Next Level Framework Invite-Only Training
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A 12-month coaching program and mastermind with brilliant, open-hearted women web designers (your new lifelong besties!) who will help you break through to your next level (with zero pretense, judgment or competition).
A 12-month coaching program and mastermind with brilliant, open-hearted women web designers (your new lifelong besties!) who will help you break through to your next level (with zero pretense, judgment or competition).
Click the gear icon to listen at 2x speed.
You're stuck in the weeds of your business. You're doing all the things, wearing all the hats, and you *think* getting help is the answer… but how would you pay them let alone make the time to train them? It feels easier to just keep doing it all… but deep down you know you can't keep going like this.
You know your premium prices are worth it… but you also feel like because your clients are making such a significant investment that nothing should ever go wrong. Instead of feeling elated and excited, you're constantly on edge and can't handle any more of this.
You feel out of place in a room where people are still trying to figure out how to get clients and make money. You've already figured that part out… you want to figure out how to make more (without working more).
You've been doing this a long time… sure, you might have some gaps, but you don't need someone else's templates, systems or here-today-gone-tomorrow marketing tactics. You just want what you've already built to work.
You've tried them all. Each new strategy came with the promise of consistent, recurring, abundant cash flow and complete time-freedom… and yet you still feel trapped, overworked and like nothing's working.
You're always the only woman, or the only web designer, or the only one who's not ready for the red carpet on calls. You also wonder if you're the only one who feels icky about the strategies or like you'll be dismissed or told you're doing it wrong if you say you're struggling.
You’ve tried to fix your problems with other people’s “proven methods” and all that did was make you start from scratch over and over.
(and you don't mean going back to your 9-5…)
You're easily protecting your boundaries so that you can make space to decide if you really want or need to hire, and if so, you have the time, resources and mental capacity to do it right.
You've built the skills, resilience and support network to handle unexpected situations, mistakes, contract issues, difficult conversations and all of the other challenges we're afraid of having when we're successful.
Instead of feeling out of place or intimidated, you're inspired to dream bigger. You have access to brilliant minds and new ideas. You're with women who get you, and can relate to your wins and your challenges.
You're clear on your vision, you're taking simple yet powerful actions to bring it to life, you know exactly what will get in your way and how to handle it when it pops up. You get to keep what you've already built and create momentum from there instead of starting from scratch again.
You have the clarity, confidence and vision to create your own “proven method” that works for your brain, your business and your life – and the ease and certainty to see it through. No more modeling your business after what worked for people with a completely different life than yours.
You're in a room of only women, only web designers, knowing it’s a safe space to be only your authentic self, and only being met with acceptance, kindness and understanding.
There's no such thing as “being in resistance” to the strategies or “not taking the coaching” – only finding a way that feels good to you to reach your goals.
Are you ready to be in a room with other experienced women web who are dreaming bigger, just like you? A sisterhood of smart, caring women who are thrilled when you win big, always have your back and keep you going when times get tough?
A 12-month coaching program and mastermind with brilliant, open-hearted women web designers (your new lifelong besties!) who will help you break through to your next level (with zero pretense, judgment or competition).
Using our Next Level Framework, you'll set Next Level goals that align with your business and life, and create your own “proven method” to reach your Next Level goals. You'll get Shannon's feedback, guidance, and support every step of the way.
Get live coaching from Shannon and compassionate feedback from other members of the mastermind every week as you stretch yourself out of your comfort zone and safely take bigger risks in your business.
Get the strategic support you need to reach your Next Level Goal with additional training on hiring, making next-level offers, advanced marketing strategies and more. We’ll collectively curate the training, strategy and support you need based on your Next Level goal.
Pick the smart brains of other Next Level Mastermind members on unique strategies they’ve implemented in their own businesses – like paid discovery, copywriting strategies, conversion rate optimization, productized services and more.
And you likely have some genius to share with the group too when the (optional) opportunity arises!
A transformational, in-person 3-day experience with Shannon and your Next Level biz besties. It's a mix of coaching, connection, relaxation and replenishment and you'll leave with deep connections, new relationships and more solid belief in yourself than ever before!
The retreat is an optional additional cost. Spots are limited, see the FAQ for dates, cost and details.
You definitely don't need to start over or re-invent the wheel… but adding in some of the strategies we teach in our core Web Designer Academy can help you reach your next level faster.
After crafting your vision and choosing your goal, we'll identify which of our core strategies you may want to implement.
You get an entire year of access to the full Web Designer Academy program as part Next Level.
Then we'll help you reverse-engineer a one-year plan to get there that works for you (and your life) so you can create your own “proven method” for success that aligns with your life today and what you really want in the future.
You started this business to enhance your life, not to take it over! That's why we'll guide you through creating a Next Level vision that takes into account entire life, not just your business.
Using our powerful Next Level Framework, you'll get clear on exactly where to spend your precious time (and where NOT to spend it) and what actions to focus your energy on now to have the biggest impact on your future.
You'll share your Next Level Vision with Shannon and the Mastermind, and she'll give you feedback and guidance to help you see your blind spots, ensure your vision and goals aren't in conflict, and fill any gaps in your strategies.
Money isn’t everything… but how you do money is a window into your biggest opportunities and greatest challenges.
Whether you want to make the same amount and work less, make more without working more (or you want to make more and you’re cool with working more)…
…we'll get to the core of your relationship with money and leverage the strengths, mitigate the challenges and make sure your Next Level money goals and Next Level vision are in alignment.
Setting the right Next Level goal is how you can create a year's worth of results in as little as 90 days.
We'll make sure you're solving the right problems with the right solutions so that you're not wasting time, energy and capacity on solving the wrong problems or spreading yourself thin trying to do too many things and once and getting mediocre-at-best results.
We'll help you choose one Next Level goal to focus on for the first 90-days that will make all your other goals easier to accomplish.
You'll choose a new Next Level goal each quarter (or whenever you've accomplished it) and watch your business transform faster than you thought possible.
When you challenge yourself to take risks and make big changes, like:
…that's when your biggest fears, worries and anxieties are gonna come up and try to stop you in your tracks. Even if you don't feel afraid, you'll find yourself procrastinating, hiding, and frustratedly repeating patterns you know aren't working.
We'll take you through a scientifically-proven process to identify what will get in your way before it ever shows up, and show you how to counter-act it so that you can safely pursue your big goals.
I totally understand that committing to a year-long mastermind with a bunch of women you've never met before is a big decision…
That's why if I accept your application and invite you to join the mastermind, I'll give you 30 whole days to experience the mastermind and make sure you're as confident as we are that it's right for you long-term.
Or save $1500 when you make a single payment of $7,500 (and get a bonus 60-minute 1:1 Coaching Call with Shannon)!
Or save $1500 when you make a single payment of $9,300 (and get a bonus 60-minute 1:1 Coaching Call with Shannon)!
Or save $1500 when you make a single payment of $7,500 (and get a bonus 60-minute 1:1 Coaching Call with Shannon)!
Arrive November 6, depart November 10
Location: Destin, FL (Santa Rosa Beach | Airport Info) at this vacation home.
Registration Fee: $1,550
Pay in full to get in line for a solo room (first come-first served) or pay a $775 non-refundable deposit (solo room not guaranteed) – by September 15th to reserve your spot, balance due on October 15).
Get all the retreat details here
If you want to attend but need to make alternative payment arrangements, please contact Shannon at shannon@webdesigneracademy.com
My only job is to make sure you have all the information you need to make the best decision for you and your business.
There are 3 ways to get your enrollment questions answered:
When we asked the members what words they’d use to describe Next Level they said: Camaraderie, Sisterhood, Support, Empathy, Warm Hug and…
The beauty of Next Level is that it helps you understand yourself better, and figure out how to design your business so it works for you and the life you dream of, instead of against you. When we fill your cup with that kind of energy, there’s nothing you can’t do.
We bring you through some mindset exercises and explorations that help shed light on what a dream life + business could look like for you, but in the end, the transformation is unique to each person. As one student remarked…
But that doesn’t mean everything is smooth sailing!
You probably still have mindtrash, worry about leads sometimes, or have client projects that go off the rails.
But you now realize those things aren’t the real problem…it’s your core belief system about those things that needs an upgrade.
You understand that you need to uplevel those beliefs that no longer serve you to get to your next level.
We help you do that.
Since 2016, I've helped hundreds or women just like you create a web design business that supports your life, and allows you to safely and sustainably achieve your unique goals, whether that's more revenue, time, lifestyle, impact, fulfillment or all of the above.
If you're ready to make your web design business work for you (instead of you working for your web design business )…
Your next step is to fill out the application so I can learn more about you and make sure our program is a good fit for your business and your goals.
If you have any questions at all about working with us, email me at shannon@webdesigneracademy.com or click the icon in the bottom-right corner of the screen.
My only job is to make sure you have all the information you need to make the best decision for you – so don't hesitate to reach out and get your questions answered!
You can pay as you go with our payment plan, or pay in full and save. You can add on the optional in-person retreat at checkout too (we'd love to have you there)!
Once you complete payment, you'll get an email with a link to sign the Next Level Program Agreement, and once you sign that, you'll get a login to the Next Level Dashboard.
Our journey together starts with you filling out an intake form so that I can start getting to know you on a deep level.
Then we'll get you started on creating your Next Level vision, selecting your domino and introduce you to the rest of the Mastermind.
You'll receive a warm welcome in the WhatsApp group, and get to know everyone on the next live call!
We'll work together to map out where you have your foot on the gas and brake at the same time, and create a plan for you to safely remove your foot from the brake.
You'll be amazed at how quickly you see results, and how much more capacity you have. You'll come to our Next Level Mastermind calls and share your wins and breakthroughs, get support as needed, and start knocking down those dominos!
In the Web Designer Academy, we work with web designers who are in the first few years of business and are undercharging, overdelivering and are learning how to get booked out.
The Web Designer Academy helps with the mechanics of a profitable, sustainable business, like systems, processes and strategies for marketing, sales, packages, pricing and project management.
As you implement our holistic systems and processes, you'll also build the mindset needed to put yourself out there, stop undercharging and set sustainable boundaries with clients.
Here's who's typically a great fit for the Web Designer Academy:
In the Next Level Mastermind, we work with web designers who have been in business around 3-5 years (usually longer), have systems and processes for most areas of their business, and want to simplify and grow.
Next Level helps you get clear on what you really want (and why), while keeping what’s working for you, releasing what's not, and filling in any gaps with our systems and processes as needed.
As you break out of your comfort zone to create your Next Level, we help you manage your mind and your nervous system so you can clear whatever's blocking you on the path to your Next Level.
Here's who's typically a great fit for the Next Level Mastermind:
NOT TRUE! Our members have very different lifestyles, costs of living, business models and revenue goals… and a LOT to learn from each others' experiences. We want you to help you make as much money as you want make… but it’s NOT all about the money. Next Level is about creating the vision for your business (which might be revenue-related or it might not) and taking steps to get there.
NO WAY! This group is filled with the kindest most caring women you’d ever hope to meet. They lift you up and cheer you on with loving, encouraging energy. They’re your steadfast besties when times are hard and when they’re easy. You’re gonna love the vibes, come on inside!
REAL TALK: That thought is probably EXACTLY why you need to be in Next Level. Not feeling successful is likely getting in your way of real success.
All you really need to feel is curious and excited for a more intimate container where you’re encouraged to share openly. Your processes might need refining, but you know you’re not a newbie anymore. If you know how Shannon will likely answer a question on a Live Strategy Call before she answers it… you're ready for Next Level!
Yes, you do need to have made offers and sent proposals and worked with clients regardless of if you've been in the Web Designer Academy or not – we don't work on that in the Next Level container.
If it feels like you've outgrown the rooms you're in, it just might be the next step for you. You've got nothing to lose by applying!
Get all the program details in our downloadable program brochure below.
Someone in Next Level once asked me, “What would you do if money were no object?” My answer? “THIS.”
I’d keep doing this. Helping ambitious women web designers build profitable sustainable businesses. I created my dream job.
And after years of mentoring women inside the Web Designer Academy, while working on my own mindset and belief systems to grow that business, I realized that the work I was doing to get to my own Next Level was exactly what the women who had gone through the Web Designer Academy were craving next… and they wanted to be alongside other women doing the same deep work.
The women in Next Level are so brilliant, innovative, hilarious, and inspiring, that it helps me grow as a business owner (and a person) too.
In Next Level, I'm not up on the stage alone, holding all the answers… I'm simply your guide as you create your unique vision, and the steward of the group.
I'm in the next seat over, facilitating the conversation, listening, noticing, and absorbing the genius advice that comes from every person in that group, noting it, and bringing it back up when it's applicable.
You have an inkling that you're made for more, and want more than what's happening right now in your life and business.
You want holistic support where we look at you as a whole person, with a life AND a business, not just a web designer.
You already know how to market, make offers, manage clients, and have processes in place – but something’s blocking you from achieving your bigger vision.
You're already in the Web Designer Academy, love hearing from me and Erica, and want more of us in your life 😉 If you love the weekly calls and wish you could go deeper with us, Next Level lets you do that!
You want the chance to meet up and squeeze everyone in person at the yearly (life-changing!) retreat.
When you're making the decision to enroll in a year-long mastermind like Next Level, we think it's a GOOD thing if you have lots of questions. My only job is to give you all the answers you need to confidently make that decision one way or another.
Here are the most frequently asked questions and answers about Next Level:
A: The weekly mastermind call is at 2PM Eastern every Wednesday.
All calls are recorded and added to a private podcast feed so you can listen to replays if you can't attend live.
A:Yes! Some women come straight into Next Level without joining Web Designer Academy first because they feel solid on fundamentals, but the beauty of this program is all the Web Designer Academy curriculum, calls, and support are included for Next Level members as well! So when you join you get everything in Next Level AND everything in Web Designer Academy. There are often times when you're further along and need to refresh yourself on some basics (how to design your proposal for your new offer). Or you've pivoted and need to go back to some earlier fundamentals (rethink your marketing, figure out who you need to outreach now).
A: You’re ready for Next Level when you feel like you want to take the core concepts from Web Designer Academy and begin to customize them to yourself and your clients, when you want to put your unique spin on how you build and run your business (instead of following Shannon’s to the letter), and you want to be in a more intimate container to share all that and make it JUST RIGHT for you!
You’re ready for Next Level if you’ve completed and implemented the Web Designer Academy curriculum through at least Module 7 (not required but a good gauge!)
You’ve learned the fundamentals of running a web design business, how to do outreach, get clients, make offers and plant seeds for the future. You might not be doing them all consistently… but you have the knowledge.
When you've mastered those (or feel pretty solid on the basics but still have things to work on) then you're probably ready for Next Level!
You’re ready for Next Level when you want to excavate a little deeper to uncover the core beliefs that are getting in the way of your vision – now and in the future.
You’re ready for Next Level if you apply and I (Shannon) read your application and tell you you’re ready! I can spot it from a mile away. If you’re not ready, I’ll gently let you know because your success is important to me. I care about you!
A: You’re ready for Next Level when you’re solid on your business fundamentals (even if you never joined Web Designer Academy) and now you want to get really, really clear on your vision so that you can design a business that helps you create the LIFE you really want. And you want guidance on making that happen.
You’re ready for Next Level when you want to excavate a little deeper to uncover the core beliefs that are getting in the way of your vision – now and in the future.
You’re ready for Next Level if you apply and I (Shannon) read your application and tell you you’re ready! I can spot it from a mile away. If you’re not ready, I’ll guide you toward Web Designer Academy instead because your success is important to me. I care about you!
A: Next Level is a group coaching program and mastermind for women web designers, and our application process is designed to ensure that everyone invited into Next Level is at a similar stage in their web design business so that the group coaching and community are relevant and impactful for all participants.
If you've never built a website before and are still learning how to build websites, your application will not be approved.
If you're in the earlier stages of learning how to package, price, market, sell and manage web design projects, we may invite you to join the Web Designer Academy first as a stepping stone to Next Level.
If you do NOT want to make a full-time income as a web designer, or aren't sure you want to offer web design or related services, your application will not be approved.
If you are looking for quick fixes, passive income and overnight success, your application will not be approved.
A: No, the retreat is an optional additional cost because we know not everyone in Next Level can attend the retreat, and we don't offer a virtual attendance option.
You can expect the registration fee for the retreat to be between $1500-$1750, including shared accommodations, most meals and all workshops. Your travel is NOT included in the registration.
The retreat is held in the United States in the first half of November each year, and the exact location is announced and registration opens in July each year.
A: You get 12-months access to:
A: As soon as you decide to enroll and you complete your first payment.
You’ll begin by filling out an intake form, and we'll send you a personalized video review of your application with our recommended roadmap for your unique business, ensuring that you take all the right steps to create outstanding results quickly.
A: Yes, if you enroll with the payment plan you may convert to the pay-in-full option withing 90 days of joining and get the pay-in-full savings. After 90 days you may pay in full any time at the full rate without the bonus savings.
A: No. Next Level is designed by a woman for women web designers. Our program, strategies and coaching reflect the unique challenges faced by women in the male-dominated tech and business world.
A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Shopify, Showit, Webflow, Kajabi, etc., UX/UI designers, non-developer designers, full-stack web developers, and more.
We offer a 30-day trial period for the Next Level Mastermind.
a. If you paid in full at the time of enrollment, you may opt out of the program no later than 30 days from your enrollment date and receive a refund of your payment minus the first month’s enrollment fee ($750). You must send an email within the 30 day trial period to support@webdesigneracademy.com indicating your desire to exit the Program. No exceptions to this time frame will be made. Refunds will be processed within 2 business days of receipt of the request. Please note, it can take 5-7 business days for your bank to clear these funds in your account. After 30 days from your enrollment date in the Program, no further refunds will be issued.
b. If you enrolled on the payment plan, you may opt out of the program no later than 30 days from your enrollment date and all further payments will be halted but no refund will be made of the first month’s payment ($750). You must send an email within the 30 day trial period to support@webdesigneracademy.com indicating your desire to exit the Program. No exceptions to this time frame will be made. After 30 days from your enrollment date in the Program, you are responsible for completing all remaining payment plan payments.
If you opt out of the program during the 30-day trial period, you agree not to download, distribute or further access any copyrighted materials that are part of the Program and you must delete every copy of our copyrighted materials (videos, podcasts, Google docs, PDFs, transcripts, etc.) that you downloaded during the 30-day trial period.
You may keep and continue to use any original work you created using our strategies during the 30-day trial.
If you have any questions or concerns, or if there is anything we can do to improve your experience in the Program, please email us at support@webdesigneracademy.com
A: The Next Level Mastermind is a mutual 12-month commitment to you and your business growth and we don’t offer refunds or early cancellations.
When you join, our team goes all in on your success, and we ask that you do the same.
If you apply and are accepted + invited to join the program, we would not have invited you to join if we didn't think you had what it takes to create results with our strategies and support.
If you've applied, been accepted, are considering joining and are on the fence, let's talk about it!
We want to make sure you feel ready to commit to yourself and your results.
Your commitment, combined with our amazing resources, community and full support of our team is the most powerful predictor of your success.
A: Reach out to me directly at shannon@webdesigneracademy.com or click the icon in the bottom-right corner of your screen to ask me any questions you have about working with us!
The Web Designer Academy provides step-by-step processes and fill-in-the-blank templates for your messaging, marketing, packages, consultations, sales and project management combined with next-level support so that you have everything you need to create a consistently profitable web design business doing work you love for clients you love.
