listen to my latest podcast episode:
Profitable Proposals and Processes with Cass and Amanda of Foxtrot Branding EP 90
byShannon Mattern
WDA Live Strategy Call 5-23-2023

This Week's Questions

Summary + Transcript

Shannon's Meeting Notes

  • Wins that add up over time to create big results. (0:00)
  • Angela’s Highest Proposal Ever. (6:24)
  • If you have a client that you don’t like, you can walk away. (10:57)
  • What are the upcoming WGA workshops? (15:54)
  • The fear of success and rejection. (22:24)
  • How to get consults that are consistent. (28:12)
  • Having a give makes cold outreach so much easier. (34:12)
  • The fear of rejection vs. the fear of success. (39:25)
  • Keep trying different things to be of service, service over scarcity. (46:47)
  • If you would like more help or want to chat about where else you could see improvements or any way that I can help you achieve your mission, (51:06)
  • It’s so easy for me to pull up someone's website and give them a quick audit, but now it feels like this could not (57:05)

 

Chat

00:01:32 Erica Nash: If you have questions! https://airtable.com/shrQMjgC7CiiWTBsh
00:01:36 Glennette Goodbread: WIN: Consistently following up / touching base with clients and prospects each day vs. doing it all at once.
00:01:54 Erica Nash: Reacted to “WIN: Consistently fo…” with 🙌
00:01:59 Janet Hoover: I’m here…that’s my win 🤣
00:02:05 Erica Nash: Reacted to “I’m here…that’s my w…” with ❤️
00:02:23 Janet Hoover: Reacted to “WIN: Consistently fo…” with 👍
00:03:45 Glennette Goodbread: Reacted to “I’m here…that’s my w…” with 💥
00:04:11 Diana Richards: I sent out business market research emails today
00:04:17 Janet Hoover: Reacted to “I sent out business …” with 👏
00:04:22 Amy K Ogden: I can’t share verbally because of where I am at today but I had a premium client essentially fire me (although she said all along the way how amazing I was and she’ll never work with anyone else) the good news is that I had ignored red flags the entire way so when she wanted out I gave her the out. Now because of travel, I can’t take on any new clients until the end of August (scary!!) but I decided to focus on focusing on my biz process and catch up on WDA!!
00:04:26 Erica Nash: Reacted to “I sent out business …” with 🙌
00:04:32 Kate Newnham | UpDesignsLA.com: Finished a deck for a new client and he loved it! WIN!
00:04:45 Janet Hoover: Reacted to “I can’t share verbal…” with ❤️
00:04:50 Janet Hoover: Reacted to “Finished a deck for …” with 👏
00:04:59 Kate Newnham | UpDesignsLA.com: Reacted to “I can’t share verbal…” with ❤️
00:05:00 Amy K Ogden: Replying to “Finished a deck for …”

What is a deck, Kate?
00:05:06 Janet Hoover: Reacted to “What is a deck, Kate…” with 🤣
00:05:11 Kate Newnham | UpDesignsLA.com: Replying to “Finished a deck for …”

@Amy K Ogden Hhahah a Presentation
00:05:19 Angela Winter (she/her): I sent out my highest proposal ever yesterday and finally made it to mod 4 in WDA content
00:05:19 Amy K Ogden: Replying to “Finished a deck for …”

OOOOHhhhhh!! LOL!
00:05:30 Angela Winter (she/her): Reacted to “I can’t share verbal…” with ❤️
00:05:33 Angela Winter (she/her): Reacted to “Finished a deck for …” with 👏
00:05:34 Kate Newnham | UpDesignsLA.com: Replying to “Finished a deck for …”

@Amy K Ogden I’ve been in marketing too long
00:05:35 Erica Nash: Reacted to “I can’t share verbal…” with ❤️
00:05:37 Angela Winter (she/her): Reacted to “I sent out business …” with 🙌
00:05:40 Angela Winter (she/her): Reacted to “I’m here…that’s my w…” with ❤️
00:05:40 Kaila – HeyKaila Media: Reacted to “I can’t share verbal…” with ❤️
00:05:41 Angela Winter (she/her): Reacted to “WIN: Consistently fo…” with 🙌
00:05:42 Erica Nash: Reacted to “Finished a deck for …” with 🙌
00:05:52 Janet Hoover: Reacted to “I sent out my highes…” with 👏
00:05:56 Erica Nash: Reacted to “I sent out my highes…” with 👏
00:05:59 Diana Richards: Reacted to “I sent out my highes…” with 👏
00:06:04 Kate Newnham | UpDesignsLA.com: Reacted to “I sent out my highes…” with 🤩
00:06:04 Amy K Ogden: I”m viewing it as a win because it taught me something. It WAS touugh
00:06:12 Amy K Ogden: Yes!
00:06:13 Erica Nash: Reacted to “I”m viewing it as a …” with ❤️
00:06:13 Janet Hoover: Reacted to “I”m viewing it as a …” with 👍
00:06:17 Kaila – HeyKaila Media: Reacted to “I”m viewing it as a …” with ❤️
00:06:39 Kim Stone: Awesome Kate
00:07:37 Janet Hoover: He WILL come back
00:07:44 Amy K Ogden: That’s a total win! Yay, Kate!
00:07:55 Kate Newnham | UpDesignsLA.com: Reacted to “He WILL come back” with ❤️
00:07:58 Kate Newnham | UpDesignsLA.com: Reacted to “That’s a total win! …” with 👍
00:08:01 Kate Newnham | UpDesignsLA.com: Reacted to “Awesome Kate” with 👍
00:09:56 Kate Newnham | UpDesignsLA.com: There is nothing harder than having a client you hate
00:14:00 Amy K Ogden: Erica, can I “submit a question” next week and ask for you and Shannon to help me come up with a new road map to help me be efficient in sorting out this extra time I have to get my biz process ironed out over the summer?
00:14:46 Amy K Ogden: You mean here?
00:14:46 Erica Nash: If you have questions! https://airtable.com/shrQMjgC7CiiWTBsh
00:16:07 Kaila – HeyKaila Media: cool
00:16:21 Amy K Ogden: Sorry, when is that?
00:16:34 Amy K Ogden: Ok, thank you!
00:16:54 Erica Nash: Here’s the link to register for the show and tell: https://shannonmattern.as.me/wda-coworking
00:17:54 Glennette Goodbread: I forgot a win. I've been playing with some marketing dashboards I purchased and they are awesome! I'm using them for client work and it's SO much easier.

I also figured out how to write ai prompts in a google sheet and have them answered right there.
00:18:03 Angela Winter (she/her): my bday!!
00:18:10 Kate Newnham | UpDesignsLA.com: 1-4pm EST?
00:18:26 Erica Nash: Reacted to “I forgot a win. I've…” with 🙌
00:18:29 Erica Nash: Reacted to “my bday!!” with ❤️
00:20:05 Kate Newnham | UpDesignsLA.com: Reacted to “my bday!!” with ❤️
00:20:13 Kate Newnham | UpDesignsLA.com: Reacted to “I forgot a win. I've…” with 👍
00:22:17 Kate Newnham | UpDesignsLA.com: I’m a nag. I’ll be too expensive.
00:22:21 Glennette Goodbread: Some of mine … It's not the best use of my time, it's a waste of time, I don't like being the one to initiate contact, I'm an seo expert so I shouldn't have to do outreach…
00:22:31 Angela Winter (she/her): I'm not ready yet… clients will reach out when they need me – they're not ready yet
00:22:59 Glennette Goodbread: Didn't say they were true LOL
00:23:02 Angela Winter (she/her): I don't want them to think I'm just fishing for money
00:23:05 Sharon Blalock: Not sure who to reach out to
00:23:23 Kate Newnham | UpDesignsLA.com: Reacted to “Didn't say they were…” with 😂
00:23:31 Kate Newnham | UpDesignsLA.com: Reacted to “I don't want them to…” with 👍
00:23:32 Kaila – HeyKaila Media: I don’t want to have to fit in the work of doing a proposal if they say yes…lol…
00:23:39 Janet Hoover: Reacted to “I don’t want to have…” with 👍
00:23:39 Glennette Goodbread: With clients … I don't want them to think I'm nickel and dimeing them.
00:23:54 Janet Hoover: Exactly what I was going to say Kaila lol!
00:23:58 Kate Newnham | UpDesignsLA.com: HATE proposals
00:24:06 Amy K Ogden: Reacted to “I don’t want to have…” with 👍
00:24:06 Angela Winter (she/her): Reacted to “I don’t want to have…” with 👍
00:24:12 Janet Hoover: And…will have to actually talk to them lol
00:24:37 Kaila – HeyKaila Media: Reacted to “Exactly what I was g…” with 😆
00:25:47 Janet Hoover: Reacted to “HATE proposals” with 👍
00:26:20 Kate Newnham | UpDesignsLA.com: It’s not as hard as it used to be
00:27:41 Diana Richards: Reacted to “And…will have to act…” with 😃
00:28:09 Kate Newnham | UpDesignsLA.com: I honestly don’t know how to get consults. It’s not at all consistent or predictable
00:28:30 Kaila – HeyKaila Media: Also a great point Glennette that ANY touch point with them is a touch point.
00:29:04 Kaila – HeyKaila Media: I hear so many of my leads say they stopped working with an agency or person because they felt ‘forgotten about'
00:31:28 Kaila – HeyKaila Media: Yep. I don’t include a link to chat because I don’t ACTUALLY want to chat haha
00:32:03 Kate Newnham | UpDesignsLA.com: Another thought: The market is so saturated
00:37:14 Glennette Goodbread: If you have a niche, reach out to complementary niches
00:39:41 Amy K Ogden: Too big to ask in the chat today. I want to think a bit about it and be in a place I can participate in the conversation so today’s not great. I’ll try for next week. Thank you Shannon and Erica!
00:40:00 Erica Nash: Replying to “Too big to ask in th…”

Sounds good!
00:40:06 Janet Hoover: Yeah…much easier to follow up/check in on former clients
00:40:08 Amy K Ogden: Love that.
00:40:41 Glennette Goodbread: Have any of you seen New Amsterdam? It's a great series and I *LOVE* the phrase the main character uses all the time. How can I help?
00:41:56 Kaila – HeyKaila Media: Hah yes! I declined three this past week. They just weren’t quite right. Should have included that as a win!
00:42:08 Erica Nash: Reacted to “Hah yes! I declined …” with ❤️
00:42:19 Amy K Ogden: Reacted to “Hah yes! I declined …” with ❤️
00:42:55 Kaila – HeyKaila Media: It’s a big shift to remember that you don’t HAVE to make a proposal for everyone!
00:42:57 Glennette Goodbread: I've started thinking of outreach as more of who and how can I help vs. who can I hit up for some business?
00:43:59 Glennette Goodbread: If you truly believe the ROI is there, you are doing them a disservice by not letting them know you can help.
00:44:31 Kaila – HeyKaila Media: Oooh, I like that!
00:46:07 Kate Newnham | UpDesignsLA.com: Replying to “Hah yes! I declined …”

Sent them my way! Lol
00:47:49 Glennette Goodbread: Replying to “Hah yes! I declined …”

Same here. I'll take the ones you don't want to do a proposal for too LOL
00:47:53 Kaila – HeyKaila Media: Replying to “Hah yes! I declined …”

Haha, I would but two weren’t SS and the one that was, I don’t think you would have wanted! Red flags!
00:48:44 Kaila – HeyKaila Media: Replying to “Hah yes! I declined …”

If the WP ones say they want referrals, I will Glennette!
00:49:15 Kate Newnham | UpDesignsLA.com: Replying to “Hah yes! I declined …”

@Kaila – HeyKaila Media I do it all baby!
00:50:17 Amy K Ogden: Nice breakfast!
00:51:07 Amy K Ogden: I like the prequalify thing first.
00:52:23 Glennette Goodbread: My daughter's coach taught her an interesting way to get clients. Here's her post about it.

https://www.instagram.com/p/CpjMDS7K6zb/
00:54:17 Glennette Goodbread: You offer something for free to a limited # of people. It's something you normally charge for. I have considered testing $297 strategy sessions. Offering your time for free devalues it but that's my opinion.
00:56:00 Kaila – HeyKaila Media: Replying to “Hah yes! I declined …”

Ah, well cool! If any of them let me know they want referrals, WDA folks are the first place I would send them, of course!
00:56:03 Kim Stone: Yes.
00:59:35 Kim Stone: Would you include consultation pricing when you ask for the consult?
00:59:54 Glennette Goodbread: She values your opinion or she wouldn't have made the changes.
01:04:50 Glennette Goodbread: You're at least getting people who are willing to pay “something” if you charge $29.
01:06:40 Kate Newnham | UpDesignsLA.com: Reacted to “She values your opin…” with 👍