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Make your $10K payment in full to receive a Bonus 60 Minute Roadmap Call with Shannon!

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 Congratulations! You've been selected to join the Web Designer Academy! 

Your invitation to work with us expires soon...

If you have any questions you can reply to your acceptance email or click the icon in the bottom-right corner of the screen.

Once you’ve successfully completed your payment, you’ll receive a confirmation email with links to the Web Designer Program Agreement, Intake Assessment, private student group and your login information for the Web Designer Academy dashboard with instant access to the entire program!

The Web Designer Academy is the exact system and guidance you need to create a full-time, consistent sustainable income as web designer.

Shannon is beginning their journey to become a web designer by learning about unique web designer identity, client design, and how to attract clients with messaging and pricing. Full Text: shannon, your journey starts here. start here . Big Picture 1. Unique Web Designer Identity 2. Dreamium Client Design dream Get Your Next Dreamiumgger progrom and how they all W/l uncover your Uniga Web Designer Intentionally design-your wok-design ing groft messaging thot artroch your packages you the obvious choice for your dients. ing DOOCHH FONT AWWW YIA- pricing n and What's in this module: positioning shannon mattern

BOTTOM LINE? WE HELP you:

When you choose to pay in full, you'll get a bonus 60-minute 1:1 call with Shannon!

You can use this call any time during your twelve months in the program.

It's time to stop undercharging, overdelivering and finally have a profitable, sustainable web design business... and we can help you make it happen.

Apply by November 26 for your chance to attend our exclusive “Get Your Next Client” 1/2 Day Intensive on December 7!

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Hey there, I'm Shannon Mattern, and I've totally been in your shoes. Stop me if any of this sound familiar...

 Now more than ever, you get to have support on your journey to freedom, flexibility and financial independence as a web designer. 

Here's what life can be like when your web design business is profitable, sustainable and you have mentorship + support...

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A person is using a laptop.

You value your skillset - and your pricing reflects it.

You stop undercharging (or never start in the first place) and you confidently make offers that reflect the value you bring to the table in any economic climate… and your clients are happy to pay you!

You know how to find and book clients you love to work with.

You know what to say to get their attention, and you confidently put yourself out there with simple marketing strategies that don’t require blogging, being on social media 24/7 or running ads.

02

They hold a pen and a cup of coffee.

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You confidently charge 5x-10x more than you used to (and more than other web designers)

You are 1000% sold on the value you bring to the table and what’s possible for your clients when working with you that you don’t even blink when making a premium offer – and you’re confident you can find clients that are willing to pay “that much”.

Your web design business has built-in boundaries that are simple to uphold.

You stop being an overworking people pleaser, and you know exactly how to handle formerly “awkward” situations with confidence.

04

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You're creating a full-time income with a completely flexible schedule.

You don’t just know how to get clients, how to make profitable offers, get yesses and run projects like a pro – you’re only working when you want to.

You're the boss of your business, but you're never going it alone.

You’re part of a community of super smart, talented web designers with unique experiences and skills – who love to support each other and want to help everyone win.

06

A person is designing on a computer surrounded by office equipment and supplies in an indoor space.

07

A person is using a laptop.

You're confident that no matter what's going on in the business world, you can navigate it.

When the economy is uncertain, when life or the world changes on a dime, you have the skills, mentorship and support to navigate anything that comes your way.

 You've decided that you're in this for the long-haul... and you're also ready to stop going it alone!

"I'm consistently making $10K a month."

“I successfully found my niche and what words speak to them, learned how to market myself in a way that doesn’t feel cringy, instead it feels easy and natural. My clients don’t want to stop working with me once we launch their site! I’ve since landed multiple retainer clients that I LOVE and am booked out for months in advance!”

BARB | INFINITY BRAND DESIGN

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"I reached my minimum baseline revenue in just 90 days"

I remember listening to Shannon’s training, and it felt like she was speaking exactly to me. I filled out the application because I was just like, ‘I need something because this isn’t working.’”

There was a month where I was thinking through it all, like, ‘Do I want to invest in this? I don’t really have the money coming in right now to do it…’ Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices,” Leigh said. “I thought that once I raised my prices I would lose some clients, but they all agreed to it.”

LEIGH SCOTT, ZAINATAIN CONSULTING

Get the entire strategy, system and support inside the...

Shannon is beginning their journey to become a web designer by learning about unique web designer identity, client design, and how to attract clients with messaging and pricing. Full Text: shannon, your journey starts here. start here . Big Picture 1. Unique Web Designer Identity 2. Dreamium Client Design dream Get Your Next Dreamiumgger progrom and how they all W/l uncover your Uniga Web Designer Intentionally design-your wok-design ing groft messaging thot artroch your packages you the obvious choice for your dients. ing DOOCHH FONT AWWW YIA- pricing n and What's in this module: positioning shannon mattern

The Web Designer Academy is the exact system and guidance you need to create a full-time, consistent sustainable income as web designer.

BOTTOM LINE? WE HELP you:

 The Web Designer Academy is for you no matter how you learned or what platform you use.

Whether you're self-taught or certified, whether you're a WordPress or Webflow wizard, a Squarespace guru, Showit or Shopify savvy and more...

…however YOU want to serve clients – the Web Designer Academy will work for you – and is for you.

Without the Web Designer Academy

With the Web Designer Academy

 The Web Designer Academy is a high-touch group coaching program that teaches you the business side of running a web design business. It includes...

01

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Access to the Web Designer Academy Program + Curriculum for 12 Months

You get 12-months access to our program, and you get to move at your own pace and start creating a return on your investment immediately. During our time together you’ll create profitable packages, raise your prices, book your next dreamium client + build out your systems and schedule while getting paid. This gives us time to coach you on any mindtrash that comes up as you go all in on your marketing and get booked out – and to support you with real-life client situations as they come up.

Our Full Template, Script + Swipe File Library

Access all of our templates, swipe copy, resources and high-impact training videos inside our private portal. Includes access to more than 70+ templates, scripts and swipe copy for every piece of client communication, 10+ “done for you” web design packages, processes and timelines, 20+ tools to help you with branding, pricing, packages, and so much more!

02

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Our Expert Eyes on Your Work

We actually look at your packages, pricing, offers, sales pages, etc. and give you actionable, expert feedback on your pricing, copy, structure, strategy, and more. This is how you get our eyes on your web design business directly.

Private Client-Only Community

You’ll connect with the other super-smart, successful web designers who are members of this exclusive program. You’ll be surrounded with people who are where you want to be and get to ask them questions and get support from our team in our private group. Here you’ll meet your biz besties, the people that have your back with tech questions, client issues and how to handle any kind of situation you encounter on your journey.

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This image shows a group of people discussing a situation in which a web designer is having difficulty setting boundaries with a client and is asking for help from the group. Full Text: Manage Group WP-BFF Web Designer Academy Web Designer Academy with Shannon Malbern -.. About Tar howing di thioully wil o chest who is very nice but is asking for This group is for pald members of the WP-DIFF more bwaks so be made to her soon arter my 30 day support period Web Designer Acidkrey - a ybir-lang has ended. I want to be profesional, nilou bout Im. I thoroughly nonborst p program designed to help poa enjoy helping people [Strang Erfolgrem 2 horet, have always hid cresce a profitab e web - Sas Mare difficulty with boundaries, I have allowed the simstion but also feel Admin Touta that she is taking advantage. The 30 diry petlod andad on Private November 13, and I hive roce wod & nogatils in Ier leol week kar only members can see who's in the group mitra changes to be ... Soo Mons and what they post 7 Comerta Seun bry 38 00 Vodble Automatic Mursber Approveh Q comment Armyare cer find the groups Social Learning Group Membership Questions View 2 mana coramants Ponding Posts totaly understand ! I've been there with vonting to hwtp AND hold boundaries and I found that the way that Poril Top Es Tees really good to me to hold boundaries and erapower the cllent is NOT to say what I WON'T DO and why I won't do it pt just loula really hw ... Sou Moru Scheduled Prats Activity Log Also, thanks for this scenario - I'm puting It in the new WDA "What If the cliert sa ci me .. " section @ Group M.495 ( Sharman Matter rep led . 2 Replies Member-Reported Cortert Comment as Shannon Matter

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Weekly Group Strategy Calls

Each week, we have high level coaching calls together. This is where we will discuss strategy, overcome challenges, go deep into developing your money mindset and fix any issues in your packages, pricing, marketing, offers, systems + boundaries.

Mindtrash Makeover

Whether you want to get your first client in the first 30 days, or you want to get some systems in place to take your time back so you have space to implement our strategies, or you want to start by building a strong foundation, we tell you exactly where to start based on your unique goals. Even though it’s a group program, we recognize everyone has unique needs and our program is structured to give you personalized guidance in a group setting.

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 Here's what we'll do together:

phase one

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Powerful positioning, irresistible packages + profitable pricing.

Whether you’ve worked with clients or not, we’ll walk you through a process to internalize your value as a web designer, get crystal clear on who YOU will work and who you won’t, set premium prices and create packages that transform you from pixel-pushing order taker to expert status (without the impostor syndrome).

Get your next (dreamium) client.

You’ll learn how to find your best clients and implement a simple, 3-step strategy for marketing your business. We’ll completely re-imagine and re-frame how you present offers, and you’ll learn how to incentivize your clients to not put off the decision to work with you. 

PHASE two

In this image, a person is scheduling activities such as Lock Shift Control Command Command Option Option, Farmers Leo Report Market Email Catch Up Yoga, and Baby Shower. Full Text: 0) > O O aps lock shift contro command command option option IS DIAN ERID IENT WORK COACHING CALL FARMERS LEO REPORT MARKET EMAIL CATCH UP YOGA - BABY SHOWER

PHASE three

In this image, someone is encouraging the viewer to take action and make their goals a reality. Full Text: MAKE IT HAPPEN

Savvy systems and breezy project management.

You’ll get paid as you go to put systems and processes in place to streamline and systematize your projects to save you tons of time, then you’ll expertly and effortlessly lead your client through the project, while knowing exactly how to handle any surprises along the way.

Marketing momentum.

You’ll implement our proven one-to-one and one-to-many marketing strategies to get new clients, referrals and plant the seeds for future clients so you can get booked out and create consistent revenue and a full-time income.

PHASE four

A hand-written letter on a patterned stationary with an envelope, showcasing the design of the paper.

 Here's what's possible when you implement our framework:

A person stands in front of a wooden wall with a smile.

"I just booked a $9000 project."

“I joined the Web Designer Academy originally to learn the business processes…but the biggest transformation I’ve had is going from feeling like a total impostor who “can’t charge that much for a website” to knowing that what I can bring to the table provides value to my client.

In the beginning I was charging $500 for a website. I just booked a $9000 project. My husband was dancing in the kitchen when I told him!”

Laura Kamark

"I booked a new client at 5x the rate I was charging before I joined the Web Designer Academy".

“I have so much more confidence in knowing the value that I bring is worth the price that I’m asking – that has been really big for me.

When I think about what’s included in the Web Designer Academy, it’s like, ‘This is the holy grail. This is all the language that I need, this is the guidance that I need.’ And the community is such an asset to the program, it helps so much with my confidence.”

ELYSE ROBERTSON

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A person smiles for the camera.

"I raised my rates by 4x - and got a yes."

“Signing up for the Web Designer Academy was the greatest decision I ever made! It has all the pieces of the puzzle that I felt I’d been missing, and I was able to stop my part-time consulting and focus on full-time designing!

Before joining I didn’t fully understand the value that I bring to my clients! That was a big piece of the puzzle for me: not undervaluing my services and learning to value what I can bring to the table.

Before joining I really struggled with marketing, and the Web Designer Academy laid it out for me, and I’m just followed along and things just fell into place! I love it!”

JENNY | NONPROFIT WEB DESIGN

 The Web Designer Academy includes all the training, templates, tools and support you need so that you can create a full-time income as a web designer.

A person cradles a newborn baby in their arms while sitting comfortably on a pillow indoors.

MODULE ONE

Unique Web Designer Identity

We’ll uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.

MODULE two

Dream Client Design

We’ll walk through a process for identifying dreamium clients who can’t wait to work with you, and help you position yourself as their dream web designer. 

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A person is using a laptop.

MODULE three

Sell Yourself

We’ll transform your belief about your value, how much you can really charge for web design and help you get sold on upgrading your prices so that you never undercharge again!

MODULE four

Profitable Pricing, Packages + Positioning

We’ll walk through a process to design empowering packages so that you stop undercharging + overdelivering.

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A person is writing on a piece of paper.

MODULE five

Get Your Next Premium Client

Implement a simple but powerful marketing strategy to get your next client at your new premium prices without ads, social media, blogging or sliding into the DMs.

MODULE six

Preframing + Making Irresistible Offers

Learn how to do a web design consultation with confidence and make authentic offers that empower your clients and incentive them to make a decision.

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A person is organizing office supplies in an indoor setting.

MODULE seven

Premium Client Experience

Get a tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.

Bonus

Systematize, Streamline + Scale

Learn strategies that free up your time, create repeatable systems that save you time and money, and scale beyond time for money.

A person holds a cup of coffee.
The image is showing someone writing down their daily goals and things they are grateful for. Full Text: DAILY GOALS - and gratitude - NOTES TODAY'S GOALS TODAY I'M GRATEFUL FOR Take Time to dream every day

Bonus

Momentum

Get new clients, referrals and plant the seeds for future clients so you can get booked out and create consistent revenue and a full-time income.

 Imagine you had so much confidence that you...

 We help our clients do this every day, and you can do it too.

Check out these next-level results results from our students!

A couple of things to remember as you read our testimonials… Your results will be unique to you. These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.

Barb is celebrating their success in earning $20,000 in a quarter. Full Text: Barb 3:12 PM #win as of now ... I officially had a $20k quarter !!!
Erika is celebrating their progress in achieving their goal of 10,000 followers in the month of November and thanking their supporters for their encouragement. Full Text: Erika November 3 at 10:28 . @ Y'all ... it is three days into the month and I'm halfway to 10k. I have two more discovery calls this week too! Thank you all for being so supportive and amazing, and not letting me burn everything to the ground when I got overwhelmed. 24 9 Comments Seen by 58
Kelli is expressing their gratitude for a program that has enabled their to make more money in a shorter amount of time. Full Text: Kelli 4:11 PM I was recently able to charge for 1 day what I used to make in one entire week .... all thanks to this program
In this image, Rachel is excitedly sharing that she has quit their job and has booked two clients for October and November, and has also been contacted by a local business owner for help with their website. Full Text: Rachel 6d . 8 Hey lovely ladies !! Omg what a month, I have so much good news - but also need some advice! First is that I have booked in two clients for October and November. Once they were in the diary I handed in my notice and yesterday was my last day at my horrible day job! Pretty scary but I know I'm covered for the next couple of months and honestly, my day job was making me so miserable that I knew I wouldn't be able to do my best work for my clients if I was trying to fit it around my full time job. So today I'm literally in the best mood, and I've just been messaged my a local business owner who wants some help with her site! Her website was built on Webflow (brilliant, cause that's what I use) but she needs some pages added and some layouts changed, so I'm looking for some advice on pricing.
Mariela is celebrating their success in signing up two new clients. Full Text: Mariela 3:02 PM to Everyone I just signed up 2 new clients!
In this image, Cory is celebrating having acquired their first real client. Full Text: Cory Yesterday at 9:19 . ... I got my first real client !!!! MEDIA2.GIPHY.COM You and 33 others 23 Comments Seen by 61 Love Comment
The image depicts a person celebrating the signing of their first contract and payment of their invoice, with the help of someone else's advice. Full Text: · Yesterday at 2:22 PM · 8 Shannon Mattern, I just got my first YES! Contract signed, invoice paid. Your super quick advice helped soooo much, I would have been fumbling all over the place without it. She chose the middle package with custom branding and a one page website with the intention of working with me later to expand the site. It just got REAL! 21 25 Comments Seen by 48
Leigh has achieved their goal of reaching a certain level of monthly revenue. Full Text: Leigh 3:05 PM I finally hit my baseline monthly revenue threshold
The image is showing someone celebrating their success of getting three clients in one day after working for 8 hours. Full Text: 8 hrs . 8: ... Hey y'all! I know it's been a while but I just wanted to encourage you to keep at it because yesterday ... I got 3 clients in one day!
The image is showing a conversation between two people, Shannon Mattern and Robin, in which Shannon is congratulating Robin on their success and encouraging them to continue taking action. Full Text: I'm so excited for 2021. I just got off a kickoff call with a client and I'm jazzed. Can't thank you enough for all the info you have provided, Shannon Mattern. You have made it just about impossible for anyone to fail if they just follow your directions and scripts. 13h Love Reply - Shannon Mattern wow robin !!!! Congratulations !! I'm so proud of you - you just take action and go for it !!! Just now Like Reply Comment as Shan ... 2 GIF 9+
Two new website projects have been successfully booked this week. Full Text: From to Everyone: Booked 2 new website projects this week !!
A person is excited to have finalized a dream client and packages module, and is feeling confident about the services they are offering. Full Text: From to Everyone: 3:24 PM that dream client and packages module is GOLD From to Everyone: 3:25 PM ... well, they ALL are. haha I've never felt more solid on who I serve and what I'm willing to do for them.
The community is showing appreciation for Clare and Laura for their help with technical difficulties for Shannon Mattern's first "Day Rate" day. Full Text: October 14 at 10:16 PM . 8 Just want to say a MASSIVE THANK YOU to Clare & Laura for their help with my questions last night and technical difficulties today for my very first 'Day Rate' day. Shannon Mattern this community is so amazing & supportive, I'm so appreciative. 8 10 Comments Seen by 28
The image depicts a person thanking someone for helping them successfully reschedule a consultation and follow a format for the consultation, which resulted in a successful outcome. Full Text: From to Everyone: I used the format you mentioned here and they responded that they would like to reschedule. so we rescheduled for today and the consultation went great! I followed your format for the consultation too and it went so smoothly! you saved me from the awkward negotiation conversation that I was dreading.
In this image, Shannon Mattern is expressing their appreciation for Clare Lewis for helping their with their website and showing how the community is always willing to help each other. Full Text: Visual Storyteller · January 23 at 9:58 PM . @ #grateful Huge shout out to Clare Lewis who hopped on a zoom with me to help navigate php, advanced custom fields and bounce some ideas off of. She helped solve the mystery of the puppy posts and I'm making strides with this big site #ittakesavillage #thanksforbeinginmyvillage You and 19 others 2 Comments Seen by 46 Love Comment I'm so glad I can help !! This is what is so amazing about this community, I know that if I had needed help, any of you would have hopped in to help! Like · Reply . 1d 33 Shannon Mattern This makes my heart SO happy !!! Like . Reply . Commented on by Shannon Mattern i . 1m Comment as Shannon Mattern GIF
In this image, Shannon Mattern is expressing their appreciation for a group she is a part of and the people in it, while others are agreeing with their sentiment. Full Text: shared a link. ... 16h . @ Just wanted to say I heart this group so much !!! GIPHY 3 Comments Seen by 33 Like Q Comment - I totally agree !! Like . Reply . 16h One hundo, Friend! This is my FAV group. The peeps in here ... guh ... y'all are wonderful people! ¥ So grateful to have met y'all !! Like . Reply . 16h 1 I agree with you 100% This group is the best !! Love our weekly calls. All the giggles are good for the soul Like . Reply . 7h Comment as Shannon Mattern 0 GIF
In this image, a timeline of the monthly revenue of an individual, starting from January 2021 to July 2021, increasing from $0 to $10,000. Full Text: Monthly Revenue $10,000 Listened to your money $7,500 mindset FB live Left my job $5,000 $2,500 Joined WDA $0 Jan 2021 Feb 2021 Mar 2021 Apr 2021 May 2021 June 2021 July 2021
Cory is celebrating the success of selling their first high-end package to a Montessori preschool. Full Text: Cory . .. ... 15h . I've got to share a crazy exciting win. I had tears streaming down my face earlier today - first tears of joy in a long time. You guys, I sold my first high end package. To a montessori preschool! Stay out of their wallet! I thought for sure I was way too expensive for them. This is really happening. I want to thank you all for cheering me on this year! 25 18 Comments Seen by 62
Alex has recently quit their full-time job, and has already noticed an improvement in their health. Full Text: Alex 3:07 PM oh & I quit my FT job last week! (my health instantly improved once I turned in the letter)
In the image, Erika is celebrating their success in booking a $7,500 brand strategy and web package. Full Text: Erika 4 to 3:14 PM Everyone Have I been on a call since I booked my highest package? That's a win - I booked a $7,500 brand strategy and web package.
Lori is celebrating after their client chose the highest priced package she offered during their consultation. Full Text: Lori . D · September 28 at 4:21 PM · @ #Update My client from last Tuesday? The one who was excited after our consultation and I sent a proposal with the highest priced offer I've ever made? YUP. She picked the highest package !!!! Wants to get started right away! GAAAAAHHHHHH !!!!!! 20 13 Comments Seen by 52
A person is celebrating winning a €5000 website contract, despite being the most expensive option, as they prepare for the third lockdown with their kids at home for four weeks. Full Text: . 3h . 8 I just won a €5000 website Even though I was the most expensive option. Just wanted to celebrate this because we are having lockdown #3 from tomorrow on, kids at home for 4 weeks AGAIN @ while I have work planned for clients. 01 5 4 Comments Seen by 14
Naomi is excited to have just finished a successful kickoff call with a new high-paying client, thanking Shannon Mattern for providing resources to help their work through their negative feelings. Full Text: Naomi 22h . 8 I just got off a kickoff call with my new high package client that I was freaking out about ... it was amazing !!! I followed the outline provided in the workbook, took the lead and asked all the questions in the project planner and she is sooo excited! She has worked with 2 other web designers and she said this is the first time she has been this excited to work with someone. She feels like the questions help her get everything out of her head and is able to articulate what she wants better! Now I so excited to work with her !!! Thank you so much Shannon Mattern for putting together this amazing resource and everyone here helping me work through those negative feelings that come up! Feeling super excited and energised after the call! 18 4 Comments Seen by 47
The person in the image is celebrating the fact that they have projects booked until May, which is the first time they have had projects booked in advance. Full Text: to Everyone 3:06 PM I have projects booked until May! First time have projects booked in advance.
The speaker is celebrating their success in quickly booking out their clients for the month of April. Full Text: to Everyone 3:02 PM I got 3 clients for April in the span of 2 weeks, so I'm booked out for April now ...
The speaker is celebrating their success in quickly booking out their clients for the month of April. Full Text: to Everyone 3:02 PM I got 3 clients for April in the span of 2 weeks, so I'm booked out for April now ...
The image shows a person expressing their gratitude for a program they purchased, which they are excited to use. Full Text: I can't wait to go through this, too !! This program is hands-down the best money I've ever spent on my business. Thank you, Shannon !! Like · Reply . 19h 1 1
Shannon Mattern and their BFFs sent a proposal to the puppy people and they agreed to the $9,000 package offered by AT&T Wi-Fi. Full Text: Yesterday at 8:51 · @ Shannon Mattern + BFFS: I sent the proposal yesterday afternoon, and the puppy people they want the $9,000 package I AT&T Wi-Fi 5:49 @ 95% All Inboxes New Comment o ... loom has left a comment on Proposal 11:21 "YEAH Laura! YES, LET'sDO This. We want the 9,000.00 package!" Reply The Loom Team
The image is showing two people having a conversation about how they are using brand archetypes to update their branding and messaging. Full Text: . 22h . 88 Shannon! Just want to say thank you for including the brand archetypes in this program. I reference them multiple times a day to make sure my branding and messaging are on track! Especially the section in the workbook for the word bank under dream client qualities. 1 6 3 Comments Seen by 32 Like Comment Yes !! I started going through these again to update my branding and messaging on my website! Like · Reply . 21h 1 1 Author e SO helpful. I'm even using them to create brand kits so clients can describe their client and I can pull a brand identity that will resonate accurately. I'm fully invested Like · Reply . 21h 2
The people in this community are celebrating the feeling of camaraderie and support they have for each other while running their own businesses. Full Text: From to Everyone: 3:12 PM OMG yes! I was thinking the exact same thing about this community. It's like having coworkers while running your own biz
The speaker is expressing their satisfaction with a new client's experience with their process, as they have only had one call to plan and the client is already thrilled. Full Text: From to Everyone: 3:09 PM I listen to your webinars over and over when I have questions, etc. I'm starting to hear you in my sleep. I should soon have everything down pat! Win - New Client and she is already thrilled with the process and we have only had one call to plan. Waiting for her to provide info and she is thrilled with how easy the process is so far.
In this image, Shannon Mattern is being thanked for providing a personalized web designer academy roadmap and feedback. Full Text: Re: Your personalized Web Designer Academy Roadmap 1 message Tue, Dec 22, 2020 at 11:18 To: Shannon Mattern Shannon, thank you so much for the roadmap and your feedback. I love the way you teach and engage. I now in the Fast Track for Clients module, the pricing info is so wonderful.
The image is showing the speaker's success in securing a job and completing projects, as well as the speaker's use of a project planner for a successful kick off call. Full Text: From to Everyone: I raised my prices on a proposal and got the job. From to Everyone: I just finished up a small client site (a template site), and working on my Web Designer for a Day process, and have a client who is interested in testing my process! From to Everyone: I just had my first kick off call for a 1-Day Intensive project. I used your project planner in the call and it went really well. From to Everyone: Would love to know how that went
The image depicts a person thanking someone for helping them successfully navigate a difficult conversation by providing a format to follow. Full Text: From to Everyone: I used the format you mentioned here and they responded that they would like to reschedule. so we rescheduled for today and the consultation went great! I followed your format for the consultation too and it went so smoothly! you saved me from the awkward negotiation conversation that I was dreading.
A person shared a link to their newly restructured website, which was tailored to a new niche, and they are already seeing the value of narrowing their focus as they have had a client reach out to them without them having to chase them down. Full Text: shared a link. · 18h . 8 I completely rewrote my web copy and restructured pages of my own website, to speak more directly to my new niche (coaches). I added packages and "starting from" prices. I also added a calendar to accept appointments online. I launched this morning after a super fun Zoom meeting with a new client (#smallwin for that as well). This evening I got a FB message of someone I never even "chased" online in my regular FB groups, saying she didn't find a time slot in my calendar that fit her schedule, and she asked if there are other days I'm available on. I can finally see the value of niching down. Clients knocking on MY door instead of me chasing them down. I was so afraid before I decided to go all in for this niche, but I followed my inner compass. Thanks Shannon for helping me out with my niche! C
A person is excited to apply the knowledge they have learned from a course podcast to their web design business. Full Text: shared a link. 3h . 8 I've been listening to the course podcast during my daily chores (laundry, cooking ,... ) I just reached module 7 (marketing your business) and I have to say all pieces of the puzzle are here and fit! I know about all the freebies, funnels, automatic welcome series ,... but seeing this in action for a web design business is just pure gold I'm so excited to work on this!
In this image, someone is thanking Shannon for their help in creating a website for a client, which resulted in the client being very happy with the process and the final result. Full Text: 4:20 PM (50 minutes ago) ... to Shannon - Hey Shannon! I missed the wins threads since I was late to the last Q&A. I wanted to update you on the Coach site where I used the templates. She pushed the date out a couple of times so we ended up just getting it completed last week. I wanted you to see the final result. With your help I went from one client crying that she was upset with me to the other crying out of joy and loving not only her site but the process so much working with me. I truly appreciate your kindness, generosity and all of your guidance. I can't wait to really dive into the new WDA. What I've gone over so far I really love. Again thank you so much!
The image depicts the speaker's excitement and gratitude for their successes in the past week, such as gaining website traffic, increasing signups, receiving their first full website project from an ideal client, and setting up their first collaboration with a yoga business coach. Full Text: V 3 hrs Shannon, it's been an exciting week (weeks?)! I'm working through the WML, gaining traffic to my site, and increasing signups to my 5-day challenge/email list (yay!). Getting in the flow of writing content (blogs and email). Just now received a deposit for my FIRST FULL WEBSITE PROJECT from, literally, MY IDEAL CLIENT! And, just set up my first collaboration with a yoga business coach who wants to include my 5-day challenge in her upcoming program and promote it with an interview between the two of us !! It's happening. Would love to get some advice on collaborating on such a venture. But I don't really know what I need to know! Maybe we can chat on the call later? Thank you. Thank you. Thank you. Thank you. Seen by 7 Like Comment Write a comment ... O GIF
The non-profit accepted a 10% discount on a higher package than their original budget, and the speaker is meeting with them tomorrow to discuss the project plan and set a start date. Full Text: February 10 at 6:06 PM . #win The non-profit I had a discovery call a couple weeks ago decided to move forward. I offered a 10% limited time discount due to the circumstance they had horse show last year due to COVID- 19. I was surprised they went with the highest package even with the 10% discount which was about $500 more more then their original budget. I meeting with them tomorrow to go over the Project Planner Meeting and set a start date. I so excited to start this project. Thanks Shannon ... See More
The customer and the business are working together to create a new offer for semi-custom course kits, and the customer has agreed to the offer, leading to a webinar setup and a course setup, as well as a brand refresh. Full Text: Held a customer conversation to essentially co-create a new offer for semi-custom course kits and landed a new client! We're working together to get her webinar setup and she'll be back to setup a course and later for a brand refresh! Like . Reply . 53m
Mary has successfully booked their first client for a website build, and is celebrating the accomplishment. Full Text: Mary A Joe 12h . 88 I booked my first client for a new website build. Yay!
In this image, the speaker is expressing their excitement and relief after signing their first client for a small job, and is now looking forward to finding their second client. Full Text: : to Everyone 3:02 PM I signed my first client. It's a small one page job for an environmental non-profit, but was told that if they like working with me, they would hire me for future maintenance. After our phone meeting I spent the afternoon signing up with Dubsado, learning how to use it and setting up a contract for them to eSign. It's amazing how booking that first job can erase the thought of "what if no one will hire me?" I feel confident and excited about finding client #2.
People in the networking group were impressed by how confidently Shannon was able to discuss their package prices. Full Text: to Everyone 9:34 During the Summit last week, some people in my networking were amazed how comfortable I with my package prices now (great testimonial for Shannon)
Shannon Mattern is expressing excitement about the potential of a previous lead wanting to work with their, which could result in their being booked out for six weeks and reaching their 10k/month goal. Full Text: Shannon Mattern Also keep us posted on how it turns out !! Like . Reply . Commented on by Shannon Mattern i . 23h I will! I have a good feeling about the previous consultation call. All of a sudden a previous lead says she might want to work with me (someone who had her proposal 1,5 months ago). That means if those two people book I booked out for 6 weeks and I have my 10k / month ... And I still need to have the consultation call on Monday next week, so I'm curious how it will turn out. Like . Reply . 20h . Edited
Leigh has changed their attitude towards money and is now more positive about it. Full Text: Leigh 3:08 PM yes! I did a 180 with my money mindset :)
Erika is celebrating their success in growing their business, having received an inquiry from their website without any outreach, a consult from their Get a Client Workshop, and having almost reached $6k in revenue this month. Full Text: Erika 4 3:07 PM WIN - I got my first inquiry from my website without any outreach. I have a consult on Friday from my Get a Client Workshop. I've been working on having a branding strategy process. I've been busy but it's been good. Oh, I also hit almost $6k this month.
A new client is signing up for a mid-level package of a VIP retainer, and the speaker has also been accepted for a 9-month graphic design contract with a local performing arts complex. Full Text: Lisa 55m . 8 #win I onboarding a new client who is choosing my Midlevel Package for the Exclusive VIP Retainer. My 2nd win is that I have been accepted for a 9-month graphic design contract working with the local performing art complex in my area! 3 1 Comment Seen by 12
Barb is celebrating their decision to leave their corporate contract and the opportunities that have come their way since then. Full Text: Barb 3:05 PM #win I let go of my "big beefy contract" AND I have SO many opportunities that have come to me since letting it go! I don't NEED a safety net of a corporate contract!
In the image, the speaker is excited about having a consultation scheduled for Monday, but is worried about not having their packages or pricing done yet. Full Text: .. 5h . 8 I have a consultation scheduled for Monday! Woo hoo! But I don't have my packages or pricing done yet! Oh no! -
In this image, Shannon Mattern is thanking the Web Designer Academy for increasing their knowledge and confidence in web development skills. Full Text: is & feeling confident. 16 hrs Shannon Mattern I just wanted to thank you for all you do for us. Not just the skills we are learning but feeling confident in our abilities to do them. Yesterday, I received a text from a friend asking me if I could recommend a good website developer. In the past, I would have referred them to someone with more expertise and experience. But this time, I immediately responded with "Me." Just what I learned in the 5-day challenge increased my knowledge and confidence significantly. The Web Designer Academy continues to increase my skills and knowing I have you to ask for questions makes me even more confident in my abilities to handle whatever comes up. Thank you! 3 Comments Seen by 21 Like Comment I agree! I had helped an acquaintance get a WordPress site set up and she reached out to me because it had an error on the top. I was able to go in there and troubleshoot, edit the file and fix the error I would not have had the confidence to do that without Shannon's guidance (and a backup @ ). Love · Reply . 16h 2 1000% agree with this. Love · Reply . 16h 1 2 Shannon Mattern You guys !!! I'm getting all misty-eyed over here !!!!!! I'm so grateful for all of you and that I get to do this every day. THANK YOU !!!!! Like . Reply . Commented on by Shannon Mattern [?] . 13h 2
A person is praising Shannon Mattern for their hard work on the creation of a project called WDA. Full Text: 12h . 8 I just submitted a couple questions to the strategy call and can't be there tomorrow, so I'll catch the responses on the replay. One of the questions might be too techy and belong here instead, and I'll be glad to repost. But, before any more time passed, I just wanted to comment here that Shannon Mattern is a total rockstar! I was part of the inaugural WDA and have come back to review and revamp. To find out what I've missed and fix what I've forgotten. This version of WDA is absolutely fantastic! And what a ton of work has gone into it. The content, the worksheets, the swipe files. ALL OF IT !!!! This was truly a labor of love. Thank you so much! You and 7 others Seen by 26 C Love Comment Comment as Shannon Mattern GIF
In this image, a person is expressing gratitude for having a script to use during their first consultation call, and is sharing what the person they consulted with wanted. Full Text: Ok so whew! Just did my first consultation call! It was sooo nice to have the script! Thank you Shannon Mattern and thank you all for all the support and protips !! So, here's what she wants:
A person is excited to apply the knowledge they have learned from a course podcast to their web design business. Full Text: shared a link. 3h . 8 I've been listening to the course podcast during my daily chores (laundry, cooking ,... ) I just reached module 7 (marketing your business) and I have to say all pieces of the puzzle are here and fit! I know about all the freebies, funnels, automatic welcome series ,... but seeing this in action for a web design business is just pure gold I'm so excited to work on this!
The client is excited to have chosen the mid-level package and is sending the contract and deposit link. Full Text: shared a link. 19h . 8 OMG OMG OMG OMG OMG OMG .... The client I just had a consultation with picked my mid-level package ya'll. Sending her the contract and deposit link shortly !!! OMG OMG OMG OMG OMG I SO EXCITED, I MAY VOMIT.
Naomi is expressing their appreciation for a workshop she attended, and is excitedly sharing their experiences with their husband. Full Text: Naomi Seriously the best workshop Shannon !! So many breakthroughs and I still talking my husband's ear off about it! Thank you! Love · Reply . 2d 01
Tiffany has sent a successful branding proposal and has two leads for website projects, and is waiting to confirm dates before sending out contracts and onboarding. Full Text: Tiffany 3:05 PM Sent a branding proposal - and have a yes, just waiting to confirm dates before sending out contract and onboarding! Also have two leads for website projects to finish out the year :- )

A couple of things to remember as you read our testimonials… Results are NOT typical! These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.

 You don't have to navigate this journey alone. We're here to guide you every step of the way.

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Weekly Live Group Strategy Calls

This is where answer your unique questions, discuss strategy, overcome obstacles, upgrade your mindset and strategize on your niche, packages, pricing, offers, marketing, projects + client issues.

Expert feedback + reviews of your packages, pricing, offers + marketing

We want to review your work – your packages, offers, marketing and more – to make sure you’ve captured every nuance of our strategy so that you’re set up for success. No more guessing or reverse-engineering what everyone else is doing with lackluster results.

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This image shows a group of people discussing a situation in which a web designer is having difficulty setting boundaries with a client and is asking for help from the group. Full Text: Manage Group WP-BFF Web Designer Academy Web Designer Academy with Shannon Malbern -.. About Tar howing di thioully wil o chest who is very nice but is asking for This group is for pald members of the WP-DIFF more bwaks so be made to her soon arter my 30 day support period Web Designer Acidkrey - a ybir-lang has ended. I want to be profesional, nilou bout Im. I thoroughly nonborst p program designed to help poa enjoy helping people [Strang Erfolgrem 2 horet, have always hid cresce a profitab e web - Sas Mare difficulty with boundaries, I have allowed the simstion but also feel Admin Touta that she is taking advantage. The 30 diry petlod andad on Private November 13, and I hive roce wod & nogatils in Ier leol week kar only members can see who's in the group mitra changes to be ... Soo Mons and what they post 7 Comerta Seun bry 38 00 Vodble Automatic Mursber Approveh Q comment Armyare cer find the groups Social Learning Group Membership Questions View 2 mana coramants Ponding Posts totaly understand ! I've been there with vonting to hwtp AND hold boundaries and I found that the way that Poril Top Es Tees really good to me to hold boundaries and erapower the cllent is NOT to say what I WON'T DO and why I won't do it pt just loula really hw ... Sou Moru Scheduled Prats Activity Log Also, thanks for this scenario - I'm puting It in the new WDA "What If the cliert sa ci me .. " section @ Group M.495 ( Sharman Matter rep led . 2 Replies Member-Reported Cortert Comment as Shannon Matter

Curated community of web designers who help each other thrive.

This is your wolf-pack, your ride-or-die, your biz besties. This is an exclusive community of super-smart web designers who have been where you are and are going where you want to go – any want nothing more than to see you win. You don’t need to “have all the answers” when you have them as your backup! From tech questions to advice to needing a pep talk before making your biggest offer ever, this group has your back.

 Here are some the results our students are creating:

A person holds a laptop.

"I'm amazed at the progress I've made in just a few short months!"

After joining the program, I gained so much more confidence.

When I do consultations now I actually have a script, I know how to talk about what I’m offering, why I’m offering it and why it’s worth my price. And I know how to stand my ground on my pricing, that’s been a big shift I’ve been able to make! It’s been amazing.

My pricing is like night and day now! I’m charging 5x-7x more than I was before!

PARISA | E-Commerce for Artists

"I have the confidence to know I can run a business."

“I had experience with building websites, but I didn’t know how to run a business doing it. My struggle was knowing how to take a person from when you first engaged with them to onboarding to off-boarding and everything in between.

Just knowing the community is there, that if I have a question about business or a project or a client that I WILL get an answer – just knowing I have ‘backup’ helps me a lot with the confidence of knowing that I can ‘go out into the wild’ and be okay!” 

helen | SIDE HUSTLERS TRANSITIONING TO FULL-TIME HUSTLERS

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"The past year has been amazing."

“A lot of the training that I was looking at showed me how to design websites, but I really wanted to know how to run my business. And I struggled with my pricing – like “Am I pricing too high? Do I know enough to charge that much?

Since joining I’ve been working with agencies and providing proposals for $15,000 websites. I’ve never done that before! And only because I now know how to price! I keep going back to those modules every time I send a proposal to make sure that I’ve covered everything – it makes me feel so confident in delivering them!”

NAOMI | HEALTH COACHES + AGENCIES

 The Web Designer Academy is for you if you are a skilled web designer who is ready to have support with the business side of running a web design business.

"I already have a steady stream of clients..."

Great! Many people come to us for advice on getting better systems in place, adding scalable offers to their web design business… but once we dive into your business we often find so many ways to increase your revenue by streamlining systems, tweaking your packages, adjusting how you make offers and optimizing your marketing.

"I'm a skilled designer but I haven't had my own clients yet..."

Awesome! This is the perfect place for you to start off on the right foot. We’ll design your dreamium client that can’t wait for someone with your skills to come along and work with them, and we’ll design irresistible, PROFITABLE offers (yes, even if you’re “new” – don’t worry, we’ll work on your mindset) and give you all the systems to wow your clients from day one.

 We are here to help you navigate whatever challenges and make the most of whatever opportunities lie ahead - and we invite you to join us. 

Your future clients are searching for the right person to serve them now at the level they need to reach their goals.

 Having a system, process and client experience that differentiates you gives you a HUGE advantage over everyone else that’s just offering “web design”.

The deadline to apply for your invitation to our free live private training + Q&A Call “How to 5x Your Web Design Business without 5xing Your Workload” is March 25 at 5PM ET. Please fill out your application as soon as possible so we can send you your private invitation to this valuable, one-time live call with Shannon!

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<b>Oops - the deadline to be invited to the live call has passed - but if you'd like the opportunity to have the replay sent to you, go ahead and apply now!</b>

Check out more next level results from our students!

A couple of things to remember as you read our testimonials… Your journey will be unique to you! These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.

How Barb Created Consistent $10K Months

Mouse over the video + click the gear icon to playback the video at 2x speed!

How Alex Raised Her Prices by 7x and Quit Her Day Job

Mouse over the video + click the gear icon to playback the video at 2x speed!

How Leigh Reached Her “Minimum Baseline Revenue” in Just 90 Days

Mouse over the video + click the gear icon to playback the video at 2x speed!

The deadline to apply for your invitation to our free live private training + Q&A Call is March 25 at 5PM ET. Please fill out your application as soon as possible so we can send you your private invitation to this valuable, one-time call with Shannon!

Days
Hours
Minutes
Seconds
<b>Oops - the deadline to be invited to the live call has passed - but if you'd like the opportunity to have the replay sent to you, go ahead and apply now!</b>

 Any one of these outcomes is worth the entire investment in the program:

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Pay in full and save $2000!

PAYMENT PLAN

Get started today for just $1000!

Payment Plan

Once you’ve successfully completed your payment, you’ll receive a confirmation email with links to the Web Designer Program Agreement, Intake Assessment, private student group and your login information for the Web Designer Academy dashboard with instant access to the entire program!

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Now more than ever, it's time to stop undercharging + overdelivering and start booking profitable web design projects.

Apply now for your chance to get an exclusive invitation to our live private training on December 9th where we break down how our students charge 5x more for web design without working 5x harder.

We are here to guide you every step of the way.

The deadline to join us is very soon. If you have any questions, please email or DM us as soon as possible!

 Your transformation is right around the corner...

A person with a bright smile is sitting indoors on a piece of furniture, holding a telephone to their shoulder.

"Now I actually see being able to release myself from corporate life..."

“…and finally step into entrepreneurship full-time, and being able to be an inspiration to my daughter to show her that she can choose whatever path that she chooses! I’m so proud of myself for taking that first step and believing in myself!”

Helen | SIDE HUSTLERS TRANSITIONING TO FULL TIME HUSTLERS

"You're gonna gain so much more by joining that what you put in."

Whatever is holding you back from joining the Web Designer Academy – you’re gonna overcome that and gain so much more by just joining.

Not only did my business change, but my mindset on how I feel about my business changed once I went through the training and saw all the resources available to me in the program – they’re amazing – but actually getting the training is worth so much more than you ever invest!”

Naomi | HEALTH COACHES + AGENCIES

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Hi, I'm Shannon Mattern!

I founded the Web Designer Academy back in 2016 because I’m obsessed with helping web designers create profitable, sustainable web design businesses. We’re here to guide you through the ups and downs of running your freelance web design business so that you can create freedom, flexibility and financial independence in any economic climate.

I'D LOVE TO WORK WITH YOU IF YOU VALUE:

Questions people ask before enrolling:

Have a question you don’t see answered here? Email us at shannon@webdesigneracademy.com

When you’re making the decision to apply for a business coaching program like the Web Designer Academy…

…we think it’s a GOOD thing if you have lots of questions.
 
Our only job to give you all the answers you need to confidently make that decision one way or another.
 
So, here are the most frequently asked questions and answers about the Web Designer Academy.
 
Q: What type of web designer is the Web Designer Academy for?
 

A: WDA is for freelance web designers and agency-owners who provide web design and related services (graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc.) services using any web design platform (WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc.) to solopreneurs, small to medium size businesses, non-profits and even large corporations.

It’s for ambitious freelance web designers who want to make a full-time living as a web designer or grow their current revenue by 5x to 10x.

The focus of the WDA is on the business side of running your web design business:
 
    • How to market your web design business
    • How to price your projects for profit
    • How to find profitable web design clients + projects
    • How to run consultations
    • How to make offers and close sales
    • How to run projects efficiently
    • How to manage your time and maintain work/life balance
    • How to manage client relationships and navigate money and scope conversations with clients.
 
We teach you how to run a profitable, sustainable web design business.
 
Q: Who should NOT invest in the Web Designer Academy?
 
A: Anyone who does not fit the above description. If you’ve never built a website before and are still learning how to build websites, the WDA is not the right fit for you right now. If you do NOT want to make a full-time income as a web designer, or aren’t sure you want to offer web design services. People looking for quick fixes, passive income and overnight success should not invest in the Web Designer Academy.
 
Q: What if I’m an experienced web designer, but I’m just starting a web design business? Should I invest in the Web Designer Academy?
 
A: Yes! We love working with skilled web designers coming from corporate or agency-life who are striking out on their own!
 
You do NOT need to have booked paying clients to come work with us – but you do need to already be an experienced web designer – and you also need the persistence required to start your business from scratch, and the patience to experiment your way to creating revenue.
 
We’ll be right there every step of the way to guide you – just know it may take you a little longer to get up and running and see results than someone who’s already been working with clients when they come to work with us.
 
Q: How long will it take to create results?
 
A: Some of our students are able to raise their prices with current clients and/or book new clients at their new prices in days or weeks, while for others it can take longer. Building a profitable, sustainable web design business takes work – so we designed our program to help ensure you’re spending your time on the right things for your business so that you have the best opportunity to create the results as quickly as possible based on your unique situation.
 
You’ll get results much faster with the Web Designer Academy than by trying to figure it out yourself or with non-web designer specific business and marketing programs.
 
Q: What exactly do I get when I join?
 
A: You get 12-months access to:
    • The Web Designer Academy curriculum with our module videos, bonus trainings and workshops + curriculum updates;
    • Weekly Live Strategy Calls where we share our latest best-practices, coach you on mindset and strategy, and give you an opportunity to get your questions answered as you implement our proven process;
    • Weekly feedback from our expert team on your packages, pricing, offers, sales pages, messaging, positioning;
    • Support in dealing with clients and managing projects.
    • Our community of genius web designers to crowdsource best practices, tech support, ideas and to ask our team for guidance and support.

You also get instant access to all of our proven templates, strategies, workbooks, scripts and bonuses.

Q: I can’t attend live calls. Will I still be supported?
 

A: Yes! Everyone pre-submits questions for live calls , so whether you can be on the calls live or not, we’ll answer your questions and you’ll get the replays in the group and on the private student podcast.

Being there to have a conversation about your questions is encouraged, but not required – and you can always ask followup questions in the comments of the replay in the Facebook group!

 

Q: How does the feedback on my packages, pricing, offers, sales pages, messaging, positioning work? Do I have to meet with you live?

A: No. You submit a form with link to what you want us to give you feedback on and any specific questions you have, and then we make a video giving you feedback and drop it into your client portal in the WDA dashboard and you get an email notification when its ready. 
 
If you have any followup questions about our feedback, you can leave comments on our video.
 
 
Q: What’s the time commitment?
 
A: You have 12 months access to the program – how much time you choose to spend working on your business is up to you. 
 
The speed of your results will directly reflect how much time you put in. 
 
We value time-independence, and you can move at your own pace. 
 
Everyone comes into the program at different times and focusing on different areas of their business. 
 
While we have done our best to give you the highest level of support without requiring you to be on our schedule, we recommend you take full advantage of all the resources available to you during your time in the program.
 
 

Q: What happens when my 12 months inside the program is over?

A: At the end of your 12 months with us, you’ll have the option to:
 
    • Continue working with us on a month-to-month basis;
    • Join our Next Level Web Designer Mastermind which is for web designers who are ready to build their team and scale;
    • Graduate.
 
If you choose to graduate, you can keep all of our module transcripts, our proven templates, strategies, workbooks, scripts and bonuses – but you’ll no longer have access to the dashboard, curriculum updates, coaching calls, work reviews and community.
 
If it’s downloadable, you have the option to download it before you graduate and keep it forever.
 
 

Q: How is this program different from others?

A: This is for ambitious freelance web designers. Not any kind of service-based business, not people who are trying to learn how to build a website, not online marketers, etc.
It’s exclusively for experienced web designers and people who may not necessarily call themselves a “web designer” but are providing related strategic, design and technical services.
 
If you want to run a successful web design business and get to know other successful web designers who are just a few steps ahead of you and whose experiences can help you accelerate your results, this is for you.
 

We’ve been mentoring web designers to create profitable, sustainable web design businesses for 7+ years and exclusively advising web designers since 2020.

This is the room to be in if you want to create a full-time income or 5x-10x your current revenue over the next 12 months and beyond.

 

Q: Do I get one-on-one private coaching?

A: The Web Designer Academy is a high-touch group coaching program – and we very intentionally made it a group program so that you can learn from the challenges and wins of people who are just a few steps ahead of you before you encounter them so that you can accelerate your results.

You do get private, personalized feedback on the assets you submit to us for review, and when you reach program milestones you have opportunities for bonus 1:1 coaching calls with our team. 

 

Q: How do I know this will work for me?

A: Do you provide web design or related services to solopreneurs, small to medium size businesses, non-profits and even large corporations?

 Do you want to create a full-time income and have a profitable, sustainable web design business?

Then if you do the work, if you use our strategies and our support, and you simply don’t quit or give up on yourself, this will work for you.

Just like it’s worked for past Web Designer Academy students – because the entire program is founded on our proven process for success, honed over the past several years and tried and tested by web designers using any platform serving any niche.
 
 

Q: What if I can’t get clients?

A: It is inevitable that there will be times in your web design business that getting clients is easier than others.

The skill of getting clients – and the skill of troubleshooting when you’re not getting clients – are two of the most valuable skills you can develop, and we’re right there by your side to guide you through it.

We teach a simple, step-by-step process for getting new clients and projects that has resulted in hundreds of new clients and projects for our students – and we also show you how to troubleshoot common mistakes when you’re not booking new clients.

While we can’t predict when you will get a new client, we know that the quicker you follow our process, the quicker you get coaching on any mindtrash that’s in your way of putting yourself out there, the quicker  you give us a chance to look at your marketing and give you feedback on what to adjust and you make those changes, the quicker you keep track of your data and make data-driven decisions, the quicker you’ll get new clients and projects.

If you are consistently implementing and tracking our step-by-step process, and have implemented our troubleshooting process and are STILL not getting clients, we are committed to working with you individually to get to the bottom of the issue and help you resolve it so that you build the confidence and resilience that you know how to get clients no matter what.
 
 

Q: But what if I’m the exception and I really can’t make it work?

A: That’s why we have an application process.
 
We know who our program works for – and more importantly, who it doesn’t work for – so when you fill out our application in detail, we have a pretty good idea whether you’ll be able to make it work or not.
 

It is our intention to NOT accept anyone into our program who we don’t think can make our strategies work.

If we accept you into the program, it’s because we see exactly how to help you create the results you want to create.

If we make the decision to accept you into the program, and you enroll, and within the first 6 months you’ve watched all the trainings, submitted all your workbooks to our team for feedback, implemented all our feedback and action steps, and gotten coaching when you get stuck and you STILL don’t make any money whatsoever, you can reach out to us and we’ll discuss your options at that time.
 
 

Q: What happens if my application is accepted?

A: If your application is accepted, we’ll notify you via email within 1-3 business days via email with next steps to complete your enrollment.

You’ll choose your payment option, complete your payment, and you’ll get a confirmation email with a link to sign the Web Designer Academy program agreement and fill out your intake form.

Once we’ve received your signed program agreement, you’ll get another email with your login information for the WDA dashboard, a link to schedule your orientation with our Client Success Coach Erica to get any initial questions answered, and a link to join our exclusive Facebook community so that you can get started right away.
 
 

Q: When does it start?

A: As soon as you your application is approved and you complete your first payment.

You’ll begin by filling out an intake form, and we’ll send you a personalized video review of your application with our recommended roadmap for your unique business, ensuring that you take all the right steps to create outstanding results quickly.
 
 

Q: Is there a payment plan?

A: Yes. With our payment plan option, if your application is accepted, you’ll make your first payment of $500 at the time of enrollment, and then make 11 additional monthly payments of $500.
 
You may also choose to pay in full, and save $1000 on your enrollment and get a 1-hour bonus call with Shannon that you can use any time within your 12 months with us.
 
 
 

Q: What if I want to choose the payment plan to start, and then pay in full later. Can I do that?

A: Yes. If you decide you want to pay in full within your first 60 day with us, we’ll give you the pay-in-full savings of $1000 – and we’ll give you that bonus 60-minute 1:1 call with Shannon.

If you decide to pay-in-full AFTER your first 60 days, you DO NOT get the pay-in-full savings of $1000, but you do get that bonus 1:1 call with Shannon.
 
 

Q: What if I want to pay in full, but I want to use multiple payment methods. Can I do that?

A: Yes. If your application is accepted, you can email us and let us know how you’d like to split up your payment. We support credit card payments, PayPal payments and payments directly from your checking or savings account.
 
 

Q: If my application is accepted, am I obligated to join?

A: If your application is accepted, you will have 5 days to complete your enrollment. If you do not complete your enrollment within 10 days or we fill our available spots (whichever comes first) we will archive your application, move you back to the waitlist and you’re welcome to re-apply in the future.

 

Q: I don’t see any men anywhere on your website, sales page or in your testimonials. Do you allow men in your program?

A: We don’t exclude men from joining our program, however, the Web Designer Academy is designed by a woman for women and women-identifying web designers.
Our program, strategies and coaching reflect the unique challenges faced by women in the male-dominated tech and business world.
 

If men who consider themselves an advocate for women in business and ally to equal pay for women, who value women’s voices and unique perspectives and experiences, and who believe diversity, equity and inclusion are important wish to apply, we welcome their applications.

Q. I don’t use WordPress. Is this for me?

A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Shopify, Showit, Webflow, Kajabi, etc., UX/UI designers, non-developer designers, full-stack web developers, and more. 

Q. I feel like I need to improve my skills or learn more before joining…

A: If you are not brand-new to web design, if you’ve built websites for your job or other people whether for free or paid, you are leaving money on the table if you want until you feel like you have enough skills before joining us.

If you’re like 99% of the web designers who come to work with us and have the most success, they don’t wait until they feel like they know everything about everything to get support with growing their business.

We will help you gain confidence with the skills you ALREADY have, and package, price and position them for profit, and then at least you’ll be making money WHILE you gain new skills as you work on client projects. You will ALWAYS be learning with every new client project anyway, might as well get paid well to do it.

 

Q: Why would my application NOT be accepted, and what happens if it’s not accepted?

A: Your application may NOT be accepted if you don’t give us enough information to determine if we think our strategies will work for you, or if you don’t meet the criteria for who our program is for, or if there’s something that jumps out at us in your application that makes us think our strategies won’t work for you.
 

If we decline to move forward with your application, we’ll notify you via email within 1-3 business days via email.

Q: What’s the refund policy?

A: The Web Designer Academy is a 12-month commitment to you and your business growth and we don’t offer refunds or early cancellations.
 
When you join, our team goes all in on your success, and we ask that you do the same. If you apply and are accepted + invited to join the program, we would not have invited you to join if we didn’t think you had what it takes to create results with our strategies and support.
 
If you’ve applied, been accepted, are considering joining and are on the fence and want a refund policy to ease your mind (rather than relying on your own commitment to your success combined with our amazing resources, community and full support of our team behind you to ease your mind)… our program probably isn’t the right fit for you.
 

Q: I have a question you didn’t answer here.

A: Reach out to our team at support at webdesigneracadaemy.com with any questions.
 

YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.

When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk. 

EARNINGS DISCLAIMER. ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS. 

TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.

A person with a bright smile is sitting indoors on a piece of furniture, holding a telephone to their shoulder.

"The Web Designer Academy is worth everything and so much more."

The Web Designer Academy is worth everything and so much more - the weekly live calls are always great! Even though I don't get to make the calls live, I always listen to the replay and can find value in each call. Now I actually see the real possibility of being a full-time entrepreneur and being able to be an inspiration to my daughter. I’m so proud of myself for taking that first step.

A person smiles for the camera.

"If you’re on the fence about joining, take the leap and you'll be very pleased with your results."

The community is fantastic. The support that’s there is invaluable, and there’s just been a huge shift in my mindset and how I work. It's been a great experience!

A person sits at a table with a laptop.

"If you're serious about building something for yourself as a web designer, I don't think there's another program out there like this."

I've watched a lot of webinars and read a lot of sales pages. The Web Designer Academy is so comprehensive, it's A-Z. It's a web design business in a box. I don't know where I'd be right now without the Web Designer Academy! I'm so proud of myself for taking chances and building something that feels really important to me.

A person holds a laptop.

"My pricing is like night and day now!"

I’m charging 5x-7x more than I was before and while I’m having less consultations, the ones I get are willing to pay the price because they see the value I’m providing. And that is something that I wouldn't have been able to realize on my own without the Web Designer Academy.

A person is sitting at a laptop with a smile on their face, using their personal computer indoors.

"It's worth so much more than you ever invest."

Whatever is holding you back from joining the Web Designer Academy - you're gonna overcome that and gain so much more by just joining. Once I went through the course and saw all the resources available to me in the program - they’re amazing - but actually getting the training is worth so much more than you ever invest!

A person stands in front of a wooden wall with a smile.

"Shannon gives us everything we need to run a project."

When I saw all the templates + processes inside the Web Designer Academy I was sold! Like, that Web Design Project Planner template is insane! Shannon gives us everything we need to run a project. We have a roadmap of what we need to do to from start to finish and it's all mapped out and done for us, and we can tweak it if we want or just use it as-is.