WDA Live Strategy Call 09/17/24


Summary + Transcript

Chat

00:01:35 Ruby Javaid: win – made it to the call today! it's been a few weeks I think
00:01:44 Michelle: Win: drafted/darfting outreach emails and found two folks to target. Sending when we get off the call.
00:02:11 Erica Nash: We will have time for extra questions today! https://airtable.com/appBKMODI6rJUNuPk/shrQMjgC7CiiWTBsh
00:02:42 Pauline Wiles: Win – just being here. Getting over a cold that turned my brain to mush. But current project is going well and I do have 2 more paid discoveries booked.
00:03:02 Casey Nishikawa Morrin: I went through a fun website writing/branding course (Brit Starr’s DIY Nirvana) last month to get some help with working through my visual brand identity translating into web copy and eventual website (https://swordandstone.studio/courses/diy-nirvana/)
00:03:19 Liz Lee: Win: The person I reached out to last week for the outreach challenge asked me to write a blurb about my Spark Site offer to send to her email list.
00:03:28 Erica Nash: Reacted to “win – made it to the…” with 🥳
00:03:32 Erica Nash: Reacted to “Win: drafted/darftin…” with 🥳
00:03:42 Erica Nash: Reacted to “Win – just being her…” with 🥳
00:03:55 Danielle Cooke: Win: Ran my first zoom AMA this week. My friend came. I'm going to run it again, better next time.
00:03:55 Erica Nash: Reacted to “I went through a fun…” with 🥳
00:03:57 Michelle: Agents of Change or Storybrand/Marketing Made Simple or whatever it is. I haven't listened to the second one lately, but I used to.
00:04:05 Liz Lee: Reacted to “win – made it to the…” with ❤️
00:04:10 Liz Lee: Reacted to “Win: drafted/darftin…” with ❤️
00:04:11 Erica Nash: Reacted to “Win: The person I re…” with 🥳
00:04:18 Erica Nash: Reacted to “Win: Ran my first zo…” with 🥳
00:04:19 Liz Lee: Reacted to “Win – just being her…” with ❤️
00:04:24 Michelle: Reacted to “Win: Ran my first zo…” with 🥳
00:04:24 Erica Nash: Reacted to “Agents of Change or …” with 🖤
00:04:24 Ruby Javaid: Reacted to “Win: drafted/darftin…” with ❤️
00:04:24 Michelle: Reacted to “Win: The person I re…” with 🥳
00:04:27 Lynn: Win: Watching Liz’s kitty go crazy in the background is making my day!
00:04:27 Pauline Wiles: Podcast – “Somewhat Useful” . It's Squarespace based but I think the angle of stop overdelivering and undercharging could be a great fit. https://www.somewhatusefulpodcast.com/
00:04:28 Ruby Javaid: Reacted to “Win – just being her…” with ❤️
00:04:29 Michelle: Reacted to “I went through a fun…” with 🥳
00:04:32 Michelle: Reacted to “Win – just being her…” with ❤️
00:04:34 Ruby Javaid: Reacted to “I went through a fun…” with ❤️
00:04:34 Liz Lee: Reacted to “I went through a fun…” with ❤️
00:04:37 Michelle: Reacted to “win – made it to the…” with ❤️
00:04:37 Tracy Trathen • e design studio, LLC: WIN: Had a response from my outreach from this call from last week. His website is a mess. Going to chat about that.
00:04:42 Erica Nash: Reacted to “Win: Watching Liz’s …” with 😆
00:04:42 Ruby Javaid: Reacted to “Win: The person I re…” with ❤️
00:04:46 Liz Lee: Reacted to “Win: Ran my first zo…” with ❤️
00:04:46 Ruby Javaid: Reacted to “Win: Ran my first zo…” with ❤️
00:04:49 Danielle Cooke: Reacted to “WIN: Had a response …” with 🥳
00:04:49 Erica Nash: Reacted to “Podcast – “Somewhat …” with 🖤
00:04:53 Erica Nash: Reacted to “WIN: Had a response …” with 🥳
00:04:54 Casey Nishikawa Morrin: The JUST Branding Podcast:

00:04:55 Liz Lee: Reacted to “Win: Watching Liz’s …” with 😂
00:04:59 Ruby Javaid: Reacted to “Win: Watching Liz’s …” with 😆
00:05:01 Danielle Cooke: Reacted to “Podcast – “Somewhat …” with 👏
00:05:07 Ruby Javaid: Reacted to “WIN: Had a response …” with ❤️
00:05:10 Erica Nash: Reacted to “https://justcreative…” with 🖤
00:05:19 Danielle Cooke: Reacted to “Agents of Change or …” with 👍
00:05:23 Pauline Wiles: Replying to “Podcast – “Somewhat …”

It's a rubbish podcast title, don't get distracted by that…
00:05:30 Danielle Cooke: Reacted to “Win: The person I re…” with 🥳
00:05:32 Tracy Trathen • e design studio, LLC: Win: also glad to be here – allergies hit me hard yesterday but are better today… (not sneezing constantly so I can see today LOL)
00:05:45 Tracy Trathen • e design studio, LLC: Reacted to “Win: Watching Liz’s …” with 😂
00:05:50 Danielle Cooke: Reacted to “I went through a fun…” with 🥳
00:05:59 Liz Lee: Replying to “Win: Watching Liz’s …”

That’s Ziggy, but when he behaves well, we call him Mr. Ziggleton. 😁
00:06:08 Lynn: Reacted to “That’s Ziggy, but wh…” with ❤️
00:06:16 Pauline Wiles: Reacted to “win – made it to the…” with 👍🏻
00:06:19 Liz Lee: Reacted to “WIN: Had a response …” with ❤️
00:06:25 Liz Lee: Reacted to “Win: also glad to be…” with ❤️
00:06:26 Tracy Trathen • e design studio, LLC: Replying to “The JUST Branding Po…”

That’s a great podcast. Love Jacob Cass.
00:06:37 Erica Nash: Reacted to “Win: also glad to be…” with 🖤
00:06:43 Tracy Trathen • e design studio, LLC: Reacted to “The JUST Branding Po…” with ❤️
00:06:44 Pauline Wiles: Reacted to “Win: Ran my first zo…” with ❤️
00:06:50 Michelle: Reacted to “Win: Watching Liz’s …” with 😂
00:07:16 Casey Nishikawa Morrin: Lead with Love: Creativity, Business & Life with Jadah Sellner (author of She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life)https://podcasts.apple.com/us/podcast/lead-with-love-creativity-business-life-with-jadah-sellner/id1348396386
00:07:36 Pauline Wiles: Reacted to “WIN: Had a response …” with 👍🏻
00:07:39 Erica Nash: Reacted to “Lead with Love: Crea…” with 🖤
00:09:30 Erica Nash: Hey Name!
I was thinking about you the other day!
{personal note, loved working with them, saw a social media post, how’s that promo/launch go?}
I also wanted to reach out to see how I can support you with [your business goals in 2022 – make this personal to them] and help you make sure your website’s ready for you.

I’ve got some new options for working together and there’s one I think might be a great fit for you.
Would you like me to send you more info?
00:11:00 Erica Nash: Be sure to change that to 2024 before you hit send 😆
00:11:33 Michelle: Oh! Another win real fast. A bad-penny client who refused to get on a maintenance plan but keeps coming back with “quick requests” has shown up twice in the past week, and I've answered him both times with firm boundaries about how he get start the process with an actual payment. 🙂 NO MORE FREEBIES, even for my dad's fishing club.
00:11:43 Pauline Wiles: Reacted to “Be sure to change th…” with 😃
00:11:45 Ruby Javaid: Reacted to “Oh! Another win real…” with ❤️
00:11:49 Ruby Javaid: Reacted to “Be sure to change th…” with 😃
00:11:51 Erica Nash: Reacted to “Oh! Another win real…” with 🥳
00:12:00 Pauline Wiles: Reacted to “Oh! Another win real…” with ❤️
00:12:42 Shannon Mattern: Reacted to “Oh! Another win real…” with 🎉
00:15:36 Danielle Cooke: Reacted to “Oh! Another win real…” with ❤️
00:16:00 Casey Nishikawa Morrin: Reacted to “Oh! Another win real…” with 🎣
00:17:19 Tracy Trathen • e design studio, LLC: Reacted to “Oh! Another win real…” with ❤️
00:17:37 Casey Nishikawa Morrin: Replying to “Oh! Another win real…”

Hopefully he takes the bait, and you lure him in as a paying Retainer. 🐟🐠 I would also tell my dad to tell his friend to pay his daughter. 🤑
00:17:55 Tracy Trathen • e design studio, LLC: 🏒
00:17:57 Casey Nishikawa Morrin: 🌺
00:17:59 Ruby Javaid: Well, I totally had to change the script because this was a past client who had a project he kind of had to pause, but sent!
00:18:00 Liz Lee: Reacted to “Oh! Another win real…” with ❤️
00:18:07 Lynn: 🌌
00:18:08 Tracy Trathen • e design studio, LLC: Reacted to “Well, I totally had …” with ❤️
00:18:09 Erica Nash: Reacted to “🏒” with 🙌
00:18:12 Erica Nash: Reacted to “🌺” with 🙌
00:18:14 Erica Nash: Reacted to “Well, I totally had …” with 🙌
00:18:18 Erica Nash: Reacted to “🌌” with 🙌
00:18:48 Michelle: Reacted to “Hopefully he takes t…” with 😂
00:19:47 Michelle: Reacted to “Well, I totally had …” with 🙌
00:19:57 Tracy Trathen • e design studio, LLC: You have to kiss a lot of frogs to find your prince(s) hehe
00:20:03 Ruby Javaid: Reacted to “You have to kiss a l…” with 💯
00:20:08 Ruby Javaid: Reacted to “You have to kiss a l…” with 😅
00:24:41 Casey Nishikawa Morrin: DONT MAKE ASSUMPTIONS is one of the “Four Agreements” -book by Don Miguel Ruiz
00:24:57 Liz Lee: I used this outreach time to send a client a link for a consultation because she had some questions that would best be addressed that way. She booked immediately.
00:25:06 Michelle: I had one of those no response ones. I followed up 3 times and then they finally said they have the info they need and will get back to me. I don't know if I should follow up anymore. It felt very much like a “go kick rocks” response.
00:25:10 Michelle: Reacted to “I used this outreach…” with 👏
00:25:17 Erica Nash: Reacted to “You have to kiss a l…” with 🐸
00:25:23 Erica Nash: Reacted to “DONT MAKE ASSUMPTION…” with ✅
00:25:28 Erica Nash: Reacted to “I used this outreach…” with 👏
00:25:32 Liz Lee: Replying to “I used this outreach…”

Paid consultation, to clarify. 😁
00:25:40 Erica Nash: Replying to “I used this outreach…”

Heck yes, congrats!!!
00:25:53 Ruby Javaid: Reacted to “I used this outreach…” with 🥳
00:26:39 Casey Nishikawa Morrin: I used this outreach time to network within my current role as website resource manager and bridge community gaps of information. Major WIN to celebrate is that the website I handle (https://www.mauinuistrong.info/) is now going to coordinate with the local 211 (Maui United Way) to centralize recovery information because we’re so valuable to the community. 🙂
00:27:00 Michelle: Reacted to “I used this outreach…” with ❤️
00:27:04 Casey Nishikawa Morrin: Reacted to “I used this outreach…” with 👏
00:27:24 Erica Nash: Replying to “I had one of those n…”

It might be one of those where you wait a few months down the road and send a “hey I was thinking about you today, how did xyz go?”
00:27:29 Erica Nash: Reacted to “I used this outreach…” with 🖤
00:29:38 Danielle Cooke: Reacted to “I used this outreach…” with ❤️
00:29:50 Michelle: Reacted to “It might be one of t…” with 💯
00:31:56 Casey Nishikawa Morrin: Shannon’s WDA pricing was just fine and didn’t need to budge. It was more ME that needed to look at my own biz budgeting, feeling like I “saved” enough and I was worth it before specifically to pull the trigger in enlisting here in WDA.
00:32:46 Liz Lee: Reacted to “Heck yes, congrats!!…” with ❤️
00:33:03 Liz Lee: Reacted to “I used this outreach…” with ❤️
00:36:42 Pauline Wiles: I don't have enough data yet, but my sense is that the paid discovery process is making a huge difference to the way my potential clients review their Patrick and the value they see. I feel like “price” takes on a lesser role, once they already trust me and we've explored opportunities together.
00:37:07 Ruby Javaid: Reacted to “I don't have enough …” with 💯
00:37:13 Erica Nash: Reacted to “I don't have enough …” with 🙌
00:38:37 Ruby Javaid: Reacted to “I used this outreach…” with ❤️
00:39:16 Danielle Cooke: ‘No' is not personal.
00:39:20 Casey Nishikawa Morrin: Tony Robbins has a strategic framework that says when we’re feeling low, one of the quickest ways to encourage a breakthrough in mindset is to change your STATE , rewrite your STORY, and then STRATEGY. All to “cultivate more positive emotions” around what’s getting you down.
00:39:32 Erica Nash: Reacted to “‘No' is not personal…” with 🙌
00:39:50 Erica Nash: Reacted to “Tony Robbins says wh…” with 🙌
00:40:23 Pauline Wiles: Replying to “I don't have enough …”

I'm not letting my ppl choose between paid discovery and package; if I “smell” that the project has enough to discuss, I'm telling them that paid discovery is my process. Otherwise, I do a tonne of work for free, have to guess the scope, and they don't see the value.
00:40:43 Danielle Cooke: Reacted to “I'm not letting my p…” with ❤️
00:40:47 Michelle: Reacted to “I'm not letting my p…” with ❤️
00:40:51 Danielle Cooke: Reacted to “I'm not letting my p…” with 👏
00:40:57 Ruby Javaid: Reacted to “I'm not letting my p…” with ❤️
00:43:39 Casey Nishikawa Morrin: “Noting” is a way to externalize a situation that takes our emotional selves from being stuck IN the feelings instead of seeing from a bird’s eye view strategically and rationally.
00:43:53 Erica Nash: Reacted to ““Noting” is a way to…” with 🙌
00:44:24 Casey Nishikawa Morrin: Replying to ““Noting” is a way to…”

“I’m noticing I am getting really sweaty thinking about reaching out to ___X____.” Instead of running away to clean my entire kitchen, I can realize I should instead just copy and paste WDA scripts and send an email.
00:44:53 Danielle Cooke: Reacted to ““I’m noticing I am g…” with ❤️
00:46:43 Erica Nash: You’ll need this one first: https://www.loom.com/share/70089dfac9564e76ba83f727f59eefef?sid=f021af3a-ff64-4e38-9c39-bc85ab098504

And then this one: https://www.loom.com/share/3175446a1f7b43da8f2ea188719f9dbe?sid=4492bf89-3f71-47ea-8a45-2ca5bfd9fb14
00:47:27 Erica Nash: Reacted to ““I’m noticing I am g…” with ❤️
00:48:28 Casey Nishikawa Morrin: Replying to “You’ll need this one…”

omg! This is going to help me solve SO many stuck points in my business and life. Thank you, Erica!!!!!!!!!!!!
00:48:35 Erica Nash: Reacted to “omg! This is going t…” with 🖤
00:48:56 Erica Nash: Replying to “You’ll need this one…”

So glad to hear that!! More to come.
01:01:51 Erica Nash: You got this, Carol!
01:02:12 Casey Nishikawa Morrin: I use this website Project Estimator (from ilovecreatives: https://ilovecreatives.com/squarespace-online-course-resources-toolbox/project-estimator ) sometimes when doing Squarespace sites to figure out how much I want to charge. it’s got a bunch of auto calculations based on your hourly rate, amount of webpages, etc: https://docs.google.com/spreadsheets/d/1MViJIaJhksoBcWXvfDiU6aJrIPf_RhbOHerSs2ymeE4/edit?usp=sharing
01:02:59 Casey Nishikawa Morrin: DONT BE LIKE THE NIKE LOGO DESIGNER
01:03:07 Pauline Wiles: Imagine if the client can eventually sell dozens (hundreds) of these, at $50 / $100 / $500 profit each time?
01:03:08 Casey Nishikawa Morrin: BRANDING IS VALUABLE!
01:03:20 Erica Nash: Reacted to “DONT BE LIKE THE NIK…” with ‼️
01:03:23 Casey Nishikawa Morrin: And it’s about the value of your skills and their credibility
01:04:41 Pauline Wiles: Reacted to “DONT BE LIKE THE NIK…” with 👍🏻
01:05:50 Carol: Reacted to “DONT BE LIKE THE NIK…” with 👍
01:07:13 Carol: Reacted to “Imagine if the clien…” with 👍
01:09:20 Carol: I'm sorry ladies – I have to pick up the kiddo from school. I really want to hear the answer to Danielle's question because I have a looming site just like this. I will check the recording. Till next week!! <3 Thank you!!
01:09:30 Sally Crewe: I’ve added quarterly strategy calls to my business based on that Josh Hall podcast episode.
01:09:41 Casey Nishikawa Morrin: Reacted to “I'm sorry ladies – I…” with 🙋🏼‍♀️
01:10:24 Erica Nash: I believe it’s the Lisa Williams interview
01:11:02 Casey Nishikawa Morrin: Replying to “I believe it’s the L…”

Which interview?
01:11:04 Michelle: AND, when your site breaks in 6 months because you still have this outdated software….
01:11:35 Casey Nishikawa Morrin: Replying to “AND, when your site …”

I think informing a client that they could potentially run into problems is really thoughtful and not pushy.
01:11:59 Erica Nash: Replying to “I believe it’s the L…”

On josh hall’s podcast
01:12:07 Casey Nishikawa Morrin: Replying to “AND, when your site …”

In Japanese, we call it “omoiyari” – kind of a way of anticipating needs in hospitality/service
01:12:07 Erica Nash: Replying to “I believe it’s the L…”

I don’t remember the number
01:12:16 Michelle: Reacted to “In Japanese, we call…” with ❤️
01:12:22 Pauline Wiles: Reacted to “In Japanese, we call…” with ❤️
01:12:42 Erica Nash: Reacted to “In Japanese, we call…” with ❤️
01:12:53 Michelle: Replying to “AND, when your site …”

Absolutely. I wrote it kinda silly here, but I 100% present that information with love and respect when I share it with people.
01:13:33 Sally Crewe: Gives you an opportunity to save the sale
01:13:41 Michelle: Reacted to “Gives you an opportu…” with 💯
01:14:08 Casey Nishikawa Morrin: Replying to “AND, when your site …”

We should try to remember we are ALL obviously working out of love. ❤️❤️🧡💛💚💙💜💖💞💝💗🤎🩶🩵❤️‍🔥🫶🏻♡❥
01:14:13 Pauline Wiles: Replying to “I believe it’s the L…”

01:14:25 Pauline Wiles: Reacted to “I’ve added quarterly…” with 👍🏻