This Week's Questions
Chat
00:01:03 judy bigham: Gonna be on a podcast
00:01:19 Amanda Guerassio (@studioguerassio): Changed over my intake form to the 10 magic questions
00:01:50 Amanda Guerassio (@studioguerassio): #babysteps
00:01:57 Caitlin Harrison: I have a bunch this week!! Got the final payment on a zombie client, had the final changes call with a second client and got the deposit on a new client. PLUS two great consults today
00:02:07 Janet Hoover: sent some marketing emails and started on my new calendar (that we worked on in the workshop)
00:02:18 Mia Rendon: Win: I got a rejection email yesterday and had the courage to ask why using the WDA script instead of just moving on and making assumptions about the reason why. Also had a consultation go way better than expected earlier today!
00:02:21 Janet Hoover: Nice!!
00:02:27 Kate Newnham: Sent 7 reachout emails
00:02:28 Mia Rendon: WOOHOO Caitlin!!
00:02:30 Trish Bovell: win – sent out get booked out for fall emails. It's getting easier to just do it without hesitation.
00:02:37 Lauren N.: I have 2 interviews set up for interns who are interested in taking over my SEO work for me so i can focus more on web design!! 😄
00:02:49 Caitlin Harrison: Do we have access to the global call replays?
00:03:07 leighscott: i finally took the time to focus on my business and implemented a client request ticketing system and a client newsletter to manage communications
00:03:09 Amanda Guerassio (@studioguerassio): Oh, I have a consult call tomorrow, too, with a lead that came to me/found me on their own
00:03:15 Janet Hoover: Yay, trish! It's so hard lol!
00:03:18 Amanda Guerassio (@studioguerassio): (booked before the questions were in place)
00:03:47 Trish Bovell: also – I haven't checked my email yet today!
00:03:57 Kate Newnham: that is HUGE trish!!
00:04:02 Courtney Wilson: Win this week: We had A LOT of outstanding invoices, followed up with all the clients this week (John took off his nice hat), and they all paid within 2 days.
00:04:18 Kate Newnham: Wow everyone!
00:04:20 Amanda Guerassio (@studioguerassio): Courtney: that is AWESOME!
00:04:21 Christine Westlake: Got stuck and submitted my work! 😜
00:04:28 Kaila – HeyKaila Media: everyone kiiiilin it this past week!
00:04:29 Lauren N.: Courtney that's great!!!
00:04:37 Janet Hoover: Awesome everyone!!!
00:05:09 judy bigham: Yay all!
00:05:24 leighscott: congrats everyone!
00:05:32 Courtney Wilson: Wow, everyone's done so well this week!! 🙂
00:05:40 leighscott: oh wow.. interns. I hadn't thought of that
00:06:11 Caitlin Harrison: the techie in me needs all the details on this ticketing system
00:06:24 leighscott: i may have taken a page out of the WDA newsletter book 🙂
00:06:37 leighscott: @caitlin Zoho desk is FREE
00:06:50 Trish Bovell: @caitlin I have one created in Airtable (free version)
00:07:44 leighscott: THANKS Erica 🙂
00:07:50 Kate Newnham: wait huh
00:07:55 Kate Newnham: where is that??
00:07:58 Caitlin Harrison: what about the WDA newsletter?
00:08:19 Erica Nash: Every monday!
00:08:31 Trish Bovell: newsletter is awesome
00:08:36 Caitlin Harrison: its my favorite
00:08:43 Amanda Guerassio (@studioguerassio): thing to try for the week
00:08:46 Amanda Guerassio (@studioguerassio): yes, nuggets
00:08:51 Courtney Wilson: I like that this week's email told me to get out o my inbox. I have such a problem with that!!
00:10:29 Mia Rendon: How do we know if we are in the 8week implementation? I think I signed up for the interest list but don't remember
00:10:34 Amanda Guerassio (@studioguerassio): saying no to $$ = scary
00:10:46 Courtney Wilson: Yes, saying no to $$ is very scary.
00:11:05 Kate Newnham: Good news – You can still make money if you don't take it and get a referral fee to another web designer 🙂
00:11:38 Erica Nash: Your name is on the list, Mia!
00:12:08 Rachel Briscoe: Erica, am I also on the list? Thanks!
00:12:13 Mia Rendon: Okay awesome! Thanks Erica
00:12:45 Erica Nash: Yes, Rachel!
00:12:59 Rachel Briscoe: Awesome, Thanks Erica!
00:12:59 Kaila – HeyKaila Media: sorry – i'm in a coworking space and forgot my headphones so I for sure missed this – the implementation starts tomorrow? or next thursday?
00:13:19 Kate Newnham: what's the implementation??
00:13:28 Erica Nash: The first email will go out on Thursday, the First. The first call will be Wednesday, the 7th
00:13:38 Kaila – HeyKaila Media: awesome, thanks!
00:14:14 Kaila – HeyKaila Media: #teamcaitlinbabble
00:14:23 Rachel Briscoe: LOL!
00:14:25 Janet Hoover: hahaha! YES!
00:14:32 Erica Nash: Kate, we are launching a new 8-week implementation to go through modules 1-5. It was info sent out in newsletters, so you haven't seen anything! I'll tag you in a facebook post that has some info.
00:14:47 Kate Newnham: I'm so behind without that letter! lol
00:15:46 Mia Rendon: Me too!
00:15:58 Kate Newnham: I have such a hard time with that part too Caitlin!
00:16:00 Mia Rendon: with the VIP days and adding so much to try not to raise prices too much
00:16:38 Deanna: I’m the same way Caitlin- like if I can’t take them right away they might go somewhere else! 😱
00:16:57 Kate Newnham: I’m learning that the right client doesn't matter between $500
00:19:25 Janet Hoover: I didn't realize, but I am doing the same lol
00:19:43 Trish Bovell: I heard on a podcast over the weekend to raise your price $250 after every time you sell one.
00:19:56 Kate Newnham: Shannon told me that last week @Trish! ha
00:20:14 Trish Bovell: so it's true!
00:20:22 Lauren N.: ooo yes!
00:20:23 Kate Newnham: anything shannon says is true 🙂
00:20:25 Courtney Wilson: Trish – oh! Thats' such a good idea! I also heard if you're comfortable with the price, then the price is too low.
00:20:31 Janet Hoover: haha! yep
00:20:36 Trish Bovell: yes Courtney
00:22:26 Rachel Briscoe: That would be so great!
00:22:45 Janet Hoover: That would be awesome
00:22:50 Kate Newnham: yes amazing!!
00:22:50 Courtney Wilson: I would love that!
00:23:34 Trish Bovell: I had a long drive – I listened to several of Josh Hall's podcast episodes
00:23:40 Trish Bovell: they are excellent!
00:29:39 leighscott: ooh i have a client like that. she completely changed and became very (irrationally) demanding and unorganized… she also one of the key motivators for the ticket system and newsletter
00:30:16 Rachel Briscoe: I'm a Ruler/Nurturer!
00:30:35 Rachel Briscoe: I did it twice!
00:30:58 Caitlin Harrison: I'm Nurturer/Innocent
00:31:16 Lauren N.: Ohhh I'm Innocent/Nurturer!
00:31:26 Trish Bovell: I'm nurturer/sage
00:32:02 Trish Bovell: that's why I love your questions, Caitlin. It speaks to my nurturer tendencies
00:32:03 Janet Hoover: Same but my innocent and artist are tied – nuturer is the main
00:32:12 Kate Newnham: Can you just be blunt but sweet? Like “here's what I'm feeling” – how can we make this better? I'm a “fixer” hahaha
00:32:23 Caitlin Harrison: @Trish ♥️
00:32:37 Kate Newnham: aww innocent – you're so sweet Janet
00:32:38 Caitlin Harrison: I feel like I'm battling how much I want to just take care of everything for people
00:32:46 Kate Newnham: I'm that way too Caitlin!
00:32:48 Janet Hoover: haha Kate lol!
00:32:54 Rachel Briscoe: @ Trish @ Caitlin – agreed!
00:33:03 Janet Hoover: Oy, sing it Caitlin – we get it!
00:33:04 Trish Bovell: power is backwards
00:33:11 Kate Newnham: sing it LOL
00:33:30 Caitlin Harrison: This is why I am breaking up with this client… I dont want to just do whatever is on his to do list that week
00:34:02 Christine Westlake: What about you implementing a price change with new pricing matrix that has better boundaries?
00:34:55 Caitlin Harrison: those of us who also brand design, do y'all have a patrick for “needs branding” and “has exisitng branding?”
00:34:58 Kate Newnham: @Erika – Question if there's time: How do you differentiate what I make vs. what my “business” makes? And does that even matter when you're not making more than you need to live? And if you don't have employees?
00:35:05 Kate Newnham: (but I do have contractors)
00:35:09 Caitlin Harrison: if so, we can we chat about how your website builds are different?
00:35:12 Mia Rendon: Yes Caitlin!
00:35:26 Mia Rendon: I have brand and web design and then web design only
00:35:40 Kate Newnham: I have that too Mia
00:35:42 Caitlin Harrison: ooh can we connect? and maybe let me peek at your web design only?
00:35:55 Janet Hoover: I've been trying to wrap my brain around a full branding and brading refresh or more than a logo branding
00:36:11 Mia Rendon: Yes!!
00:36:17 Kate Newnham: I totally hear you Janet!
00:36:29 Mia Rendon: I’ll message you my pdf of my matrix that I use for my loom videos
00:36:39 Caitlin Harrison: @janet same. this consult has a logo but like nothing else so she needs visuals set up to go with the web design but also to flush out to social media, etc
00:36:50 Caitlin Harrison: Thanks, Mia!
00:37:25 Mia Rendon: I also have brand only packages as well lol I have so many matrixes
00:38:18 Caitlin Harrison: I love it, I want to see them all haha
00:38:49 Deanna: You have to price it high enough to make it worth the misery ♥️
00:39:02 Kate Newnham: misery lol @Deanna
00:40:06 Lauren N.: agreed…gotta be worth the cost!
00:40:56 Janet Hoover: It’s so touch @caitlin, I'll message you 🙂
00:41:01 Deanna: I am so struggling with my Patricks – I present my packages and I still end up adding or removing things they don’t need or DO need – Is it sustainable to have basic levels of services and then have add-ons? 😭
00:41:31 Caitlin Harrison: What sort of add ons?
00:41:49 Kate Newnham: After almost 1 year in this program, it's still VERY difficult to say “you want that extra thing, that'll be an extra $xx dollar”, but I do it anyways.” That's what's new.
00:42:00 Caitlin Harrison: I told her on the call that the price will likely stay the same even without creating a logo since I still need to create an extension of this logo
00:42:23 Caitlin Harrison: @kate tell me your secrets 😂
00:42:50 Kate Newnham: Keep doing what's uncomfortable and stay in this program. Time and repetition girl! I have NO doubt you'll totalllllly get there 🙂
00:43:01 Deanna: For instance if they DO have an logo but need fleshed out collateral – I wouldn’t charge them for a full branding package – or if they need stock images curated – theu don’t all need them but some do – some need copywriting, some don’t, some need their hosting and domain set up, some don’t
00:43:03 Janet Hoover: 💪
00:43:13 Lauren N.: i have to hop off, i have a call with a client to prep for! thanks for a great call! 🙂
00:43:20 Kate Newnham: Bye Lauren!
00:43:20 Kaila – HeyKaila Media: good luck lauren!
00:43:23 Mia Rendon: Good Luck Lauren!
00:43:24 Janet Hoover: Good luck!
00:44:50 Caitlin Harrison: @deana that is tricky, I am unsure how to approach all those nuances as well
00:45:15 Deanna: @caitlin maybe we can hash it out together 🥰
00:45:32 Kate Newnham: I had a question earlier!!
00:45:54 Caitlin Harrison: @deana yessssss
00:45:55 Kate Newnham: @Erika – Question if there's time: How do you differentiate what I make vs. what my “business” makes? And does that even matter when you're not making more than you need to live? And if you don't have employees?
00:46:41 Caitlin Harrison: thats the million dollar question for 98% of our questions hahaha
00:46:47 Caitlin Harrison: “what do you have to lose”
00:46:48 Erica Nash: @Deanna, there is so much to say about your question! In short, you are the expert and your package gets to be your package. If they choose not to utilize specific pieces, that is a choice and it should not affect how much you are charging. If they ask for extra things, you should definitely add to the overall cost!
00:47:35 Trish Bovell: what helped me is the spreadsheet last week – to get the number of clients, how many reach outs, consults, etc.
00:47:43 Trish Bovell: for outreach
00:48:03 Deanna: Thank you @erica! That’s the thing isn’t it? Imposter syndrome party of 1! No wonder I feel more like an order taker sometimes – IM NOT BURGER KING!!!!! 😂
00:48:14 Kate Newnham: Ooh I JUST started tracking that too @Trish!
00:48:20 Kate Newnham: It’s super helpful
00:49:15 Erica Nash: You are not burger king, girl!!
00:49:28 Kate Newnham: oh woman, now I want a chicken sandwich… mmm
00:49:37 Deanna: HAHAH @kate
00:50:14 Deanna: So price it high enough to cover all these things and if they don’t need it, BONUS! 🤔
00:51:07 Erica Nash: Yes! Step into your authority as an expert and tell them what they need and why instead of allowing them to say “I need this or that”
00:51:10 Kate Newnham: wow that's a powerful statement. I wish i could do that!
00:51:12 Deanna: Like if you don’t eat the fries in your happy meal (yes I know different fast food restaurant), you don’t get money back for them
00:51:22 Erica Nash: 100%
00:51:23 Kate Newnham: 100% Deanna!
00:51:40 Kate Newnham: Yeah, even if you say “don't include the fries” at a restaurant, they charge you the same
00:52:01 Caitlin Harrison: I think thats how I approach Patrick… like you fall into this bucket for $x even if you dont end up using 3 automations or 10 pages
00:52:05 Caitlin Harrison: its still this “bucket”
00:52:16 Deanna: Totally – but they will still charge you more for AVOCADO! 😂
00:52:17 Kate Newnham: That's amazing
00:52:18 Janet Hoover: Correct!
00:52:19 Erica Nash: Yes, buckets is a great visual
00:52:25 Kate Newnham: haha yup
00:52:28 judy bigham: Mia if you can accept what happens either way, you’re ready
00:52:44 Deanna: Love that Caitlin
00:53:07 Kaila – HeyKaila Media: @deanna isn't that the truth! 🙄😅
00:53:08 judy bigham: Mia to get the Yes you have to try!
00:53:10 Janet Hoover: Don't we all lol
00:53:26 Caitlin Harrison: 🥑
00:53:37 Erica Nash: Mia, could you be your one person?
00:53:39 Deanna: I need to stop being vague too – instead of “oh sure we can do that” be “nope, that isn’t included in this package – for that you need to SUPER SIZE”
00:53:53 Trish Bovell: how can you serve them?
00:54:18 Caitlin Harrison: I have add ons like membership sites and ecomm but its not really a fully formed idea yet since I have yet to have someone ask about it haha
00:54:59 Kate Newnham: I love that idea!
00:55:32 Caitlin Harrison: another crowd source moment: audits. how do you do them?
00:55:58 Caitlin Harrison: I know we have the checklist but then what? how do I show that value?
00:56:03 Janet Hoover: Have you seen the audit template in WDA? That's a good start 🙂
00:56:37 Deanna: Caitlin – case studies? Like how you’ve helped similar sites and how much they improved?
00:56:47 Deanna: JINX
00:58:17 Caitlin Harrison: Yeah I struggle about “improvements” since most of my clients are brochure sites so no real analytics to show
00:59:11 Kate Newnham: I sent 7 last week and heard back from 1 saying “no”
00:59:15 Kate Newnham: VERY specific
00:59:17 Kate Newnham: 🙁
01:00:38 Caitlin Harrison: I think I struggle with that value too
01:00:49 Caitlin Harrison: I wouldn't spend $10k on this so why would someone else?
01:01:49 Kate Newnham: ha Caitlin – I don't think I'm my target client
01:02:14 Caitlin Harrison: @kate thats so interesting
01:02:28 Kate Newnham: I wouldn't spend $10K on a website but I would on a coach LOL
01:02:36 Rachel Briscoe: Thanks all 🌸
01:02:40 Kate Newnham: Bye all!
01:02:40 Janet Hoover: Thank you!