Business Coaching For Women Web Designers
We help women web designers stop undercharging and overdelivering
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You're so good at what you do...
So why does it feel like your income doesn't match the effort?
You do excellent work and give your all to every project (which is why you get clients through word of mouth).
And yet… you keep lowering your price right before hitting send on your proposals. You don’t charge for all the extras that end up taking way longer than you thought because you don’t want your clients to feel like you’re nickel-and-diming them. And even though your clients are perfectly nice people… you still dread opening your inbox.
And even though clients come through word of mouth, it feels really unpredictable.
Now it’s time to learn the skill of running a profitable, sustainable, consistent web design business. That’s where the Web Designer Academy comes in.
My clients were happy. I was burnt out.
When I started freelancing, I believed it was my job to do whatever my client asked of me for the least amount of money possible. Deep down I believed that the more I charged, the less they’d have, and it felt like I was harming them somehow.
So I charged as little as possible at my own expense, said yes to all the extras (without charging more), worked nights, weekends and on vacation, and answered every email as fast as possible.
My clients were happy and the referrals kept coming – and I was completely overwhelmed, burnt out and on the verge of quitting.
Until I realized the problem wasn’t my clients weren’t willing to pay more, it was that I was running my business with an Employee Mindset.
Once I figured out that I wasn’t selling my time, my skills, or even websites – everything shifted.
Shannon Mattern, Founder & Pricing Strategist, Web Designer Academy
Shannon Mattern, Founder & Pricing Strategist, Web Designer Academy
I stopped worrying I was ripping off my clients and starting charging what I really needed to make to meet my revenue goals, backed by what my clients would be able to create as a result of working with me.
I restructured my proposals to empower my clients to decide for themselves whether they wanted to spend their money or their time – and their choice became a built-in boundary that helped me stop dreading my inbox.
Three years after almost giving up entirely, I’d replaced my six-figure corporate income. Not by working more. By understanding what I was creating was actually worth – and ultimately figuring out how to sell it at prices that felt worth it.
That shift is what we do inside the Web Designer Academy where I’ve helped hundreds of women just like you make the shift too.
Business Coaching For Women Web Designers
OUR PROGRAMS
Web Designer Academy
Community, strategy & support to help you book higher-paying web design projects, market your web design business with confidence and run your projects without overworking and burnout.
Next Level Mastermind
Go beyond cookie-cutter systems and start making deeply personal, highly strategic shifts to break through to your next level of income and freedom alongside other brilliant women business owners.
Private Coaching
Work with a strategic partner to dive deep into your web design business, help you reimagine what’s possible, build the plan, remove the roadblocks, and implement so you can reach your big goals.
CLIENTS WILLING TO PAY "THAT MUCH" ARE ALL AROUND YOU RIGHT NOW...
Most business programs for web designers focus on skills, systems, and getting those first few clients… but what about what happens after?
Knowing you undercharged and wishing you wouldn’t have. The pressure you feel to be perfect and keep clients happy. The demands. The delays. The scope creep. The resentment.
You think the problem is that you need a better website, portfolio and marketing strategy to attract clients willing to pay “that much”… or the answer is to lower your prices and offer smaller, cheaper services… but the truth is that clients willing to pay “that much” are all around you right now… it’s just that your current systems and processes are setting you up to have to prove your worth and justify your price (and setting clients up to make an expense-minded decision).
The Web Designer Academy is the only program built specifically for experienced women web designers who’ve outgrown beginner strategies and are ready for the advanced pricing, proposal, and money mindset work that makes charging what they really should be charging so much easier.
You don’t have to figure it all out on your own anymore.
The Web Designer Academy Roadmap
Three steps to a profitable, sustainable web design business
Create Marketing Momentum
Take simple steps to get your next client (without social media marketing) so you can get booked out and not worry where your next client is coming from.
Confidently Make Higher-Priced Offers
Use a consultation and proposal process strategically designed to turn more consultations into clients (without feeling pushy, sleazy, salesy or like you’re ripping them off).
Safely Stop Overdelivering & Overworking
Scope creep, zombie projects and letting your clients treat you like an employee are some of the biggest places your web design business is leaking time and money. We can help you fix them (and fall back in love with your web design business).
"I landed a $15,000 project. Before, I would have charged around $5,000 for the same thing. The only difference was how I packaged and presented it - and they didn't even blink at the price."
Aprile Blair, Web Designer
Here's what shifts when you use our strategies
You make more money
You stop worrying about what your clients can afford – and start letting them decide that for themselves.
YOU GET YOUR TIME BACK
You stop adding deliverables to feel like you’ve earned your price – and start charging for the outcome, not the output.
YOU GET BOOKED OUT without burnout
You stop saying yes to all the projects all at once because you’re so afraid you won’t get another client, and you actually keep marketing because you don’t get too busy.
Still Exploring?
Check out these resources
Profitable Web Designer Podcast
You’ve got the skills, now it’s time to upgrade your mindset. Go deep with Shannon on pricing, sales, mindset, and building a web design business that works for you, with new episodes every week.
How To Price Web Design Projects
Stop undercharging and start communicating the true value of your work. This free guide walks you through pricing your services in a way that’s profitable and sustainable.
How To Get Web Design Clients
Learn how to market your web design business so you can fill your client pipeline, and avoid common marketing mistakes that keep them hustling, invisible and stuck.
Business Coaching for Women Web Designers
FAQs About Business Coaching
At the Web Designer Academy, web design business coaching means personalized support, clear strategies, and the mindset work you need to build a profitable business — without burnout, people-pleasing, or constantly second-guessing yourself.
Our coaching gives you a proven framework to confidently raise your prices, get better clients, manage projects with ease, and stop overdelivering. We also help you shift the beliefs holding you back so your business can grow sustainably.
Women often deal with unique challenges in business — from undercharging to undervaluing their work. That’s why everything we do at WDA is designed to support you in building a business that works for you, on your terms.
Yes! You don’t need a niche, rebrand, or fancy portfolio to succeed here. Our coaching meets you where you are and helps you grow with what you already have — no cookie-cutter rules required.
