A laptop displaying "Raise Your Prices with Current Clients" alongside three booklets titled "Mindset Makeover Worksheets," "Price Increase Scripts," and "Current Client Analysis."

Redefine what’s possible for your pricing

Pricing Mindset Makeover

Raise your prices with confidence by shifting the beliefs holding you back, redefining what your work is truly worth, and finally feeling certain that your prices match the value your clients can create through working with you.

It's time to redefine you think about yourself, your clients (and what's possible for both of you).

You don't think it's worth that much.

No matter how many pricing strategies you learn, you still feel nervous about charging higher rates.

You worry clients will say no.

You’re afraid that raising your prices will drive clients away or make them think you’re greedy.

You feel stuck

You want to increase your prices but something deep down is keeping you from taking action.
A person with a laptop engages in conversation with two others, sitting in a cozy room with abstract art on the wall.

We're Glad You're Here

you're in the right place if...

You're so normal, and we're here to help!

IMAGINE WHAT LIFE WOULD BE LIKE IF...

A person is lying on a bed, using a tablet with a stylus, surrounded by colorful pillows in a cozy bedroom setting.
What if you could feel calm and confident instead of anxious when quoting your rates?
What if you felt 100% confident that your prices are worth it?
What if raising your prices felt empowering instead of terrifying?
Introducing

Pricing Mindset Makeover

A laptop displaying "Raise Your Prices with Current Clients" alongside three booklets titled "Mindset Makeover Worksheets," "Price Increase Scripts," and "Current Client Analysis."
Redefine what’s possible for your pricing
Raise your prices with confidence by shifting the beliefs holding you back, redefining what your work is truly worth, and finally feeling certain that your prices match the value your clients can create through working with you.

What's Included

Here’s everything you get with Pricing Mindset Makeover to help you shift your beliefs and raise your prices with confidence:
A computer screen displays the "Pricing Mindset Makeover" from Web Designer Academy, featuring a simple green and white design.

Pricing Mindset Makeover Training

Identify and dismantle the beliefs keeping you from raising your prices with this powerful video training and worksheet.
An illustration of a computer screen showing a presentation titled "Pricing Paradigm Shift" by Web Designer Academy.

Pricing Paradigm Shift Training

Computer monitor displaying "Raise Your Prices with Current Clients" by Web Designer Academy. It highlights pricing strategies for client relationships.

Current Client Analysis + Price Increase Scripts

Create a plan to roll out price increases to existing clients (or let underpaying clients go) and get exact scripts to raise prices in a way that feels good to you and empowers your clients.

here's what you get

Training Videos

Step-by-step video trainings to shift your pricing mindset and strategies.

Worksheets

Guided worksheets to uncover, shift, and integrate your new pricing beliefs.

Price Increase Scripts

Exact words to say to your clients to raise your prices with clarity and confidence.

What would life look like if...

Imagine confidently raising your rates with zero guilt – knowing just one mindset shift can create thousands more dollars in your business this year alone.

It’s time to shift your money mindset.

Ready to raise your prices with confidence?

Get instant, lifetime access to Pricing Mindset Makeover today and start charging what your expertise is truly worth.

This is perfect for you if...

Perfect for you if you’re ready to break through your income plateau, shift your beliefs about what’s possible, and start pricing your services to match the true value you provide.
A person sits at a table, smiling, surrounded by two others, with abstract artwork in the background and a neutral-toned room.

Meet Your Guide

Hi, I'm Shannon Mattern!

Hi, I’m Shannon Mattern and I’ve been coaching and mentoring women web designers for 10 years on pricing, sales, marketing, and managing clients – as well as the core mindset shifts needed to stop undercharging, overdelivering and people-pleasing.

Because it’s not just about strategy (although ours are life-changing) it’s about shifting what you believe at your core about the value of what you do, about giving yourself permission to design a business you actually love, and building the belief that what you want truly is possible.

And that’s where I come in. 

How it works

what happens when you buy

Complete Checkout

Click the Buy Now button, go to the checkout page and enter your payment details to make your purchase. You’ll be sent to a thank-you page letting you know your purchase was successful.

Check Your Email

You’ll receive a confirmation email within a few minutes of completing your purchase with a link to the training videos and workbooks.

Get Started

Push play on the training videos, make a copy of the workbook and get ready to change everything you thought about how much you can charge for web design.

You're just one step away

Ready to raise your prices with confidence?

A laptop displaying "Raise Your Prices with Current Clients" alongside three booklets titled "Mindset Makeover Worksheets," "Price Increase Scripts," and "Current Client Analysis."

Got questions? We've got answers.

A. This workshop is non-refundable. You get lifetime access to all recordings and materials.
A. You’ll receive an email with a link to log into our website and access everything in your course dashboard.
A. Nope! These are recordings from a live event that you can watch anytime.
A. No. This is a self-study digital course, and there is no access to Shannon for coaching or questions. If you’d like the opportunity to coach with Shannon, check out our Programs.
A. Your access to the recordings does not expire.