listen to my latest podcast episode:
Managing Your Web Design Business Finances with Rocky Lalvani EP 88
byShannon Mattern
WDA Live Strategy Call 3-14-2023

This Week's Questions

Summary + Transcript

  • How did you create relationships with other web designers? (0:00)
  • Budget is an issue for Angela. (4:33)
  • How to get in on the action. (10:39)
  • Do you have a standard hourly rate or pricing structure? What’s the best way to respond to that? (16:23)
  • What are your current packages? What are your current prices? (22:29)
  • How can you get creative? How can you get creative? (27:26)
  • When you start getting frustrated because people aren’t doing it on the timeline that’s going to help you reach your goal math. (34:15)
  • Why you have to understand the difference between wanting what you want and needing what you need. (39:25)
  • You are in control of what you decide to do. You get to decide. (44:44)
  • You have a choice. You get to decide. (49:52)
  • My package matrix is so long, I decided to create tabs for each service to make it easier to present. Is there any issue with that? (55:27)

Chat

00:02:10 Kate Newnham | Website Designer: I have 3 consultations this week!
00:02:17 Lauren N.: Go Kate!
00:02:22 Erica Nash: Reacted to “I have 3 consultatio…” with 🎉
00:02:27 Karen: Reacted to “I have 3 consultatio…” with 👍
00:02:40 Sharon Blalock OBM: Got through my 4 shifts at the Houston Rodeo! 🙂
00:02:41 Janet Hoover: Yes!! And thank you to Kate! ….My win is asking for help lol!
00:02:51 Kate Newnham | Website Designer: HA! Janet 🙂
00:03:01 Caitlin Harrison: my win is hard to explain but I had a huge win in how quickly I was able to redirect my negative money thoughts this morning when I got my tax bill
00:03:04 Erica Nash: Reacted to “Got through my 4 shi…” with 😃
00:03:18 Erica Nash: Reacted to “Yes!! And thank you …” with 👏
00:03:22 Lauren N.: Reacted to “my win is hard to ex…” with 🙌
00:03:26 Karen: Reacted to “Yes!! And thank you …” with ❤️
00:03:28 Janet Hoover: Yay!! Caitlin!!
00:03:38 Erica Nash: Reacted to “my win is hard to ex…” with 👏
00:03:39 Karen: Reacted to “my win is hard to ex…” with ❤️
00:03:42 Glennette Goodbread: Did my first package matrix presentation. Haven't closed the deal yet but will be following up today.
00:03:53 Kate Newnham | Website Designer: Whoa progress Caitlin!!
00:03:58 Erica Nash: Reacted to “Did my first package…” with 🎉
00:03:59 Janet Hoover: That’s awesome Glennette!
00:04:07 Kate Newnham | Website Designer: Glennette!!
00:04:09 Karen: Reacted to “Did my first package…” with 👏
00:04:11 Lauren N.: Stuck to boundaries not giving in to a prospect who wanted an hourly rate arrangement, even though she was a referral from a friend.
00:04:16 Lauren N.: Reacted to “Did my first package…” with 🙌
00:04:27 Kate Newnham | Website Designer: Lauren – you’ve gotten SO good at that!!
00:04:37 Erica Nash: Reacted to “Stuck to boundaries …” with 👏
00:04:37 Janet Hoover: 💪
00:05:15 Karen: Reacted to “Stuck to boundaries …” with ❤️
00:06:02 Anchen: Reacted to “my win is hard to ex…” with ❤️
00:06:25 Glennette Goodbread: So true.
00:06:28 Angela Winter (she/her): Made lots of connections at a local networking event yesterday, had a wonderful consultation just an hour ago – but budget is an issue 🙁
00:06:33 Anchen: Reacted to “I have 3 consultatio…” with 👏
00:06:44 Anchen: Reacted to “Did my first package…” with 👏
00:06:46 Angela Winter (she/her): Congratulations Caitlin, Glennette and Lauren!!
00:06:48 Anchen: Reacted to “Stuck to boundaries …” with ❤️
00:07:10 Janet Hoover: Still a win!
00:07:17 Erica Nash: Reacted to “Made lots of connect…” with 👏
00:07:17 Caitlin Harrison: can we affiliate for simple profitable designer if we arent a speaker?
00:07:53 Glennette Goodbread: Was it this group that recommended The Coaching Habit?
00:08:07 Erica Nash: https://airtable.com/shrQMjgC7CiiWTBsh
00:09:08 Glennette Goodbread: It's a Great book!
00:10:44 Shannon Mattern: https://simplyprofitabledesigner.com/schedule/
00:12:15 MoonSoar Services – Courtney & John: I’ve registered for the Simply Profitable Summit! 🙌 Was so great last year – if you didn’t go, you should DEFINITELY register for that free ticket.
00:12:30 Kaila – HeyKaila Media: Reacted to “I’ve registered for …” with 👆
00:12:39 Erica Nash: Reacted to “I’ve registered for …” with 🙌
00:13:03 Erica Nash: Through thursday
00:13:05 Lauren N.: Reacted to “I’ve registered for …” with 🙌
00:13:06 Erica Nash: At midnight
00:14:28 Erica Nash: It will all be in the newsletter next week!
00:15:43 Erica Nash: This is also a great way to network and establish authority!
00:15:59 Lauren N.: Reacted to “This is also a great…” with 🙌
00:18:11 Karen: So sorry to miss it! I'll be on vacation.
00:20:11 Erica Nash: If you have questions for today: https://airtable.com/shrQMjgC7CiiWTBsh
00:23:36 MoonSoar Services – Courtney & John: Oh yeah, starving artists. Totally get that.
00:24:34 Lauren N.: This is a great question because i have a sales call with an artist tonight
00:24:39 MoonSoar Services – Courtney & John: Angela – we have 2 Juno nominated artists – shoot me a message if you need to provide them options on how they can make more money.
00:26:17 Kate Newnham | Website Designer: @Shannon – would love to know your thoughts on offering bite-sized offers to clients (something between a high ticket website + no business) or if we really shouldn’t….
00:26:37 Lauren N.: Replying to “@Shannon – would lov…”

+1 to this question!
00:26:55 Erica Nash: Replying to “@Shannon – would lov…”

Will you post it in the form for our records? If you have questions for today: https://airtable.com/shrQMjgC7CiiWTBsh
00:27:23 Kate Newnham | Website Designer: Replying to “@Shannon – would lov…”

👌
00:27:28 Caitlin Harrison: Replying to “@Shannon – would lov…”

I’ve wondered that too… like a one-page SHORT landing page… or a brainstorm intensive to pull all their pieces together?
00:27:32 Erica Nash: Replying to “@Shannon – would lov…”

Thank you!
00:27:43 Mariela Cabezas | Web Designer – soulbusinessdesign.com: Replying to “@Shannon – would lov…”

+1 for that… I would offer my 1-page website, but even that is sometimes too much for them (2,5k)
00:28:11 Janet Hoover: I’ve also toyed with a longer payment plan – but not sure…. Could be an option?
00:28:24 Caitlin Harrison: Reacted to “I’ve also toyed with…” with 👍
00:28:29 Kate Newnham | Website Designer: Reacted to “I’ve also toyed with…” with 👍
00:28:29 Janet Hoover: Like really low payments of $250/month
00:28:39 Kate Newnham | Website Designer: As a last resort…
00:28:46 Janet Hoover: exactly
00:29:23 Caitlin Harrison: I was chatting with a fellow web designer and thats how she did it for some smaller project but had it locked in at an autopay instead of invoicing
00:29:37 Kate Newnham | Website Designer: Ooh I like that idea Caitlin
00:29:49 Erica Nash: I think it was Laura who shared a payment plan I loved. Essentially, break up the payments and then don’t start the work until X months in where they finish up the last of the payments and then the project is completely paid up by the time it’s finished. Idk if that makes sense, but it helps with the problem of “what if they don’t pay and I’ve already delivered a finished project”
00:29:58 Caitlin Harrison: like 6 payments of $500/month
00:30:14 Janet Hoover: Yes, totally auto-pay set up
00:30:30 Caitlin Harrison: they could still default but at least its more likely to just auto draft
00:30:30 Kate Newnham | Website Designer: What auto pay platform do you use?
00:30:38 Caitlin Harrison: stripe
00:30:56 Kate Newnham | Website Designer: Reacted to “stripe” with 👍
00:30:57 Caitlin Harrison: but I also saw how to do it in FGF/High Level
00:31:21 Janet Hoover: I use QuickBooks and used Stripe in the past
00:31:25 Mariela Cabezas | Web Designer – soulbusinessdesign.com: I am so tempted to just lower my prices drastically right now…
00:31:35 Caitlin Harrison: Replying to “I am so tempted to j…”

why??
00:31:48 Janet Hoover: Replying to “I am so tempted to j…”

👍
00:32:05 Erica Nash: Replying to “I am so tempted to j…”

Let’s talk about this, Mariela … https://airtable.com/shrQMjgC7CiiWTBsh
00:32:11 Mariela Cabezas | Web Designer – soulbusinessdesign.com: Replying to “I am so tempted to j…”

Because I am not getting new clients. I’ve had consultations but it’s either “that’s too expensive” or “later – in Q3”
00:33:08 Mariela Cabezas | Web Designer – soulbusinessdesign.com: Replying to “I am so tempted to j…”

Erica, done.
00:33:12 Erica Nash: Reacted to “Erica, done.” with 👍
00:33:24 Mariela Cabezas | Web Designer – soulbusinessdesign.com: Angela, that’s my exact situation right now.
00:34:30 Mariela Cabezas | Web Designer – soulbusinessdesign.com: I’m not sure how everyone is selling 10k projects right now…
00:35:12 Kate Newnham | Website Designer: SO true!!!
00:35:12 Janet Hoover: Not everyone lol
00:35:26 Janet Hoover: Ooops…read that wrong lol!
00:35:42 Kaila – HeyKaila Media: Ooooh this is deep but so gold
00:36:10 MoonSoar Services – Courtney & John: @Mariela – No kidding. We haven’t sold a 10K project yet.
00:36:34 Caitlin Harrison: I haven’t sold 10k yet either but getting close!
00:36:42 Caitlin Harrison: its such a long process
00:36:56 Mariela Cabezas | Web Designer – soulbusinessdesign.com: Yepp, I think I’m getting a part time job to not have that “I need to pay my bills” in the back of my head at consultations.
00:37:10 Mariela Cabezas | Web Designer – soulbusinessdesign.com: @Mariela – No kidding. We haven’t sold a 10K project yet.
Good to know.
00:38:44 Kate Newnham | Website Designer: I have to serve people I truly believe in or it becomes about the money, which I hate
00:40:07 Sharon Blalock OBM: I have had to get a job… but I was lucky enough to find a dream job. Making my monthly goal, doing what I love, working from home… and still get to run by biz on the side.
00:40:36 Angela Winter (she/her): Reacted to “Angela, that’s my ex…” with ❤️
00:41:15 Lauren N.: Reacted to “I have had to get a …” with 🙌
00:41:23 Mariela Cabezas | Web Designer – soulbusinessdesign.com: I have had to get a job… but I was lucky enough to find a dream job. Making my monthly goal, doing what I love, working from home… and still get to run by biz on the side.
Yes, I’m working on something like this. I already had 2 interviews. I get to work from home but there is an office I can go if I feel lonely. And it’s online marketing related, so I’m not feeling like I’m getting back to “a job I hate”.
00:41:31 Mariela Cabezas | Web Designer – soulbusinessdesign.com: Thank you Sharon.
00:41:43 Angela Winter (she/her): Replying to “Angela – we have 2 J…”

@moonsoar, that would be incredible – thank you!! I'll find you in FB!
00:43:14 MoonSoar Services – Courtney & John: Oh Kate, that’s such a good point!!
00:44:06 Lauren N.: And also there’s so much time in just managing a client, regardless of the budget of the project
00:44:29 Mariela Cabezas | Web Designer – soulbusinessdesign.com: That’s easier to answer when you have other income sources. That’s why getting a job is not such a bad idea right now for me.
00:44:31 Glennette Goodbread: I created this page for a dba my daughter and I are doing. It's a bare minimum and I could sell this for $1000 *if* I wanted to help someone.
00:44:32 Glennette Goodbread: https://aimlocaladvertising.com/
00:46:25 Caitlin Harrison: speaking of, I loved your podcast episode Kate
00:46:32 Erica Nash: Reacted to “speaking of, I loved…” with 🙌
00:46:38 Janet Hoover: Yeah, so good!!
00:46:56 Glennette Goodbread: All of the podcast episodes were really good!
00:47:16 Lauren N.: Reacted to “speaking of, I loved…” with 🙌
00:47:21 Kate Newnham | Website Designer: Reacted to “speaking of, I loved…” with ❤️
00:47:29 Caitlin Harrison: I’m nervous my recording was so much word babble 😳
00:47:42 Kate Newnham | Website Designer: I felt that way too Caitlin.
00:47:47 Kate Newnham | Website Designer: (About mine hahahahaha)
00:47:50 Caitlin Harrison: Reacted to “(About mine hahahaha…” with ♥️
00:47:55 Caitlin Harrison: Reacted to “I felt that way too …” with ♥️
00:49:10 Glennette Goodbread: I submitted a question. Should be a quick answer.
00:49:39 Erica Nash: Reacted to “I submitted a questi…” with 👍
00:50:24 Kate Newnham | Website Designer: That’s more a reflection of HER mindset!!
00:50:27 Glennette Goodbread: Send her the link to the summit 🙂
00:50:36 Kate Newnham | Website Designer: Reacted to “Send her the link to…” with 😃
00:50:39 Lauren N.: Reacted to “Send her the link to…” with 😂
00:54:25 Sharon Blalock OBM: Learn from it and make things better
00:54:35 Glennette Goodbread: This is a great book that has helped me in situations like this.

Loving What Is by Byron Katie
https://amzn.to/3yBVfTZ
00:55:21 Kate Newnham | Website Designer: I’m terrified of feedback and I’ve done so much work on it!! Shannon and Erica have been incredible
00:55:55 Erica Nash: It’s so important to NOT process it alone
00:56:07 Erica Nash: Reacted to “I’m terrified of fee…” with ❤️
00:56:15 Kate Newnham | Website Designer: Even amazing incredible people get shitty feedback every day. Even Oprah lol
00:56:19 Sharon Blalock OBM: Amen @erica
00:56:27 Erica Nash: Reacted to “Even amazing incredi…” with 🙌
00:56:37 Caitlin Harrison: Reacted to “Even amazing incredi…” with 🙌
00:56:45 Glennette Goodbread: One way to deal with negative feedback is to ask those who love you to leave positive reviews. I was interviewing a business owner yesterday for one of my clients and he said “I expect to see a couple negative reviews. You can't please everyone.”
00:57:04 Lauren N.: Reacted to “One way to deal with…” with 🙌
00:57:25 Caitlin Harrison: always come to this group ❤️ we are all here for you
00:57:34 Janet Hoover: Totally
00:58:16 Mariela Cabezas | Web Designer – soulbusinessdesign.com: This is a great book that has helped me in situations like this.

Loving What Is by Byron Katie
https://amzn.to/3yBVfTZ
Thank you Glennette!
00:58:47 Mariela Cabezas | Web Designer – soulbusinessdesign.com: Even amazing incredible people get shitty feedback every day. Even Oprah lol
Haha !! Wow!!
00:59:20 Sharon Blalock OBM: I have and All-In-One Patrick that is long, and then I have them split in 3 of the different services I offer
01:00:43 Caitlin Harrison: I do sort of do something similar that my packages are set up where they arent in three columns so I dont scroll to the first price til I get through the explanation
01:02:54 Caitlin Harrison: Shannon gave me a huge a-ha about questions not meaning anything bad
01:02:58 Janet Hoover: That’s a good exercise (think about what you’re thinking about…)
01:04:46 Kate Newnham | Website Designer: Questions spark quesitons
01:05:18 Erica Nash: But also because y’all are the best to hang with