Summary + Transcript

Chat

00:00:53 Lynn: That sounds like so much fun!!
00:01:33 Michelle: Replying to “That sounds like so …”

It was! Vegas is NOT our town, but the trip was a blast. lol
00:02:00 Michelle: Win: really great call with a graphic design agency about partnerships. They already have a project they're ready to send me!
00:02:06 Maggie Luk: I booked another paid discovery! This was from cold outreach so it feels extra rewarding
00:02:15 Michelle: Reacted to “I booked another pai…” with ❤️
00:02:24 Lynn: FINALLY “wrapped up” a web design project that was stop and go for over a year. Of course it was one of those that paid very little.
00:02:31 Michelle: Reacted to “FINALLY “wrapped up”…” with ❤️
00:02:41 Sarah Guilliot (SarahDesign.com): “Sexy Indifference” I need to know more!
00:02:46 Michelle: Reacted to ““Sexy Indifference” …” with 💯
00:02:48 Lynn: Replying to “That sounds like so …”

I went through Vegas a few years ago and was like nope… not today lol
00:02:54 Lynn: Reacted to “I booked another pai…” with ❤️
00:02:57 Lynn: Reacted to “Win: really great ca…” with ❤️
00:02:57 Liz Lee: Turned in my Patrick for website care and support plans and got my feedback (thanks, Erica!). Next step: refreshing my paid discovery offer!
00:03:02 Michelle: Reacted to “I went through Vegas…” with 😆
00:03:04 Sarah Guilliot (SarahDesign.com): WIN: applied to be on steph crowder’s podcast and she said yes!
00:03:08 Lynn: Reacted to “WIN: applied to be o…” with ❤️
00:03:11 Lynn: Reacted to “Turned in my Patrick…” with ❤️
00:03:14 Tracy Trathen • e design studio, LLC: WIN: Had someone I talked to over a year ago who came up to me and said “send me a contract – I want you to rebuild our website.”

Completely unexpected!
00:03:18 Lynn: Reacted to “WIN: Had someone I t…” with ❤️
00:03:24 Jenelle: Went to my first in-person networking event 🙂
00:03:29 Tracy Trathen • e design studio, LLC: Reacted to “Went to my first in-…” with ❤️
00:03:29 Lynn: Reacted to “Went to my first in-…” with ❤️
00:03:36 Sarah Guilliot (SarahDesign.com): WIN: Offered a special deal to a coach for her group and it turned into paid speaking gig to that same group
00:04:02 Lynn: Reacted to “WIN: Offered a speci…” with ❤️
00:04:04 Liz Lee: Reacted to “WIN: Offered a speci…” with ❤️
00:04:07 Tracy Trathen • e design studio, LLC: Reacted to “WIN: applied to be o…” with ❤️
00:04:24 Jenelle: Reacted to “WIN: Had someone I t…” with 👏
00:04:35 Casey Nishikawa Morrin: WIN: I’m using WDA’s modules to help restructure my and my sister’s and my mother’s (web) design businesses this last final quarter so we can get all our SOPs and templates in order.
00:04:38 Jenelle: Reacted to “I booked another pai…” with 👏
00:04:44 Jenelle: Reacted to “FINALLY “wrapped up”…” with 👏
00:04:44 Erica Nash: Reacted to “Turned in my Patrick…” with ❤️
00:04:48 Maggie Luk: I used the module 5 cold outreach – video review template. I found her by googling “instagram woman course ___ niche__” so I can sort by # of followers to make sure they are profitable. I find some accounts, check them out, and if they seem like they are profitable and someone I want to work with, I add them to the list!
00:04:52 Tracy Trathen • e design studio, LLC: Replying to “WIN: Had someone I t…”

The indifference thing was at play here as well. I didn’t let their initial “No” mean anything last year.
00:04:57 Ali Wilson-San Diego: Reacted to “The indifference thi…” with ❤️
00:05:20 Sarah Guilliot (SarahDesign.com): Reacted to “The indifference thi…” with 👏🏻
00:05:26 Jenelle: Reacted to “The indifference thi…” with ❤️
00:05:38 Lynn: Reacted to “WIN: I’m using WDA’s…” with ❤️
00:06:00 Lynn: Reacted to “I used the module 5 …” with ❤️
00:06:36 Jenelle: Reacted to “I used the module 5 …” with ❤️
00:07:10 Michelle: I've actually been working with the graphic designers off and on for several years, but it was always ordering stuff from them. I reached out to the owner via LinkedIn because he was showing as online, and I thought it was a good opportunity to say hi. I told him that I'd recently gone full time with my web design business and would love to talk to him about ways we might be able to partner. He jumped right on it and scheduled a call. He and I had a great chat, but he said he's fully the big idea guy and that he would need to get his wife/partner involved. She and I had a call yesterday that was just as good. They have a client they just did branding for who would benefit from my lowest tier with space to expand.
00:07:11 Tracy Trathen • e design studio, LLC: Replying to “WIN: Had someone I t…”

They didn’t even balk at the fact that my prices have changed.
00:07:20 Michelle: Reacted to “WIN: Had someone I t…” with ❤️
00:07:25 Tracy Trathen • e design studio, LLC: Reacted to “WIN: Offered a speci…” with ❤️
00:07:30 Michelle: Reacted to “They didn’t even bal…” with ❤️
00:07:36 Tracy Trathen • e design studio, LLC: Reacted to “WIN: I’m using WDA’s…” with ❤️
00:07:41 Michelle: Reacted to “Turned in my Patrick…” with ❤️
00:07:44 Michelle: Reacted to “WIN: applied to be o…” with ❤️
00:07:45 Michelle: Reacted to “Went to my first in-…” with ❤️
00:07:50 Michelle: Reacted to “WIN: Offered a speci…” with ❤️
00:07:53 Sarah Guilliot (SarahDesign.com): Replying to “WIN: I’m using WDA’s…”

Wow all in the family! Designers everywhere. That’s awesome
00:08:01 Michelle: Reacted to “WIN: I’m using WDA’s…” with ❤️
00:08:24 Michelle: Reacted to “I used the module 5 …” with ❤️
00:08:28 Tracy Trathen • e design studio, LLC: Reacted to “I used the module 5 …” with ❤️
00:08:41 Erica Nash: For questions today: https://airtable.com/appBKMODI6rJUNuPk/shrQMjgC7CiiWTBsh
00:09:47 Tracy Trathen • e design studio, LLC: WIN: OH I went to a networking event last Tuesday. Ran into another web designer who only works in Squarespace (I do not), and she doesn’t work in WordPress (I do) – so we’re going to send each other people (her to send WordPress people to me, I to send Squarespace people to her).
00:09:52 Shannon Mattern: Reacted to “WIN: OH I went to a …” with ❤️
00:09:56 Michelle: Reacted to “WIN: OH I went to a …” with ❤️
00:09:56 Lynn: Reacted to “WIN: OH I went to a …” with ❤️
00:10:12 Casey Nishikawa Morrin: Boss Mom is Marketing/PR
Sister is a Design Strategist/Web Designer

🙂
00:10:20 Shannon Mattern: Reacted to “Boss Mom is a Market…” with ❤️
00:10:22 Michelle: Reacted to “Boss Mom is a Market…” with ❤️
00:10:23 Pauline Wiles: Reacted to “WIN: OH I went to a …” with 👍🏻
00:10:28 Sarah Guilliot (SarahDesign.com): Reacted to “Boss Mom is a Market…” with ❤️
00:10:34 Tracy Trathen • e design studio, LLC: Reacted to “Boss Mom is a Market…” with ❤️
00:11:22 Michelle: Will you be giving feedback on work next week?
00:13:09 Jenelle: Reacted to “WIN: OH I went to a …” with ❤️
00:13:10 Shannon Mattern: https://webdesigneracademy.com/affiliate-signup/
00:13:32 Jenelle: Replying to “WIN: OH I went to a …”

That’s awesome!
00:13:53 Casey Nishikawa Morrin: Do we get to put a cute little WDA logo on our site if we become an affiliate?? 🥰
00:14:02 Tracy Trathen • e design studio, LLC: Reacted to “That’s awesome!” with ❤️
00:14:04 Michelle: Reacted to “Do we get to put a c…” with 🧚‍♀️
00:14:06 Erica Nash: Replying to “Will you be giving f…”

Yes!
00:14:13 Erica Nash: Reacted to “Do we get to put a c…” with 😍
00:14:14 Michelle: Reacted to “Yes!” with ❤️
00:14:15 Casey Nishikawa Morrin: I WANT THE RAINBOW ONE
00:14:20 Ali Wilson-San Diego: Reacted to “Do we get to put a c…” with ❤️
00:14:28 Casey Nishikawa Morrin: I WANT A CERTIFIED RAINBOW ONE
00:14:32 Sarah Guilliot (SarahDesign.com): Reacted to “I WANT THE RAINBOW O…” with 🌈
00:14:46 Erica Nash: The rainbow member one I think is already available?? I’ll go look!
00:15:03 Casey Nishikawa Morrin: Oh I assume there’d be a different affiliate one lol
00:15:17 Erica Nash: Replying to “Oh I assume there’d …”

I seeee
00:16:16 Casey Nishikawa Morrin: Wondering if it’s legal to blast my affiliate link to a whole island…
00:16:31 Pauline Wiles: Reacted to “Wondering if it’s le…” with 🦋
00:16:37 Casey Nishikawa Morrin: FTC?
00:17:08 Tracy Trathen • e design studio, LLC: Bear in mind if you’re not in the US you’ll need to look at your own government’s rules for affiliate stuff.
00:17:16 Erica Nash: Reacted to “Bear in mind if you’…” with 🖤
00:17:27 Casey Nishikawa Morrin: Reacted to “Bear in mind if you’…” with 🫡
00:20:43 Casey Nishikawa Morrin: Do we track these leads in one of our WDA templates?
00:20:50 Erica Nash: Saw this and thought of you …
Who are you looking to meet?
00:21:16 Erica Nash: Replying to “Do we track these le…”

We highly suggest tracking all of your outreach! You can use the client + conversion tracker in the tools and templates section.
00:21:31 Casey Nishikawa Morrin: Reacted to “We highly suggest tr…” with 🫶🏼
00:26:48 Sarah Guilliot (SarahDesign.com): 🌈 – I didn’t do it today because I already did some outreach this week, but I did go in and update my tracker!
00:26:56 Michelle: Reacted to “🌈 – I didn’t do it …” with ❤️
00:26:59 Erica Nash: Reacted to “🌈 – I didn’t do it …” with 🤠
00:28:37 Erica Nash: I love this about you, Maggie
00:30:47 Pauline Wiles: Sorry, camera off while I eat a bit of lunch.
00:31:10 Erica Nash: Reacted to “Sorry, camera off wh…” with 🍔
00:31:45 Sarah Guilliot (SarahDesign.com): Reacted to “Sorry, camera off wh…” with 😋
00:31:56 Casey Nishikawa Morrin: Reacted to “Sorry, camera off wh…” with 🥘
00:35:43 Sarah Guilliot (SarahDesign.com): BRB
00:37:30 Casey Nishikawa Morrin: I WOULD ALSO LOVE A MANIPULATABLE or VISUAL SCHEDULE ROADMAP PLZ
00:39:17 Casey Nishikawa Morrin: I’m thinking of turning all the links into a Notion curriculum for now 🙂
00:40:04 Jenelle: Reacted to “Sorry, camera off wh…” with 🙂
00:42:13 Casey Nishikawa Morrin: Any mindset tips on how to “passionately detach”?
00:42:24 Jenelle: Oop done w/the 5min marketing… forgot to emoji ❤️
00:42:37 Michelle: Reacted to “Oop done w/the 5min …” with ❤️
00:42:42 Erica Nash: Reacted to “Oop done w/the 5min …” with 🤠
00:42:42 Ali Wilson-San Diego: Reacted to “Sorry, camera off wh…” with 😋
00:45:12 Casey Nishikawa Morrin: Automation?
00:46:13 Casey Nishikawa Morrin: Curious as to what were the VIP days rebranded as?
00:50:28 Casey Nishikawa Morrin: DELIVERABLES: What would be an “acceptable” $ value per email, vs.
VALUE: What client gets by having SARAH write 10 banging emails that convert
00:50:39 Liz Lee: Reacted to “DELIVERABLES: What w…” with 💯
00:50:59 Erica Nash: Reacted to “DELIVERABLES: What w…” with 💯
00:51:05 Michelle: There's 100% an ROI on those emails, Sarah. 10 emails get them in an inbox more than that 8 times for exposure, and if yours are better than most of the crud people see from brands, you are giving them incredible value!!
00:51:15 Jenelle: Reacted to “DELIVERABLES: What w…” with ❤️
00:51:27 Jenelle: Reacted to “There's 100% an ROI …” with 👏
00:51:41 Ali Wilson-San Diego: Reacted to “There's 100% an ROI …” with 👆
00:51:41 Michelle: Replying to “There's 100% an ROI …”

They don't even have to be launch emails! Any click throughs can lead to sales.
00:51:49 Lynn: Reacted to “There's 100% an ROI …” with 👏
00:52:20 Casey Nishikawa Morrin: Replying to “There's 100% an ROI …”

Totally! 👆🏼 And on average for client journey data, I’ve read we need to be doing 7 touch points to convert. 10 emails is more than that!
00:52:21 Michelle: Replying to “There's 100% an ROI …”

You now have 10 emails so that you can share your business/service/product with confidence.
00:52:27 Erica Nash: The money is in the mailing list for your clients 💰
00:52:37 Michelle: Reacted to “The money is in the …” with 💯
00:52:49 Casey Nishikawa Morrin: SARAH’s SALE ARC 🌈
00:52:57 Sarah Guilliot (SarahDesign.com): Reacted to “SARAH’s SALE ARC 🌈” with ❤️
00:53:01 Erica Nash: Reacted to “SARAH’s SALE ARC 🌈” with ❤️
00:53:59 Casey Nishikawa Morrin: How do we justify the price increases to our clients?
00:54:03 Michelle: It's so interesting to see these new-level-same-devil situations happen to the people in this group who I feel like are so far ahead of me and so smart and so incredible. Like, GIRL! You're Sarah F-ing Guilliot. You're such a badass.
00:54:08 Pauline Wiles: I'm an example client here: I have 900 ppl on my email list and it drives me crazy how few of my inbound leads come from that list. If I could land 1-2 more website projects, the ROI is there. (My sticking point, honestly is, without a crystal ball, I don't know that better emails would lead to sales.)
00:54:20 Lynn: Reacted to “It's so interesting …” with 👏
00:54:21 Jenelle: Reacted to “It's so interesting …” with 😂
00:54:39 Casey Nishikawa Morrin: Reacted to “It's so interesting …” with 👏
00:54:58 Erica Nash: Reacted to “It's so interesting …” with 👏
00:55:31 Jenelle: Replying to “I'm an example clien…”

Wow! 900!!! I hope to be there one day 😃
00:56:19 Pauline Wiles: Replying to “I'm an example clien…”

Be careful what you wish for; my sense is 899 of them are committed DIYers. 😉
00:56:48 Jenelle: Reacted to “Be careful what you …” with 😂
00:56:50 Erica Nash: I can’t remember, is this related to your domino?
00:57:14 Casey Morrin • Kirei Concepts: Replying to “I'm an example clien…”

900 seeds simultaneously planted!

🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱
00:57:24 Tracy Trathen • e design studio, LLC: Reacted to “900 seeds simultaneo…” with ❤️
00:57:38 Erica Nash: Reacted to “900 seeds simultaneo…” with ❤️
00:58:06 Tracy Trathen • e design studio, LLC: Reacted to “It's so interesting …” with 👆
00:58:34 Sarah Guilliot (SarahDesign.com): Reacted to “I'm an example clien…” with ❤️
00:58:42 Pauline Wiles: Reacted to “It's so interesting …” with 😂
00:58:51 Tracy Trathen • e design studio, LLC: Replying to “It's so interesting …”

That was my thought too…. Oddly encouraging to know EVERYONE goes through these – even after they’ve had some success.
00:59:12 Michelle: Reacted to “That was my thought …” with 💯
00:59:16 Sarah Guilliot (SarahDesign.com): Reacted to “It's so interesting …” with ❤️
00:59:40 Casey Morrin • Kirei Concepts: Reacted to “I'm an example clien…” with ❗
00:59:45 Pauline Wiles: Reacted to “900 seeds simultaneo…” with 🦋
00:59:46 Sarah Guilliot (SarahDesign.com): Replying to “I can’t remember, is…”

Yes 😄
00:59:54 Erica Nash: I feel like it goes from “ok is this actually possible?” to “this is possible, now how can I XYZ?”
00:59:57 Ali Wilson-San Diego: Reacted to “That was my thought …” with 💯
00:59:59 Erica Nash: Replying to “I feel like it goes …”

Next Level
00:59:59 Sarah Guilliot (SarahDesign.com): Reacted to “I feel like it goes …” with ❤️
01:00:04 Sarah Guilliot (SarahDesign.com): Reacted to “Next Level” with ❤️
01:01:00 Tracy Trathen • e design studio, LLC: YES! I’ve found that as I’ve started moving forward, everything follows and shifts to accommodate your moving forward!
01:01:07 Erica Nash: Reacted to “YES! I’ve found that…” with 🖤
01:01:41 Sarah Guilliot (SarahDesign.com): Thank you!!!!
01:01:42 Casey Morrin • Kirei Concepts: Thank you!!