Hi, I'm Shannon and I help women web designers raise prices, book profitable projects, work less and make more money.

If you’re ready to transform the way you package, price, position, market and sell your web design projects…

…and go from working with clients who want everything they can get from you at the lowest price to clients who are ready to pay for the massive value you deliver…

Then book a zero-pressure discovery call with me today so I can help you uncover where you might be leaving money on the table and show you how you can confidently charge 5x more without having to work more or offer more services.

We help ambitious women web designers create profitable web design businesses.

If you started your web design business for freedom, flexibility and financial independence, but find yourself overworking, overwhelmed, burnt out and feeling like it’s not worth the money you’re making… you’re in the right place.

Because if you’re like most women web designers… you’re probably undercharging without even realizing it.

It’s time to transform the way you sell your web design services so that you can confidently charge up to 5x more… and we can help.

Discover the pricing strategies of high-earning women web designers!

Enter your name and email address to get instant access to the proven pricing framework that has helped our students create full-time incomes and five-figure months!

Request your invitation to our 2024...

Take our Web Designer Archetype Quiz...

...and get access to the Six Sneaky Places Web Design Business Leak Time + Money training.

We’ll walk you through the 6 most common places web design businesses leak time and money, and tell you how you can leverage the strengths of your unique Web Designer Archetype to pick up the money you’ve been leaving on the table!

Hi, I'm Shannon Mattern and you're in the right place if...

You want to make a consistent, full-time living as a freelance web designer because you want freedom, flexibility and financial independence.
You're self-taught, savvy, scrappy and give your clients 110%... and you want to start charging waaay more than you have been up until now.
You drop everything for your clients and they love you...and you want processes and boundaries that will help you get your life back so you're not working 24/7.
You're amazing at what you do... and you're also not marketing your business (either because you still feel like an impostor OR one more demanding client will send you over the edge.)
You see other web designers charging waaay more than you are and you want to raise your prices... at the same time you worry if you do charge more you won't get any clients...
You are committed to making your freelance web design business work, and you want to stop going it alone and looking for a better way!

We help our Web Designer Academy students transform their web design businesses (and their lives).

How Barb Created Consistent $10K Months + Found Her Dream Web Design Clients

During her time working with us Barb accomplished a few big goals:

Booking several new clients at premium prices.
Consistent $10K revenue months without hustling to get clients.
Letting go of her “safety net” and going all in on her web design business.

How Alex Raised Her Prices for Web Design by 7x and Quit Her Day Job in Just 4 Months

Alex literally replaced her full-time day job income 4 months into working with us and is making more as a full-time web designer than she ever did in any corporate job she ever had before.

How Leigh Doubled Her Web Design Business Revenue in 90 Days While Working 30 Hours a Week

“Immediately my income started to increase because I started valuing myself and my work and asking for higher prices,” Leigh said. “I thought that once I raised my prices I would lose some clients, but they all agreed to it.”

To get started, fill out our zero-obligation application.

I’ll ask you a few questions about your web design business and your goals, and if I think we can help you, I’ll send you our exclusive training on how to 5x your prices, attract investment-minded clients, make premium offers and manage your clients with ease.

I’ll also send you all the details on what it looks like to work with us, including how the program works, the investment and everything you get when you work with us to create a profitable, sustainable web design business.

You are in the right place if...

Here's what life can be like when your web design business is profitable, sustainable...

You value your skillset - and your pricing reflects it.

You stop undercharging (or never start in the first place) and you confidently make offers that reflect the value you bring to the table… and your clients are happy to pay you!

You know how to find and book web design clients you love to work with.

You know what to say to get their attention, and you confidently put yourself out there with simple marketing strategies that don’t require blogging, being on social media 24/7 or running ads.

You confidently charge 5x-10x more than you used to (and more than other web designers)

You are 1000% sold on the value you bring to the table and what’s possible for your clients when working with you that you don’t even blink when making a premium offer.

Your web design business has built-in boundaries that are simple to uphold.

You stop being an overworking people pleaser, and you know exactly how to handle formerly “awkward” situations with confidence.

You're creating a full-time income without working a full-time schedule.

You don’t just know how to get clients, how to make premium offers, get yesses and run projects like a pro – you’re only working when you want to.

You're the boss of your business, but you're never going it alone.

You’re part of a community of super smart, talented web designers with unique experiences and skills – who love to support each other and want to help everyone win.

There's no better time to make these shifts in your web design business.

How much more income would you generate if you were able to easily 3x, 5x - even 10x your prices?
How much money are you leaving on the table and time are you wasting by undercharging and overdelivering? Just our package and pricing strategy alone fixes that problem and as worth the entire investment.
How much time are you wasting on consultations and custom proposal with people that that never book? Just our consultation, offer and followup strategy + scripts alone are worth the entire investment (even if you didn't implement ANY of the other strategies).
How much time are you wasting blogging, entertaining people on social media and creating other content that doesn't get traction? Our marketing system and strategy takes just a fraction of the time it takes to write a blog post.
If you booked just one more client a month at your highest rate, how much money would that add to your bottom line?
If you had clear boundaries that prevented scope creep (i.e. you working for free), how much more money would you make?

It's time to take back control of your web design business (and your life).

Hear how our students book five-figure web design projects and create $10K+ revenue months.

Hear from Kate, Leigh and Lauren how they went from undervaluing their skills, undercharging and overdelivering to creating web design businesses that give them freedom, flexibility and financial independence.

How Amy trusted the process to create 5x ROI in her web design business.

Hear how Amy has created mind-blowing results from betting on herself and implementing our processes.

How these students create freedom, flexibility, financial independence and fulfillment as freelance web designers.

Hear how the Web Designer Academy has changed the lives and businesses of Kaila, Naomi, Kate and Lauren, and hear their best advice for anyone considering applying to work with us!

"I'm consistently making $10K a month."

“I successfully found my niche and what words speak to them, learned how to market myself in a way that doesn’t feel cringy, instead it feels easy and natural. My clients don’t want to stop working with me once we launch their site! I’ve since landed multiple retainer clients that I LOVE and am booked out for months in advance!”

BARB | INFINITY BRAND DESIGN

"I reached my minimum baseline revenue in just 90 days"

I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. I filled out the application because I was just like, ‘I need something because this isn’t working.’”

There was a month where I was thinking through it all, like, ‘Do I want to invest in this? I don’t really have the money coming in right now to do it…’ Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices,” Leigh said. “I thought that once I raised my prices I would lose some clients, but they all agreed to it.”

LEIGH SCOTT, ZAINATAIN CONSULTING

Get the entire strategy, system and support inside the...

The Web Designer Academy is the exact system you need to create a freedom, fulfillment and financial independence as a web designer.

BOTTOM LINE? WE HELP you:

The Web Designer Academy is for you no matter how you learned or what platform you use.

Whether you're a WordPress, Webflow or Wix wizard, a Squarespace guru, Showit or Shopify savvy and more...

…however YOU want to serve clients – the Web Designer Academy will work for you – and is for you.

Without the Web Designer Academy

You're undercharging, overdelivering and on the edge of burnout.
You don't know how to market your web design business in a way that makes you stand out from all the other web designers out there.
You don't talk about your web design business because you hate selling.
You thought freelance would feel like freedom, but it feels like your clients your bosses.
Your clients are unorganized, you waste time just trying to find things, and it feels and like you're always winging it.
You see other people succeeding and charging thousands of dollars for web design projects, and you wonder what their secret is.
It's taking 2-3 times longer to finish projects than you thought, but you're still getting paid the same amount...

With the Web Designer Academy

You take 3 simple weekly steps to market your web design business.
You have irresistible web design services that sell themselves.
You've booked a premium web design client and know that more are on the way.
You've transcended the time-for-money trap, and you know how to find clients that are willing to pay you what you're worth.
You have biz besties who will help you with tech, mindset, coach your through the tough stuff and celebrate your wins with you.
Your clients are organized, your projects are on track and you feel in control.
You know what it takes to build a profitable web design business and you're making it happen.
You're confident that you're running your web design business right and you can focus on what you love - building ROI-generating websites for your clients.

Hear from our students how the Web Designer Academy helped them create truly life-changing results.

Here's everything you get when you work with us:

Access to the 12-Month Web Designer Academy Program + Curriculum

This program is very intentionally designed to be a 12 month program. During that time you’ll create premium packages, raise your prices, and book new clients at your new prices while working on your mindset every step of the way.

Our Full Template, Script + Swipe File Library

Access all of our templates, swipe copy, resources and high-impact training videos inside our private portal. Includes access to more than 70+ templates, scripts and swipe copy for every piece of client communication, 10+ “done for you” web design packages, processes and timelines, 20+ tools to help you with branding, pricing, packages, and so much more!

Our Expert Eyes on Your Business

We actually look at your packages, pricing, offers, sales pages, etc. and give you actionable, expert feedback on your pricing, copy, structure, strategy, and more. This is how you get our eyes on your web design business directly.

Access to Other Ambitious Women Web Designers

You’ll connect with the other super-smart, successful web designers who are members of this exclusive program. You’ll be surrounded with people who are where you want to be and get to ask them questions and get support from our team in our private group. Here you’ll meet your biz besties, the people that have your back with tech questions, client issues and how to handle any kind of situation you encounter on your journey.

Weekly Group Strategy + Mindset Coaching Calls

Each week, we have high level coaching calls together. This is where we will discuss strategy, overcome challenges, go deep into developing your money mindset and fix any issues in your packages, pricing, marketing, offers, systems + boundaries.

Your Personalized Roadmap

Whether you want to get your first client in the first 30 days, or you want to get some systems in place to take your time back so you have space to implement our strategies, or you want to start by building a strong foundation, we tell you exactly where to start based on your unique goals. Even though it’s a group program, we recognize everyone has unique needs and our program is structured to give you personalized guidance in a group setting.

Here's what we'll do together:

phase one

Powerful positioning, irresistible packages + premium pricing.

Whether you’ve worked with clients or not, we’ll walk you through a process to internalize your value as a web designer, get crystal clear on who YOU will work and who you won’t, set premium prices and create packages that transform you from pixel-pushing order taker to expert status (without the impostor syndrome).

Get your next (dreamium) client.

You’ll learn how to find your premium clients and implement a simple, 3-step strategy for marketing your business. We’ll completely re-imagine and re-frame how you present offers, and you’ll learn how to incentivize your clients to not put off the decision to work with you.

PHASE two

PHASE three

Savvy systems and breezy project management.

You’ll get paid as you go to put systems and processes in place to streamline and systematize your projects to save you tons of time, then you’ll expertly and effortlessly lead your client through the project, while knowing exactly how to handle any surprises along the way.

Marketing momentum.

You’ll implement our proven one-to-one and one-to-many marketing strategies to get new clients, referrals and plant the seeds for future clients so you can get booked out and create consistent revenue and a full-time income.

PHASE four

Here's what's possible when you implement our frameworks, strategies and coaching:

"I booked a new client at 5x the rate I was charging before I joined the Web Designer Academy".

“I have so much more confidence in knowing the value that I bring is worth the price that I’m asking – that has been really big for me.

When I think about what’s included in the Web Designer Academy, it’s like, ‘This is the holy grail. This is all the language that I need, this is the guidance that I need.’ And the community is such an asset to the program, it helps so much with my confidence.”

ELYSE ROBERTSON

"I just booked a $9000 project."

“I joined the Web Designer Academy originally to learn the business processes…but the biggest transformation I’ve had is going from feeling like a total impostor who “can’t charge that much for a website” to knowing that what I can bring to the table provides value to my client.

In the beginning I was charging $500 for a website. I just booked a $9000 project. My husband was dancing in the kitchen when I told him!”

Laura Kamark

"I raised my rates by 4x - and got a yes."

“Signing up for the Web Designer Academy was the greatest decision I ever made! It has all the pieces of the puzzle that I felt I’d been missing, and I was able to stop my part-time consulting and focus on full-time designing!

Before joining I didn’t fully understand the value that I bring to my clients! That was a big piece of the puzzle for me: not undervaluing my services and learning to value what I can bring to the table.

Before joining I really struggled with marketing, and the Web Designer Academy laid it out for me, and I’m just followed along and things just fell into place! I love it!”

JENNY | NONPROFIT WEB DESIGN

Here's what you'll learn:

MODULE ONE

Unique Web Designer Identity

We’ll uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.

MODULE two

Dream Client Design

We’ll walk through a process for identifying dreamium clients who can’t wait to work with you, and help you position yourself as their dream web designer.

MODULE three

Sell Yourself

We’ll transform your belief about your value, how much you can really charge for web design and help you get sold on upgrading your prices so that you never undercharge again!

MODULE four

Premium Pricing, Packages + Positioning

We’ll walk through a process to design your high-end package so that you stop undercharging + overdelivering.

MODULE five

Get Your Next Premium Client

Implement a simple but powerful marketing strategy to get your next client at your new premium prices without ads, social media, blogging or sliding into the DMs.

MODULE six

Preframing + Making Irresistible Offers

Learn how to do a web design consultation with confidence and make authentic offers that empower your clients and incentive them to make a decision.

4 Rules of Making Offers.
Script and templates for confident consultations, empowering offers and non-stalkery follow-up.
Scripts for authentically and ethically responding to questions and objections.
Sample contracts, terms + conditions and processes for 3 different types of projects.

MODULE seven

Premium Client Experience

Get a tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.

Imagine you had so much confidence that you...

Stopped undercharging and overdelivering, got off the road to burnout and on the road to profit.
Created irresistible packages and made empowering offers to your clients and selling felt easy.
Confidently priced your packages and were making a consistent, sustainable, full-time income.
Authentically marketed your web design business (even if you're an introvert) and actually liked marketing and never felt pushy or salesy.
Ran your web design projects like a pro from day one even if you'd never worked with a client before.
Set solid boundaries with clients that kept your projects on budget and on time.

We help our clients do this every day, and we want to help you too.

Our students create powerful results.

A couple of things to remember as you read our testimonials… These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.

On top of all of that, you're also going to get access to tons of support to help you reach your goals faster...

Weekly Live Group Strategy + Mindset Coaching Calls

This is where answer your unique questions, discuss strategy, overcome obstacles, upgrade your mindset and strategize on your niche, packages, pricing, offers, marketing, projects + client issues.

Expert feedback + reviews of your packages, pricing, offers + marketing

We want to review your work – your packages, offers, marketing and more – to make sure you’ve captured every nuance of our strategy so that you’re set up for success. No more guessing or reverse-engineering what everyone else is doing with lackluster results.

Curated community of web designers who help each other thrive.

This is your wolf-pack, your ride-or-die, your biz besties. This is an exclusive community of super-smart web designers who have been where you are and are going where you want to go – any want nothing more than to see you win. You don’t need to “have all the answers” when you have them as your backup! From tech questions to advice to needing a pep talk before making your biggest offer ever, this group has your back.

"I have the confidence to know I can run a business."

“I had experience with building websites, but I didn’t know how to run a business doing it. My struggle was knowing how to take a person from when you first engaged with them to onboarding to off-boarding and everything in between.

Just knowing the community is there, that if I have a question about business or a project or a client that I WILL get an answer – just knowing I have ‘backup’ helps me a lot with the confidence of knowing that I can ‘go out into the wild’ and be okay!”

helen | SIDE HUSTLERS TRANSITIONING TO FULL-TIME HUSTLERS

"I'm amazed at the progress I've made in just a few short months!"

After joining the program, I gained so much more confidence.

When I do consultations now I actually have a script, I know how to talk about what I’m offering, why I’m offering it and why it’s worth my price. And I know how to stand my ground on my pricing, that’s been a big shift I’ve been able to make! It’s been amazing.

My pricing is like night and day now! I’m charging 5x-7x more than I was before!

PARISA | E-Commerce for Artists

"The past year has been amazing."

“A lot of the training that I was looking at showed me how to design websites, but I really wanted to know how to run my business. And I struggled with my pricing – like “Am I pricing too high? Do I know enough to charge that much?

Since joining I’ve been working with agencies and providing proposals for $15,000 websites. I’ve never done that before! And only because I now know how to price! I keep going back to those modules every time I send a proposal to make sure that I’ve covered everything – it makes me feel so confident in delivering them!”

NAOMI | HEALTH COACHES + AGENCIES

If you're ready to leverage your current skills to work less and make more, we'd love to see your application.

Common Questions

When you’re making the decision to apply for a business coaching program like the Web Designer Academy, we think it’s a GOOD thing if you have lots of questions. Our only job to give you all the answers you need to confidently make that decision one way or another.

Here are the most frequently asked questions and answers about the Web Designer Academy:

Q: What type of web designer is the Web Designer Academy for?

A: WDA is for freelance web designers and agency-owners who provide web design and related services (graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc.) services using any web design platform (WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc.) to solopreneurs, small to medium size businesses, non-profits and even large corporations.

It’s for ambitious freelance web designers who want to make a full-time living as a web designer or grow their current revenue by 5x to 10x.

The focus of the WDA is on the business side of running your web design business:

How to market your web design business
How to price your projects for profit
How to find profitable web design clients + projects
How to run consultations
How to make offers and close sales
How to run projects efficiently
How to manage your time and maintain work/life balance
How to manage client relationships and navigate money and scope conversations with clients.

We teach you how to run a profitable, sustainable web design business.

Q: Who should NOT apply for the Web Designer Academy?

A: Anyone who does not fit the above description. If you’ve never built a website before and are still learning how to build websites, the WDA is not the right fit for you right now.

If you do NOT want to make a full-time income as a web designer, or aren’t sure you want to offer web design services.

People looking for quick fixes, passive income and overnight success should not apply for the Web Designer Academy.

Q: What if I’m an experienced web designer, but I’m just starting a web design business? Should I apply for the Web Designer Academy?

A: Yes! We love working with skilled web designers coming from corporate or agency-life who are striking out on their own!

You do NOT need to have booked paying clients to come work with us – but you do need to already be an experienced web designer – and you also need the persistence required to start your business from scratch, and the patience to experiment your way to creating revenue.

We’ll be right there every step of the way to guide you – just know it may take you a little longer to get up and running and see results than someone who’s already been working with clients when they come to work with us.

Q: How long will it take to create results?

A: Some of our students are able to raise their prices with current clients and/or book new clients at their new prices in days or weeks, while for others it can take longer.

Building a profitable, sustainable web design business is not one-size-fits-all and takes effort – so we designed our program to help ensure you’re spending your time on the right things for your business so that you have the best opportunity to create the results as quickly as possible based on your unique situation.

You’ll get results much faster with the Web Designer Academy than by trying to figure it out yourself or with non-web designer-specific business and marketing programs.

Q: What exactly do I get when I join?

A: You get 12-months access to:

The Web Designer Academy curriculum with our module videos, bonus trainings and workshops + curriculum updates;
Weekly Live Strategy Calls where we share our latest best-practices, coach you on mindset and strategy, and give you an opportunity to get your questions answered as you implement our proven process;
Weekly feedback from our expert team on your packages, pricing, offers, sales pages, messaging, positioning;
Support in dealing with clients and managing projects.
Our community of genius web designers to crowdsource best practices, tech support, ideas and to ask our team for guidance and support.
Instant access to all of our proven templates, strategies, workbooks, scripts and bonuses.

Q: I can’t attend live calls. Will I still be supported?

A: Yes! Everyone pre-submits questions for live calls, so whether you can be on the calls live or not, we’ll answer your questions and you’ll get the replays in the group and on the private student podcast.

Being there to have a conversation about your questions is encouraged, but not required – and you can always ask follow-up questions in the comments of the replay in the Facebook group!

Q: How does the feedback on my packages, pricing, offers, sales pages, messaging, and positioning work? Do I have to meet with you live?

A: No. You submit a form with a link to what you want us to give you feedback on and any specific questions you have, and then we make a video giving you feedback and drop it into your client portal in the WDA dashboard and you get an email notification when it’s ready.
If you have any follow-up questions about our feedback, you can leave comments on our video.

Q: What’s the time commitment?

A: You have 12 months of access to the program – how much time you choose to spend working on your business is up to you.

The speed of your results will directly reflect how much time you put in.

We value time independence, and you can move at your own pace.

Everyone comes into the program at different times and focuses on different areas of their business.

While we have done our best to give you the highest level of support without requiring you to be on our schedule, we recommend you take full advantage of all the resources available to you during your time in the program.

Q: What happens when my 12 months inside the program are over?

A: At the end of your 12 months with us, you’ll have the option to:

- Stay in the Web Designer Academy and continue access to the curriculum, community, support and updates for as long as you want. You can join for another year at a discounted rate, or continue month-to-month at the full rate – whichever works best for you!
- Join our Next Level Mastermind for web designers who feel they have mastered the strategies we teach in the core Web Designer Academy and are ready to grow with a group of other advanced web design business owners;
- Graduate and leave the community, course, curriculum and support while keeping anything you created or downloaded during your time in the program.

Q: How is this program different from others?

A: The Web Designer Academy is exclusively for experienced web designers and people who may not necessarily call themselves a “web designer” but are providing related strategic, design and technical services.

It’s not coaching for any kind of service-based business, not online marketers, etc.

It’s designed by a woman in tech to address common and specific problems faced by women in tech and business…

And our program is by application-only, so you can be sure that the every question we’re answering on group coaching calls will be relevant to the entire group, and so that we can keep our community a safe space for you to get the support you need.

If you want to run a successful web design business and get to know other successful web designers who are just a few steps ahead of you and whose experiences can help you accelerate your results, this is for you.

We’ve been mentoring web designers to create profitable, sustainable web design businesses for 7+ years.

This is the room to be in if you want to create a full-time income or 2x-5x your current revenue over the next 12 months and beyond.

Q: Do I get one-on-one private coaching?

A: The Web Designer Academy is a high-touch group coaching program – and we very intentionally made it an application-only group program so that you can learn from the challenges and wins of people who are just a few steps ahead of you before you encounter them so that you can accelerate your results.

You do get private, personalized feedback on the assets you submit to us for review, and when you reach program milestones you have opportunities for bonus 1:1 coaching calls with our team.

Q: How do I know this will work for me?

A: Do you provide web design or related services to solopreneurs, small to medium size businesses, non-profits and even large corporations?

Do you want to create a full-time income and have a profitable, sustainable web design business?

While we don’t have a crystal ball, what we’ve seen with our students over and over again is that if they take action, use our strategies and our support, and simply don’t quit or give up on themselves, it works for them. And we’re committed to supporting you every step of the way.

The entire program is founded on our proven process for success, honed over the past several years and tried and tested by web designers using any platform serving any niche.

Q: What if I can’t get clients?

A: There will inevitably be times in your web design business that getting clients is easier than others.

The skill of getting clients – and the skill of troubleshooting when you’re not getting clients – are two of the most valuable skills you can develop, and we’re right there by your side to guide you through it.

We teach a simple, step-by-step process for getting new clients and projects that has resulted in hundreds of new clients and projects for our students – and we also show you how to troubleshoot common mistakes when you’re not booking new clients.

While we can’t predict when you will get a new client, we know that the quicker you follow our process, the quicker you get coaching on any mindtrash that’s in your way of putting yourself out there, the quicker you give us a chance to look at your marketing and give you feedback on what to adjust and you make those changes, the quicker you keep track of your data and make data-driven decisions, the quicker you’ll get new clients and projects.

If you are consistently implementing and tracking our step-by-step process, and have implemented our troubleshooting process and are STILL not getting clients, we are committed to working with you individually to get to the bottom of the issue and help you resolve it so that you build the confidence and resilience that you know how to get clients no matter what.

Q: But what if I’m the exception and I really can’t make it work?

A: That’s why we have an application process.

We know who our program works for – and more importantly, who it doesn’t work for – so when you fill out our application in detail, we have a pretty good idea whether you’ll be able to make it work or not.

It is our intention to NOT accept anyone into our program who we don’t think can make our strategies work.

If we accept you into the program, it’s because we see exactly how to help you create the results you want to create.

If we make the decision to accept you into the program, and you make the decision to enroll, and at the end of 6 months you’ve watched all the trainings, submitted all your workbooks to our team for feedback, implemented all our feedback and action steps and our entire Get Your Next Client process for at least 30 days, and gotten coaching when you get stuck and you STILL don’t make any money whatsoever, you can reach out to us and we’ll discuss your options at that time.

Q: What happens if my application is approved?

A: We’ll review your application within 1-3 business days of receiving it. I’m looking at your business, your goals, your challenges, and how our strategies will help you reach your goals.

If we think we can help you, I’ll approve your application and send you an advanced training breaking down our strategies, program and pricing.

You’ll have 10 days to ask me any questions and decide if you want to move forward and join our program.

If you’re in, you’ll choose your payment option, complete your payment, and you’ll get a confirmation email with a link to sign the Web Designer Academy program agreement and fill out your intake form.

Once we’ve received your signed program agreement, you’ll get another email with your login information for the WDA dashboard, a link to schedule your orientation with our Client Success Coach Erica to get any initial questions answered, and a link to join our exclusive Facebook community so that you can get started right away.

If you decide you’re not in, that’s cool too and we’ll move you to the waitlist and you can apply again in the future.

Q: When does it start?

A: As soon as you your application is approved and you complete your first payment.

You’ll begin by filling out an intake form, and we’ll send you a personalized video review of your application with our recommended roadmap for your unique business, ensuring that you take all the right steps to create outstanding results quickly.

Q: Is there a payment plan?

A: Yes, we offer a payment plan. If your application is accepted we’ll share all the details with you about our payment options.

Q: If my application is accepted, am I obligated to join?

A: No. If your application is accepted, we’ll invite you to join our program and send you all the program details including the investment and information on the strategies you’ll be implementing when you work with us, and you’ll have a week to ask us any questions you have and then decide if you want to accept our invitation and complete your enrollment.

Q: I don’t see any men anywhere on your website, sales page or in your testimonials. Do you allow men in your program?

A: We don’t exclude men from joining our program, however, the Web Designer Academy is designed by a woman for women and women-identifying web designers. Our program, strategies and coaching reflect the unique challenges faced by women in the male-dominated tech and business world.

If men who consider themselves an advocate for women in business and an ally to equal pay for women, who value women’s voices and unique perspectives and experiences, and who believe diversity, equity and inclusion are important wish to apply, we welcome their applications.

Q. I don’t use WordPress. Is this for me?

A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Shopify, Showit, Webflow, Kajabi, etc., UX/UI designers, non-developer designers, full-stack web developers, and more.

Q. I feel like I need to improve my skills or learn more before joining…

A: If you are not brand-new to web design, if you’ve built websites for your job or other people whether for free or paid, you are leaving money on the table if you want until you feel like you have enough skills before joining us.

If you’re like 99% of the web designers who come to work with us and have the most success, they don’t wait until they feel like they know everything about everything to get support with growing their business.

We will help you gain confidence with the skills you ALREADY have, and package, price and position them for profit, and then at least you’ll be making money WHILE you gain new skills as you work on client projects. You will ALWAYS be learning with every new client project anyway, might as well get paid well to do it.

Q: Why would my application NOT be accepted, and what happens if it’s not accepted?

A: Your application may NOT be accepted if you don’t give us enough information to determine if we think our strategies will work for you, or if you don’t meet the criteria for who our program is for, or if there’s something that jumps out at us in your application that makes us think our strategies won’t work for you.

If we decline to move forward with your application, we’ll notify you via email within 1-3 business days via email.

Q: What’s the refund policy?

A: The Web Designer Academy is a 12-month commitment to you and your business growth and we don’t offer refunds or early cancellations.

When you join, our team goes all in on your success, and we ask that you do the same.

If you apply and are accepted + invited to join the program, we would not have invited you to join if we didn’t think you had what it takes to create results with our strategies and support.

If you’ve applied, been accepted, are considering joining and are on the fence, let’s talk about it! We want to make sure you feel ready to commit to yourself and your results.

Your commitment, combined with our amazing resources, community and full support of our team is the most powerful predictor of your success.

Q: I have a question you didn’t answer here.

A: Reach out to me directly at shannon@webdesigneracademy.com or click the icon in the bottom-right corner of your screen to ask me any questions you have about working with us!

You can do this, and I can't wait to see your. application!

"Now I actually see being able to release myself from corporate life..."

“…and finally step into entrepreneurship full-time, and being able to be an inspiration to my daughter to show her that she can choose whatever path that she chooses! I’m so proud of myself for taking that first step and believing in myself!”

Helen | SIDE HUSTLERS TRANSITIONING TO FULL TIME HUSTLERS

It's time to stop going it alone. It's time to stop undercharging and overworking.

"You're gonna gain so much more by joining that what you put in."

Whatever is holding you back from joining the Web Designer Academy – you’re gonna overcome that and gain so much more by just joining.

Not only did my business change, but my mindset on how I feel about my business changed once I went through the training and saw all the resources available to me in the program – they’re amazing – but actually getting the training is worth so much more than you ever invest!”

Naomi | HEALTH COACHES + AGENCIES

Implementing just one of our strategies could change everything for you. Imagine if...

You were able to easily 3x, 5x - even 10x your prices because you knew how to price appropriately?
You stopped undercharging and overdelivering. Just our package and pricing strategy alone fixes that problem and as worth the entire investment.
You increased the number of consultations that book? Just our consultation, offer and followup strategy + scripts alone are worth the entire investment (even if you didn't implement ANY of the other strategies).
You didn't have to blog, entertain people on social media and create other content that doesn't get traction. Our marketing system and strategy takes just a fraction of the time it takes to write a blog post.
You booked just one more client a month at your highest rate and how much money would that add to your bottom line.
How much more you'd make because you had clear boundaries that prevented scope creep (i.e. you working for free).

YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.

When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.

EARNINGS DISCLAIMER. ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.

TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.