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byShannon Mattern
WDA Live Strategy Call 3-28-2023

This Week's Questions

Summary + Transcript

  • Welcome to our live strategy call! (0:00)
  • Caitlin’s latest win. (5:35)
  • What are your thoughts on troubleshooting getting clients? (11:30)
  • What to do if you don’t get everything you need from your client. (16:30)
  • What happens if you get comfortable with your business? (22:32)
  • The problem isn’t the clients or any of that, it’s the clients. (28:34)
  • What do you do when you’re not getting the outcome you want from the actions you’re taking? (33:37)
  • Why you’re not getting clients consistently and how to troubleshoot that. (39:16)
  • What else could be true that will create a wanted result? (46:42)
  • You can’t solve your problems if you don’t make it mean you have failed. (54:27)
  • Are you being indirect or direct? Are you hoping people will ask you or offer to refer you? (1:01:07)
  • What are your thoughts? What are your mechanics? What are your mechanics? (1:07:44)
  • Is your outreach passive or direct? (1:13:44)
  • If you think getting clients is hard, you’ll make it hard. (1:19:57)
  • What else do we do when we feel scared, frustrated, and helpless? (1:23:20)
  • If you thought getting clients isn’t hard, what actions would you take? (1:27:27)
  • What if you truly believed that everyone already wants to work with you? (1:32:25)

Chat

00:01:44 Leigh Scott: Welcome to WDA!!
00:01:47 Janet Hoover: Yay Sarah!! Welcome!
00:01:47 Kate Newnham | Web Designer: Welcome!!!
00:01:53 Janet Hoover: And happy bday Caitlin!
00:01:55 Angela Winter (she/her): Welcome Sarah!!
00:02:23 Sharon Blalock OBM: Welcome Sarah(s)
00:02:45 Kate Newnham | Web Designer: WIN: Deciding not to follow the next shiny object in my marketing strategy 🙂
00:02:57 Sharon Blalock OBM: decided to restructure biz to focus on web design/ dev/ maintenance with add on for other services. Will be re-doing my Patrick as my monthly goal has changed. Excited about the change and the re-focus.
00:03:03 Janet Hoover: Ha! Good one Kate! So hard!
00:03:05 Sarah Juliusson: WIN: Landed ideal client for my April project.
00:03:13 Janet Hoover: I just finished sending out my remaining price increase emails and launched a site AND didn’t stress when she said she was going to send it to a couple of people to look at (her clients)…that couple turned out to be 70 🤪lol! But….every single person was raving about it – so …mission accomplished lol!
00:03:14 Erica Nash: Reacted to “WIN: Deciding not to…” with 😆
00:03:19 Lauren N.: Win: Made two sales last week with my raised prices!
00:03:23 Sharon Blalock OBM: Congrats Sarah J
00:03:31 Erica Nash: Reacted to “decided to restructu…” with 🙌
00:03:34 Sharon Blalock OBM: Congrats Lauren N
00:03:35 Angela Winter (she/her): Launched 2 websites, contract out to a consult who I thought was a ‘no' but I offered additional follow-up with more value-framing, invited to join a women's business event at the end of April
00:03:41 Erica Nash: Reacted to “WIN: Landed ideal cl…” with 👏
00:03:45 Janet Hoover: Oh, nice Sarah!!
00:03:45 Leigh Scott: Win: I spoke at my first summit 😉, got a tattoo I’ve been wanting for 3 years, and saw Adele in the same week! LOL
00:03:46 Angela Winter (she/her): Congratulations everyone!!
00:03:58 Angela Winter (she/her): Wow, Leigh!! Awesome!
00:04:06 Angela Winter (she/her): So hard, Kate – way to go!!!
00:04:06 Glennette Goodbread: Reacted to “WIN: Deciding not to…” with ❤️
00:04:10 Janet Hoover: Great job, Sharon!
00:04:12 Erica Nash: Reacted to “I just finished send…” with 👏
00:04:15 Glennette Goodbread: Reacted to “decided to restructu…” with ❤️
00:04:18 Erica Nash: Reacted to “Win: Made two sales …” with 🎉
00:04:18 Leigh Scott: Way to go Kate!
00:04:21 Glennette Goodbread: Reacted to “WIN: Landed ideal cl…” with ❤️
00:04:27 Erica Nash: Reacted to “Launched 2 websites,…” with 🙌
00:04:30 Glennette Goodbread: Reacted to “I just finished send…” with ❤️
00:04:35 Erica Nash: Reacted to “Win: I spoke at my f…” with 😆
00:04:36 Glennette Goodbread: Reacted to “Win: Made two sales …” with ❤️
00:04:42 Glennette Goodbread: Reacted to “Launched 2 websites,…” with ❤️
00:04:47 Glennette Goodbread: Reacted to “Win: I spoke at my f…” with ❤️
00:04:47 Kate Newnham | Web Designer: Reacted to “Launched 2 websites,…” with 👍
00:04:54 Kate Newnham | Web Designer: Reacted to “I just finished send…” with 👍
00:05:02 Sarah Juliusson: Go Janet!
00:05:14 Kate Newnham | Web Designer: Reacted to “WIN: Landed ideal cl…” with 👍
00:05:19 Kate Newnham | Web Designer: Reacted to “Ha! Good one Kate! S…” with 😂
00:05:22 Sarah Juliusson: Hey, I am just finishing a site for a highly tech phobic 70 year old 🙂
00:05:25 Kate Newnham | Web Designer: Reacted to “decided to restructu…” with 👍
00:05:29 Janet Hoover: Yes, Lauren!
00:06:07 Janet Hoover: Wow! Congrats Angela and Leigh!!
00:06:10 Caitlin Harrison: win: being a baller boss by taking this call on my birthday with some afternoon wine 🍷
00:06:23 Kate Newnham | Web Designer: Reacted to “win: being a baller …” with 🎉
00:06:24 Janet Hoover: Woah, Sarah!! Hahaha! Nice job!!
00:06:26 Lauren N.: Reacted to “win: being a baller …” with 🎉
00:06:33 Glennette Goodbread: Met with a client today who paid me 2k for their website back in 2013. Gave them my new pricing (mid tier) and he said basically “We're not meeting with anyone else. Just send us something that details what's included.”
00:06:37 Kate Newnham | Web Designer: Reacted to “Win: I spoke at my f…” with 😂
00:06:41 Angela Winter (she/her): Awesome, Caitlin – happy birthday!!!
00:06:49 Erica Nash: Reacted to “Hey, I am just finis…” with 🙌
00:06:54 Glennette Goodbread: Reacted to “Hey, I am just finis…” with ❤️
00:06:57 Erica Nash: Reacted to “win: being a baller …” with 🎉
00:06:59 Janet Hoover: Happy bday!!
00:07:01 Angela Winter (she/her): Fabulous Glennette!!
00:07:01 Glennette Goodbread: Reacted to “win: being a baller …” with ❤️
00:07:20 Kate Newnham | Web Designer: Reacted to “Met with a client to…” with 👍
00:07:24 Erica Nash: Reacted to “Met with a client to…” with 🙌
00:07:34 Janet Hoover: Yay, Glennette!
00:07:45 Glennette Goodbread: Happy birthday Caitlin!
00:07:56 Caitlin Harrison: not without it being a mandatory fun lunch with all my coworkers haha
00:08:03 Anchen: Reacted to “win: being a baller …” with 🎉
00:08:05 Lauren N.: Reacted to “not without it being…” with 🙌
00:08:13 Glennette Goodbread: Reacted to “Fabulous Glennette!!” with ❤️
00:08:56 Glennette Goodbread: Reacted to “Yay, Glennette!” with ❤️
00:09:44 Kate Newnham | Web Designer: How about “I design websites” lol
00:11:06 Glennette Goodbread: Does your ideal client understand what you mean by intuitive? I was interviewing someone the other day and I asked if they knew what I meant by conversion-focused web design and he said “No, not really.”
00:12:26 Caitlin Harrison: welcome to the club
00:13:25 Sarah Guilliot (sarahdesign.com): Reacted to “welcome to the club” with ❤️
00:13:31 Sarah Guilliot (sarahdesign.com): Replying to “welcome to the club”

thank you!!
00:13:42 Glennette Goodbread: Reacted to “How about “I design …” with 👍
00:14:13 Caitlin Harrison: Reacted to “thank you!!” with ♥️
00:14:22 Kate Newnham | Web Designer: Welcome Sarah!!!!!
00:14:32 Sarah Guilliot (sarahdesign.com): Thank you!
00:14:36 Angela Winter (she/her): Glennette – I think my IC does, yes, but I'm open to additional terms!
00:14:40 Angela Winter (she/her): Welcome Sarah!!
00:14:49 Sarah Guilliot (sarahdesign.com): Thanks Angela!
00:16:14 Glennette Goodbread: Her virtual ears were burning.
00:20:32 Sarah Juliusson: Which totally then trips them into omg I really fell through here… perfect!
00:22:02 Kate Newnham | Web Designer: I always bring it back to “I want to follow up so that I can get your website live faster!”
00:22:16 Sarah Guilliot (sarahdesign.com): Reacted to “I always bring it ba…” with 👍🏻
00:22:27 Janet Hoover: Reacted to “I always bring it ba…” with 👍🏻
00:22:43 Lauren N.: Reacted to “I always bring it ba…” with 👍🏻
00:23:00 Lauren N.: Ooooo good question
00:23:07 Janet Hoover: Reacted to “Ooooo good question” with 👍
00:23:08 Lauren N.: Reacted to “Her virtual ears wer…” with 😂
00:23:13 Kate Newnham | Web Designer: Went through that for MONTHS!!!
00:23:21 Kim Brock: Dealing with this off and on!
00:23:27 Janet Hoover: Yep…
00:23:49 Sarah Guilliot (sarahdesign.com): Caitlin I get that!
00:24:44 Caitlin Harrison: Replying to “Caitlin I get that!”

I’m infamous for my mind trash babble, so buckle up haha
00:24:53 Lauren N.: Reacted to “I’m infamous for my …” with 😂
00:25:06 Diana Richards she/her: Reacted to “I’m infamous for my …” with ❤️
00:25:09 Kate Newnham | Web Designer: Reacted to “I’m infamous for my …” with 😂
00:25:16 Kaila – HeyKaila Media: Reacted to “I’m infamous for my …” with 😂
00:28:45 Diana Richards she/her: Anxiety is such a jerk!
00:28:50 Lauren N.: I can relate Caitlin! I’m just waiting for the other shoe to drop lol
00:29:02 Diana Richards she/her: But anxiety also *lies* to us
00:29:09 Janet Hoover: I so get it, I just finished 2 big projects and have another starting next month but I’m already worried about …”what about when that’s done?”
00:29:10 Sharon Blalock OBM: Are you sure it’s not the wine talking
00:29:15 Kate Newnham | Web Designer: Reacted to “Anxiety is such a je…” with 😂
00:29:17 Kaila – HeyKaila Media: Cait’s trash is the best kind of trash because it’s so relatable to most! 🙂
00:29:21 Caitlin Harrison: Reacted to “Are you sure it’s no…” with 😂
00:29:24 Janet Hoover: Totally!!
00:29:28 Lauren N.: Reacted to “Cait’s trash is the …” with 🙌
00:29:32 Sharon Blalock OBM: Reacted to “Cait’s trash is the …” with 🙌
00:29:44 Angela Winter (she/her): This is so potent, Caitlin, thank you for going there!!
00:29:47 Diana Richards she/her: Reacted to “Cait’s trash is the …” with 😍
00:29:57 Sarah Juliusson: Amen Caitlin. I’d also say it’s figuring out what kind of safety net you need to allow for the vague possibility of an “off” month…
00:30:29 Caitlin Harrison: Reacted to “Cait’s trash is the …” with ♥️
00:31:19 Glennette Goodbread: We should start a Mindtrash Mastermind.
00:31:28 Lauren N.: Reacted to “We should start a Mi…” with 🙌
00:33:19 Kate Newnham | Web Designer: Someone who interacts with Oprah just told me she gets nervous sometimes before talking to people. Whaaaaa???
00:33:35 Janet Hoover: Reacted to “Someone who interact…” with 👍
00:34:02 Glennette Goodbread: If it all falls apart, you'll build something better.
00:34:28 Janet Hoover: Yep, we all do -it’s a (birthday) gift!
00:34:45 Diana Richards she/her: Future Caitlin (and future me) can figure things out
00:34:51 Caitlin Harrison: Reacted to “Future Caitlin (and …” with ♥️
00:34:58 Sarah Juliusson: And I’ve been in a tizzy b/c I didn’t have anyone confirmed for April and then ta da! The perfect DREAM client…
00:35:31 Diana Richards she/her: “I can catch the show” 🙌🏻
00:35:44 Diana Richards she/her: Shoe *
00:35:44 Kaila – HeyKaila Media: Oh man, happy birthday Cait!! :*
00:35:49 Janet Hoover: Reacted to “And I’ve been in a t…” with 👍
00:36:13 Sarah Juliusson: IT ONLY GETS BETTER!
00:36:17 Caitlin Harrison: Reacted to “Oh man, happy birthd…” with ♥️
00:36:32 Sarah Juliusson: Owning 53 😉
00:36:35 Janet Hoover: Ahhh to be 43 again hahahah!
00:36:37 Caitlin Harrison: I still think I’m like 33 haha
00:37:04 Lisa Doiron: I was driving so wasn't able to comment. My wins…I tuned in even though I was driving plus have 3 consults coming up!
00:37:15 Lauren N.: Replying to “I was driving so was…”

Go Lisa!!
00:37:15 Erica Nash: Reacted to “I was driving so was…” with 🙌
00:37:26 Glennette Goodbread: Reacted to “I was driving so was…” with 👏
00:37:29 Janet Hoover: Reacted to “I was driving so was…” with 👏
00:37:53 Lisa Doiron: Thanks Shannon! Caitlin you have the best questions! Happy birthday!
00:39:03 Caitlin Harrison: Reacted to “Thanks Shannon! Cait…” with ♥️
00:40:21 Kate Newnham | Web Designer: Reacted to “I was driving so was…” with ❤️
00:46:18 Kate Newnham | Web Designer: I do that!!!
00:49:20 Caitlin Harrison: I’m always willing to believe
00:51:33 Kaila – HeyKaila Media: Oooooh, I needed to hear that today!
00:51:47 Kaila – HeyKaila Media: So good! Thanks Erica!!
00:51:55 Erica Nash: This episode is soooo good. I’ll share next week when it comes out.
00:52:02 Kaila – HeyKaila Media: Hah! It’s terrifying.
00:52:03 Janet Hoover: Reacted to “This episode is sooo…” with 👍
00:52:05 Janet Hoover: Reacted to “Oooooh, I needed to …” with 👍
00:52:13 Kaila – HeyKaila Media: But it’s the best. So worth it.
00:56:28 Kate Newnham | Web Designer: What if the troubleshooting is about who you’re reaching out to or something other than mindtrash?
00:59:47 Caitlin Harrison: Taylor Swift just got the Innovator award last night at iheartradio awards and in her speech said that she gets up every day and works on dumb ideas to find the good ideas
01:00:03 Kaila – HeyKaila Media: Reacted to “Taylor Swift just go…” with 💕
01:02:41 Caitlin Harrison: TGFE (thank god for erica) 😂
01:02:49 Erica Nash: Reacted to “TGFE (thank god for …” with 😆
01:02:50 Erica Nash: Reacted to “TGFE (thank god for …” with ❤️
01:02:51 Kaila – HeyKaila Media: Reacted to “TGFE (thank god for …” with 🙌🏼
01:02:52 Janet Hoover: Reacted to “TGFE (thank god for …” with 👍
01:03:14 Kate Newnham | Web Designer: Reacted to “TGFE (thank god for …” with 🤩
01:04:48 Sharon Blalock OBM: Reacted to “TGFE (thank god for …” with ❤️
01:04:54 Caitlin Harrison: I honestly don’t know where I’d be without WDA, I will never be able to thank you enough
01:05:37 Janet Hoover: Same!
01:05:52 Sarah Guilliot (sarahdesign.com): Yes I hang out in wallets constantly 😛
01:06:25 Caitlin Harrison: Reacted to “Yes I hang out in wa…” with 😂
01:06:30 Caitlin Harrison: Replying to “Yes I hang out in wa…”

all the time!
01:06:39 Janet Hoover: Reacted to “Yes I hang out in wa…” with 👍
01:07:19 Angela Winter (she/her): Have to run – this is SO good! Thank you Shannon!
01:13:46 Kaila – HeyKaila Media: Time to get terrified! 😛🤘🏼🏂🏼 Looking forward to catching up on what I missed in the replay! Nice to see everyone again!
01:14:08 Aisha Beauford: Reacted to “Time to get terrifie…” with 😂
01:14:20 Caitlin Harrison: Reacted to “Time to get terrifie…” with 😂
01:21:17 Caitlin Harrison: oooo
01:21:44 Diana Richards she/her: Reacted to “TGFE (thank god for …” with ❤️
01:21:52 Diana Richards she/her: Reacted to “Yes I hang out in wa…” with 😂
01:22:14 Sarah Guilliot (sarahdesign.com): scared
01:22:16 Caitlin Harrison: that its supposed to be hard
01:22:20 Caitlin Harrison: why would it be easy
01:22:21 Glennette Goodbread: Frustrated
01:22:25 Sarah Guilliot (sarahdesign.com): hopeless
01:22:26 Diana Richards she/her: Reluctant to try
01:22:29 Janet Hoover: So hard
01:23:06 Glennette Goodbread: Procrastiplan
01:23:12 Sarah Guilliot (sarahdesign.com): avoid feeling that way – by creating new offers
01:23:14 Janet Hoover: procrastbrand
01:23:37 Kate Newnham | Web Designer: Changing my pricing
01:23:55 Janet Hoover: Ooops lol
01:24:00 Kate Newnham | Web Designer: Reacted to “Ooops lol” with 😂
01:24:07 Kate Newnham | Web Designer: Lower prices. Just did.
01:24:21 Sharon Blalock OBM: Take a break
01:24:22 Kate Newnham | Web Designer: Watch TV
01:24:38 Janet Hoover: All of the above lol
01:24:45 Glennette Goodbread: Tweak the canva pricing guide, rework my proposal, tweak package matrix
01:24:49 Caitlin Harrison: dont ask people in my network if they know anyone
01:25:22 Sarah Guilliot (sarahdesign.com): Talk it out with all my friends
01:25:23 Glennette Goodbread: Workona
01:25:26 Caitlin Harrison: workona
01:25:40 Erica Nash: Pivot!
01:25:53 Kate Newnham | Web Designer: You got me Erica! Just about to
01:25:55 Caitlin Harrison: buy a new course
01:26:01 Sarah Guilliot (sarahdesign.com): Pivot = story of my life
01:26:05 Erica Nash: Replying to “You got me Erica! Ju…”

Nooooooo 😂
01:26:11 Kate Newnham | Web Designer: Reacted to “Pivot = story of my …” with 😂
01:26:12 Janet Hoover: Reacted to “buy a new course” with 👍
01:26:20 Glennette Goodbread: Get certified in something new
01:26:21 Erica Nash: Replying to “You got me Erica! Ju…”

Stand back from the ledge, Kate
01:26:25 Kate Newnham | Web Designer: Reacted to “Stand back from the …” with 😂
01:26:27 Caitlin Harrison: this ONE COURSE will he be one I’ve been missing
01:26:33 Lauren N.: Reacted to “this ONE COURSE will…” with 😂
01:26:34 Sharon Blalock OBM: Go down a rabbit hole
01:26:38 Janet Hoover: Reacted to “this ONE COURSE will…” with 😂
01:26:40 Kate Newnham | Web Designer: Adding more services
01:27:03 Caitlin Harrison: say yes to small prices/projects I didnt want
01:27:09 Lisa Doiron: Stress eat 😄
01:27:15 Kate Newnham | Web Designer: Reacted to “Stress eat 😄” with 👍
01:27:18 Sharon Blalock OBM: overwhelmed
01:27:21 Erica Nash: So much time wasted
01:27:29 Sarah Guilliot (sarahdesign.com): Feelings are buffered
01:27:54 Caitlin Harrison: Getting clients is easy
01:27:59 Caitlin Harrison: its effortless
01:28:00 Janet Hoover: confidence
01:28:03 Caitlin Harrison: they want to pay me their money
01:28:17 Caitlin Harrison: its WORTH that value
01:28:33 Caitlin Harrison: send emails daily to people I know
01:28:37 Caitlin Harrison: asking if they know anyone
01:29:07 Glennette Goodbread: Do more outreach to keep the pipeline full.
01:29:09 Caitlin Harrison: actually talk about my services or even just things I know about like termageddon and the GA4 changeover to entice people to talk to me
01:29:19 Aisha Beauford: Just show up in a room. Everyone would already want to work with me.
01:29:23 Kate Newnham | Web Designer: Same as caitlin
01:29:25 Sharon Blalock OBM: Outreach to people that work with my clients
01:29:33 Kate Newnham | Web Designer: Go to local events where I’ve been invited but won’t go
01:29:39 Caitlin Harrison: AISHA!! THEY DOOOOO
01:29:53 Kate Newnham | Web Designer: Reacted to “Just show up in a ro…” with 👍
01:29:56 Sarah Guilliot (sarahdesign.com): amazing. I’m ready to aim for that being my go-to thought!
01:29:56 Caitlin Harrison: thats a huge thought
01:29:57 Erica Nash: That is sooooo good, Aisha
01:30:14 Janet Hoover: Reacted to “Just show up in a ro…” with 👍
01:30:39 Brittney: I gotta hop off. This has been so great! Thank you, Shannon. Needed this today!
01:30:51 Kate Newnham | Web Designer: Reacted to “I gotta hop off. Thi…” with 👍
01:31:10 Caitlin Harrison: I think I need to listen to this once a week or once a month haha
01:31:20 Janet Hoover: Same lol!
01:31:21 Sharon Blalock OBM: Work on marketing regularly
01:31:44 Sarah Guilliot (sarahdesign.com): Go on other people’s podcasts – they always want to work with me after 🙂 AND their audience gets to know me
01:31:47 Glennette Goodbread: Quote my top tier price with confidence.
01:31:53 Kate Newnham | Web Designer: Reacted to “Go on other people’s…” with ❤️
01:31:54 Erica Nash: Take every opportunity for support
01:33:33 Caitlin Harrison: that would be the dream
01:33:55 Aisha Beauford: 🤣
01:34:03 Glennette Goodbread: Love that
01:34:40 Sharon Blalock OBM: That would be awesome. Need to add that to my monitor!
01:36:34 Sharon Blalock OBM: Will to be scared but do it anyway
01:39:11 Janet Hoover: So, good, thank you!
01:39:18 Kate Newnham | Web Designer: Thank you!!
01:40:38 Sarah Guilliot (sarahdesign.com): Thank you!