You’re in the right place if you’re an experienced web designer who’s ready to stop undercharging and overworking – and design a business that gives you the freedom, flexibility and financial independence you’ve been dreaming of!
If your application is approved, we’ll send you our exclusive training on how to 5x your prices, attract investment-minded clients, make premium offers and manage your clients with ease – plus all the details on what it looks like to work with us inside the Web Designer Academy, including the program details, what you get and the investment.
During her time working with us Barb accomplished a few big goals:
Alex literally replaced her full-time day job income 4 months into working with us and is making more as a full-time web designer than she ever did in any corporate job she ever had before.
“Immediately my income started to increase because I started valuing myself and my work and asking for higher prices,” Leigh said. “I thought that once I raised my prices I would lose some clients, but they all agreed to it.”
I’ll ask you a few questions about your web design business and your goals, and if I think we can help you, I’ll send you our exclusive training on how to 5x your prices, attract investment-minded clients, make premium offers and manage your clients with ease.
I’ll also send you all the details on what it looks like to work with us, including how the program works, the investment and everything you get when you work with us to create a profitable, sustainable web design business.
You stop undercharging (or never start in the first place) and you confidently make offers that reflect the value you bring to the table… and your clients are happy to pay you!
You know what to say to get their attention, and you confidently put yourself out there with simple marketing strategies that don’t require blogging, being on social media 24/7 or running ads.
You are 1000% sold on the value you bring to the table and what’s possible for your clients when working with you that you don’t even blink when making a premium offer.
You stop being an overworking people pleaser, and you know exactly how to handle formerly “awkward” situations with confidence.
You don’t just know how to get clients, how to make premium offers, get yesses and run projects like a pro – you’re only working when you want to.
You’re part of a community of super smart, talented web designers with unique experiences and skills – who love to support each other and want to help everyone win.
Hear from Kate, Leigh and Lauren how they went from undervaluing their skills, undercharging and overdelivering to creating web design businesses that give them freedom, flexibility and financial independence.
Hear how Amy has created mind-blowing results from betting on herself and implementing our processes.
Hear how the Web Designer Academy has changed the lives and businesses of Kaila, Naomi, Kate and Lauren, and hear their best advice for anyone considering applying to work with us!
“I successfully found my niche and what words speak to them, learned how to market myself in a way that doesn’t feel cringy, instead it feels easy and natural. My clients don’t want to stop working with me once we launch their site! I’ve since landed multiple retainer clients that I LOVE and am booked out for months in advance!”
There was a month where I was thinking through it all, like, ‘Do I want to invest in this? I don’t really have the money coming in right now to do it…’ Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices,” Leigh said. “I thought that once I raised my prices I would lose some clients, but they all agreed to it.”
I’ll ask you a few questions about your web design business and your goals, and if I think we can help you, I’ll send you our exclusive training on how to 5x your prices, attract investment-minded clients, make premium offers and manage your clients with ease.
I’ll also send you all the details on what it looks like to work with us, including how the program works, the investment and everything you get when you work with us to create a profitable, sustainable web design business.
…however YOU want to serve clients – the Web Designer Academy will work for you – and is for you.
Without the Web Designer Academy
With the Web Designer Academy
This program is very intentionally designed to be a 12 month program. During that time you’ll create premium packages, raise your prices, and book new clients at your new prices while working on your mindset every step of the way.
Access all of our templates, swipe copy, resources and high-impact training videos inside our private portal. Includes access to more than 70+ templates, scripts and swipe copy for every piece of client communication, 10+ “done for you” web design packages, processes and timelines, 20+ tools to help you with branding, pricing, packages, and so much more!
You’ll connect with the other super-smart, successful web designers who are members of this exclusive program. You’ll be surrounded with people who are where you want to be and get to ask them questions and get support from our team in our private group. Here you’ll meet your biz besties, the people that have your back with tech questions, client issues and how to handle any kind of situation you encounter on your journey.
Each week, we have high level coaching calls together. This is where we will discuss strategy, overcome challenges, go deep into developing your money mindset and fix any issues in your packages, pricing, marketing, offers, systems + boundaries.
Whether you want to get your first client in the first 30 days, or you want to get some systems in place to take your time back so you have space to implement our strategies, or you want to start by building a strong foundation, we tell you exactly where to start based on your unique goals. Even though it’s a group program, we recognize everyone has unique needs and our program is structured to give you personalized guidance in a group setting.
Whether you’ve worked with clients or not, we’ll walk you through a process to internalize your value as a web designer, get crystal clear on who YOU will work and who you won’t, set premium prices and create packages that transform you from pixel-pushing order taker to expert status (without the impostor syndrome).
You’ll learn how to find your premium clients and implement a simple, 3-step strategy for marketing your business. We’ll completely re-imagine and re-frame how you present offers, and you’ll learn how to incentivize your clients to not put off the decision to work with you.
You’ll get paid as you go to put systems and processes in place to streamline and systematize your projects to save you tons of time, then you’ll expertly and effortlessly lead your client through the project, while knowing exactly how to handle any surprises along the way.
You’ll implement our proven one-to-one and one-to-many marketing strategies to get new clients, referrals and plant the seeds for future clients so you can get booked out and create consistent revenue and a full-time income.
“I have so much more confidence in knowing the value that I bring is worth the price that I’m asking – that has been really big for me.
When I think about what’s included in the Web Designer Academy, it’s like, ‘This is the holy grail. This is all the language that I need, this is the guidance that I need.’ And the community is such an asset to the program, it helps so much with my confidence.”
“I joined the Web Designer Academy originally to learn the business processes…but the biggest transformation I’ve had is going from feeling like a total impostor who “can’t charge that much for a website” to knowing that what I can bring to the table provides value to my client.
In the beginning I was charging $500 for a website. I just booked a $9000 project. My husband was dancing in the kitchen when I told him!”
“Signing up for the Web Designer Academy was the greatest decision I ever made! It has all the pieces of the puzzle that I felt I’d been missing, and I was able to stop my part-time consulting and focus on full-time designing!
Before joining I didn’t fully understand the value that I bring to my clients! That was a big piece of the puzzle for me: not undervaluing my services and learning to value what I can bring to the table.
Before joining I really struggled with marketing, and the Web Designer Academy laid it out for me, and I’m just followed along and things just fell into place! I love it!”
I’ll ask you a few questions about your web design business and your goals, and if I think we can help you, I’ll send you our exclusive training on how to 5x your prices, attract investment-minded clients, make premium offers and manage your clients with ease.
I’ll also send you all the details on what it looks like to work with us, including how the program works, the investment and everything you get when you work with us to create a profitable, sustainable web design business.
We’ll uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.
We’ll walk through a process for identifying dreamium clients who can’t wait to work with you, and help you position yourself as their dream web designer.
We’ll transform your belief about your value, how much you can really charge for web design and help you get sold on upgrading your prices so that you never undercharge again!
We’ll walk through a process to design your high-end package so that you stop undercharging + overdelivering.
Implement a simple but powerful marketing strategy to get your next client at your new premium prices without ads, social media, blogging or sliding into the DMs.
Learn how to do a web design consultation with confidence and make authentic offers that empower your clients and incentive them to make a decision.
Get a tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.
I’ll ask you a few questions about your web design business and your goals, and if I think we can help you, I’ll send you our exclusive training on how to 5x your prices, attract investment-minded clients, make premium offers and manage your clients with ease.
I’ll also send you all the details on what it looks like to work with us, including how the program works, the investment and everything you get when you work with us to create a profitable, sustainable web design business.
A couple of things to remember as you read our testimonials… These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.
This is where answer your unique questions, discuss strategy, overcome obstacles, upgrade your mindset and strategize on your niche, packages, pricing, offers, marketing, projects + client issues.
We want to review your work – your packages, offers, marketing and more – to make sure you’ve captured every nuance of our strategy so that you’re set up for success. No more guessing or reverse-engineering what everyone else is doing with lackluster results.
This is your wolf-pack, your ride-or-die, your biz besties. This is an exclusive community of super-smart web designers who have been where you are and are going where you want to go – any want nothing more than to see you win. You don’t need to “have all the answers” when you have them as your backup! From tech questions to advice to needing a pep talk before making your biggest offer ever, this group has your back.
“I had experience with building websites, but I didn’t know how to run a business doing it. My struggle was knowing how to take a person from when you first engaged with them to onboarding to off-boarding and everything in between.
Just knowing the community is there, that if I have a question about business or a project or a client that I WILL get an answer – just knowing I have ‘backup’ helps me a lot with the confidence of knowing that I can ‘go out into the wild’ and be okay!”
After joining the program, I gained so much more confidence.
When I do consultations now I actually have a script, I know how to talk about what I’m offering, why I’m offering it and why it’s worth my price. And I know how to stand my ground on my pricing, that’s been a big shift I’ve been able to make! It’s been amazing.
My pricing is like night and day now! I’m charging 5x-7x more than I was before!
“A lot of the training that I was looking at showed me how to design websites, but I really wanted to know how to run my business. And I struggled with my pricing – like “Am I pricing too high? Do I know enough to charge that much?
Since joining I’ve been working with agencies and providing proposals for $15,000 websites. I’ve never done that before! And only because I now know how to price! I keep going back to those modules every time I send a proposal to make sure that I’ve covered everything – it makes me feel so confident in delivering them!”
I’ll ask you a few questions about your web design business and your goals, and if I think we can help you, I’ll send you our exclusive training on how to 5x your prices, attract investment-minded clients, make premium offers and manage your clients with ease.
I’ll also send you all the details on what it looks like to work with us, including how the program works, the investment and everything you get when you work with us to create a profitable, sustainable web design business.
When you’re making the decision to apply for a business coaching program like the Web Designer Academy…
A: WDA is for freelance web designers and agency-owners who provide web design and related services (graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc.) services using any web design platform (WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc.) to solopreneurs, small to medium size businesses, non-profits and even large corporations.
It’s for ambitious freelance web designers who want to make a full-time living as a web designer or grow their current revenue by 5x to 10x.
How to market your web design business
A: Yes! Everyone pre-submits questions for live calls , so whether you can be on the calls live or not, we’ll answer your questions and you’ll get the replays in the group and on the private student podcast.
Being there to have a conversation about your questions is encouraged, but not required – and you can always ask followup questions in the comments of the replay in the Facebook group!
Q: How does the feedback on my packages, pricing, offers, sales pages, messaging, positioning work? Do I have to meet with you live?
Q: What happens when my 12 months inside the program is over?
Q: How is this program different from others?
We’ve been mentoring web designers to create profitable, sustainable web design businesses for 7+ years.
This is the room to be in if you want to create a full-time income or 5x-10x your current revenue over the next 12 months and beyond.
Q: Do I get one-on-one private coaching?
A: The Web Designer Academy is a high-touch group coaching program – and we very intentionally made it a group program so that you can learn from the challenges and wins of people who are just a few steps ahead of you before you encounter them so that you can accelerate your results.
You do get private, personalized feedback on the assets you submit to us for review, and when you reach program milestones you have opportunities for bonus 1:1 coaching calls with our team.
Q: How do I know this will work for me?
A: Do you provide web design or related services to solopreneurs, small to medium size businesses, non-profits and even large corporations?
Do you want to create a full-time income and have a profitable, sustainable web design business?
While we don’t have a crystal ball, what we’ve seen with our students over and over again is that if they take action, use our strategies and our support, and simply don’t quit or give up on themselves, it works for them. And we’re committed to supporting you every step of the way.
Q: What if I can’t get clients?
A: It is inevitable that there will be times in your web design business that getting clients is easier than others.
The skill of getting clients – and the skill of troubleshooting when you’re not getting clients – are two of the most valuable skills you can develop, and we’re right there by your side to guide you through it.
We teach a simple, step-by-step process for getting new clients and projects that has resulted in hundreds of new clients and projects for our students – and we also show you how to troubleshoot common mistakes when you’re not booking new clients.
While we can’t predict when you will get a new client, we know that the quicker you follow our process, the quicker you get coaching on any mindtrash that’s in your way of putting yourself out there, the quicker you give us a chance to look at your marketing and give you feedback on what to adjust and you make those changes, the quicker you keep track of your data and make data-driven decisions, the quicker you’ll get new clients and projects.
Q: But what if I’m the exception and I really can’t make it work?
It is our intention to NOT accept anyone into our program who we don’t think can make our strategies work.
If we accept you into the program, it’s because we see exactly how to help you create the results you want to create.
Q: What happens if my application is approved?
A: We’ll review your application within 1-3 business days of receiving it. I’m looking at your business, your goals, your challenges, and how our strategies will help you reach your goals.
If we think we can help you, I’ll approve your application and send you an advanced training breaking down our strategies, program and pricing.
You’ll have 10 days to ask me any questions and decide if you want to move forward and join our program.
If you’re in, you’ll choose your payment option, complete your payment, and you’ll get a confirmation email with a link to sign the Web Designer Academy program agreement and fill out your intake form.
Q: When does it start?
A: As soon as you your application is approved and you complete your first payment.
Q: Is there a payment plan?
Q: If my application is accepted, am I obligated to join?
A: No. If your application is accepted, we’ll invite you to join our program and send you all the program details including the investment and information on the strategies you’ll be implementing when you work with us, and you’ll have a week to ask us any questions you have and then decide if you want to accept our invitation and complete your enrollment.
Q: I don’t see any men anywhere on your website, sales page or in your testimonials. Do you allow men in your program?
If men who consider themselves an advocate for women in business and ally to equal pay for women, who value women’s voices and unique perspectives and experiences, and who believe diversity, equity and inclusion are important wish to apply, we welcome their applications.
Q. I don’t use WordPress. Is this for me?
A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Shopify, Showit, Webflow, Kajabi, etc., UX/UI designers, non-developer designers, full-stack web developers, and more.
Q. I feel like I need to improve my skills or learn more before joining…
A: If you are not brand-new to web design, if you’ve built websites for your job or other people whether for free or paid, you are leaving money on the table if you want until you feel like you have enough skills before joining us.
If you’re like 99% of the web designers who come to work with us and have the most success, they don’t wait until they feel like they know everything about everything to get support with growing their business.
We will help you gain confidence with the skills you ALREADY have, and package, price and position them for profit, and then at least you’ll be making money WHILE you gain new skills as you work on client projects. You will ALWAYS be learning with every new client project anyway, might as well get paid well to do it.
Q: Why would my application NOT be accepted, and what happens if it’s not accepted?
If we decline to move forward with your application, we’ll notify you via email within 1-3 business days via email.
Q: What’s the refund policy?
Q: I have a question you didn’t answer here.
I’ll ask you a few questions about your web design business and your goals, and if I think we can help you, I’ll send you our exclusive training on how to 5x your prices, attract investment-minded clients, make premium offers and manage your clients with ease.
I’ll also send you all the details on what it looks like to work with us, including how the program works, the investment and everything you get when you work with us to create a profitable, sustainable web design business.
“…and finally step into entrepreneurship full-time, and being able to be an inspiration to my daughter to show her that she can choose whatever path that she chooses! I’m so proud of myself for taking that first step and believing in myself!”
Whatever is holding you back from joining the Web Designer Academy – you’re gonna overcome that and gain so much more by just joining.
Not only did my business change, but my mindset on how I feel about my business changed once I went through the training and saw all the resources available to me in the program – they’re amazing – but actually getting the training is worth so much more than you ever invest!”
If your application is accepted, you can get started with our payment plan for just $1,000 per month for 12 months, or you can choose to pay in full and save $2000 – and also get a 60-minute pay-in-full bonus 1:1 call with Shannon that you can use any time during your year with us.
We want to make it as easy as possible for you to work with us to start creating a return on your investment as quickly as possible.
I’ll ask you a few questions about your web design business and your goals, and if I think we can help you, I’ll send you our exclusive training on how to 5x your prices, attract investment-minded clients, make premium offers and manage your clients with ease.
I’ll also send you all the details on what it looks like to work with us, including how the program works, the investment and everything you get when you work with us to create a profitable, sustainable web design business.
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
EARNINGS DISCLAIMER. ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.
TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.
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