Business Coaching & Mentorship for Women Web Designers
Book more projects at higher prices
Join us live on January 9th at 12PM ET and find out the 5 subtle proposal mistakes even experienced web designers make that cost them thousands – and what to do instead.
Business Coaching & Mentorship for Women Web Designers
Book more projects at higher prices
Run a web design business that feels as good as it looks
Pour into your business, not just your clients
You’re just one proposal away from the income you really deserve to be making in your web design business.
Enter your name and email address below and I'll send 5 Secrets to High-Converting Proposals to your inbox.
You don’t need to niche down, rebrand, or build a better portfolio to reach your income goals. You need a paradigm shift.
That's where we come in – with web design business coaching built specifically for women. We help you rethink how you market, price, sell, and deliver your services so that your business makes more without you having to work harder.
Ready to find out your next step?
Outgrown beginner strategies? See how we do things differently.
If you're done running your business alone and looking for a community of women who get it, we can't wait to meet you!
Next Program Tour:
January 13, 2026 at 3PM Eastern
Next Program Tour:
January 13, 2026 at 3PM Eastern
Outgrown beginner strategies? See how we do things differently.
If you're done running your business alone and looking for a community of women who get it, we can't wait to meet you!
Let’s find your starting point
Your goals are deeply personal, and so is your web design business journey. Wherever you are on the path to freedom, flexibility and financial independence, there's a clear next step — and we’re here to help you take it.
Web Designer Academy
Book higher-paying web design projects, charge more with confidence and run your projects without overworking and burnout.
Next Level Mastermind
Go beyond cookie-cutter systems and start making deeply personal, highly strategic shifts to break through to your next level of income and freedom.
Private Coaching
You want a strategic partner to work with you 1:1 to help you reimagine what’s possible, build the plan, remove the roadblocks, and implement so you can make serious progress.
Real Students, Real Results
I reached my minimum baseline revenue in just 90 days.
I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices.
Leigh Scott, Zainatain Consulting
Just browsing? We love that for you.
resources to fuel your growth
Whether you’re curious about our approach or ready to change how you run your web design business, these resources are a great place to begin.
Podcasts for Women Web Designers
You’ve got the skills, now it’s time to upgrade your mindset. Get the permission slip you didn’t know you needed to stop under-earning in your earbuds.
Free Coaching Resources
Workshops, trainings, guides and quizzes to help you stop undercharging, overdelivering and break through to your next level.
Live Business Coaching Events
Live workshops where we break down your biggest growth opportunities — together. Part strategy, part mindset shift—so you start getting paid like the expert you are.
Web Design Business Courses
Self-study courses teaching you our core strategies, philosophies and frameworks to help you run a profitable, sustainable web design business on your terms.
On the Menu
OUR MOST-LOVED GUIDES, ON THE HOUSE
Guide: How to Price Web Design Projects Profitably
Get the Guide ⟶
Guide: How to Get Web Design Clients Without Burnout
No content hamster wheel, no social media burnout. This guide shows you how to consistently market your web design business in just minutes a week — even in a saturated market.
The biggest thing standing between you and your next level? Your thoughts. This guide helps you spot and shift the beliefs that quietly sabotage your pricing, boundaries, and confidence.
Crafted for Women Web Designers
FAQs About Business Coaching
At the Web Designer Academy, web design business coaching means personalized support, clear strategies, and the mindset work you need to build a profitable business — without burnout, people-pleasing, or constantly second-guessing yourself.
Our coaching gives you a proven framework to confidently raise your prices, get better clients, manage projects with ease, and stop overdelivering. We also help you shift the beliefs holding you back so your business can grow sustainably.
Women often deal with unique challenges in business — from undercharging to undervaluing their work. That’s why everything we do at WDA is designed to support you in building a business that works for you, on your terms.
Yes! You don’t need a niche, rebrand, or fancy portfolio to succeed here. Our coaching meets you where you are and helps you grow with what you already have — no cookie-cutter rules required.
Free Live Training
5 Proposal Mistakes that might be costing you thousands
Find out the 5 subtle mistakes even the most experienced web designers make that have them leaving thousands of dollars on the table (and what to do instead).
Profitable Web Designer Podcast
Latest Episodes
Meet Your Business Coach & Mentor
Hi, I'm Shannon Mattern, and I’ve been providing web design business coaching and mentorship for over 10 years. I help women web designers master pricing, sales, marketing, and client management – while also guiding the mindset shifts needed to stop undercharging, overdelivering, and people-pleasing.
Because it's not just about strategy (although ours are life-changing) it's about shifting what you believe at your core about the value of what you do, about giving yourself permission to design a business you actually love, and building the belief that what you want truly is possible. And that's where I come in.
Real Students, Real Results
Joining the Web Designer Academy was the best decision I ever made.
“I wake up every day and can't believe this is my business. I’ve nearly doubled my average income (and it's still growing). Shannon and her team have helped me see myself in new and truly profound ways. I can't even remember who I was before this.” – Caitlin Harrison
Book More Projects At Higher Prices
