Marketing Accelerator
Your key to a consistent, steady stream of clients and revenue.
Add a simple, powerful marketing strategy to your web design business to create the fastest results with the least amount of time and effort.
Paid Discovery Mastery™
Your key to selling high-ticket web design projects with confidence.
Get our proven framework for selling strategy first and save yourself countless hours, get paid for your knowledge, and move clients seamlessly from strategy to sale.
Does any of this sound familiar?
- You hate the pressure you feel on a consultation to share pricing when you don't feel like you have all the information you really need to give an accurate price.
- You get the concept of selling outcomes and results vs. deliverables to charge higher prices... but you're unsure exactly how to talk about relevant and realistic outcomes and results.
- You logically believe in your new higher prices... but still have a hard time justifying them to yourself, let alone your clients.
- You spend way too much time researching, planning and putting together detailed proposals that might not even result in a new client.
- You dread the entire consultation > proposal > sales process and you wish you could skip it and make all of your money from VIP days, maintenance plans or passive income.
- You think your proposal needs to look a certain way to "sell" clients on working with you... and you secretly feel like your proposals aren't "good enough" and are constantly searching for the perfect proposal template.
If it sounds like I've been reading your mind… you're in the right place, my friend!
If it feels like it's harder than ever to book premium projects... it's not your imagination.
Now more than ever, clients must be certain they'll get a return on their investment in their online presence before saying yes…
And with so many amazing and talented web designers out there, a stunning portfolio or impeccable case studies are no longer enough to build the level of trust needed to sell high-ticket web design projects.
What if you never again questioned if your pricing was worth it, you simply knew it's worth it?
Imagine how confident you'd be in the sales process if you knew your client could make 10x more than they ever paid you after working with you.
What if you could show your client why the investment is worth it without having to tell them, sell them or convince them?
What if your sales process felt helpful, engaging and valuable instead of self-serving, pushy and needy?
Imagine if $5,000 was the lowest you'd ever charge for a web design project…
That's where Paid Discovery comes in.
Paid Discovery is where you sell the strategy portion of your web design project as a standalone project.
It’s NOT a paid consultation call or paid strategy session…
It’s an additional step in the offer-making process that when done correctly, will help you to confidently book more web design projects at higher prices than you ever thought possible.
You'd love to add a Paid Discovery step to your sales process, but you have a lot of questions...
Introducing Paid Discovery Mastery™
A self-study course taking you step-by-step through our proven framework for adding Paid Discovery to your sales process and save yourself countless hours, get paid for your knowledge, and move clients seamlessly from strategy to sale.
We'll give you the scripts and templates you need to confidently sell paid discovery so that you can book high-ticket projects and show you exactly how to:
- Sell paid discovery on a consultation
- Execute the paid discovery process
- Put together an ROI-centered strategy for your clients
- Present the strategy to your client in a compelling, value-centered way
- Seamlessly transition from presenting the strategy to selling the project.
Paid Discovery Mastery™ gives you everything you need to offer paid discovery on your very next consultation!
Our Web Designer Academy have been testing adding a Paid Discovery step to their sales process, and the results have been phenomenal!
"I did a paid strategy session and followed it with an Irresistible Package Matrix™, and I had assumed that if she was going to move forward she would pick the lowest priced package. I managed to not show my surprise on the follow-up call when she said she wanted the highest-priced package!"
"I had a new client book a project with me at MORE than she said her budget was on our first call, and said "I couldn't NOT hire you after all this work you did for my business.'"
"All of my clients have been choosing my highest-priced package."
Life BEFORE Paid Discovery Mastery™
- You're spending countless hours on proposal that don't book.
- You constantly question your pricing.
- You avoid marketing because you dread the proposal part of the sales process... who has time for all that?
- You feel like you're being taken advantage of because you're giving away all your brilliant ideas for free to people who don't end up becoming clients.
- You find out after the fact that the client needs way more work than they thought they needed... and now you're stressed out about the communication, money and timeline.
- You feel like what you do is easy and isn't worth that much...
Life AFTER Paid Discovery Mastery™
- You're being paid for the time you're spending on proposals (and you're spending a lot less time on them than before), and you're passionately detached from the outcome.
- You close more sales with confidence because you can see exactly how your client can make 10x more than your price, you're more confident than ever in your pricing, and it shows in your sales process.
- You amp up your marketing because you actually want to do more Paid Discovery engagements!
- You're so excited to share all your brilliant ideas that you have to actually reign them in (and save them for future projects with this client)!
- You uncover the full scope of the project ahead of time and give the client all the information they need to make an empowered decision.
- You see what you do is valuable to your client regardless of how easy it is for you.
Here's what you'll learn in Paid Discovery Mastery™
01
Paid Discovery 101
- What Paid Discovery is and where it falls in the sales process
- What Paid Discovery ISN'T
- The benefits of paid discovery (for you and your client)
- When to offer paid discovery (and when NOT to offer it).
How To Sell Paid Discovery
- The exact words to say on a consultation call to sell paid discovery to a prospect.
- How to set up your schedule and plan your time to deliver paid discovery in a sustainable way.
- The systems and processes and agreements to have in place to sell, schedule and deliver paid discovery sessions.
02
03
How To Do Paid Discovery
- The exact words to say and questions to ask the client to gather the information you need to put together a winning strategy for your client.
- How to turn the information you gathered from the client into a compelling, value-focused strategy you're proud to present to your client.
- What to include in your strategy (and common pitfalls to avoid).
How To Present Strategy To Your Client
- We'll show you how to put together a compelling slide deck to present the strategy to your client and gets them excited about working with you.
- The key slides to include in your presentation to strategically pre-frames the value of working with you and get the client into an investment mindset.
04
05
How to Seamlessly Transition from High-Value Strategy to High-Ticket Offer
- We'll give you the exact words to say to seamlessly transition from presenting the strategy to selling your full project to your client in a way that feels good to you.
- We'll share a few of the key strategies we teach inside the Web Designer Academy for following up in a non-pushy, non-stalkery way.
Paid Discovery Mindset + Q&A Replay
- We'll share some common Paid Discovery mindtrash and pitfalls to avoid.
- We'll answer all of your Paid Discovery questions.
06
Hi, I'm Shannon Mattern and I've helped thousands of women web designers stop undercharging and overdelivering.
Our Web Designer Academy students have been experimenting with adding a paid discovery step to our process for selling high-ticket web design projects… and the results have been phenomenal!
Now we're ready to share our step-by-step Paid Discovery process with you!
special guest
Learn From The Experts
Racheal Graham of Greenhouse Creative is a web designer turned business growth strategist on a mission to help business owners leverage technology to get their businesses growing (and she's also a Web Designer Academy + Next Level Mastermind member).
Through her agency, GreenHouse Creative, Racheal helps service-based entrepreneurs create hardworking websites and smart operational systems that automate the pants off of their day-to-day, deliver a wow-worthy experience, and get their dream clients to say YES!
Inside Paid Discovery Mastery™, Racheal will be sharing exactly how she uses Paid Discovery to book ultra-premium custom web design projects, and walking you through her signature Paid Discovery process – and answering all your questions about creating compelling, high-value strategies your clients can't say no to!
Paid Discovery Mastery™ includes...
- Paid Discovery Mastery™ training video where you'll learn how to sell, complete and present a holistic website strategy to your clients - and learn how to confidently make high-ticket offers to implement the strategy.
- Our step-by-step process for selling, booking, scheduling and presenting Paid Discovery so that you feel super confident and professional and don't miss a single step of the process.
- Word-for-word script for selling paid discovery so that you know exactly what to do and say to confidently get paid for your knowledge.
- Client Workbook that you white label and use to gather the information you need to present your strategic plan to your client.
- Strategy Presentation Slide Template that includes all the key slides needed to present your strategy and seamlessly transition to selling a high-ticket web design project.
- Lifetime access so you can hone your process over time and make it your own.
You get everything you need to offer Paid Discovery on your very next consultation!
You'd normally have to be in Web Designer Academy to get access to these strategies…
… but for a very limited time, we're making this strategy available publicly.
Selling just one Paid Discovery Session will completely pay for this course!
Step 1: Complete Checkout
When you click the Buy Now button, you'll go to the checkout page. Enter your payment details to complete your purchase. Then you'll be sent to a thank you page letting your know your purchase was successful, and a confirmation email will be on its way to your inbox.
Step 2: Check your email for your login information!
You'll receive a confirmation email within a few minutes of completing your purchase with a link to the training video and the Paid Discovery templates and scripts.
Here's everything you get with Paid Discovery Mastery™
- Paid Discovery Mastery™ training video where you'll learn how to sell, complete and present a holistic website strategy to your clients - and learn how to confidently make high-ticket offers to implement the strategy.
- Our step-by-step process for selling, booking, scheduling and presenting Paid Discovery so that you feel super confident and professional and don't miss a single step of the process.
- Word-for-word script for selling paid discovery so that you know exactly what to do and say to confidently get paid for your knowledge.
- Client Workbook that you white label and use to gather the information you need to present your strategic plan to your client.
- Strategy Presentation Slide Template that includes all the key slides needed to present your strategy and seamlessly transition to selling a high-ticket web design project.
- Lifetime access so you can hone your process over time and make it your own.
Total Value: $5000
Right now you can get instant access to it all for just $500.
Sell just one paid discovery project and it pays for itself!
Questions You Might Have...
Q. What's the refund policy?
A. We offer 48-Hour Money-Back Guarantee: You will be granted a full refund if you make a request by sending an email to shannon@webdesigneracademy.com within 48 hours of purchase.
Q. Is this live?
A. No. It is a recording of a live workshop.
Q. Do I get access to Shannon for questions?
A. This is a self-study online course and there is no access to Shannon for coaching or questions. If you'd like the opportunity to work with Shannon, check out the full Web Designer Academy.
Q. How long do I have access to the recordings?
A. Your access to the recordings does not expire.
Q. I have a question you didn't answer here.
A. Email us at shannon@webdesigneracademy.com and we're happy to answer it!
No Guarantees: You agree that WP+BFF LLC and the Web Designer Academy (Company) has not made any guarantees about the results of taking any action, whether recommended on this website or not. Company provides educational and informational resources that are intended to help users of this Website succeed in business and otherwise. You nevertheless recognize that your ultimate success or failure will be the result of your own efforts, your particular situation, and innumerable other circumstances beyond the control and/or knowledge of the Company.
All testimonials are real. The results obtained by others applying the principles set out in this website do not guarantee that you or any other person or entity will be able to obtain similar results. By visiting this website or interacting with any portion of this website, you agree that you’re fully responsible for the outcomes that may result.
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