Live training
Live Training

Let's make 2025 the year everything finally *clicks* in your web design business.

Request your invitation to The 2025 Profitable Web Design Business Roadmap training on Friday, December 6th and find out what's been missing from your business so that you can book higher-paying projects and create a consistent, full-time income without burnout.
REQUEST YOUR INVITATION
A person sits on the couch.

Let's make 2025 the year everything finally *clicks* in your web design business.

Request your invitation to The 2025 Profitable Web Design Business Roadmap training on Friday, December 6th and find out what's been missing from your business so that you can book higher-paying projects and create a consistent, full-time income without burnout.
REQUEST YOUR INVITATION

Your breakthrough starts now.

You’ve put in the work to build your web design business, but something still feels off. You’re talented, driven, and ready for more, but no matter how much time and energy you pour into your business, it feels like the results just aren’t matching your efforts.

If that sounds familiar, you’re not alone (and we can help). 

If you're like the hundreds of women web designers we've worked with inside the Web Designer Academy, there are likely just some key pieces you're missing… a few steps to be added in to get you from where you are to where you want to be – and that’s exactly what we’re going to go over in The 2025 Profitable Web Design Business Roadmap training.

It's happening live on Friday, December 6th from 1-3PM Eastern (and it's by invitation only).

To request an invitation, fill out our simple five-question application.

Applying doesn’t lock you into anything, it just gives you the chance to come to the private, invitation-only session on Friday, December 6th where you can be in a room with other women with similar goals and challenges.

Just click that START button ☝🏻 and enter your name, email address and the link to your website  – and then I'll walk you through filling out the rest of the application.

Here's what I'll be asking you about to see if the Profitable Web Designer Roadmap training is the right fit for you right now:

1. How long you've been in business, who your clients and what services you offer.
2. How much you're making now and how much you want to be making.
3. What you want your web design business to look like in the future.
4. What you think you need help with the most to reach your goals.

Or just fill out the form below!

Step 1 of 3

Let's start with you telling me a bit about yourself.

What's your name?(Required)
If you don't have a website for your business (we totally get that depending on your situation you may not have a business website), you can include one that you've built for a client.
Hidden

Applications close on Thursday, December 5th, 2024 at Midnight Eastern

If you've been thinking about working with us in 2025, now's the time to get your application in!

The image features stylized, colorful lettering stating "BLAZE your own TRAIL" with an arrow graphic, set against a black background. It's motivational.

What you'll learn at the private training on December 6th:

I'm gonna walk you through the systems and processes you need in your web design business to make 2025 the year everything falls into place. We'll cover:

  • The 8 Essential Stops on the Profitable Web Designer Roadmap
    Learn the core steps to take to raise your prices and still get booked out - without overworking or overwhelm.
  • What You’ve Been Missing (Up Until Now)
    Stop reverse-engineering and start creating results. We’ll show you what’s been missing from your marketing, sales and project management strategies and how the pieces fit together to build momentum and consistency.
  • How Other Women Web Designers Like You Created Profitable Businesses They Love
    See how the Profitable Web Designer Roadmap has helped other designers go from feeling stuck and underpaid to charging higher prices than they thought possible, and creating consistent, sustainable income—all while designing a business that works for their life.

You’ll leave this training knowing the exact steps and strategies to put in place in your design business to make 2025 your breakout year!

REQUEST YOUR INVITATION NOW!
This image displays a dotted line forming a loop and a curved path that leads to an arrowhead, suggesting direction or movement, all on a black background.

If you're a woman web, graphic or brand designer who...

  • Is tired of undercharging and working 24/7 and are ready to raise your prices and work on your own terms...
  • Wants to get booked out with dream clients (instead of just taking whatever work comes your way because you "need the money")...
  • Are great at what you do but feel stuck in the “feast or famine” cycle of inconsistent projects and income.
  • Is ready to create a sustainable, thriving business in 2025 that aligns with your lifestyle and goals.
  • Wants to make more money while working fewer hours, focusing on the clients and projects you truly enjoy.
  • Is tired of trying to figure it all out on your own and wants to see what it would be like to have a proven plan and support.
THEN REQUEST YOUR INVITATION NOW!

Hi, I'm Shannon Mattern, and I'm a business coach for women web designers.

As a web designer, you've invested a significant amount of time and money developing your web design skills so you can help your clients get better results…

But as a business owner, there's a completely different set of skills to learn so that your web design business creates freedom and financial independence for you… instead of trapping you.

For nearly 10 years, I've helped hundreds of women web designers just like you stop undercharging and overdelivering and take back control to create profitable, sustainable, fulfilling freelance web design businesses.

I can't wait to show you exactly how we can help you at the live, invitation-only training on Friday, December 6th.

REQUEST YOUR INVITATION NOW!
A person sits on the couch.

You don't have to figure it all out on your own anymore. Here are your next steps:

01
A person is working on a laptop.

Fill out the application.

Tell me all about your web design business and your goals! 

I actually look at your application in-depth, so the more info you give me, the better I'm able to spot opportunities to help you.

There's zero obligation to work with us if your application is accepted.

02
A person is sitting at a table with a laptop, netbook, and other office supplies, using the touchpad of the personal computer to design a Mac output device.

Keep an eye on your inbox for an email from me.

If I think I can help, I'll send you an invitation to come to the Profitable Web Designer Roadmap training.

I'll send you a link to join us live on December 6th from 1-3PM Eastern – and you'll also get the replay if you can't make it live. 

03
A person is sitting on a couch using a laptop.

Block December 6, 2024, 1:00-3:00PM Eastern on your calendar.

Don't worry, there WILL be a recording if you can't make it live. I'll be going over our proven systems, processes and strategies for booking higher-paying projects, taking back control of your time and creating a consistent, full-time income – and sharing more about how we can help you implement what you've learned inside the Web Designer Academy.

You'll also hear directly from current Web Designer Academy students about their experience in the program.

Imagine knowing exactly what to do to make a consistent, full-time income. It's life-changing.

REQUEST YOUR INVITATION NOW!

If your application is accepted...

…at the end of The 2025 Profitable Web Design Business Roadmap training, I'll share more about what it looks like to work with us inside our 12-month group coaching program for women web designers (and tell you about the exclusive offer we have for you if you decide to work with us in 2025 to help you make it your most profitable year yet)!

This image shows a collage of digital screens with three people having a video conference, alongside text and graphics related to marketing and client acquisition.
REQUEST AN INVITATION NOW!
I'm consistently making $10K a month! I successfully found my niche and what words speak to them, learned how to market myself in a way that doesn’t feel cringy, instead it feels easy and natural. My clients don’t want to stop working with me once we launch their site! I’ve since landed multiple retainer clients that I LOVE and am booked out for months in advance!
A person has red hair.
Barb PritchardInfinity Brand Design
I reached my minimum baseline revenue in just 90 days. I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices.
A person wearing a fashionable accessory is smiling while holding a tree plant in a park surrounded by grass.
Leigh ScottZainatain Consulting
If you're serious about building something for yourself as a web designer, I don't think there's another program out there like this. I have so much more confidence in knowing the value that I bring is worth the price that I’m asking – that has been really big for me. I've watched a lot of webinars and read a lot of sales pages. The Web Designer Academy is so comprehensive, it's A-Z. It's a web design business in a box. I don't know where I'd be right now without the Web Designer Academy! I'm so proud of myself for taking chances and building something that feels really important to me.
A person is using a laptop.
Elyse Robertson
I wake up every day and can't believe this is my business. Joining WDA was the best decision I ever made. I’ve nearly doubled my average income (and it's still growing). Shannon and her team have helped me see myself in new and truly profound ways. I can't even remember who I was before this.
A person with red hair is smiling and using a laptop at a table in a modern office setting with large windows and lounge areas.
Caitlin HarrisonCaitlin Harrison Creative
I literally have no words to express my gratitude. I wanted to fall back in love with my business, work less, and enjoy life more. The renewed confidence I have and more have refreshed my mind/spirit and my business - it's been a big, positive transformation.
A person is smiling at the camera, wearing a purple blazer and black pants, standing in front of a blurred geometric structure with hands in pockets.
Janet HooverCreate Launch Grow
I’m ending the year at $85,000 (going from $16,000) I’m forever grateful for this program and the knowledge I’ve gained from you.
A person is sitting at a white desk, smiling at the camera, with a laptop and notebook, in a room with a pink globe.
Megan HarringtonZestful Media
I feel rejuvenated and I'm not lonely anymore! Entrepreneurship is hard. The highs are high and the lows are low and I think we all deserve a team that can help us feel like we're not alone in the journey. In 2022 I charged $10k for a project, which is 6.5x more than what I charged in 2021.
A smiling person with blonde hair, wearing a black top, stands outdoors with trees in the blurred background during the daytime.
Kaila AndersonHeyKaila.com
I can't wait to see what next year holds and I can't remember another time in my life where I've been able to say that.
A person sits on a green couch.
Erika FloydBrazen Babes Design
I make more now than any day job I ever had, even working in corporate America. I get to stay home, pick up my kids from school, go on all the field trips. It's the best thing I've ever done for myself.
They hold a laptop and wear a hat.
Alex EdwardsAlex Edwards Web + Design
Signing up for the Web Designer Academy was the greatest decision I ever made! It has all the pieces of the puzzle that I felt I’d been missing. I raised my rates 4x... and got a yes! I was able to stop my part-time consulting and focus on full-time designing!
A person is smiling for the camera.
Jenny BelangerJennyB-Designs.com
I was looking for a program to give me that quantum leap, and I found it with the Web Designer Academy. I've booked 8 new clients and launched a course. I’m charging 5x-7x more than I was before and while I’m having less consultations, the ones I get are willing to pay the price because they see the value I’m providing. And that is something that I wouldn't have been able to realize on my own without the Web Designer Academy.
A person holds a laptop.
Parisa GolchubianArtistech
You've made it impossible to fail. I just got off a kickoff call with a client and I'm jazzed. I can't thank you enough for the info you provided! You have made it just about impossible for anyone to fail if they just follow your directions + scripts.
Person with shoulder-length hair, smiling, wearing a pink patterned top and blue necklace, in front of a brownish-gray background.
Robin SmithExpert Content Creation
I've been in programs where there were so many students that it was like being trampled in a subway station. The Web Designer Academy is more like a warm living room.
A smiling person with dual-tone hair stands before a concrete wall, wearing a scarf and black jacket. Their expression is friendly and content.
Leslie ZemenekBrandFingerprint.com
I’ve been working with agencies too and providing proposals for $15,000 websites. The support and training we get in Web Designer Academy empowers us to empower our clients. It helps with those mindset blocks, like “I don't know enough, or I'm not qualified. I haven't done any formal training and I shouldn't be able to charge that much. The group is a huge asset. I’m providing a safety net for our family, and this past year has just been amazing.
A person is sitting at a laptop with a smile on their face, using a personal computer indoors.
Naomi StevensNayStevens.com
The Web Designer Academy is worth everything and so much more - the weekly live calls are always great! Even though I don't get to make the calls live, I always listen to the replay and can find value in each call. Now I actually see the real possibility of being a full-time entrepreneur and being able to be an inspiration to my daughter. I’m so proud of myself for taking that first step.
A smiling person is talking on the telephone while sitting on a piece of furniture indoors.
Helen McDonald
I just got a client at more than double my old prices. One of the reasons I’m confident in charging more is the fact that I invested in myself by joining this program. It shows how much I care about doing good work for my clients, which instantly sets me apart from most people who say they're web designers - because my skills haven’t changed.
A person with glasses and long hair is smiling at the camera, wearing a blazer. The background is softly focused with indoor lighting.
Lori ReevesBrandStrength
Joining the Web Designer Academy has been a life-changer for me. It allows me to generate much needed extra cash and support the needs of my family. The support I have got from WDA has helped me build a solid definition and framework for my business that allows me to find, sell to and support my clients. The swipe files alone have saved me hours of stress. Shannon's patience and infinite support are invaluable and I truly feel seen, listened to and supported.
A smiling person with long brown hair is in front of a blue wall with sticky notes. They wear a black top and a necklace.
Amy Reis
The best decision I ever made was joining the Web Designer Academy. I built a business from scratch, I became confident selling my packages, I became more business and marketing savvy, I got out of my comfort zone and started interacting with the world again. I am jazzed every day to return to my laptop, learn a little more, grow a little more, and build a successful business.
A person with shoulder-length hair wearing a scarf stands in front of a brick wall, smiling slightly, in a photo with a vintage filter.
Cory PetersonMeadowlark Consulting
I was blown away by the amount of information, clarity and coaching on how to get clients, price my services, set boundaries and grow my business. My ROl in the first year was 14x, and my second year is on track to be the same.
A smiling person with blond hair wearing a black blazer, blue top, and matching blue necklace. Background contains geometric patterns, primarily in blue hues.
Kate NewnhamUpDesigns LA
The Web Designer Academy has and continues to be a career and life-changing experience for myself, family, business and clients.
The image shows a smiling person with long dark hair, wearing a light-colored top, set against a blurred natural background.
Kathy GruenbergThe Biz Edit
It's 100% worth the money. The Web Designer Academy gives you the structure and the confidence that you need to go forward. And there is so much support. It's so easy to jump in, ask about a situation and multiple people will come back to you. Just do it, it’s 100% worth the money.
A person with curly red hair and a black hat is smiling while leaning on a wooden railing, surrounded by lush green foliage.
Rachel MessRachelMess.com
When I saw all the templates + processes inside the Web Designer Academy I was sold! Like, that Web Design Project Planner template is insane! Shannon gives us everything we need to run a project. We have a roadmap of what we need to do to from start to finish and it's all mapped out and done for us, and we can tweak it if we want or just use it as-is.
A person stands in front of a wooden wall with a smile.
Laura Kamarklaurakamark.com
Previous
Next
check out more success stories from our students

FAQ

Q: What if I can’t make it live?
A: No worries! As long as you register, you’ll get access to the replay to watch through December 20, 2024. Go ahead and fill out that application!

Q: I’m still learning web design. Is this training for me?
A: This training is designed specifically for women who are already web designers and are looking to grow their business. If you’re still in the learning phase, this might not be the right fit just yet. If you're not sure, go ahead and apply and I'll let you know!

Q: Why do I have to fill out an application first?
A: It's not because we're sooooooo “exclusive”… its so we can make sure our strategies a good fit for where you're at in your business journey – and that IF you come to work with us (zero pressure), you're in the room with other designers who are at a similar place in their business so you can all learn from each other because you have relevant challenges.

Q: I don't call myself a “web designer”. Is this for me?
A: It's for you if you're a web developer, UX/UI designer, graphic designer, brand designer, brand strategist, agency-owner or any other web-adjacent industry, and you're selling those services directly to clients. If you're not sure, go ahead and apply and I'll let you know!

A smiling person with a tooth showing on their chin is looking indoors.

Shannon Mattern, Founder
Web Designer Academy

Envelope Instagram Podcast Spotify
work with me

We help ambitious women web designers reclaim their time, book web design projects they love, and make more as a freelance web designer than they ever thought possible.

The Web Designer Academy provides step-by-step processes and fill-in-the-blank templates for your messaging, marketing, packages, consultations, sales and project management combined with next-level support so that you have everything you need to create a consistently profitable web design business doing work you love for clients you love.

podcast for web designers
web design business resources
web design business coaching
Copyright © 2015 – 2024 WP+BFF LLC + Shannon Mattern | All Rights Reserved.