Business Planning Workshop

Go from winging it to CEO-level planner

Create a strategic plan for your web design business like a visionary CEO so that you can stop flying by the seat of your pants and start making powerful decisions now that will pay off later.

Make the shift from solopreneur to CEO

Map out your next 12 months with a plan that actually supports your life, price your services based on what you need to thrive (not just what you think clients will pay), start thinking and making decisions like the CEO you’re meant to be, and learn the mindset behind confidently selling profitable projects no matter what’s happening in the economy. This workshop is for you if…

You’re tired of feeling scattered and reactive

You want strategic insights into consumer behavior in uncertain economic times so that you can plan for your business to thrive in any economic environment.

Your big revenue goals feel out of reach

You want to stop setting your rates based on what you think clients can afford instead of what you actually need to thrive.

You’re operating like an overworked employee

You want to break free from the day-to-day grind where you’re unable to make the strategic decisions that truly grow your business.

We're Glad You're Here

you're in the right place if...

You’re done letting your business run you. You want to wake up feeling clear, confident, and in control of your schedule instead of feeling like you’re just putting out fires and hoping it all works out.
You’re ready to price your services in a way that feels good and truly supports your life – no more undercharging because you’re afraid clients can’t afford you or might say no.
You’re craving that next-level CEO energy – making decisions from a place of clarity and power, with a business that gives you the freedom and income you started it for in the first place.

You're so normal, and we're here to help!

IMAGINE WHAT LIFE WOULD BE LIKE IF...

Your goals, pricing, and schedule felt like a roadmap to freedom instead of a trap you’re stuck in, and your work days felt spacious, profitable, and actually fun again.

You priced your services in a way that felt so aligned with your goals that saying those big numbers became an empowering act instead of an anxiety spiral.

You led your business with unshakeable confidence, no matter what’s happening in the economy or the world – knowing you have the mindset to thrive in any season.

Introducing

Business Planning Workshop

Go from winging it to CEO-level planner

Create a strategic plan for your web design business like a visionary CEO so that you can stop flying by the seat of your pants and start making powerful decisions now that will pay off later.

What's Included

Here’s everything you get with the Profitable Web Design Business Planning Workshop to design your business around your life and build the freedom you deserve:

Strategic Planning

Create your project schedule and business plan for the next 12 months based on your vision for your life – so your business works for you, not the other way around.

Goal Setting & CEO Decisions

Reverse-engineer your pricing based on your revenue goals (not what you think clients can pay), and learn to think about pricing like a CEO.

Navigating Uncertainty

Learn how to make proactive, forward-thinking decisions instead of reactive, scared decisions when it comes to economic and future uncertainty.

here's what you get

5+ Hours of Transformational Training

Instant access to in-depth, actionable training to plan, price, and lead your business like a CEO.

Guided Workbook

A step-by-step workbook to turn your vision into a clear, doable plan with concrete action steps you can start implementing right away.

Lifetime Access

Revisit the workshop recordings and workbook anytime to reset, recalibrate, and realign your business as you grow.

What would life look like if...

Imagine waking up each day feeling in control, even when the outside world is uncertain. How would it feel to be confident that every decision you make moves you closer to the freedom and income you crave?

It’s time to shift into CEO mode

Ready to design your business around your life?

Get instant, lifetime access to the Business Planning Workshop and start building a business that gives you the freedom, income, and impact you deserve.

This is perfect for you if...

…you’re ready to trade worry for strategy, create a business that feels spacious and sustainable, and step into the role of CEO of your own web design business.

You’re ready to make strategic, CEO-level decisions that support your lifestyle goals and grow your business sustainably.
You’re excited by the idea of designing a business that not only pays the bills but feels deeply aligned with who you are and the life you’re creating for yourself.
You’re ready to embody the role of visionary leader – someone who doesn’t just follow someone else's plan but creates it, confidently guiding your business toward your biggest dreams with clarity and ease.

Meet Your Guide

Hi, I'm Shannon Mattern!

Hi, I’m Shannon Mattern and I’ve been coaching and mentoring women web designers for 10 years on pricing, sales, marketing, and managing clients – as well as the core mindset shifts needed to stop undercharging, overdelivering and people-pleasing.

Because it’s not just about strategy (although ours are life-changing) it’s about shifting what you believe at your core about the value of what you do, about giving yourself permission to design a business you actually love, and building the belief that what you want truly is possible.

And that’s where I come in.

How it works

what happens when you buy

Complete Checkout

Click the Buy Now button, go to the checkout page and enter your payment details to make your purchase. You’ll be sent to a thank-you page letting you know your purchase was successful.

Check Your Email

You’ll receive a confirmation email within a few minutes of completing your purchase with a link to the training videos and workbooks.

Get Started

Push play on the training videos, make a copy of the workbook and get ready to change everything you thought about how much you can charge for web design.

You're just one step away

Ready to learn how to create sales page so you can attract your dream clients?

Got questions? We've got answers.

Q. What's the Refund Policy?

A. Because you get instant, non-revokable access to the videos, audio files, workbooks upon purchase, this course is non-refundable. If you’re not sure if the program is right for you, please reach out to our support team at shannon@webdesigneracademy.com and ask any and all questions before purchasing.

Q. Is this a live training?

A. No. These are recordings of previous live events.

Q. Do I get access to Shannon for questions?

A. No. This is a self-study digital course, and there is no access to Shannon for coaching or questions. If you’d like the opportunity to coach with Shannon, check out our Programs.

Q. How long do I have access to the recordings?

A. Your access to the recordings does not expire.

Q. How do I get an invitation to the private training on selling profitable web design packages?

A. That training has expired, however, you are welcome to apply to get access to our most recent trainings here.

Go from winging it to CEO-level planner

Business Planning Workshop

Make the shift from solopreneur to CEO

You’re tired of feeling scattered and reactive

Your big revenue goals feel out of reach

You’re operating like an overworked employee

We're Glad You're Here

you're in the right place if...

You're so normal, and we're here to help!

IMAGINE WHAT LIFE WOULD BE LIKE IF...

Business Planning Workshop

What's Included

Strategic Planning

Goal Setting & CEO Decisions

Navigating Uncertainty

here's what you get

5+ Hours of Transformational Training

Guided Workbook

Lifetime Access

What would life look like if...

It’s time to shift into CEO mode

Ready to design your business around your life?

This is perfect for you if...

Meet Your Guide

Hi, I'm Shannon Mattern!

How it works

what happens when you buy

Complete Checkout

Check Your Email

Get Started

You're just one step away

Ready to learn how to create sales page so you can attract your dream clients?

Got questions? We've got answers.

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