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byShannon Mattern
WDA Global Live Strategy Call 07-11-2023

This Week's Questions

Summary + Transcript

Shannon's Meeting Notes

  • What wins do you have to share? 0:24
    • Welcome to the global live strategy call on July 7.
    • Vikram starts the call.
    • Selling the highest package ever for $10,000.
    • English is not her first language.
  • Celebrate all the little steps along the way, not the big wins. 4:06
    • Everyone's wins are unique and different.
    • Every little step is just as exciting as the big win.
    • Nervous in the UK due to the economy.
    • Action is starting to happen again.
  • Mac’s latest win: reaching out to new clients. 9:06
    • Getting through the first four modules of the curriculum.
    • Reaching out to clients.
    • How to do outreach after coffee dates.
    • Less than 5% of people follow up with you.
  • Don’t think of it as a marketing email. Think of it like you’re reaching out to a friend. 15:35
    • Reach out to a friend first.
    • The first steps to reach out to her.
    • Connect first and ask the questions, then ask for permission to take the next step.
    • Empower
  • Should I ask may I share what I’ve been up to and then wait for the yes or no or should I just include the things 21:19
    • Start with a yes or no question.
    • Always ask permission to take the next step.
    • How to respond to an email from a potential client.
    • The importance of asking for permission.
    • The first step in the outreach process.
    • The importance of being sincere.
  • What’s not working with your marketing strategy. 28:39
    • Multi-step process, not just one marketing email.
    • What to do when one strategy is working.
    • One tool in the toolbox, but add to it.
    • Focus on the highest reward.
  • Do you have a tendency to overwork and burn out? 34:30
    • Focus on one thing at a time.
    • The difference between one-to-many marketing and overwork.
    • Be authentic and ask for permission for every step.
    • Connecting with new people on LinkedIn.
  • Why you have to test your niche in the real world. 38:37
    • Testing it out in the real world.
    • Choosing a niche is how you get found online.
    • The shift from Amy Porterfield to LinkedIn marketing.
    • The importance of talking to people.
    • People can run a successful business without a website.
    • How a better website can help you.
  • Why you have to look for what’s between the lines. 47:52
    • Looking for the line between the lines.
    • A massive rebranding of the business.
    • Ananshan is booked out through the end of the year.
    • Do both outreach and writing content.
  • Get clear on what your goal is for your blog. 53:06
    • Get clear on the goal of the outreach.
    • Leverage what you already have.
    • Building a summit website for Microsoft.
    • How to plan vip days in Europe.
    • Portugal is going south to portugal.
    • Nostalgia for the first season.

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