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Profitable Web Designer Podcast

The Profitable Web Designer Podcast is your go-to resource for marketing, mindset, money, management and mentorship so you can create a profitable, sustainable freelance web design business.

Increase Your Income

BOOK profitable projects

Reclaim your time

Raise your prices, book dream clients and take control of your web design business.

The Profitable Web Designer Podcast is your go-to resource for web design business marketing, mindset, money, management and mentorship so you can create a profitable, sustainable freelance web design business. Get inspiration, motivation and actionable advice from your all heart, no fluff BFF-style mentor and web design business coach, Shannon Mattern.

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Lastest Episodes

#132 – Making Your Own Rules in Parenthood and Business with Meryn Hayes of Dash Studio

Being a creative professional comes with its own set of challenges, but add in motherhood (or any caregiving role), and the balancing act becomes even trickier. How do you pursue your passion, grow your career, and still feel present in...

#131 – January 2025 Income Report

Every month, I share my income report to take you behind the scenes of my business—the wins, the challenges, and the mindset shifts that shape everything. And this month? It was a big one. Coming into 2025, I wasn’t just...

#130 – 2024 Year in Review

2024 was a year of big shifts, deep learning, and strategic changes in my business. From experimenting with conversion rate optimization to rethinking our marketing strategies, I’m pulling back the curtain on what worked, what didn’t, and how we’re making...

#129 – December 2024 Income Report

In this episode of the Profitable Web Designer Podcast, I’m giving you a behind-the-scenes look at the Web Designer Academy’s numbers for December 2024. I’m diving into our inflow, outflow, and cash reserve usage, plus the biggest money and business...

#128 – Creating Intentional Customer Journeys with Nadine Nethery

Creating an incredible customer experience isn’t just about wowing your clients after they book—it starts before they even know they need you. And if you’ve ever wondered why some clients say yes easily while others seem stuck in indecision, today’s...

#127 – How to Generate Consistent Referrals with Michelle Warner of Networking That Pays

Joining me on the show is Michelle Warner, host of the Sequence Over Strategy Podcast and creator of Networking That Pays. Michelle helps business owners focus on the right things at the right time, so they can stop wasting energy...

#126 – How to Create Recurring Revenue with Josh Hall of Web Designer Pro™

Today I'm chatting with my good friend Josh Hall, host of the Web Design Business Podcast and creator of the Web Designer Pro™ community. Josh shares how he’s helping freelance web designers grow beyond the basics of building websites and...

#125 – Profitable Web Design Business Roadmap

Today I have a really special episode for you – a replay of the application-only Profitable Web Design Business Roadmap Training I recently hosted where I break down what's typically missing from most web designers' marketing, sales and project management...

I'm Shannon Mattern, business coach for web designers and host of the Profitable Web Designer Podcast.

I'm here to help you regain control of your web design business. I've helped hundreds of ambitious women web designers increase their prices, stop overworking and simplify their systems. 

I've helped hundreds of ambitious women web designers like you increase their prices, stop overworking and make running their web design business easier.

Wondering if the Web Designer Academy is a good fit?

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I've helped hundreds of ambitious women web designers just like you create freedom, flexibility, financial independence and fulfillment.

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Shannon Mattern, Founder
Web Designer Academy

We help ambitious women web designers reclaim their time, book web design projects they love, and make more as a freelance web designer than they ever thought possible.

The Web Designer Academy provides step-by-step processes and fill-in-the-blank templates for your messaging, marketing, packages, consultations, sales and project management combined with next-level support so that you have everything you need to create a consistently profitable web design business doing work you love for clients you love.