Business Coaching & Mentorship for Women Web Designers

Run a web design business that feels as good as it looks

Pour into your business, not just your clients

You don’t need to niche down, rebrand, or build a better portfolio to reach your income goals. You need a paradigm shift.

That's where we come in – with web design business coaching built specifically for women. We help you rethink how you market, price, sell, and deliver your services so that your business makes more without you having to work harder.

Ready to find out your next step?

December 11th & 12th from 10AM - 3PM Eastern

Simply Profitable Virtual Retreat

A transformational 2-day online retreat for women web designers to get clear on your vision, make over your money mindset, and map out a plan for a profitable 2026.

Let’s find your starting point

Your goals are deeply personal, and so is your web design business journey. Wherever you are on the path to freedom, flexibility and financial independence, there's a clear next step — and we’re here to help you take it.

Marketing Momentum

Take simple steps to get your next client (without social media marketing) so you can get booked out and never worry where your next client is coming from.

Web Designer Academy

Book higher-paying web design projects, charge more with confidence and run your projects without overworking and burnout.

Next Level Mastermind

Go beyond cookie-cutter systems and start making deeply personal, highly strategic shifts to break through to your next level of income and freedom.

Private Coaching

You want a strategic partner to work with you 1:1 to help you reimagine what’s possible, build the plan, remove the roadblocks, and implement so you can make serious progress.

Real Students, Real Results

I reached my minimum baseline revenue in just 90 days.

I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices.

Leigh Scott, Zainatain Consulting

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resources to fuel your growth

Whether you’re curious about our approach or ready to change how you run your web design business, these resources are a great place to begin.

Podcasts for Women Web Designers

You’ve got the skills, now it’s time to upgrade your mindset. Get the permission slip you didn’t know you needed to stop under-earning in your earbuds.

Free Coaching Resources

Workshops, trainings, guides and quizzes to help you stop undercharging, overdelivering and break through to your next level.

Live Business Coaching Events

Live workshops where we break down your biggest growth opportunities — together. Part strategy, part mindset shift—so you start getting paid like the expert you are.

Web Design Business Courses

Self-study courses teaching you our core strategies, philosophies and frameworks to help you run a profitable, sustainable web design business on your terms.

On the Menu

OUR MOST-LOVED GUIDES, ON THE HOUSE

Guide: How to Price Web Design Projects Profitably

Stop undercharging and start owning the value of your work. This guide walks you through pricing your services in a way that’s profitable and sustainable.

Get the Guide ⟶

Guide: How to Get Web Design Clients Without Burnout

No content hamster wheel, no social media burnout. This guide shows you how to consistently market your web design business in just minutes a week — even in a saturated market.

Get the Guide ⟶

Mindset Guide

The biggest thing standing between you and your next level? Your thoughts. This guide helps you spot and shift the beliefs that quietly sabotage your pricing, boundaries, and confidence.

Get the Guide ⟶

Crafted for Women Web Designers

FAQs About Business Coaching

What is web design business coaching?

At the Web Designer Academy, web design business coaching means personalized support, clear strategies, and the mindset work you need to build a profitable business — without burnout, people-pleasing, or constantly second-guessing yourself.

How does coaching within the Web Designer Academy help students grow their web design businesses?

Our coaching gives you a proven framework to confidently raise your prices, get better clients, manage projects with ease, and stop overdelivering. We also help you shift the beliefs holding you back so your business can grow sustainably.

Why is the Web Designer Academy focused on women web designers?

Women often deal with unique challenges in business — from undercharging to undervaluing their work. That’s why everything we do at WDA is designed to support you in building a business that works for you, on your terms.

Is web design business coaching right for me if I don’t have a niche or big portfolio?

Yes! You don’t need a niche, rebrand, or fancy portfolio to succeed here. Our coaching meets you where you are and helps you grow with what you already have — no cookie-cutter rules required.

Take the Revenue Roadmap Quiz

Find your next step for your web design business

This 2-minute quiz will match you with exactly what you need to take the next step on your web design business journey based on where you're at today, your current challenges and your unique goals.

Profitable Web Designer Podcast

Latest Episodes

#168 – Confident Pricing & Overcoming Mind Trash with Jen Davis of Better: The Brand Designer Podcast

#167 – Rewire Your Brain & Reframe Your Beliefs With Reha Zamani

#166 – September 2025 Income Report

#165 – From $75 Logos to $10K Projects with Kenzi & Marisa of The Brief Collective

#164 – The State of Web Designer Pricing in 2025 (Freelance Rates, Survey Insights + Industry Trends)

Meet Your Business Coach & Mentor

Hi, I'm Shannon Mattern, and I’ve been providing web design business coaching and mentorship for over 10 years. I help women web designers master pricing, sales, marketing, and client management – while also guiding the mindset shifts needed to stop undercharging, overdelivering, and people-pleasing.

Because it's not just about strategy (although ours are life-changing) it's about shifting what you believe at your core about the value of what you do, about giving yourself permission to design a business you actually love, and building the belief that what you want truly is possible. And that's where I come in.

Real Students, Real Results

Joining the Web Designer Academy was the best decision I ever made.

“I wake up every day and can't believe this is my business. I’ve nearly doubled my average income (and it's still growing). Shannon and her team have helped me see myself in new and truly profound ways. I can't even remember who I was before this.” – Caitlin Harrison

Take the Revenue Roadmap Quiz

Ready to Stop Searching and Start Creating Momentum In Your Web Design Business?

Stop Googling—start growing. This quiz will reveal your next step on our 12-Month Revenue Roadmap based on where you're personally at in your web design business journey (no niche drama or portfolio required).

Business Coaching & Mentorship for Women Web Designers

Run a web design business that feels as good as it looks

Pour into your business, not just your clients

December 11th & 12th from 10AM - 3PM Eastern

Simply Profitable Virtual Retreat

Let’s find your starting point

Marketing Momentum

Web Designer Academy

Next Level Mastermind

Private Coaching

resources to fuel your growth

Podcasts for Women Web Designers

Free Coaching Resources

Live Business Coaching Events

Web Design Business Courses

OUR MOST-LOVED GUIDES, ON THE HOUSE

Guide: How to Price Web Design Projects Profitably

Guide: How to Get Web Design Clients Without Burnout

Mindset Guide

FAQs About Business Coaching

Find your next step for your web design business

Latest Episodes

Meet Your Business Coach & Mentor

Ready to Stop Searching and Start Creating Momentum In Your Web Design Business?

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