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Profitable Web Designer Podcast

The Profitable Web Designer Podcast is your go-to resource for marketing, mindset, money, management and mentorship so you can create a profitable, sustainable freelance web design business.

Increase Your Income

BOOK profitable projects

Reclaim your time

Raise your prices, book dream clients and take control of your web design business.

The Profitable Web Designer Podcast is your go-to resource for web design business marketing, mindset, money, management and mentorship so you can create a profitable, sustainable freelance web design business. Get inspiration, motivation and actionable advice from your all heart, no fluff BFF-style mentor and web design business coach, Shannon Mattern.

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    Lastest Episodes

    #136 – The Real Reason Clients Say No (Hint: It’s Not Your Prices) with Stephanie Hayes of Fully Booked

    This week on the podcast, I had a great conversation with Stephanie Hayes, head coach of Fully Booked VA, about entrepreneurship and relationship marketing in the VA world. Stephanie shared how to leverage existing skills and build genuine connections for...

    #135 – February 2025 Income Report

    Our February 2025 income report takes you behind the scenes with a new twist—I'm joined by Erica Nash, our Client Success Coordinator at the Web Designer Academy, who interviews me about this month's numbers, challenges, and wins. We dive deep...

    #134 – How to Sell with Integrity with Tom Jackobs of Selling with H.E.A.R.T.

    In today's episode, we're joined by Tom Jackobs, creator of the “Selling with Heart” method, to discuss how to shift your perspective on sales and turn it into a genuine way to connect with and serve your clients. With over...

    #133 – Timeless Strategies for Growing Your Web Design Business with Christy Price + Will Myers of Somewhat Useful

    The web design industry is always evolving, but one thing that remains constant? The power of personal connection. In today’s episode, I’m joined by Squarespace designer Christy Price and Squarespace developer Will Myers, co-hosts of the Somewhat Useful podcast, to...

    #132 – Making Your Own Rules in Parenthood and Business with Meryn Hayes of Dash Studio

    Being a creative professional comes with its own set of challenges, but add in motherhood (or any caregiving role), and the balancing act becomes even trickier. How do you pursue your passion, grow your career, and still feel present in...

    #131 – January 2025 Income Report

    Every month, I share my income report to take you behind the scenes of my business—the wins, the challenges, and the mindset shifts that shape everything. And this month? It was a big one. Coming into 2025, I wasn’t just...

    #130 – 2024 Year in Review

    2024 was a year of big shifts, deep learning, and strategic changes in my business. From experimenting with conversion rate optimization to rethinking our marketing strategies, I’m pulling back the curtain on what worked, what didn’t, and how we’re making...

    #129 – December 2024 Income Report

    In this episode of the Profitable Web Designer Podcast, I’m giving you a behind-the-scenes look at the Web Designer Academy’s numbers for December 2024. I’m diving into our inflow, outflow, and cash reserve usage, plus the biggest money and business...

    I'm Shannon Mattern, business coach for web designers and host of the Profitable Web Designer Podcast.

    I'm here to help you regain control of your web design business. I've helped hundreds of ambitious women web designers increase their prices, stop overworking and simplify their systems. 

    I've helped hundreds of ambitious women web designers like you increase their prices, stop overworking and make running their web design business easier.

    Wondering if the Web Designer Academy is a good fit?

    A person with a bright smile is sitting indoors near a window, holding a picture frame in their blue-fabric-clad hands.

    I've helped hundreds of ambitious women web designers just like you create freedom, flexibility, financial independence and fulfillment.

    A smiling person with a tooth showing on their chin is looking indoors.

    Shannon Mattern, Founder
    Web Designer Academy

    We help ambitious women web designers reclaim their time, book web design projects they love, and make more as a freelance web designer than they ever thought possible.

    The Web Designer Academy provides step-by-step processes and fill-in-the-blank templates for your messaging, marketing, packages, consultations, sales and project management combined with next-level support so that you have everything you need to create a consistently profitable web design business doing work you love for clients you love.