listen to my latest podcast episode:
Profitable Proposals and Processes with Cass and Amanda of Foxtrot Branding EP 90
byShannon Mattern
WDA Global Live Strategy Call 06-13-2023

This Week's Questions

Summary + Transcript

Shannon's Meeting Notes

  • Welcome to the Global Live Strategy Call. 0:48
    • Welcome to the global live strategy call.
    • Mariela shares a little about her business.
    • Shannon creates websites for coaches and consultants.
    • Annie's questions on increasing customer service.
  • How to deal with issues with existing clients when introducing new support packages. 5:54
    • An example of an existing client.
    • How to get premium service.
    • Introducing clients to new packages and new rates.
    • The first question, how to deal with bugs.
  • What are things that you don’t do now at your current rates that you could do at the new rates? 10:19
    • How to present the new rates as a benefit to the client.
    • Troubleshooting bugs.
    • Raising the rate is not a bad thing.
    • Customer service sets you apart.
    • Reducing the hourly rate for support members.
    • How to communicate a price increase.
  • How do you explain to a customer that you’ve been providing a very good service, but here’s what they are getting. 17:54
    • How to explain the new pricing to a customer.
    • Being honest is always the best policy.
    • Be honest from a really empowering place.
    • Be honest and transparent with customers.
  • Raising your rates for your clients is good for them. 23:59
    • Raising rates is good for the client.
    • Giving clients 30 days notice.
    • Clients at qumran, reaching out to them one by one.
    • Using e-commerce sites.
  • What to do if you haven’t heard from your clients in a while. 29:23
    • Reach out to clients individually ahead of time.
    • Batch work and adjust workload.
    • Issues with platform issues, especially with magento.
    • Investigations and charging for support.
  • How to be upfront with a client and give them a choice. 34:35
    • Being upfront with a client and giving them a choice.
    • Investigate the issue.
    • Setting expectations with the client.
    • Marrying the two parts of the process.
  • Mariela’s video is getting worse. 40:20
    • Mariela asks both of them to turn their videos off.
    • Mariela submitted two questions.
    • Mourning after husband left his job.
    • Taking on the wrong clients for the money.
    • Holding boundaries on pricing and time.
    • The one thing to do is to continue marketing.
  • The three levels of copywriting. 49:16
    • The three levels of a copywriting package.
    • The highest level of a package.
    • Mariela needs a copy by the state to include in the package.
    • Mariana wants a website redesign.
    • Have a conversation with her on friday.
    • Make a patch patrick based on what she wants.
  • How to make your packages work for every client. 55:36
    • Redesign the website to fit the client.
    • Make some tweaks to the packages.
    • Customizing the Patrick for every client.
    • How to build trust and rapport with clients.
    • Get clear on what the client wants.
    • Get clear about the client's expectations.

Chat

00:29:09 Shannon Mattern: I’m back but I froze again!