#206 – June 2026 Income Report

Shannon Mattern (00:01.149)

Well, hello everyone, and welcome back to the Profitable Web Designer Podcast. And today I am bringing you our monthly income report episode for June twenty twenty six. And Erica Nash is back.

Erica Nash (00:15.566)

I'm back.

Shannon Mattern (00:19.711)

So excited to have you back as my co-host for this episode. I was flying solo for April and May. And yeah, so you're back to ask me all of the questions for this this income report. So tell everybody where you've been.

Erica Nash (00:38.748)

my gosh. Well, I mean, just a lot of wonderful personal things happened really. I mean, we bought a house, we moved, and our only daughter graduated high school. So we did that and took a trip and it was just the best. So I feel like I've been here, there, and everywhere, but I'm back.

Shannon Mattern (00:55.579)

Yeah, and for me, I was here there and everywhere also in those those two months. In May I went to Barcelona. in June I had let's see, we're we're recording this in July. So I would say in April, Eric and I went on a retreat together, June I went to Spain, or May I went to Spain, June. We will talk more about all the things that happened in

Erica Nash (01:17.014)

Mm-hmm.

Shannon Mattern (01:25.863)

June. So our schedules just didn't line up. And now they do again. So I'm so excited to have you back on the show. So if you are just joining us for the first time, every single month I record income report episode where I break down how much the business made, how much we spent, and all of the lessons learned along the way because how we think about money.

Erica Nash (01:29.549)

Yeah.

They do. Things are all right with the world again.

Shannon Mattern (01:53.888)

affects a lot of the choices we make in our business, things we do or not do can create wanted or unwanted results. And the feedback I consistently get from podcast listeners and email list subscribers and everyone in my community is that this is their favorite episode ever, where I show not just the income side, but also the inflow side, but also the outflow side and and share like what it really looks like to

run a profitable sustainable business. Sometimes it feels more profitable and sustainable than than other times. but where we last left off in May, I had told you guys that the inflow in May was eleven thousand four hundred eighty nine dollars. The outflow was seventeen thousand ninety six dollars and that was that resulted in me pulling

Erica Nash (02:30.807)

Right.

Shannon Mattern (02:53.273)

6,000 from the reserves to fund the operations of the business. And I had also said, but I'll tell you what happened in June and you know, why like why I guess I would say like the start and end days of a month are so completely arbitrary. and I can fill you in on what happened in June. So Erica is our client success coordinator.

Erica Nash (03:14.2)

Yeah.

Shannon Mattern (03:23.127)

over at the Web Designer Academy. and she is my right hand woman. She helps make sure that all of our students get what they need. And she's gonna like run me through all of the questions and basically interview me about like what happened in June. So I'll hand it over to you, Erica, to kick us off.

Erica Nash (03:48.36)

Amazing. Yeah, let's do it. So I mean to start, what was the total inflow for June of 2026?

Shannon Mattern (03:55.932)

Yeah, so it was fifty thousand two hundred and sixty-two dollars was the inflow for June.

Erica Nash (04:06.124)

Which is incredible. Like compare compared to May when it was like, you know, you had mentioned like I I think the words that you had said was the lowest the lowest revenue month. I can't remember in how long.

Shannon Mattern (04:23.183)

lowest revenue month since like I don't know, twenty twenty four, twenty twenty two. It's been a while. I haven't had a revenue month that low in a long time.

Erica Nash (04:28.95)

Yeah.

Erica Nash (04:33.664)

And so amazing. Tell us where it came from.

Shannon Mattern (04:38.631)

Yeah, so I'm I should have been more prepared to have this like pulled up before before that. But most of it came from private coaching, the 90-day shift. So about this time last year, I started offering, I opened up spots to coach with me one one.

In a program that I call the 90 day shift. And it is a 12 week container with me where we meet every week, just me and you, one on one. we set a few goals for you and your business, and then I lead you through a process to help you reach that goal. And so I've run two

Rounds of this with a group of with two different groups of people. And in June was when I was like opening up my next round of spots. So I sent out an email to my list and I was like, Hey, I've got five spots open. I'm taking discovery calls this week only for these five spots, and after these five spots sell.

the price for this coaching program is going up because what I realized in after running it for two rounds is that I really like doing it and also the it needed to it needed to be priced higher for it to be sustainable for me to spend that much time

one-on-one supporting students. Cause it's not just the, you know, we do value-based pricing around here, right? It's not just the value of my time, but the value of my time is to me is significant. it's the value of the outcomes and results you can get as a result of working with me. But also like it's not just a weekly call. It's support. It's access to me. It's like all these other things.

Shannon Mattern (06:58.007)

And I'm like, if I am going to allocate my time here in in this private capacity versus allocate my time in these other ways, it's got to be worthwhile for me to do it, which is what we teach our students. So I was like, this will be the last round at this price. I've got three three rounds of this.

prove and I've sold it out every time. So like three rounds of data saying like like it's it's time to go ahead and and move that price up and those spots sold out like within the week. Like it was awesome and it was so fun. And so I'm in the middle of coaching those five women and then a

Erica Nash (07:44.558)

Yeah.

Shannon Mattern (07:52.904)

And then a sixth came on that I like made some space for. so I'm in the middle of coaching them. And so that was a significant part of that fifty thousand dollars was selling those private coaching packages packages.

Erica Nash (08:08.844)

You know, it makes me think of like thinking about like the the pricing and your time and like all of those things and sort of like how you made it more sustainable. It makes me think about we don't teach hourly pricing, but if somebody was to charge hourly, it's never all of the time that they spend on a project. Like

I I don't think anybody ever charges the actual amount. And like I wonder what it would look like if people, like if people were like, I am going to charge hourly. I wonder what it would look like if they also charged hourly for even the time that they spent just like thinking about the project and like the capacity that they're actually using whenever they are in that kind of like agreement with someone.

Shannon Mattern (08:52.415)

Mm-hmm.

Erica Nash (09:02.412)

it would be w it would probably be a lot closer to value based pricing than what they would fe like quote unquote feel okay charging like on their invoice.

Shannon Mattern (09:14.215)

Yeah, and that's what I see I see this often where people don't really want to look at how much time they are actually spending on a client project end to end because they know if they see how many hours and they everybody probably has an hourly rate, like in the back of their mind, whether they bill hourly or not. Like most web designers I talk to have like this number that is their like.

back pocket hourly rate that they that they calculate on. If you don't have one, that's totally fine. But a lot of people I talk to do. And when they actually if they actually did the math and they actually charged for every single thing that is part of that project and they weren't actually selling just the deliverable and try like all of that stuff, they give themselves sticker shock.

And they're like, well, I couldn't possibly charge that much, even though in reality, that's how much time it's taking you. And so that's why, like, one of our big things at the Web Designer Academy is like, we have got to untie your price from your time and make it so that the real amount of time you're spending at that

Whatever hourly rate you've decided on is the floor, is the lowest amount you will ever charge and help you change how you think about the value of what you do, how you talk about what the value of what you do, and change the c entire conversation you're having with your clients so that you can sell projects at higher prices. Because you can just keep ignoring the fact that it's unsustainable for you if you want to do that.

Like you can just keep being like, I'm actually not making enough money. I'm spending more time than I'm getting paid for, but I just need more clients to fix that problem. Like, that's not gonna fix the problem because you don't have time to serve as many clients as you think that you need to like you're not charging for all of your time. How is it ever gonna work? You have got to charge more to

Erica Nash (11:18.222)

Mm-hmm.

Erica Nash (11:28.835)

Yeah.

Shannon Mattern (11:33.739)

to align with what you're actually putting into it. And that's a skill you can learn. So that's what I recognized after two rounds. It's like, no, it's not just 12 one hour calls with me on my side. Like I'm there's like the cost. There's so many variables to that. Like there's the WhatsApp support in between those calls. There's

Erica Nash (11:47.566)

Mm-hmm.

Shannon Mattern (12:02.82)

Me thinking about how I'm gonna support you and strategizing when I'm not on those calls, me carving out that time and dedicating it to you. And that's time I'm not spending on other things in the business. There's an opportunity cost to to that time. Like every choice you make has a cost. And so yeah, I just I want you all to think about it that that way too. And so it wasn't

It wasn't a thought where I'm like, my gosh, this isn't worth it. I so rewarding. I love doing it. and I was like, I can see the ceiling that I'm gonna hit with this price point and how I need to create some more capacity for myself if I'm gonna keep doing private coaching.

Erica Nash (12:50.902)

Yeah. And I mean, we've seen your private coaching students get like incredible results. and so for anybody who's wondering about private coaching, when does your next 90 days shift begin?

Shannon Mattern (13:05.596)

I think it will be sometime in October that that spots will open up and I always like let current clients decide if they're gonna renew and continue on and then we'll have open spots for that. So yeah they can go to webdesigneracademy.com forward slash shift, I think, pretty sure. loading, yep, shift.

Erica Nash (13:15.438)

Mm-hmm.

Erica Nash (13:30.955)

Mm-hmm.

Shannon Mattern (13:32.763)

and if you're interested in private coaching, you can book a discovery call. Whenever you're listening to this, I'll let you know when my next next open spots are and you can get all of the current information on that. So yeah, that was that was a pretty big chunk. That was a $22,500 chunk of June's revenue was private coaching. Yeah.

Erica Nash (13:45.688)

Amazing.

Erica Nash (13:57.431)

Amazing. Where else? where did the other come from?

Shannon Mattern (14:02.536)

the next level mastermind. The next level mastermind is the next most significant chunk of of revenue. people people don't leave that that program. It's so so fast. It's like it's renewals. Next level mastermind renewals. people are renewing for like their fifth year in in that program and it

Erica Nash (14:19.071)

Nope.

Mm-hmm.

Shannon Mattern (14:32.218)

is so awesome. Like it is so incredible. and I just think about it was a few years ago. I'm laughing because we joke about it being a cult. because a couple years ago like we had a photographer come in and do photos during the retreat and we also happened to be doing like a hypnosis session and so we all look like we're

Erica Nash (14:46.478)

Ha ha ha

Shannon Mattern (15:01.508)

in a cult. But like the joke is that people were saying yesterday on our next level mastermind call, they're like, Yep, I'm I'm in the cult forever. Like, are you when are you gonna recruit more cult members? but it's just so it's so incredible that people feel so supported and just like they found their their home that they want to stay and

Erica Nash (15:11.81)

Yeah.

Erica Nash (15:27.822)

Uh-huh.

Shannon Mattern (15:31.643)

I it's one of those things that it happens with such a it feels like no effort at all. It's one of those things that it's like it feels so effortless that I almost discount it working. And I remember way back in the day when I was

Teaching DIY web design. And I was like hustling so hard to grow the DIY web design side of the business. meanwhile, the Web Designer Academy, I would just sell it out every time with like zero effort. But I didn't think of the Web Designer Academy as like the the main thing. I thought of the Web Designer Academy as like the little side gig that just always like.

worked, but I just like I was constantly trying to like fix and grow and whatever the the free five day website challenge side of the business. It's super interesting when I'm like looking at my numbers in this way where I'm just like, next level is now the thing that just like happens without hustle and pushing.

Erica Nash (16:59.534)

Mm-hmm.

Shannon Mattern (17:00.344)

and whatever. So it's interesting I get to like notice that and like maybe start instead of continuing to swim upstream so hard, like lean into that and flow flow downstream a little bit more. So

Erica Nash (17:16.61)

Yeah, yeah. I then the next level room is it's so fun. And I mean obviously like you know, we're we're joking about it being a cult and it is fully a joke. it is not actually. but there there is just something really special about the level of

Shannon Mattern (17:31.582)

And it's not a cult.

Erica Nash (17:46.873)

vulnerability and like camaraderie in that room. Like I I can truly say like the people in that room, they are my people. Like they are my friends. They are really, really special in and dear. Not saying that like people in the WDA room aren't or anything like that, but like it's it's j there is just something. And I think part of it is that vulnerability.

Shannon Mattern (17:48.402)

Yeah. Yeah.

Erica Nash (18:15.98)

When when there is a willingness for people to get vulnerable like that, there is just a connection that happens. And we have seen people get really vulnerable. Like we talk about a lot of like, like you know, people are comfortable enough to like bring all of their stuff there. and so I think that, and I mean, we've seen this, right? We've we've like I can think of one person in particular who left and then came back and was like, there's just nowhere else like this.

Shannon Mattern (18:41.042)

Yeah.

Erica Nash (18:43.286)

And so I I think that's part of the desire for people to to continue renewing and staying in that room, just like really knowing how how challenging it might be to find a similar space where they feel safe enough to bring all of the heavy things and get really great support for like walking through and like of overcoming those things.

Shannon Mattern (19:08.134)

Yeah, I'm so glad you you said that and you mentioned the person that left and came back. I got to have a conversation with her recently about that. And she was like, listen, she's like, I joined next level, I loved it, and then I left for a big name, name like household name, like mastermind program because I thought like, well, if next level was good, that's gotta be like even better. That's gonna be like

That's gonna help me explode. She's like, I got in the room. She was like, it was they didn't they didn't know anything about me. I got a different coach coaching me every single week who had to re-get to know me every single week and gave me what felt like generic advice because they didn't know where I had been or where I was going or whatever.

And she was just like, it was just not anything like my experience in next level, where not only do you as the coach know me and my goals and my challenges and what I've tried and what I haven't tried and where I've been and what my patterns are and how I get my own way. And she was like, You know all of that about me, but there are 20 other women in that room that know that about me. And

Can give me really targeted personal feedback that I wasn't getting in that other room. And she's like, and that's why I came back. And I was like, that so thank you so much for like sharing that with me because you know, that's just there's there's so many, there's like some myths.

I feel like about the next level mastermind that people believe that I would love to just like debunk right now if you've ever like considered if you're in the Web Designer Academy and you're listening to this and you've ever thought like I'm not ready for I couldn't possibly join next level or you're listening to this and you're just like, no, like that's not for me. Like it it very well could be for you, you know? And so,

Erica Nash (21:04.238)

Yeah.

Erica Nash (21:30.286)

Mm-hmm.

Shannon Mattern (21:32.871)

One of the things people always think is that like I have to already be at six figures to join next level. That is not true. not everybody wants or needs to be at six figures. They have everybody has so so many different goals, different lifestyles, costs of living, business models, like all of that. And there's a lot to learn from everybody's experience.

Erica Nash (21:44.93)

Mm-hmm.

Shannon Mattern (22:02.694)

You do have to be past the challenge of like getting clients. Not that you never experience challenges getting clients, but like those beginner stages of like, how do I get clients? You're past that. You're more experienced, but you don't have to be making six figures. and then another myth is that like everybody's super intense. Like

Erica Nash (22:30.926)

Ha ha ha

Shannon Mattern (22:31.846)

That were just like these like intense, like ambitious, like I don't know what makes me think of like that movie The Devil Wears Prada. Like we're all like just like that kind of like intense corporate business women and like it is not like that at all. it is I've been in

Erica Nash (22:52.438)

Mm-mm.

Shannon Mattern (22:57.758)

masterminds, I would say I've been in two of them where like you're expected to like I was expected to like show up on camera like dressed for dressed in a certain way. And I was just like, what do you mean? Like hair done, makeup on, like looking like like dressed like for business or something. And I was just like, what? What is

Erica Nash (23:12.054)

no.

Shannon Mattern (23:25.432)

Why? Like that's not how I wanna run my business. And I don't value that stuff. Like, yes, I like to like put makeup on and do my hair. But like if I don't, like that's okay. And like I don't know. So that was one of the things where I'm just like, this is not that kind of a mastermind where we're like, Hey, bring your best designer goods and show up looking a certain way. Like you can

Erica Nash (23:25.524)

mm-hmm.

Erica Nash (23:45.528)

Mm-hmm.

Erica Nash (23:51.661)

Yeah.

Shannon Mattern (23:55.679)

Come as you are in all of our all of our rooms. and then another thing, and you can tell me, Erica, what you think some of the misconceptions are, things you've heard from people too. I have to feel like my business is already quote unquote successful. I don't feel like I'm successful enough to join. and that's kind of probably why you even need to be in the room in the first place.

Erica Nash (24:22.414)

For sure. Mm-hmm. For sure. Cause we'll we'll pick that apart piece by piece.

Shannon Mattern (24:26.344)

So yeah. So what do you think are some of the other things people tell you? Like when you're you're talking, you talk to our web designer academy students, like when their time and like their one year in the program is coming up. And you say, Hey, here are your options. You can stay in the WGA for another year or you can join us in the next level room. What are some of the things that they say that you're like,

That's why you need to be in the next level room.

Erica Nash (24:57.198)

I mean, the thing that I hear most often, it's not, it's not usually qualified, but the thing that I hear most often is, I don't know if I'm ready for that. And it does come with this like air of like there has to be this qualifier that makes it, it's almost this is what it reminds me of. It reminds me of when, and like as business owners, we do this all the time. We feel like they're

Shannon Mattern (25:06.464)

Yeah.

Erica Nash (25:26.806)

like we will arrive somewhere. And and it feels like people think they need to arrive to a specific place in order to like gain their entry into the next level mastermind room. And I mean that's just not the case, right? Like, like I mean, aside from you know like beyond the beginning stages of business.

The other thing that I have seen a couple of times is feeling like they need to have gone through all of the curriculum that we have available. and I that is also not necessarily true. I mean, like obviously that curriculum is there for them to go through as they need to. We provide like a bit of a roadmap with things that

you know, we think that will support their their goals and their journey, like as they're, you know, with us. but if they are ready to like, I mean, we talk about how it's like your next level mindset, your next level of just like growth. And when I say growth, I'm talking like personal growth. It's like your your next level of your

your own goals and like whatever it is that you want. as far as the intensity thing that you were talking about, I feel like it is the least intense room I have ever been in. It's like the chillest room I have ever been in. like there's never any like mean girl energy or anything like that in there. And the topic of conversation recently ha has a

like a lot of it has been like, how do we work less? And so, you know, I I I think that that, I don't know, it's just really special.

Shannon Mattern (27:22.162)

Yeah.

Shannon Mattern (27:28.594)

Yeah. and yeah, that whole like I have to have finished the WDA, like to the Web Designer Academy to to join is like that is a menu. You don't need to eat the whole menu to come into the room. You just need to like have implemented the things on that that menu that were there for you. So the other thing is that

Erica Nash (27:43.02)

Many yeah. Yeah.

Shannon Mattern (27:52.626)

The next level mastermind is now open to any woman who's a service-based business owner, not just web designers. So that's really exciting. And that is for the first time. And it's the doors have always been open to people who have didn't start in the Web Designer Academy. and there's an application so that I can make sure that that the the room is gonna be the right room for you. and you know, I ask you like.

Erica Nash (28:01.826)

Yeah.

Erica Nash (28:18.99)

Mm-hmm.

Shannon Mattern (28:22.711)

of things about your business and I ask you like what are your challenges and what are your goals. And I can tell from what your challenges are and what your goals are if next level, if the mastermind will support you in helping you with your challenges and getting to your goals or if it's not the right fit for you. And that's really the all the application is. If there is something like really specific that you're looking for, that that you're experiencing and your goal is like not something that

the mastermind would help with, then your application tells me like, hey, actually it's not the right fit for you. Not like, you're not good enough to be in this room. Or it's not the right fit for you right now. But when you hit when you're here, like when you have these things in place, it would be a great fit for you. So

Yeah. And I think the biggest difference between it in the Web Designer Academy room is like the connection in the community. There's a ton of connection and community in in the Web Designer Academy, but there it's at its next level in next level. So yeah, I just get to talk about next level more. because it's it's just so it's incredible. And we hosted a mini meetup in June here in Columbus, Ohio.

Erica Nash (29:27.266)

Yeah.

Erica Nash (29:38.647)

Mm-hmm.

Shannon Mattern (29:44.124)

Because everybody didn't want to wait a year to see each other in person and they like asked to meet up halfway through. And I'm like, I'm being asked to like put together a retreat because they want to see each other. How cool is this? You know? it's pretty great. So yeah, that was

Erica Nash (29:56.696)

Mm-hmm.

Erica Nash (30:02.68)

So cool.

Shannon Mattern (30:07.205)

That was a big chunk of the fifty thousand dollars. And then the other exciting, exciting chunk of the fifty thousand dollars was I launched the package matrix method course. I want to try to get away from that word launch. I opened up the doors to a beta cohort of the package matrix method course. that

The package matrix is a strategy we teach inside of the Web Designer Academy to help web designers stop undercharging and over-delivering and charge premium prices and basically implement everything that I was talking about at the beginning of this podcast with the private coaching. Like, how do you price, how do you actually charge for all that you're doing? and not have people like have sticker shock and all of that stuff. That's the package matrix. And for the past year.

I have been teaching that to other service-based business owners outside of web design. and I finally, finally, finally like opened up the doors to like like I taught it in a small workshop live back in February. And then I just officially like created a program for it and

opened up the doors and I had 10 people join that beta cohort and they are already like we're not even one month in and like we're getting like I just sold my high like I sold a package I sold my mid level package which I'm doing less work for more money and I'm like that's you know more than I would have charged before and I'm just like

Erica Nash (31:38.902)

It's amazing.

Erica Nash (32:00.083)

Mm-hmm.

Shannon Mattern (32:03.271)

That's exactly why it exists. So that's so cool. We have a mix of service providers in there. We have someone someone who's an accountant who helps people start accounting businesses. we have a couple web designers who either don't qualify for the Web Designer Academy because they're not women web designers, or are wanting to package matrix like other parts of their business, not the web design part. we've got some.

Erica Nash (32:05.678)

Yeah.

Erica Nash (32:25.119)

Mm-hmm.

Shannon Mattern (32:33.051)

marketing people, some communications people, consultants, just like a really diverse group of businesses. And it's been a blast helping them patrick their offers. So they are killing it. So part of that revenue came in in June, part of it came in in July. but that was a big chunk

Erica Nash (32:47.64)

They're killing it. They are. Mm-hmm.

Shannon Mattern (33:03.497)

of the fifty thousand in June and I was just so happy to see that I don't know like I was happy I was proud of myself for like following all the way through with it and then also not going back to my I I would have had a tendency past Shannon would have been like well

Erica Nash (33:25.912)

Yeah.

Shannon Mattern (33:33.414)

I wanted 25 people, but I only got 10. And I would have like made that a problem and made it mean that like not enough people joined or something. But I'm just like, no, like t like 10 people is proof of concept. And those 10 people came from things I've been doing outside of the whole Web Designer Academy ecosystem to promote package matrix to

Erica Nash (33:37.794)

Yeah.

Erica Nash (33:51.45)

yeah.

Shannon Mattern (34:03.537)

consultants, fractional execs, all of those things. So I'm like, I have ShannonMattern.com built out for package matrix. I have the Anchor High Podcast. I'm speaking at like events over there. All of that's kind of like outside of everything we're doing on the web designer academy side of the business. So I've been like doing all of that stuff for the past couple of months.

Erica Nash (34:07.584)

Mm-hmm.

Shannon Mattern (34:32.367)

And it's interesting how quick those things are like converting into customers and sales versus the sales cycle on the Web Designer Academy side could be six months, twelve months, eighteen months, even longer. The sales cycle on the package matrix side so far has been shorter. We'll see if that, you know, we'll run it a few more times and gather some data. But I got a good baseline.

Like I could say all day I want 25 people, but I had no data to back that up. You know? So it was like that's just pulling a number out of thin air. So I think like the big mindset shift for me was like, I literally have no idea what's gonna happen. Now I have a baseline. I know that out of X number of people, this number of people engaged, this number of people enrolled.

Erica Nash (35:01.87)

Yeah, for sure.

Erica Nash (35:09.038)

Yeah.

Erica Nash (35:22.51)

Mm-hmm.

Shannon Mattern (35:30.115)

Let me just repeat that exactly as is, see if the numbers align again. and move forward that way versus like, that wasn't that wasn't good enough. Let me change something to get more, which is what I would have done in the past.

Erica Nash (35:49.475)

Yeah. Well, huge kudos. I know that that is like a big deal. to to be able to, you know, not have that. I I don't remember what you called it before, something expectation some does that sound success expectancy. and so I'm curious if you feel like that like that shift

Shannon Mattern (36:06.119)

Success expectancy.

Erica Nash (36:16.376)

can be contributed to any one thing, if it's a like maybe just a compilation of things that you've been working on, or if there was like something you felt like happened that allowed you to get to that place.

Shannon Mattern (36:31.239)

That is such a good question, Erica.

I think there's a few answers to that question. back in April, you and I went to Atlanta, Georgia, and we had a team retreat. Me, you, and Lee Scott of Xenatane Consulting. We went to the town that Lee lives in. we met for a week and I've talked about this on the podcast, but Erica hasn't been on the podcast since then to talk about this, but

Erica Nash (36:47.67)

Mm-hmm.

Shannon Mattern (37:06.813)

I realized at that retreat that I was unnecessarily carrying the weight of the world on my shoulders and not letting people help me to the point where Erica would offer to help me and I would just like tell her no. and and so we were sitting by a waterfall.

in this beautiful like nature space and you

you basically like told me I had no choice but to let you help me with this with with some things. and

It was that was such a gift. And in that moment, e like even though it wasn't until yesterday that the stars aligned that that we were able to like start with that, the weight that was lifted off of me, everything felt so less heavy and less urgent. And I didn't even realize that I was like holding that much. And it's not as if you weren't trying to help shoulder the load.

And asking if you could. And in my self-protective way, it's like, no, I have to hold like I have to hold this. It's my responsibility to hold it. I have to protect Erica from it for whatever weird reason. from like any stress of it or whatever. you just

Erica Nash (38:40.152)

Yeah.

Shannon Mattern (38:58.829)

Forcing me to stop doing that, that was a big deal. and I think that that that really opened up the capacity for me to even do this and do it in a way that didn't have me putting even more pressure on myself. Because if that hadn't happened, if that moment hadn't happened, it's so interesting. Like the moment happened.

I left a change person, but like the day to day didn't change.

Erica Nash (39:31.98)

Right. It really didn't.

Shannon Mattern (39:35.273)

My energy changed, my thoughts changed, all of that changed. And I was able to find like create the capacity to move forward with making that offer and enrolling people and supporting 10 people in this beta cohort because I stopped feeling like it was all on me.

Shannon Mattern (39:59.038)

And I in that moment of you saying to me, I would like to take these things off your plate, I could have again said no to you and could have continued to hold everything.

And I'm glad that I didn't do that. But I think if I had made a different decision by the waterfall that day, I wouldn't be here. And so I'm just really grateful for you to like not have given up on me.

Erica Nash (40:33.038)

My gosh. I thank you for sharing that. I I didn't realize, like I just didn't realize. And I I think it is so interesting because like you said, the day-to-day didn't really change. And because our schedules have been the way that they have been over the last couple of months.

We we have kind of been like ships passing in the night. Like when I was here, you were gone. When you were here, I was gone. which is beautiful. Like what a what a lovely way to work, exactly. but because of that, we haven't, like you said, sort of like the stars just sort of aligned to allow me to kind of actually like follow through with like taking some of that off. but

Shannon Mattern (41:10.877)

That's how it's supposed to work, right?

Erica Nash (41:30.115)

I think it's so interesting. I and I think it's such a like beautiful and accurate representation too of like regardless of what situation you're in, if you were a business owner, you are you have only so much capacity and you are carrying so much. And I don't think we always fully realize like to what extent that is impacting us and the way that we're thinking about things is impacting us. And I think that that is such a great illustration of like.

Exactly how our thoughts are impacting our ability to do all kinds of things. because our day-to-day isn't didn't change. In fact, I think both of us have worked less since then, and the financial situation just looks very different. so yeah, I I that moment at the waterfall, I think for all of us was.

such a gift. and and really, really was life-changing. Like that sounds maybe a little extreme to people who weren't there. but I do I do think it was a life-changing moment, not just like business changing.

Shannon Mattern (42:30.929)

Yeah.

Shannon Mattern (42:38.958)

Ha ha ha.

Shannon Mattern (42:45.691)

Yeah. And yeah, shout out to Lee too, because she also was like, and I'm gonna do this for you and you're not gonna meddle. and I needed that. Like I needed that because yeah, I just needed that. So I think that was one thing.

Erica Nash (42:52.206)

Mm-hmm.

Erica Nash (42:56.814)

Yeah.

Shannon Mattern (43:08.429)

and I couldn't see what I didn't see. The other thing was you guys both helped me get over like you guys I I had I have had for a long time this belief that I'm bad at sales. and I've spent a lot of time, effort, energy, and money trying to solve the problem of me being bad at sales.

And I think what you and Lee helped me finally realize, and I think a lot of people have been trying to like help me realize this is like I'm actually not bad at sales. Like that is a story that I have that I think like the sky is blue and it and it is not true. And letting that go really helped me just

Erica Nash (43:41.518)

Correct.

Shannon Mattern (43:57.778)

go through the process of making the offer for the package matrix method beta cohort and be very unattached. Well, be very relaxed and calm in myself and not try to follow someone else's like model. and then also just like because I didn't have to like do so much extra work to try to like follow

someone else's thing to be someone I'm not. Like it was just easy. I was me, I was authentic, I was in my just in my zone. I think that that was part of it. So it felt really easy. and then the other part of it I think is also like I started this new medication, which for the heart arrhythmia that I talked about in the past couple of income reports. It's a

Metoprolol, it's a beta blocker. but one of the things that it does is it like binds to the adrenaline receptors in your heart. So when you have when your adrenaline spikes, which if you think like if you think if you have a tendency to like worry, stress, anxiety, that like generates adrenaline in your body. and now

my adrenaline doesn't really have a job anymore and it doesn't make me like feel any type of way and it's really interesting that a lot of the I just don't feel this like sense of urgency about everything.

Erica Nash (45:43.95)

Mm-hmm.

Shannon Mattern (45:46.318)

Anymore. And that is one of my things is like when I think mind-trashy stuff, I go into a fear response. My fear response is fight. Fight is driven by adrenaline. and that adrenaline can't do its job anymore, and so I don't fight so hard. So I have I'm just more relaxed and things feel easier. And so

I think that that's it's like a mix of those a mix of those things. Like I've got like it's literally a governor for your heart rate. Like it it keeps it from being able to get too high. and I think it's kind of like a governor for the sense of urgency that I feel or how I like can get into those patterns as well. I think it's just interrupting a lot of patterns that like I

Erica Nash (46:20.398)

Mm-hmm.

Erica Nash (46:28.468)

Yeah.

Shannon Mattern (46:47.741)

know about myself, but I've never been able to like really feel differently, like physically about or like never tried to like attack it from a physical feeling, physical perspective first, if that makes sense. I feel like my nervous system is regulated because of this medication. And I've never gone like a nervous system regulation first approach. I've always been like think thoughts first approach.

Erica Nash (46:54.434)

Mm-hmm.

Erica Nash (47:02.456)

Yeah, totally. I think

Erica Nash (47:16.75)

Mm-hmm. In the time that I have known you, I don't think that you would have described yourself as like anxious or needing something like that. So I'm so glad that it's helping. Like I hate that you had to be put on it in the first place, but I'm so glad that it is like helping in that way. And you're seeing, you know, like good things coming from it besides, you know, like your your health being okay.

Shannon Mattern (47:45.596)

Yeah, it's so interesting because like I wouldn't have thought I wouldn't have said I had anxiety either, but my therapist would disagree with you. And also, like, yeah, the beta blocker is not for it. I'm I'm not being prescribed it for any kind of anxiety. I'm being prescribed it for like to to like manage a heart arrhythmia. And

But I have heard that people do get prescribed them for like perf like if they're, you know, get major anxiety before a performance or something like that. and so I think it's a nice unintended side effect. I don't know if I will be on this medication for the long term. so it'll be interesting to see if if I ever do come off of it. Like I wanna be very like.

aware of does that creep back in? Did I maybe reset my nervous system? And I'm like good for a while. Like I don't I don't know. So yeah, I think it's I think it's those things. So yeah, those were kind of the big things that happened in in June. you know, selling out those private coaching spots like so fast and so easy.

Erica Nash (48:49.144)

Yeah.

Erica Nash (48:53.324)

Yeah.

Shannon Mattern (49:11.663)

the package matrix method beta cohort the just next level just continuing to like kind of be this sleeper in the background that's like slowly growing the mini retreat that we hosted in Columbus for our next level mastermind members I'm like I was talking to my sister she's like wait so like people pay you to be your friend and I'm like

Erica Nash (49:36.822)

Yeah.

Shannon Mattern (49:39.846)

I was like, that's not exactly what this is, but yeah, it kind of feels that way. Like she was like, what are you doing here? And I'm like, yes, they're my friends, but also I know. it was funny. I was just like, yeah, I guess so, but I'd still be fr you know, it's just she's just like messing with me.

Erica Nash (49:50.286)

Never defeating the cult allegations.

Erica Nash (50:03.374)

There he

Hehehehehe

Shannon Mattern (50:07.099)

Like, yes, I would consider every one of these women like somebody that I would absolut that some people that are my friends, but people that I would be friends with in real life. and I am friends with them in real life. Like, you know, so it's pretty cool. So yeah, that was June. And then the outflow in June was fifteen thousand one hundred and ninety-nine dollars, which is lower than normal. And I think that's it's usually around like

Erica Nash (50:14.22)

Mm. Yeah, for sure.

Shannon Mattern (50:35.107)

17 to 20,000. for our salaries, podcast production, conversion rate optimization, tools, team like tools, taxes, all of those things. and I think I only think it's lower because I think something like fell will fall twice in July that maybe should have hit in in June. paid quarterly estimated taxes in June, so that I don't have a

Erica Nash (50:54.958)

Mm.

Shannon Mattern (51:05.529)

bigger tax bill in April. we got all that squared away. yeah.

Erica Nash (51:18.04)

Amazing. What an awesome month. Yeah.

Shannon Mattern (51:19.377)

Yep. It was a great month. It's a great month. So like the average for May and June was thirty thousand each month. You know, I could look at it as like, May was only eleven thousand, but June was fifty thousand. Or it's just like we also look at like what's the rolling six month average and is it trending in the direction that we wanna be trending for inflow and outflow. So yeah, but June was an an awesome month. May was an awesome month, but

Erica Nash (51:36.056)

Mm-hmm.

Erica Nash (51:46.614)

Amazing. Mm-hmm.

Shannon Mattern (51:49.031)

The revenue just didn't show up on the days that would make the financials say that May was an awesome month. So

Erica Nash (51:56.001)

Right, which is why that like the dates are so arbitrary. It's like it's all the same. Yeah. Incredible. Amazing.

Shannon Mattern (51:59.975)

It's all arbitrary. Yeah.

Yeah. Yeah. So I think that's it.

Shannon Mattern (52:11.525)

Do have any final insights before I wrap up our June twenty twenty six income report?

Erica Nash (52:20.554)

Any final insights? I think honestly, this is we talked a lot about next level. I just I just want to encourage anybody if they're like looking for a space with support and if they're looking for community, if they're looking for friendship, if they're lonely and they're running a business and they are ready for their next level of like personal growth and or business growth, whatever that might look like.

Just come check us out. Just come sit in with us on one and like hang out. Just kind of see what the vibe is. Yeah.

Shannon Mattern (52:58.257)

Yeah. I think the business growth follows the personal growth. and and the other thing I would say about that, go to webdesigneracademy.com forward slash next. You can learn all about it, fill out the application. we'll invite you to come sit in on one of our mastermind calls and let you know more about what it looks like to join us. Super low key, zero pressure. The other thing that I would say is

Erica Nash (53:02.038)

Yeah, totally.

Shannon Mattern (53:27.109)

We don't need you you can be running a service-based, any kind of service-based business. We are not gonna have you tear down a business model that's working for you and rebuild it in our image and in our proven system. Like we're gonna help you create a proven system that works for you within our next level framework because it's not this is not a one size fits all thing. But if you're feeling stuck

Erica Nash (53:40.846)

Mm-hmm.

Shannon Mattern (53:56.613)

Like you're wanting more, like you're working harder than ever and you're not getting where you need to be. What got you here won't get you there. And that's what next level is designed to do is to show you what's really in your way and then support you as you change that thing. and really in a group of people who are so excited to see you.

break through to your next level. So that's really that's really what it's all about. So just fill out the application. I promise I'm not gonna like you know enroll you into a cult against your will. I won't e it's yeah, like yeah, I'm like I I can't I'm not that good at sales that I can force you to join.

Erica Nash (54:27.31)

Mm-hmm.

Shannon Mattern (54:50.301)

Force you to join something that you don't wanna you don't wanna be a part of. So don't worry about that. I don't think most people are worried about that, but for those of you that are like, I hate filling out forms because that's when I know what's gonna happen after that. That's not that's not how we roll. So

Erica Nash (54:57.903)

No.

Erica Nash (55:05.698)

Yeah, the sales process is not gross. Like, no. No.

Shannon Mattern (55:08.709)

Awesome. Yeah, we don't teach that. We don't do that. We don't teach that. So all right, Erica. It's been so lovely having you back as my co host. And we will see everybody back here for the next episode next week. Bye everyone.