listen to my latest podcast episode:
Managing Your Web Design Business Finances with Rocky Lalvani EP 88
byShannon Mattern
WDA Live Strategy Call 01/23/24


Summary + Transcript

Chat

00:01:31 Kim Blake: Launched a new website yesterday.
00:01:37 Anika Loewen: Rebrand launched! Just finishing my website!
00:01:39 Erica Nash: Reacted to “Launched a new websi…” with 🥳
00:01:44 Erica Nash: Reacted to “Rebrand launched! Ju…” with 🥳
00:01:55 Kim Blake: Reacted to “Rebrand launched! Ju…” with 🥳
00:02:03 Ivy Neal: Reacted to “Launched a new websi…” with 🥳
00:02:04 Anika Loewen: Fixed two more challenging issues on a client website.
00:02:07 Emily Crymes: Win: A client asked me to create something that was out of scope so I stuck to my boundaries and told them that I could do it but for an additional cost. Instead they decided to do it themselves which was less stress on me!
00:02:09 Erica Nash: Reacted to “Fixed two more chall…” with 🥳
00:02:12 Emily Crymes: Reacted to “Rebrand launched! Ju…” with 🥳
00:02:13 Emily Crymes: Reacted to “Launched a new websi…” with 🥳
00:02:21 Erica Nash: Reacted to “Win: A client asked …” with 🙌
00:02:30 Caitlin Harrison: Made an imperfect offer to help people with their email DNS updates and actually sent an email out about it
00:02:32 Anika Loewen: Reacted to “Win: A client asked …” with 🙌
00:02:33 Kim Blake: Replying to “Launched a new websi…”

For client. With expedited fee.
00:02:39 Erica Nash: Reacted to “Made an imperfect of…” with 🥳
00:02:43 Erica Nash: Reacted to “For client. With exp…” with 🙌
00:02:50 Kim Blake: Reacted to “Fixed two more chall…” with 👏
00:02:50 Anika Loewen: Replying to “Win: A client asked …”

This totally deserves ALLL the snaps!
00:02:59 Kim Blake: Reacted to “Win: A client asked …” with 🙌
00:03:02 Tracy Trathen • e design studio, LLC: Reacted to “Win: A client asked …” with 🙌
00:03:06 Emily Crymes: Reacted to “This totally deserve…” with ❤️
00:03:07 Kim Blake: Reacted to “Made an imperfect of…” with 🙂
00:03:09 Anika Loewen: Reacted to “Made an imperfect of…” with 🥳
00:03:15 Ivy Neal: Reacted to “Made an imperfect of…” with 🥳
00:03:16 Ivy Neal: Reacted to “Fixed two more chall…” with 🥳
00:03:18 Ivy Neal: Reacted to “Rebrand launched! Ju…” with 🥳
00:03:24 Emily Crymes: Reacted to “For client. With exp…” with 🙌
00:03:34 Anika Loewen: Reacted to “Launched a new websi…” with 🥳
00:04:46 Erica Nash: For any questions today: https://airtable.com/appBKMODI6rJUNuPk/shrQMjgC7CiiWTBsh
00:04:46 Tracy Trathen • e design studio, LLC: Win: Got to sleep earlier the last five days in a row! So interesting how it’s helping brain fog go away.
00:05:00 Ivy Neal: Reacted to “Win: Got to sleep ea…” with ❤️
00:05:02 Erica Nash: Reacted to “Win: Got to sleep ea…” with ❤️
00:05:43 Tracy Trathen • e design studio, LLC: My mom and I both listened to it (she was captive audience – in the car with me LOL) – but she loved it as well!
00:05:50 Erica Nash: Reacted to “My mom and I both li…” with ❤️
00:05:52 Anika Loewen: Reacted to “My mom and I both li…” with ❤️
00:06:14 Kim Blake: Reacted to “My mom and I both li…” with 🙂
00:06:20 Kim Blake: Reacted to “Win: Got to sleep ea…” with 🙂
00:11:33 Anika Loewen: Both are equally important to the client, tho!
00:12:05 Anika Loewen: How much do you offer with the branding?
00:15:16 Tracy Trathen • e design studio, LLC: Y. I can’t tell you how many times I’ve had to rebuild an existing logo because the client’s former designer didn’t send them the native files…
00:15:44 Anika Loewen: Replying to “Y. I can’t tell you …”

Or they did, but the client has NO idea what they have, or where they put it
00:15:54 Anika Loewen: Reacted to “Y. I can’t tell you …” with 😂
00:16:11 Tracy Trathen • e design studio, LLC: Replying to “Y. I can’t tell you …”

that too
00:16:16 Anika Loewen: Can I say something really quickly to that, Shannon?
00:16:35 Emily Crymes: Reacted to “Y. I can’t tell you …” with ❗
00:17:33 Tracy Trathen • e design studio, LLC: Replying to “Can I say something …”

YES YES YES (to everything you’re saying)
00:17:45 Emily Crymes: That’s a very good point
00:18:06 Emily Crymes: Yes that makes sense!!
00:18:37 Emily Crymes: Thank you Anika!!
00:22:43 Anika Loewen: Replying to “That’s a very good p…”

I would love to chat with you to brainstorm with you on this. It’s really a difficult topic, and I need someone to bounce ideas off of as well.
00:22:53 Shannon Mattern: Reacted to “I would love to chat…” with ❤️
00:23:08 Emily Crymes: Replying to “That’s a very good p…”

For sure! Feel free to dm/message me @crymesdesignco
00:29:44 Anika Loewen: Just a random question for the group… does anyone charge to do a “website audit” for potential web clients that are interested in going with you for their website design or re-design?
00:32:48 Sarah Guilliot (SarahDesign.com): @Anika Loewen I have an audit that I sell on its own, then I’ll send a soft pitch to hire me to help, after. And sometimes I use a similar but more comprehensive form of that audit (called a blueprint) that I’ll sell to a client as an initial sort of scoping exercise that results in a document with a proposal. In either case if they book a large project I’ll deduct the cost they already paid
00:33:21 Anika Loewen: Reacted to “@Anika Loewen I have…” with 👏🏻
00:34:10 Diana Richards: Replying to “@Anika Loewen I have…”

This is exactly what I want to do! Even if they came to you wanting services, you’d have to do an audit of sorts to understand their website and needs. So may as well get paid for it!
00:34:28 Anika Loewen: Replying to “@Anika Loewen I have…”

*nods* perfect! Yeah So many people reach out, about my “prices” and I tend to do so much research for them for free, and then they ghost. So, I want to add something similar to my packages/add-on, so that I can actually get paid for that time
00:35:03 Tracy Trathen • e design studio, LLC: Reacted to “*nods* perfect! Yeah…” with ❤️
00:35:06 Tracy Trathen • e design studio, LLC: Reacted to “This is exactly what…” with ❤️
00:35:09 Tracy Trathen • e design studio, LLC: Reacted to “@Anika Loewen I have…” with ❤️
00:35:12 Kim Blake: Replying to “@Anika Loewen I have…”

I have thought of doing this. My idea was to charge for the audit and then apply the cost towards the project if they go with me. Especially since I’d end up doing this work anyway, If they don't go with me, then they have the audit that they can use moving forward. The project would include the audit cost so when the audit payment is applied I am not losing money. I hope that makes sense.
00:35:24 Anika Loewen: Reacted to “I have thought of do…” with 👏🏻
00:35:27 Tracy Trathen • e design studio, LLC: Reacted to “I have thought of do…” with ❤️
00:36:09 Kim Blake: Reacted to “This is exactly what…” with 👏
00:36:47 Erica Nash: I believe that specific script is in workbook 5
00:36:54 Anika Loewen: @Angelica Hidalgo Sometimes a “no” is such a freeing thing!
00:38:49 Tracy Trathen • e design studio, LLC: definitely – you want to repel what/who you don’t want, and attract what/who you do want to work with
00:38:52 Kim Blake: Saying no, buys back your time for what you really want to do and work on.
00:38:59 Anika Loewen: Reacted to “Saying no, buys back…” with 👏🏻
00:39:03 Ivy Neal: Reacted to “Saying no, buys back…” with ❗
00:39:47 Angelica Hidalgo: Reacted to “I believe that speci…” with ❤️
00:39:51 Angelica Hidalgo: Reacted to “@Angelica Hidalgo So…” with ❤️
00:39:55 Angelica Hidalgo: Reacted to “definitely – you wan…” with ❤️
00:39:58 Angelica Hidalgo: Reacted to “Saying no, buys back…” with ❤️
00:40:58 Angelica Hidalgo: Thank you!
00:41:23 Sarah Guilliot (SarahDesign.com): 🥰 thank you!
00:49:08 Shannon Mattern: Reacted to “I have thought of do…” with ❤️
00:49:26 Shannon Mattern: Reacted to “Saying no, buys back…” with ❤️
00:50:58 Sarah Guilliot (SarahDesign.com): Erica rock star!
00:51:03 Emily Crymes: I have to head out, bye guys! Great call!
00:53:47 Sarah Guilliot (SarahDesign.com): You’re planting some strong seeds with her! When she’s ready and moved into investment minded territory, then she’ll hire you for sure. And…she’s going to be an incredible connector for you, because she can tell other people she knows who are ready for you, to hire you.
00:54:29 Sarah Guilliot (SarahDesign.com): This is one of those “what did they say and what did I make it mean?” moments.
00:54:37 Tracy Trathen • e design studio, LLC: Reacted to “This is one of those…” with 👆🏻
00:54:59 Tracy Trathen • e design studio, LLC: Replying to “This is one of those…”

I do this way to much. But… now I’m noticing when I do this…. (baby steps forward!)
00:55:07 Sarah Guilliot (SarahDesign.com): Also a total “this is just information” moment as my wise friend Erica would say 🙂

Maybe your person is someone who has already discovered ai isn’t enough and is already ready for you
00:55:08 Tracy Trathen • e design studio, LLC: Replying to “This is one of those…”

*too
00:55:16 Diana Richards: Reacted to “Also a total “this i…” with ❤️
00:55:22 Sarah Guilliot (SarahDesign.com): Reacted to “I do this way to muc…” with ❤️
00:55:31 Sarah Guilliot (SarahDesign.com): Replying to “This is one of those…”
Me too! So it’s easy to spot lol
00:57:11 Angelica Hidalgo: It’s so nice hearing from Erica!
00:57:22 Tracy Trathen • e design studio, LLC: Reacted to “It’s so nice hearing…” with ❤️
00:58:48 Erica Nash: Reacted to “You’re planting some…” with ❤️
00:58:53 Erica Nash: Reacted to “This is one of those…” with ❤️
00:59:04 Erica Nash: Reacted to “Also a total “this i…” with ❤️
00:59:39 Erica Nash: Reacted to “It’s so nice hearing…” with ❤️
00:59:53 Tracy Trathen • e design studio, LLC: absolutely! (says the girl who joined 8 months after she found your podcast)
00:59:54 Angelica Hidalgo: Hahahahahaha our brains are funny
00:59:59 Erica Nash: Reacted to “absolutely! (says th…” with 😆
01:00:09 Diana Richards: “I know it’s not true, but my brain thinks that sometimes” YESSSSSSSSS!
01:00:21 Angelica Hidalgo: Have a wonderful day!! Thanks everyone xxx
01:00:22 Ivy Neal: Thank you!!