listen to my latest podcast episode:
February + March 2024 Income Report EP 87
byShannon Mattern
WDA Live Strategy Call 02/27/24


Summary + Transcript

Chat

00:00:54 Erica Nash: For questions! https://airtable.com/appBKMODI6rJUNuPk/shrQMjgC7CiiWTBsh
00:01:26 Maddison Manente: I did one outreach DM!
00:01:32 Erica Nash: Reacted to “I did one outreach D…” with 🥳
00:01:33 Kaila – HeyKaila Media: Reacted to “I did one outreach D…” with 🥳
00:01:34 Anika Loewen: Reacted to “I did one outreach D…” with 🥳
00:01:35 Kim Blake: I'm wrapping up a zombie project this week.
00:01:41 Kaila – HeyKaila Media: Reacted to “I'm wrapping up a zo…” with 🙌🏻
00:01:43 Erica Nash: Reacted to “I'm wrapping up a zo…” with 🙌🏻
00:01:44 Kim Blake: Reacted to “I did one outreach D…” with 👏
00:01:48 Anika Loewen: Reacted to “I'm wrapping up a zo…” with 🙌🏻
00:01:54 Ruby Javaid: I'm getting my taxes together this week so I can actually file before March 15!
00:01:56 Tracy Trathen • e design studio, LLC: OMG I called a client that I was nervous about talking to because I’d dropped the ball on one thing and she was SO amazing. Made a huge difference and the project I’d zombied myself is now moving forward again!
00:02:00 Erica Nash: Reacted to “I'm getting my taxes…” with 🙌
00:02:09 Kim Blake: Reacted to “I'm getting my taxes…” with 👏
00:02:09 Ruby Javaid: Reacted to “I'm wrapping up a zo…” with 🙌🏻
00:02:10 Erica Nash: Reacted to “OMG I called a clien…” with ❤️
00:02:13 Ruby Javaid: Reacted to “I did one outreach D…” with 🥳
00:02:18 Anika Loewen: Reacted to “OMG I called a clien…” with ❤️
00:02:19 Ruby Javaid: Reacted to “OMG I called a clien…” with ❤️
00:02:26 Kaila – HeyKaila Media: Oooh taxes – good one! My PST, GST & Corp Taxes are all filed and paid!
00:02:31 Ruby Javaid: Reacted to “Oooh taxes – good on…” with ❤️
00:02:33 Kim Blake: Reacted to “OMG I called a clien…” with 👏
00:02:37 Kaila – HeyKaila Media: Reacted to “I'm getting my taxes…” with 💕
00:02:37 Erica Nash: Reacted to “Oooh taxes – good on…” with 🥳
00:02:42 Jessica Aiese-Davoli: I’ve had a few things happen lately that I would have let mean a lot of negative things in the past, but I’m just rolling with all of it. Thanks everyone for your help! 🙂
00:02:47 Kim Blake: Reacted to “Oooh taxes – good on…” with 🤩
00:02:49 Kaila – HeyKaila Media: Reacted to “OMG I called a clien…” with ❤️
00:02:50 Tracy Trathen • e design studio, LLC: Replying to “OMG I called a clien…”

It was messing up EVERYTHING else
00:02:56 Erica Nash: Reacted to “I’ve had a few thing…” with ❤️
00:03:08 Anika Loewen: Reacted to “Oooh taxes – good on…” with ❤️
00:03:15 Kaila – HeyKaila Media: Provincial sales tax and federal sales tax – yes canadian
00:03:29 Kim Blake: Reacted to “I’ve had a few thing…” with 👍
00:03:32 Anika Loewen: Replying to “Oooh taxes – good on…”

Ugh! PST!! Fellow Canadian here… that’s so much extra work and $$$!
00:03:58 Maddison Manente: Reacted to “Oooh taxes – good on…” with 🥳
00:04:02 Ruby Javaid: Reacted to “I’ve had a few thing…” with ❤️
00:04:04 Maddison Manente: Reacted to “OMG I called a clien…” with 👏
00:04:26 Anchen: Got a new full summit booking that found me online.
00:04:33 Kaila – HeyKaila Media: Replying to “Oooh taxes – good on…”

I’m very lucky that my husband has a finance degree but I have taken ALOT of notes over the years as he has walked me through it so now I can do almost all of it on my own! Have come a long way! 😆
00:04:36 Erica Nash: Reacted to “Got a new full summi…” with 🥳
00:04:40 Maddison Manente: Reacted to “Got a new full summi…” with 🥳
00:04:40 Kaila – HeyKaila Media: Reacted to “Ugh! PST!! Fellow Ca…” with ❗
00:04:45 Kaila – HeyKaila Media: Reacted to “Got a new full summi…” with 🥳
00:04:55 Tracy Trathen • e design studio, LLC: Oh and I met someone who works for a nonprofit, and I gave them my business card – so a little outreach!

After this meeting I’m sending an email to a couple of friends to outreach as well (it’s now scheduled on my calendar to do this 1x / wk
00:05:06 Ruby Javaid: Reacted to “Oh and I met someone…” with ❤️
00:05:08 Erica Nash: Reacted to “Oh and I met someone…” with ❤️
00:05:14 Maddison Manente: Reacted to “Oh and I met someone…” with ❤️
00:05:55 Tracy Trathen • e design studio, LLC: Reacted to “Got a new full summi…” with ❤️
00:06:00 Ruby Javaid: Reacted to “Got a new full summi…” with ❤️
00:06:05 Anika Loewen: Reacted to “Got a new full summi…” with ❤️
00:06:07 Kim Blake: Reacted to “Got a new full summi…” with 🎉
00:06:26 Kim Blake: Reacted to “Oh and I met someone…” with 👏
00:06:57 Anika Loewen: Replying to “Oooh taxes – good on…”

Oh man! I had to get book keeping accountant, end even that is so much work for me!

That’s awesome that you have that support from hubby!
00:07:46 Erica Nash: For questions! https://airtable.com/appBKMODI6rJUNuPk/shrQMjgC7CiiWTBsh
00:09:42 Anika Loewen: I guess this is a bit of a win. I have finally gotten over myself to do a photo branding session for new headshots and product pictures. It’s been a long time coming, as I HATE being in front of the camera, but I will finally be able to finish my website after.
00:09:54 Tracy Trathen • e design studio, LLC: Reacted to “I guess this is a bi…” with ❤️
00:10:01 Erica Nash: Reacted to “I guess this is a bi…” with ❤️
00:10:13 Ruby Javaid: Reacted to “I guess this is a bi…” with ❤️
00:10:18 Tracy Trathen • e design studio, LLC: Replying to “I guess this is a bi…”

I feel the same way about the camera – I’m the one who always has their eyes closed in photos and stuff
00:10:24 Anchen: Reacted to “I guess this is a bi…” with ❤️
00:10:32 Kaila – HeyKaila Media: Replying to “Oooh taxes – good on…”

I still have an accountant! But it is definitely a plus being able to ask him questions from a foot away instead of waiting on an email. I remember back in the days before my notes I would sit at the computer and cry during tax season. SO overwhelming and all the instructions are so vague!
00:10:35 Kaila – HeyKaila Media: Reacted to “Oh man! I had to get…” with 💕
00:10:49 Kaila – HeyKaila Media: Reacted to “I guess this is a bi…” with ❤️
00:10:51 Ruby Javaid: Replying to “I guess this is a bi…”

ugh, I'm still putting this off, but I def need to just do it
00:10:55 Kim Blake: Reacted to “I guess this is a bi…” with ❤️
00:11:20 Jessica Aiese-Davoli: Reacted to “I guess this is a bi…” with ❤️
00:11:26 Jessica Aiese-Davoli: Replying to “I guess this is a bi…”

ME TOO!!
00:11:34 Kaila – HeyKaila Media: Replying to “I guess this is a bi…”

Huge win!
00:11:56 Anika Loewen: Replying to “I guess this is a bi…”

I gained a lot of weight during covid, and I’m not super happy with my body
00:12:17 Tracy Trathen • e design studio, LLC: Reacted to “I gained a lot of we…” with 🤗
00:12:21 Kaila – HeyKaila Media: Reacted to “I gained a lot of we…” with 🤗
00:12:30 Angelica Hidalgo: Replying to “I guess this is a bi…”
Aw Annika it’s so hard when your body changes, so proud of you for doing it anyway!!!
00:12:35 Jessica Aiese-Davoli: Reacted to “I gained a lot of we…” with 🤗
00:12:37 Kaila – HeyKaila Media: Reacted to “Aw Annika it’s so ha…” with 💕
00:12:41 Anika Loewen: Reacted to “Aw Annika it’s so ha…” with ❤️
00:12:42 Maddison Manente: Reacted to “Aw Annika it’s so ha…” with 💕
00:12:46 Maddison Manente: Reacted to “I gained a lot of we…” with 🤗
00:13:02 Tracy Trathen • e design studio, LLC: Replying to “I guess this is a bi…”

We compare ourselves to the best of what we see out there – not what’s real and true … makes it harder!
00:13:45 Anika Loewen: Replying to “I guess this is a bi…”

True. I just went from being naturally fairly skinny to gaining 40-50lbs almost out of nowhere.
00:14:09 Jessica Aiese-Davoli: Replying to “I guess this is a bi…”

I’m in the same boat, Annika!
00:14:29 Tracy Trathen • e design studio, LLC: Replying to “I guess this is a bi…”

same here but for me it was basically a pre-menopause thing – the weight – how i kept it off or gained, has been changing.
00:15:14 Ruby Javaid: Reacted to “Aw Annika it’s so ha…” with 💕
00:15:17 Ruby Javaid: Reacted to “I gained a lot of we…” with 🤗
00:15:37 Anika Loewen: What’s the sign up link?
00:15:48 Maddison Manente: Yay!
00:15:54 Kaila – HeyKaila Media: No Next Level call either that week right?
00:16:06 Erica Nash: Replying to “No Next Level call e…”

Correct!
00:16:12 Kaila – HeyKaila Media: Reacted to “Correct!” with 👍🏻
00:16:19 Tracy Trathen • e design studio, LLC: I love it when people send me corrections – other sets of eyes to help !
00:16:56 Anika Loewen: Reacted to “I love it when peopl…” with 😂
00:17:51 Anika Loewen: Replying to “I love it when peopl…”

I have brides who get their date wrong on their own wedding invitations…
00:18:02 Kaila – HeyKaila Media: Reacted to “I have brides who ge…” with 😆
00:18:02 Anika Loewen: Replying to “I love it when peopl…”

And realize it after they are printed
00:18:08 Kaila – HeyKaila Media: Reacted to “And realize it after…” with 😳
00:20:50 Angelica Hidalgo: You all HAVE to watch her presentation
00:21:36 Ruby Javaid: Replying to “You all HAVE to watc…”

Yeah my mind was blown
00:21:37 Kaila – HeyKaila Media: Yesss…I was excited before but now I’m even MORE looking forward to it
00:21:47 Anika Loewen: Replying to “You all HAVE to watc…”

Yeah! I need to watch it again
00:23:31 Angelica Hidalgo: Chris Do says that the future will be people who have taste. AI can give you something but knowing whether it’s GOOD is what matters
00:23:38 Tracy Trathen • e design studio, LLC: From what I’ve seen / tried – it’s a LOT about what prompts you put in there
00:23:38 Jessica Aiese-Davoli: I have a lot to learn about AI, but one thing I do believe is that in general, it’s going to make human interaction and individual expertise more valuable, not less.
00:23:45 Maddison Manente: Reacted to “Chris Do says that t…” with 🎉
00:23:50 Jessica Aiese-Davoli: Reacted to “Chris Do says that t…” with 🎉
00:24:00 Jessica Aiese-Davoli: Replying to “Chris Do says that t…”

I love Chris Do!
00:24:04 Tracy Trathen • e design studio, LLC: Reacted to “Chris Do says that t…” with 👆🏻
00:24:17 Ruby Javaid: Reacted to “Chris Do says that t…” with 👆🏻
00:24:39 Shannon Mattern: Reacted to “Chris Do says that t…” with ❤️
00:24:54 Shannon Mattern: Reacted to “I have a lot to lear…” with ❤️
00:24:56 Anika Loewen: Reacted to “I have a lot to lear…” with ❤️
00:25:02 Angelica Hidalgo: Also I have a question about podcasting
00:25:09 Shannon Mattern: Reacted to “Also I have a questi…” with ❤️
00:25:16 Angelica Hidalgo: Replying to “Chris Do says that t…”
He is my hero 😂😂😂
00:25:19 Angelica Hidalgo: Reacted to “I love Chris Do!” with ❤️
00:28:29 Erica Nash: We’ve had a previous genius chat on AI in the past (I think), is that a topic everyone would like for April’s chat?
00:28:45 Kim Blake: Reacted to “We’ve had a previous…” with 👍
00:28:58 Tracy Trathen • e design studio, LLC: I wrote something one time and I was in a little bit of a bad mood – I put that in ChatGPT and told it to make it “sound like me but fun” and what it came up with was REALLY good – I tweaked it and used it…. LOL
00:29:36 Ruby Javaid: Reacted to “We’ve had a previous…” with 👍
00:29:39 Tracy Trathen • e design studio, LLC: Reacted to “We’ve had a previous…” with 👍
00:29:41 Jessica Aiese-Davoli: Reacted to “I wrote something on…” with 😃
00:30:10 Angelica Hidalgo: Yes love him omg
00:30:16 Chantel Rudden: Yes !! Love him!
00:30:16 Angelica Hidalgo: I would die
00:30:20 Anchen: Yes!
00:30:26 Tracy Trathen • e design studio, LLC: he’s amazing!!!
00:30:33 Maddison Manente: Yeah omg!
00:30:34 Angelica Hidalgo: All of the above 😂
00:30:35 Kaila – HeyKaila Media: Yes please! Also I find his voice soothing.
00:30:41 Anchen: Saw him live at Atomicon last year!
00:30:59 Erica Nash: Reacted to “Saw him live at Atom…” with 🤩
00:32:39 Maddison Manente: Thank you so much! I feel so much better about AI and I’m excited for the summit!
00:32:48 Jessica Aiese-Davoli: Reacted to “Thank you so much! I…” with 👍🏼
00:33:08 Tracy Trathen • e design studio, LLC: Reacted to “Thank you so much! I…” with ❤️
00:37:00 Chantel Rudden: How many cold emails do you think it takes to get a response back?
00:37:07 Jessica Aiese-Davoli: I find that people usually know their website isn’t great. We don’t need to tell them, but we can tell them that we’re happy to help.
00:37:15 Anika Loewen: Yeah, that’s where what you bring to the table could help them so much!
00:37:24 Anika Loewen: Bring your value!
00:38:32 Kaila – HeyKaila Media: Reacted to “I find that people u…” with 👍🏻
00:38:40 Ruby Javaid: Reacted to “Bring your value!” with 💯
00:38:51 Tracy Trathen • e design studio, LLC: AND how it could help them
00:38:52 Chantel Rudden: Replying to “How many cold emails…”

Would it be good to show them some love on IG along with the email?
00:38:53 Ruby Javaid: Reacted to “I find that people u…” with 👆🏻
00:39:21 Tracy Trathen • e design studio, LLC: (and Anika already said that LOL- geesh haha)
00:39:32 Anika Loewen: Reacted to “(and Anika already s…” with ❤️
00:39:43 Anika Loewen: Replying to “(and Anika already s…”

We can never hear that info enough!
00:39:49 Tracy Trathen • e design studio, LLC: Replying to “(and Anika already s…”

true!
00:40:16 Shannon Mattern: Reacted to “I find that people u…” with 👍
00:41:02 Jessica Aiese-Davoli: ooh Kim! is there an alumni group you can use to reach out to that person?
00:43:52 Anika Loewen: Oooh! Kim… do you have a contact for her?
00:48:10 Anika Loewen: Send a picture of the Rock in his classic 90’s pic
00:48:12 Tracy Trathen • e design studio, LLC: back to the future
00:48:31 Anika Loewen: From when he was a Calgary Sunshine boy hahahaha
00:48:34 Kaila – HeyKaila Media: Reacted to “Send a picture of th…” with 😂
00:49:15 Kim Blake: Replying to “Send a picture of th…”

Yes!
00:49:23 Kim Blake: Replying to “Oooh! Kim… do you ha…”

I do.
00:49:46 Kim Blake: Replying to “Oooh! Kim… do you ha…”

00:50:09 Kim Blake: Reacted to “I find that people u…” with 👍
00:50:22 Kim Blake: Reacted to “Yeah, that’s where w…” with 👍
00:50:42 Kaila – HeyKaila Media: Angelica, you are a whole vibe. I’m going to listen to it because I like you!
00:50:51 Erica Nash: Replying to “Angelica, you are a …”

this
00:51:04 Anika Loewen: Replying to “Angelica, you are a …”

Yesss! Send the link!
00:51:11 Kaila – HeyKaila Media: Reacted to “Yesss! Send the link…” with 👆🏻
00:51:31 Kim Blake: Replying to “How many cold emails…”

Yeah, I don’t think cold emails work all that well. But then again it might be the approach.
00:51:40 Angelica Hidalgo: Reacted to “Angelica, you are a …” with ❤️
00:52:21 Kaila – HeyKaila Media: Yeah truly, I love people who aren’t afraid to mess up, or ask weird questions, they’re just themselves.
00:52:29 Anika Loewen: It takes some time to get into the comfort zone
00:52:35 Erica Nash: It’s the first pancake!! The next one will be better and the next one will be better than that…
00:52:41 Kaila – HeyKaila Media: Reacted to “It’s the first panca…” with 👆🏻
00:52:49 Tracy Trathen • e design studio, LLC: Reacted to “It’s the first panca…” with ❤️
00:52:52 Angelica Hidalgo: Reacted to “It’s the first panca…” with ❤️
00:53:00 Kaila – HeyKaila Media: Reacted to “It’s the first panca…” with 🥞
00:53:32 Kim Blake: Replying to “ooh Kim! is there a…”

Yes, and I am connected with some classmates on FB, so that might be an avenue.
00:53:43 Jessica Aiese-Davoli: Reacted to “Yes, and I am connec…” with 👍🏼
00:54:14 Angelica Hidalgo: Reacted to “Yeah truly, I love p…” with ❤️
00:54:31 Angelica Hidalgo: Replying to “It’s the first panca…”
I’ve been telling everyone about the pancake 😂😂
00:54:44 Erica Nash: Reacted to “I’ve been telling ev…” with 🥞
00:54:52 Angelica Hidalgo: Replying to “Angelica, you are a …”
You’re all so nice thank you!!!! 💛💛💛💛
00:54:57 Anika Loewen: I continue if it’s relevant info to what I am feeling. Also, if the person is engaging
00:56:24 Jessica Aiese-Davoli: Yes—if there’s something relatable, I’m more likely to listen regularly. And if it makes me laugh, even better!
00:56:24 Angelica Hidalgo: I think the only thing I worry about is if I keep changing the kind of person will it still be interesting – eg Creative Director Fashion Designer Photographer etc
00:56:36 Angelica Hidalgo: ohhh okay relatable yes
00:56:49 Erica Nash: Replying to “I think the only thi…”

It’s going to be interesting because of people, not industry
00:56:51 Chantel Rudden: I absolutely love podcasts, my biggest thing that has made me go and follow them/check out their website/subscribed/ and even bought was when they have given valuable content, if you make me stop and take out my pen and paper, AND feel like im talking to a friend
00:56:59 Angelica Hidalgo: Reacted to “It’s going to be int…” with ❤️
00:57:04 Angelica Hidalgo: Replying to “I think the only thi…”
okay love that!!
00:57:09 Kaila – HeyKaila Media: I just read a post in a travel group where someone was asking for advice about starting a travel blog and someone said, create it because you love to create and you’re passionate about the topic, not because you’re trying to create it for someone else or financial gain. That’s what will set you apart. And I thought that sounded like pretty good advice!
00:57:14 Angelica Hidalgo: Reacted to “I absolutely love po…” with ❤️
00:57:18 Jessica Aiese-Davoli: Replying to “I think the only thi…”

You’re all of those things – that’s ok!
00:57:26 Angelica Hidalgo: Reacted to “You’re all of those …” with ❤️
00:57:44 Jessica Aiese-Davoli: Reacted to “I just read a post i…” with 👍🏼
00:57:59 Kaila – HeyKaila Media: Reacted to “It’s going to be int…” with ❤️
00:58:10 Angelica Hidalgo: Replying to “I think the only thi…”
Thank you Jessica 😊
00:58:13 Tracy Trathen • e design studio, LLC: I stick with podcasts when I feel a connection with the person or the subject
00:58:23 Angelica Hidalgo: Talking about it is getting me excited wooo!!
00:58:29 Kaila – HeyKaila Media: 😄
00:58:34 Angelica Hidalgo: Reacted to “I just read a post i…” with ❤️
00:58:35 Tracy Trathen • e design studio, LLC: Reacted to “Talking about it is …” with ❤️
00:58:40 Anika Loewen: Replying to “I think the only thi…”

Let us know if you need people to interview!
00:58:45 Kaila – HeyKaila Media: Reacted to “Talking about it is …” with ❤️
00:58:49 Jessica Aiese-Davoli: Reacted to “Thank you Jessica 😊” with 👍🏼
00:59:23 Angelica Hidalgo: Replying to “I think the only thi…”
Thanks Anika!!
00:59:26 Erica Nash: Reacted to “I just read a post i…” with ❤️
00:59:40 Jessica Aiese-Davoli: one practical point – be mindful of time. Sometimes when people are talking, they lose track of time and that can be a little tough on the listener.
00:59:49 Angelica Hidalgo: Reacted to “one practical point …” with ❤️
00:59:50 Anika Loewen: Reacted to “one practical point …” with 👏🏻
01:00:04 Angelica Hidalgo: I will!! hopefully you like it 😂
01:00:06 Jessica Aiese-Davoli: I listen to a local podcast that goes on for 2 hrs sometimes, and I just can’t listen that long!
01:00:12 Angelica Hidalgo: Reacted to “I listen to a local …” with ❤️
01:00:22 Angelica Hidalgo: thanks everyone!!