🎟 Tickets on sale now for the 2023 Web Design Business Planning Virtual Retreat on December 8th!

 Ready to raise your prices, work with dream clients and take control of your web design business? 

Hey there!

Apply by July 28 for your chance to get the replay of an exclusive Live Web Design Business Strategy Session we recently hosted!

Fill out a zero-obligation application for a free training on booking premium web design projects without increasing your workload.

Our team will review your application and if we think your goals are a good fit for our strategies, we’ll invite you to an advanced, zero obligation free training detailing how we work with our students to raise their prices and create profitable, sustainable web design businesses.

 It's time to finally create freedom, flexibility and financial independence as a freelance web designer. 

Hey there, I'm Shannon Mattern, and I've totally been in your shoes. Stop me if any of this sound familiar...

 Here's what life can be like when your web design business is profitable, sustainable and scalable... 

01

You value your skillset - and your pricing reflects it.

You stop undercharging (or never start in the first place) and you confidently make offers that reflect the value you bring to the table… and your clients are happy to pay you!

You know how to find and book clients you love to work with.

You know what to say to get their attention, and you confidently put yourself out there with simple marketing strategies that don’t require blogging, being on social media 24/7 or running ads.

02

03

You confidently charge 5x-10x more than you used to (and more than other web designers)

You are 1000% sold on the value you bring to the table and what’s possible for your clients when working with you that you don’t even blink when making a premium offer.

Your web design business has built-in boundaries that are simple to uphold.

You stop being an overworking people pleaser, and you know exactly how to handle formerly “awkward” situations with confidence.

04

05

You're creating a full-time income without working a full-time schedule.

You don’t just know how to get clients, how to make premium offers, get yesses and run projects like a pro – you’re only working when you want to.

You're the boss of your business, but you're never going it alone.

You’re part of a community of super smart, talented web designers with unique experiences and skills – who love to support each other and want to help everyone win.

06

 You're ready to go all in on your web design business... and you're also ready to stop going it alone!

"I'm consistently making $10K a month."

“I successfully found my niche and what words speak to them, learned how to market myself in a way that doesn’t feel cringy, instead it feels easy and natural. My clients don’t want to stop working with me once we launch their site! I’ve since landed multiple retainer clients that I LOVE and am booked out for months in advance!”

BARB | INFINITY BRAND DESIGN

"I reached my minimum baseline revenue in just 90 days"

I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. I filled out the application because I was just like, ‘I need something because this isn’t working.’”

There was a month where I was thinking through it all, like, ‘Do I want to invest in this? I don’t really have the money coming in right now to do it…’ Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices,” Leigh said. “I thought that once I raised my prices I would lose some clients, but they all agreed to it.”

LEIGH SCOTT, ZAINATAIN CONSULTING

Get the entire strategy, system and support inside the...

The Web Designer Academy is the exact system you need to create a full-time, consistent sustainable, scalable income as web designer.

BOTTOM LINE? WE HELP you:

 The Web Designer Academy is for you no matter what platform you use.

Whether you're  a WordPress, Webflow or Wix wizard, a Squarespace guru, Showit or Shopify savvy and more...

…however YOU want to serve clients – the Web Designer Academy will work for you – and is for you.

Without the Web Designer Academy

With the Web Designer Academy

 Here's what's included in the Web Designer Academy Program:

01

Access to the 12-Month Web Designer Academy Program + Curriculum

This program is very intentionally designed to be a 12 month program. During that time you’ll create premium packages, book your first dreamium client + build out your systems while getting paid. This gives us time to get your systems dialed in so that in the last few months of the program, you’re ready to go all in on your marketing, get booked out + scale.

Our Full Template, Script + Swipe File Library

Access all of our templates, swipe copy, resources and high-impact training videos inside our private portal. Includes access to more than 70+ templates, scripts and swipe copy for every piece of client communication, 10+ “done for you” web design packages, processes and timelines, 20+ tools to help you with branding, pricing, packages, and so much more!

02

03

Our Expert Eyes on Your Work

We actually look at your packages, pricing, offers, sales pages, etc. and give you actionable, expert feedback on your pricing, copy, structure, strategy, and more. This is how you get our eyes on your web design business directly.

Private Client-Only Community

You’ll connect with the other super-smart, successful web designers who are members of this exclusive program. You’ll be surrounded with people who are where you want to be and get to ask them questions and get support from our team in our private group. Here you’ll meet your biz besties, the people that have your back with tech questions, client issues and how to handle any kind of situation you encounter on your journey.

04

05

Weekly Group Strategy Calls

Each week, we have high level coaching calls together. This is where we will discuss strategy, overcome challenges, go deep into developing your money mindset and fix any issues in your packages, pricing, marketing, offers, systems + boundaries.

Your Personalized Roadmap

Whether you want to get your first client in the first 30 days, or you want to get some systems in place to take your time back so you have space to implement our strategies, or you want to start by building a strong foundation, we tell you exactly where to start based on your unique goals. Even though it’s a group program, we recognize everyone has unique needs and our program is structured to give you personalized guidance in a group setting.

06

 Here's what we'll do together:

phase one

Powerful positioning, irresistible packages + premium pricing.

Whether you’ve worked with clients or not, we’ll walk you through a process to internalize your value as a web designer, get crystal clear on who YOU will work and who you won’t, set premium prices and create packages that transform you from pixel-pushing order taker to expert status (without the impostor syndrome).

Get your next (dreamium) client.

You’ll learn how to find your premium clients and implement a simple, 3-step strategy for marketing your business. We’ll completely re-imagine and re-frame how you present offers, and you’ll learn how to incentivize your clients to not put off the decision to work with you. 

PHASE two

PHASE three

Savvy systems and breezy project management.

You’ll get paid as you go to put systems and processes in place to streamline and systematize your projects to save you tons of time, then you’ll expertly and effortlessly lead your client through the project, while knowing exactly how to handle any surprises along the way.

Marketing momentum.

You’ll implement our proven one-to-one and one-to-many marketing strategies to get new clients, referrals and plant the seeds for future clients so you can get booked out and create consistent revenue and a full-time income.

PHASE four

 Here's what's possible when you implement our framework:

"I just booked a $9000 project."

“I joined the Web Designer Academy originally to learn the business processes…but the biggest transformation I’ve had is going from feeling like a total impostor who “can’t charge that much for a website” to knowing that what I can bring to the table provides value to my client.

In the beginning I was charging $500 for a website. I just booked a $9000 project. My husband was dancing in the kitchen when I told him!”

Laura Kamark

"I booked a new client at 5x the rate I was charging before I joined the Web Designer Academy".

“I have so much more confidence in knowing the value that I bring is worth the price that I’m asking – that has been really big for me.

When I think about what’s included in the Web Designer Academy, it’s like, ‘This is the holy grail. This is all the language that I need, this is the guidance that I need.’ And the community is such an asset to the program, it helps so much with my confidence.”

ELYSE ROBERTSON

"I raised my rates by 4x - and got a yes."

“Signing up for the Web Designer Academy was the greatest decision I ever made! It has all the pieces of the puzzle that I felt I’d been missing, and I was able to stop my part-time consulting and focus on full-time designing!

Before joining I didn’t fully understand the value that I bring to my clients! That was a big piece of the puzzle for me: not undervaluing my services and learning to value what I can bring to the table.

Before joining I really struggled with marketing, and the Web Designer Academy laid it out for me, and I’m just followed along and things just fell into place! I love it!”

JENNY | NONPROFIT WEB DESIGN

 The Web Designer Academy includes all the training, templates, tools and support you need so that you can create a full-time income as a web designer.

MODULE ONE

Unique Web Designer Identity

We’ll uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.

MODULE two

Dream Client Design

We’ll walk through a process for identifying dreamium clients who can’t wait to work with you, and help you position yourself as their dream web designer. 

MODULE three

Sell Yourself

We’ll transform your belief about your value, how much you can really charge for web design and help you get sold on upgrading your prices so that you never undercharge again!

MODULE four

Premium Pricing, Packages + Positioning

We’ll walk through a process to design your high-end package so that you stop undercharging + overdelivering.

MODULE five

Get Your Next Premium Client

Implement a simple but powerful marketing strategy to get your next client at your new premium prices without ads, social media, blogging or sliding into the DMs.

MODULE six

Preframing + Making Irresistible Offers

Learn how to do a web design consultation with confidence and make authentic offers that empower your clients and incentive them to make a decision.

MODULE seven

Premium Client Experience

Get a tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.

MODULE eight

Systematize, Streamline + Scale

Learn strategies that free up your time, create repeatable systems that save you time and money, and scale beyond time for money.

MODULE nine

Momentum

Get new clients, referrals and plant the seeds for future clients so you can get booked out and create consistent revenue and a full-time income.

 Imagine you had so much confidence that you...

 We help our clients do this every day, and you can do it too.

Check out these next-level results results from our students!

A couple of things to remember as you read our testimonials… Results are NOT typical! These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.

A couple of things to remember as you read our testimonials… Results are NOT typical! These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.

 On top of all of that, you're also going to get access to tons of support to help you reach your goals faster...

01

Weekly Live Group Strategy Calls

This is where answer your unique questions, discuss strategy, overcome obstacles, upgrade your mindset and strategize on your niche, packages, pricing, offers, marketing, projects + client issues.

Expert feedback + reviews of your packages, pricing, offers + marketing

We want to review your work – your packages, offers, marketing and more – to make sure you’ve captured every nuance of our strategy so that you’re set up for success. No more guessing or reverse-engineering what everyone else is doing with lackluster results.

02

03

Curated community of web designers who help each other thrive.

This is your wolf-pack, your ride-or-die, your biz besties. This is an exclusive community of super-smart web designers who have been where you are and are going where you want to go – any want nothing more than to see you win. You don’t need to “have all the answers” when you have them as your backup! From tech questions to advice to needing a pep talk before making your biggest offer ever, this group has your back.

 Here are some the results our students are creating:

"I'm amazed at the progress I've made in just a few short months!"

After joining the program, I gained so much more confidence.

When I do consultations now I actually have a script, I know how to talk about what I’m offering, why I’m offering it and why it’s worth my price. And I know how to stand my ground on my pricing, that’s been a big shift I’ve been able to make! It’s been amazing.

My pricing is like night and day now! I’m charging 5x-7x more than I was before!

PARISA | E-Commerce for Artists

"I have the confidence to know I can run a business."

“I had experience with building websites, but I didn’t know how to run a business doing it. My struggle was knowing how to take a person from when you first engaged with them to onboarding to off-boarding and everything in between.

Just knowing the community is there, that if I have a question about business or a project or a client that I WILL get an answer – just knowing I have ‘backup’ helps me a lot with the confidence of knowing that I can ‘go out into the wild’ and be okay!” 

helen | SIDE HUSTLERS TRANSITIONING TO FULL-TIME HUSTLERS

"The past year has been amazing."

“A lot of the training that I was looking at showed me how to design websites, but I really wanted to know how to run my business. And I struggled with my pricing – like “Am I pricing too high? Do I know enough to charge that much?

Since joining I’ve been working with agencies and providing proposals for $15,000 websites. I’ve never done that before! And only because I now know how to price! I keep going back to those modules every time I send a proposal to make sure that I’ve covered everything – it makes me feel so confident in delivering them!”

NAOMI | HEALTH COACHES + AGENCIES

 The Web Designer Academy is for you if you've worked with clients and want to raise your prices + make your life easier...and if you're just getting started as a freelancer!

"I already have a steady stream of clients..."

Great! Many people come to us for advice on getting better systems in place, adding scalable offers to their web design business… but once we dive into your business we often find so many ways to increase your revenue by streamlining systems, tweaking your packages, adjusting how you make offers and optimizing your marketing.

"I haven't had a client yet..."

Awesome! This is the perfect place for you to start off on the right foot. We’ll design your dreamium client that can’t wait for someone with your skills to come along and work with them, and we’ll design irresistible, PROFITABLE offers (yes, even if you’re “new” – don’t worry, we’ll work on your mindset) and give you all the systems to wow your clients from day one.

 We are redefining the standards for running successful web design businesses, and we invite you to join us. 

Your future clients are searching for the right person to serve them at the level they need to reach their goals.

 Having a system, process and client experience that differentiates you gives you a HUGE advantage over everyone else that’s just offering “web design”.

The deadline to apply for your invitation to our free live private training + Q&A Call “How to 5x Your Web Design Business without 5xing Your Workload” is March 25 at 5PM ET. Please fill out your application as soon as possible so we can send you your private invitation to this valuable, one-time live call with Shannon!

Days
Hours
Minutes
Seconds
Oops - the deadline to be invited to the live call has passed - but if you'd like the opportunity to have the replay sent to you, go ahead and apply now!

Check out more next level results from our students!

A couple of things to remember as you read our testimonials… Results are NOT typical! These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.

How Barb Created Consistent $10K Months

Mouse over the video + click the gear icon to playback the video at 2x speed!

How Alex Raised Her Prices by 7x and Quit Her Day Job

Mouse over the video + click the gear icon to playback the video at 2x speed!

How Leigh Reached Her “Minimum Baseline Revenue” in Just 90 Days

Mouse over the video + click the gear icon to playback the video at 2x speed!

The deadline to apply for your invitation to our free live private training + Q&A Call is March 25 at 5PM ET. Please fill out your application as soon as possible so we can send you your private invitation to this valuable, one-time call with Shannon!

Days
Hours
Minutes
Seconds
Oops - the deadline to be invited to the live call has passed - but if you'd like the opportunity to have the replay sent to you, go ahead and apply now!

Web designers, it's time to learn how to stop undercharging + overdelivering and start booking profitable web design projects.​

Apply now for your chance to get an exclusive invitation to our live private training on December 9th where we break down how our students charge 5x more for web design without working 5x harder.

I'll show you how you can raise your prices by 5x (without working 5x more), stop overworking and create the freedom, flexibility and financial independence you've been dreaming of.

If your application is approved and we offer you a spot in our program, you'll also get all the info about the Web Designer Academy, including the investment, what's included, how we support our clients, and more!

Is this a good fit for me?

If you’re an experienced web/UX/brand designer or developer who wants to finally learn how to raise your prices, stand out from all the other designers out there, confidently sell profitable projects and just make running your business easier, and you…

  • Already know how to build a website with WordPress, SquareSpace, Shopify, Showit, Webflow or Wix;
  • Have either had clients (even if you wished you could have charged more) OR get paid to do design as an employee or contractor.

  • Are ready to significantly increase your current income while working less.
 
Then yes, this is perfect for you!

what can i expect when I apply?

We’ll review your application and if we think we can help you, we’ll offer you a spot in our Web Designer Academy and invite you to our zero-obligation “How to Raise Your Prices by 5x Without Working 5x Harder” training detailing exactly what our Web Designer Academy students include in their packages to sell five-figure web design projects without overworking and overdelivering.

At the end of the training, I’ll share all the details about the Web Designer Academy and how we can help you package, price, position and sell profitable web design projects without burnout.

PLEASE NOTE: If you are offered a spot in the Web Designer Academy there is ZERO PRESSURE or obligation to accept. It’s totally up to you, we’ll give you all the info you need about working with us after the private training.

What will I learn in the "Selling Profitable Web Design Packages" Training?

You’ll learn our proven frameworks and strategies for how we help our Web Designer Academy Students:

I'm interested IN LEARNING MORE! What are my next steps?

Step 1) Fill out the application on this page where we ask you a bunch of intense questions about your business. Okay….! They’re not that intense. We’re really just trying to filter out the “window shoppers” here. 😉

Step 2)  If we feel you are GREAT fit, we’ll offer you a spot in our Web Designer Academy and send you a link to our private training exclusively for accepted applicants that explains our proven processes and frameworks in detail. We’ll also give you all the info you need to decide if you want to accept our invitation to work with us.

If we need more info to make a decision on if it’s a fit, we’ll reach out to you via email with additional questions…🙂

If it’s not a fit, we’ll still provide you with valuable resources that we think WILL help you in your web design business.

So… It’s a win win for you either way!

Fill out our zero commitment application for your chance to learn the proven framework our Web Designer Academy students use to book five-figure web design projects.

PLEASE NOTE: If your application is approved and we offer you a spot in the Web Designer Academy, there will NOT be any pressure on you to accept.

interested? apply below for Your invitation!

GET YOUR ZERO-COMMITMENT INVITATION!

 Your transformation is right around the corner...

"Now I actually see being able to release myself from corporate life..."

“…and finally step into entrepreneurship full-time, and being able to be an inspiration to my daughter to show her that she can choose whatever path that she chooses! I’m so proud of myself for taking that first step and believing in myself!”

Helen | SIDE HUSTLERS TRANSITIONING TO FULL TIME HUSTLERS

"You're gonna gain so much more by joining that what you put in."

Whatever is holding you back from joining the Web Designer Academy – you’re gonna overcome that and gain so much more by just joining.

Not only did my business change, but my mindset on how I feel about my business changed once I went through the training and saw all the resources available to me in the program – they’re amazing – but actually getting the training is worth so much more than you ever invest!”

Naomi | HEALTH COACHES + AGENCIES

 How much is it costing you NOT to have this system in place?

 Any one of these outcomes is worth the entire program

Hi, I'm Shannon Mattern!

I’m obsessed with helping web designers create profitable, sustainable, scalable web design businesses.

I'D LOVE TO WORK WITH YOU IF YOU VALUE:

 Questions people ask before joining us:

Have a question you don’t see answered here? Email us at shannon@webdesigneracademy.com

A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Showit, Webflow, Kajabi, straigh-up web developers, and more. Some of our strategies are based on how WordPress functions – but we’re confident you’re smart enough to figure out how replicate our systems + strategies on whatever platform you use (and that’s another great benefit of the community – people to ask how they do it!)

A: This is a 12 month program, you will have 12 months access to the calls, content portal and support related to this program.

Yes! Everyone pre-submits questions and work for critique, so whether you can be on the calls live or not, we’ll answer your questions and you’ll get the replays in the group and on the private student podcast. Being there to have a conversation about your questions is encouraged, but not required – and you can always ask followup questions in the comments of the replay in the group!

You have 12 months access to the program – how much time you choose to spend working on your business is up to you. The speed of your results will directly reflect how much time you put in. We value time-independence, and you can move at your own pace. Everyone comes into the program at different times and focusing on different areas of their business. While we have done our best to give you the highest level of support without requiring you to be on our schedule, we recommend you take full advantage of all the resources available to you during your time in the program.

The Web Designer Academy is a 12 month commitment to you and your business growth and we don’t offer refunds or early cancellations.

When you join, our team goes all in on your success, and we ask that you do the same. If you apply and are accepted + invited to join the program, we would not have invited you to join if we didn’t think you were a good fit.

If you’ve applied, been accepted, are considering joining and are on the fence and want a refund policy to ease your mind (rather than relying on your own commitment to your success combined with our amazing resources, community and full support of our team behind you to ease your mind)… don’t enroll.

We’re confident that as soon as you join and see the resources, community and start implementing the work, you’re not going to want a refund 🙂 you’re going to be too excited about your future + all the opportunities you’ll create from your new program!

YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.

When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk. 

EARNINGS DISCLAIMER. ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS. 

TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.