Web Designer Academy Self-Study Limited Time Offer

Web Designer Academy Self-Study

Grow your web design business without the guesswork

You’ve got the drive, vision and skills—now you just need the exact steps to take to reach your revenue goals on your own timeline and terms.

If you're like most web designers...

Here's what you've been trying

Choosing a niche, trying to find the right one that will bring you all the investment-minded clients (which always comes with a re-brand).
Switching CRMs or project management tools, or generally thinking that a new system will solve all your problems and magically get clients to say yes or cooperate.
Agonizing over your client avatar messaging, because you were told that you have 3 seconds to get someone's attention.
Changing to "VIP days" because you think people won't pay "that much" for a full web design project... then those "days" somehow turn into weeks or even months.
Going to all the summits and free trainings, and listening to all the podcasts, searching for that one secret strategy that will crack the code on all of it.
Committing, once again, to "putting yourself out there" and marketing your business like an influencer, and then beating yourself up when you don't do it.

You're so normal, and we're here to help!

IMAGINE WHAT LIFE WOULD BE LIKE IF...

You stopped undercharging and confidently made higher-priced offers… and your clients were happy to pay you that much?

You knew how to find and book clients you love to work with. You knew what to say to get their attention, and you had simple marketing strategies that didn't require content marketing, being on social media or running ads.

You confidently charged WAY more, and were 1000% sold on your pricing and what's possible for your clients when working with you that you don't even blink when making a premium offer.

You stop overdelivering, overworking and people-pleasing, your projects started and ended on time, and you handled scope creep, extra revisions and client emergencies like a pro while getting paid like a pro.

Life without our strategies

You're undercharging, overdelivering and on the edge of burnout.
You don't know how to market your web design business in a way that makes you stand out from all the other web designers out there.
You don't talk about your web design business because you hate selling.
You thought freelance would feel like freedom, but it feels like your clients your bosses.
Your clients are unorganized, you waste time just trying to find things, and it feels and like you're always winging it.
It's taking 2-3 times longer to finish projects than you thought, but you're still getting paid the same amount...
You're always wondering if you're "doing it right".

Life with our strategies

You're confident that you're running your web design business right and you can focus on what you love - building ROI-generating websites for your clients.
You know how to navigate challenges whether they're downturns or growing pains.
You know how to manage your clients your projects are on track and you feel in control.
You take 3 simple weekly steps to market your web design business.
You've booked a premium web design client and know that more are on the way.
You know how market and sell web design projects at prices you really want to charge.
You're confident you're doing it right.

Introducing

WEB DESIGNER ACADEMY SELF-STUDY

Marketing, Sales & Project Management Training for Web Designers

You can finally stop trying to piece it all together on your own. Web Designer Academy Self-Study gives you the full training, tools, and templates from our signature program—no coaching, no community, no distraction—just the information and tools you need to take action and increase your income per client without working 24/7.

What's Included

proven strategies for running a profitable, sustainable web design business

With Web Designer Academy Self-Study, you get our step-by-step trainings covering mindset, pricing, packaging, marketing without social media, selling, onboarding, and running your projects profitably and sustainably.

Module 1

Unique Web Designer Identity

Uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.

Module 2

DREAM CLIENT DESIGN

Design your dream web design business, and then learn how to speak to investment-minded clients who can't wait to work with you (on your terms).

Module 3

SELL YOURSELF FIRST

Transform your belief about your value, how much you can really charge for web design and help you get sold on upgrading your prices so that you never undercharge again.

Module 4

PAID DISCOVERY

Learn our proven framework for selling strategy first and save yourself countless hours, get paid for your knowledge, and move clients seamlessly from strategy to sale.

Module 5

PACKAGE MATRIX

Learn to package, price, market and sell high-end web design packages so that you stop undercharging + overdelivering.

Learn our Package Matrix™ strategy and create your own Package Matrix with our support.
Word-for-word script and training on how to make an offer with a Package Matrix.
Understand the nuances of making offers with a Package Matrix™ and how it's different from the traditional proposal model or tiered pricing models.

Module 6

SELLING WITH CONFIDENCE

Learn how to confidently sell high-ticket web design projects without feeling pushy, sleazy, salesy or like an imposter.

Module 7

PROFITABLE PROJECT MANAGEMENT

Get our tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.

Module 8

MARKETING MOMENTUM

Implement a simple but powerful marketing strategy to get your next client at your new premium prices without ads, social media, blogging or sliding into the DMs.

Templates and Tools

We give you 70+ templates, tools, processes and scripts to guide you through implementation.

We've done the heavy lifting for you so you can pick up all the time and money you're leaving on the table with current clients by using our systems and processes to make sales easier, set boundaries in a way that feels good to you, stop working for free, and stop letting clients delay projects (and start paying invoices).

Five-Figure Sales Process Templates + Scripts

We give you the exact words to say to sell higher-priced projects so your sales process is helpful and informative instead of pushy and sleazy, without falling into the trap of people-pleasing and undercharging!

Whitelabel Client Workbooks

Done-for-you workbooks you can brand as your own and give to your clients to collect all the information you need to start their project on time, and help them write their website copy (or to help you do it for them even if you're not a copywriter)!

Project Management Process, Tools and Templates

Run your projects like a pro with our Contract Templates, Project Timeline + Milestone Calculator, Scripts and agendas for the 4 types of project meetings and email scripts for all project communications from kickoff to close.

Meet Your Trainer

Hi, I'm SHANNON MATTERN

I’ve been coaching and mentoring women web designers for 10 years on pricing, sales, marketing, and managing clients – as well as the core mindset shifts needed to stop undercharging, overdelivering and people-pleasing.

Because it’s not just about strategy (although ours are life-changing) it’s about shifting what you believe at your core about the value of what you do, about giving yourself permission to design a business you actually love, and building the belief that what you want truly is possible.

And that’s where I come in.

WEB DESIGNER ACADEMY SELF-STUDY IS PERFECT FOR YOU IF...

You’re a self-starter who doesn’t need coaching or community support to take action.
You’re motivated to implement proven strategies on your own schedule.
You want proven strategies to confidently raise your prices, package your services, and work with better clients – instead of trial & erroring on your own.
You don’t need a set roadmap or structured guidance – you prefer digging in, exploring, and implementing in your own way.
You’re a card-carrying lurker who dreads group programs and would rather learn quietly on your own without feeling pressured to participate.

Here’s what’s possible with our strategies...

Increase your price per client by 2-5x without adding more time or deliverables.
Set clear boundaries that eliminate scope creep and free work so you have more time and freedom.
Easily market your business and learn how to get without social media, content creation, SEO or ads.
Offer high-value recurring revenue services that don't take over your life and steal your freedom.
Grow from what you've already built instead of continuing to start over.

Sell just one new project with our strategies and it more than pays for itself.

Web Designer Academy Self-Study

ready to get started?

proven strategies for driven designers

Get lifetime access to the flagship Web Designer Academy curriculum, templates, and business systems to price, package, sell, and deliver profitable web design projects with confidence – without the coaching, community, or live support.

BEST VALUE

One payment of

$2000

$999

Instant, lifetime access to all 8 modules (100+ lessons) in the Web Designer Academy Self-Study curriculum.
70+ proven scripts, processes and templates for quickly and easily implementing our strategies in your web design business.
📈 Income Accelerator Course: Charge more now, keep projects moving and make getting new clients easier.
💸 Pricing Mindset Makeover: Raise your prices confidently by shifting your money mindset.
🎯 Profitable Goal Setting Course: Set goals you’re 100% in control of and create a doable plan for growth.
🧠 Business Planning Course: Create a strategic plan for your web design business like a visionary CEO.
📣 Get Your Next Client Masterclass: Get your next client (without social media, ads, SEO or content marketing).
🎁 Plus, get our new Build a BrandSystem™ bonus course from Riot Creative Studio that shows you how to lead a brand strategy process that goes way deeper than logos, fonts and colors so you can confidently raise your rates for brand strategy.

MOST FLEXIBLE

4 3 monthly payments of

$500

$333

Backed by our 48-Hour 100% Money Back Guarantee

If after you take a look around the course you end up deciding it's not for you, you can request a refund within 48 hours of your purchase and we will refund your purchase – no questions asked. Get the full details here.

FAQs

Got questions? We have answers!

Q. Will this teach me how to design and build websites?

A. No. This is business course, not a skills course. This course isn't a good fit for someone who is still learning web design.

Q. Is this live?

A. No. These are pre-recorded trainings.

Q. When does it start?

A. You get instant access to all the trainings when you purchase and can get started right away.

Q. Do I get access to Shannon for questions?

A. No. This is a self-study, self-paced online course. If you want access to Shannon for questions, coaching, feedback and mentorship, the Web Designer Academy Mentorship Program might be a better fit for you. Get all the details here.

Q. How long do I have access?

A. Once you are paid in full, your access does not expire.

Q. What are the details of the Refund Policy?

A. You will receive a full refund if you make a written request to shannon@webdesigneracademy.com within 48 hours of your purchase.

No exceptions to this time frame will be made. Refunds will be processed within 2 business days of receipt of the request. Please note, it can take 5-7 business days for your bank to clear these funds in your account. After 48 hours from your purchase date, no further refunds will be issued.

If you receive a refund, you agree not to use, download, distribute or further access any copyrighted materials that are part of the Program and you must delete every copy of our copyrighted materials (videos, podcasts, Google docs, PDFs, transcripts, etc.) that you downloaded during the 48-hour refund period.

If you paid in full, you will receive a refund of your entire payment.

If you selected the payment plan, you will receive a refund of your initial payment and all further payments will be halted.

If you have any questions before purchasing, please email us at shannon@webdesigneracademy.com

Contact Us

Don’t see your question in the FAQ’s?

If you have any questions at all about working with us, email me at shannon@webdesigneracademy.com or click the button in the bottom-right corner of the screen. My only job is to make sure you have all the information you need to make the best decision for you – so don't hesitate to reach out and get your questions answered!

Your success depends entirely on your own effort, motivation, commitment and follow-through. We cannot predict and we do not guarantee that you will attain a particular result, and you accept and understand that results differ for each individual. Each individual’s results depend on his or her unique background, dedication, desire, motivation, actions, and numerous other factors. You fully agree that there are no guarantees as to the specific outcome or results you can expect from using the information you receive on or through this website or product.

When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.

Earnings disclaimer. Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.

Testimonials. I present testimonials and insights about other people’s experiences with my website for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.

Web Designer Academy Self-Study

Grow your web design business without the guesswork

Here's what you've been trying

IMAGINE WHAT LIFE WOULD BE LIKE IF...

Life without our strategies

Life with our strategies

WEB DESIGNER ACADEMY SELF-STUDY

proven strategies for running a profitable, sustainable web design business

Unique Web Designer Identity

DREAM CLIENT DESIGN

SELL YOURSELF FIRST

PAID DISCOVERY

PACKAGE MATRIX

SELLING WITH CONFIDENCE

PROFITABLE PROJECT MANAGEMENT

MARKETING MOMENTUM

We give you 70+ templates, tools, processes and scripts to guide you through implementation.

Five-Figure Sales Process Templates + Scripts

Whitelabel Client Workbooks

Project Management Process, Tools and Templates

Hi, I'm SHANNON MATTERN

WEB DESIGNER ACADEMY SELF-STUDY IS PERFECT FOR YOU IF...

Here’s what’s possible with our strategies...

ready to get started?

proven strategies for driven designers

BEST VALUE

One payment of

$2000

$999

MOST FLEXIBLE

4 3 monthly payments of

$500

$333

Backed by our 48-Hour 100% Money Back Guarantee

FAQs

Got questions? We have answers!

Contact Us

Don’t see your question in the FAQ’s?

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