clients without turning into a networker extrovert. This post reveals how to lean into your introvert strengths—deep listening, thoughtful communication, quality over quantity—and use them to build meaningful connections and stand out. You’ll learn approachable strategies that make marketing feel true to you and actually work.
Text on a dark background reads "Why You Don’t Have To Wait To Raise Your Web Design Prices," with Web Designer Academy logo below.
Feeling like you have to wait six months—or even a year—before raising your web design prices? That delay isn’t necessary. In this post, I dig into why you can confidently increase your rates now, how to position that raise as a win for clients, and the mindset shifts that make it feel authentic and aligned. You can start charging what you’re worth today—no waiting required.
Text on teal background: "4 Shifts Our Clients Make To 5x Their Income" with "Web Designer Academy" logo at bottom.
Wondering how to scale your web design biz without burning out? This post shares the four mindset and strategy shifts our clients make to boost revenue—5× style—without working more. We dive into how to own your prices, simplify your marketing, tighten up your project flow, and learn to say no (in a way that feels empowering and profitable).
The image features the text, "How Barb Created $10K Months As A Web Designer," with the Web Designer Academy logo below.
Ready to hit consistent $10K months in your web design business? Barb did it—and you can too. In this post, I dive into how she shifted her mindset, got paid while learning, used client-first marketing, and became her own safety net. No more hustle‑and‑bust cycles—just steady premium clients and freedom. These five secrets from Barb's journey are exactly what you need to scale with confidence and clarity.
About
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Hi, I’m Shannon Mattern, Founder & CEO of the Web Designer Academy and Pricing Coach for women web designers who are ready to stop undercharging, overdelivering and build businesses that feel as good on the inside as they look on the outside. 

I live in Columbus, Ohio with my husband Floyd and our dog Scarlett—who’s not technically on payroll, but definitely runs the show.

When I’m not coaching or podcasting, going on adventures with Scarlett or spending time with my friends and family, you’ll find me (and Scar) snuggled up with an aggressively strong black coffee in my Web Designer Academy mug, and my fave notebook ready to record my next breakthrough.

Topics

90 DAY REVENUE ROADMAP

A person holding a laptop in a modern room. "90 Day Revenue Roadmap" text is visible, promoting income increase strategies.

Increase your income without rebranding, niching down or adding more services or skills.

Guides

Pricing Guide

Stop undercharging and start owning the value of your work. This guide walks you through pricing your services in a way that’s profitable and sustainable.

Get the Guide ⟶

Marketing Guide

No content hamster wheel, no social media burnout. This guide shows you how to consistently market your web design business in just minutes a week — even in a saturated market.

Get the Guide ⟶

The biggest thing standing between you and your next level? Your thoughts. This guide helps you spot and shift the beliefs that quietly sabotage your pricing, boundaries, and confidence.

Get the Guide ⟶