This Week's Questions
Summary + Transcript
- Welcome to our Global Live Strategy Call. 0:53
- Welcome back to the web designer academy live strategy call.
- Celebrate the little steps.
- New archetype submission form in module one.
- Rebranding lunch to rebrand with new name and tagline.
- When is doing the work you need to do? 5:10
- Sharon needs to get back to networking and marketing.
- Michelle is a new web designer academy student.
- First question from sarah g.
- What to do with course creation thoughts.
- What is your minimum baseline revenue requirement? What is the low hanging fruit? 10:08
- The first question to ask yourself.
- Minimum baseline revenue vs minimum baseline requirement.
- Taking a step back from the first step.
- The first step in launching a course.
- Profitability, sustainable and scaling of a course.
- Erica's biggest piece of advice for course creators.
- The evolution of Web Designer Academy from a group coaching program. 18:24
- The evolution of seven years of web designer academy.
- What people need in a business.
- Talking about caitlin's tomorrow and boundaries today.
- Recap of the situation.
- Don’t give someone a product that’s unusable, use it. 22:16
- Not an unusable product.
- Other changes needed to prevent this from ever happening again.
- The red flags were there from the beginning.
- The crossroads. The version of you.
- How to psychologically heal from a ruptured psychological safety.
- Making more money in business.
- What to do if you’re having a bad experience with a QA. 31:37
- Stop texting and stop texting.
- What to say to the person who is behaving badly.
- Laura points out that this one is not listening to her.
- On-demand support.
- It’s not messy to be affected by someone who is unkind to you. 36:35
- Not messy, but learning the hard way.
- Don't go changing all the things in your business.
- You are acting in full integrity.
- You can celebrate with a glass of wine.
- How to best strategize for a retainer contract renewal when your client is already under contract. 41:08
- Shannon asks how to best strategize for a retainer contract renewal.
- How to handle small requests.
- Adjusting the retainer to include on-demand updates.
- How Caitlin structures her retainer packages.
- Under-charging or over-charging with current client.
- Consider adjusting pricing for new retainer packages.
- How to create a retainer package matrix. 50:00
- Use this opportunity to create a retainer package matrix.
- Retainer package at the mid-level.
- New ways of working together.
- Angela is on the struggle bus with the package matrix.
- How can I still give the level of customization that makes me happy at every level of my package matrix? 53:46
- Deconstructing thought paradigms around the package matrix.
- The first step is creating the magic middle package.
- Customization is a big priority for patrick.
- Patrick wants to capture the essence of the offer.
- Diana is willing to do the shitty first draft.
- Erica is proud of herself.
Chat
00:01:20 Glennette Goodbread: Driving so just listening today
00:04:18 Caitlin Harrison: My win is that I’m here haha kiddo had a stomach bug while husband was traveling so I’m drained
00:04:21 Angela Winter (she/her): Launched a rebrand last night, that included a new name and tagline that I received intuitively – it feels like a turning point – I want to do more of this!!
00:04:36 Kaila – HeyKaila Media: Reacted to “My win is that I’m h…” with 💕
00:04:41 Erica Nash: Reacted to “My win is that I’m h…” with ❤️
00:04:44 Kaila – HeyKaila Media: Reacted to “Launched a rebrand l…” with 🙌🏼
00:04:47 Caitlin Harrison: Reacted to “Launched a rebrand l…” with 🙌🏼
00:04:49 Erica Nash: Reacted to “Launched a rebrand l…” with 🙌🏼
00:05:00 Stephani – The Simple Growth Co: Reacted to “My win is that I’m h…” with ❤️
00:05:05 Stephani – The Simple Growth Co: Reacted to “Launched a rebrand l…” with 👏🏻
00:05:15 Sharon Blalock: My win is doing that I need to do the work… I hate to say, I haven’t done much in my business, but need to get back to it. I do want to get a project a month to be able to work on in addition to my JOB, I just need to get back to the marketing and networking.
00:05:17 Glennette Goodbread: Decided on niche and updated homepage
00:05:27 Kaila – HeyKaila Media: Reacted to “Decided on niche and…” with 👏🏼
00:05:42 Sharon Blalock: knowing
00:06:08 Erica Nash: Reacted to “My win is doing that…” with ❤️
00:06:13 Erica Nash: Reacted to “Decided on niche and…” with 👏🏼
00:06:30 Glennette Goodbread: After 24 years I've decided to focus on multi-location Healthcare clinics
00:06:53 Glennette Goodbread: Thanks
00:07:06 Glennette Goodbread: Yep
00:07:23 Erica Nash: Hi Michelle!!
00:07:30 Kaila – HeyKaila Media: Reacted to “Hi Michelle!!” with 👋🏼
00:07:30 Angela Winter (she/her): Welcome, Michelle!
00:07:31 Sharon Blalock: Welcome!
00:08:13 Michelle Self: Thanks! Excited to listen and learn today 🙂
00:08:22 Caitlin Harrison: Reacted to “Thanks! Excited to …” with ♥️
00:08:39 Glennette Goodbread: Also just had a great meeting with a potential client who committed to 2k per month
00:09:12 Diana Richards: Reacted to “Also just had a grea…” with 🙌
00:09:30 Kaila – HeyKaila Media: Reacted to “Also just had a grea…” with 🙌
00:10:29 Glennette Goodbread: Could you use it for digital products?
00:14:12 Caitlin Harrison: I just saw a thread with a picture of what Twitter looked like on its first day with the message of like “give Theads time to evolve” which is true for all of our businesses
00:17:28 Caitlin Harrison: Erica, I need to see the whole shirt haha what is it saying?
00:18:00 Glennette Goodbread: Micro courses
00:19:08 Erica Nash: Replying to “Erica, I need to see…”
Haha, it’s just repeating “you think I’m weak, I think you’re wrong” -matchbox 20
00:19:35 Caitlin Harrison: Replying to “Erica, I need to see…”
thank you! it was also bugging me what that was from. So jealous you saw them, I never did as a teen when I was OBSESSED
00:19:48 Erica Nash: Replying to “Erica, I need to see…”
SAME and it was AMAZINGGGG
00:26:29 Kaila – HeyKaila Media: Awh, sending hugs Cait!!
00:26:41 Erica Nash: How she has acted is NOT ok
00:26:46 Kaila – HeyKaila Media: Reacted to “How she has acted is…” with ❕
00:27:30 Michelle Self: *HUGS*
00:28:48 Kaila – HeyKaila Media: ‘I am smart, I am kind, I am badass, and I have the power to put on my new-cait cape!’ 🙂
00:28:58 Erica Nash: Reacted to “‘I am smart, I am ki…” with ❤️
00:31:24 Angela Winter (she/her): She sounds like my ex!! Hugs to you, Caitlin. Shannon – would love to know a script – I need to do this with my ex!
00:31:58 Kaila – HeyKaila Media: Replying to “She sounds like my e…”
Sending hugs your way to Angela! <3
00:32:01 Kaila – HeyKaila Media: Replying to “She sounds like my e…”
*too
00:32:05 Angela Winter (she/her): Reacted to “*too” with ❤️
00:33:21 Erica Nash: And then you get to throw in one of these 🥊
00:33:35 Kaitlyn Unger: Reacted to “And then you get to …” with 😂
00:33:36 Kaila – HeyKaila Media: Reacted to “And then you get to …” with 😂
00:33:42 Erica Nash: Replying to “And then you get to …”
Jk … but 👀
00:33:45 Angela Winter (she/her): Reacted to “And then you get to …” with 😂
00:33:53 Diana Richards: Reacted to “Jk … but 👀” with 💞
00:36:58 Kaila – HeyKaila Media: It’s not messy to be affected by someone being unkind.
00:37:06 Diana Richards: 💞💞💞💞💞
00:37:38 Erica Nash: I tell my daughter this all the time because people pleasers have a different idea of what’s rude but: we get to be rude to people who are unsafe.
00:37:54 Kaila – HeyKaila Media: Reacted to “I tell my daughter t…” with 💕
00:42:18 Shannon’s Phone: Yes but can’t chat
00:42:26 Shannon’s Phone: 😅
00:42:43 Angela Winter (she/her): Reacted to “I tell my daughter t…” with 💕
00:43:03 Shannon’s Phone: Lol maybe 1_2 weeks out?
00:43:28 Shannon’s Phone: Not sure she really has an expectation… she’s very laid back
00:43:33 Shannon’s Phone: “Get it done when you can”
00:44:36 Shannon’s Phone: Ahhhhh ok. I mentioned retainer vip day to her at one point but it was awhile aho
00:44:51 Shannon’s Phone: Yes been charging hourly for the random updates
00:45:04 Shannon’s Phone: Yes
00:45:25 Shannon’s Phone: She’s also Showit with wordpress blog (I do that too but don’t advertise it 🤷🏼♀️)
00:47:14 Shannon’s Phone: Lol YES
00:47:26 Shannon’s Phone: December
00:47:59 Shannon’s Phone: Right ❤️
00:48:57 Shannon’s Phone: Nah not ready for that yet with her… she’s been with me for 2+ years at this point
00:49:05 Shannon’s Phone: I raised pricing last year for her
00:52:40 Shannon’s Phone: Ok that sounds good- thank you! I couldn’t figure it out haha- very helpful. Need to go back and watch when I can take notes 🙃 THANK YOU!
00:53:26 Shannon’s Phone: Perfect- thank you- will do