Learn our strategies for creating a profitable, sustainable web design business!
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When you fill out the application in detail before May 21st at Midnight Eastern – and your application to work with us is accepted – you’ll receive a 5-minute video from Shannon reviewing your application and detailing her roadmap for helping you reach your web design business goals!
Apply by November 26 for your chance to attend our exclusive “Get Your Next Client” 1/2 Day Intensive on December 7!
You stop undercharging (or never start in the first place) and you confidently make offers that reflect the value you bring to the table in any economic climate… and your clients are happy to pay you!
You know what to say to get their attention, and you confidently put yourself out there with simple marketing strategies that don’t require blogging, being on social media 24/7 or running ads.
You are 1000% sold on the value you bring to the table and what’s possible for your clients when working with you that you don’t even blink when making a premium offer – and you’re confident you can find clients that are willing to pay “that much”.
You stop being an overworking people pleaser, and you know exactly how to handle formerly “awkward” situations with confidence.
You don’t just know how to get clients, how to make profitable offers, get yesses and run projects like a pro – you’re only working when you want to.
You’re part of a community of super smart, talented web designers with unique experiences and skills – who love to support each other and want to help everyone win.
When the economy is uncertain, when life or the world changes on a dime, you have the skills, mentorship and support to navigate anything that comes your way.
“I successfully found my niche and what words speak to them, learned how to market myself in a way that doesn’t feel cringy, instead it feels easy and natural. My clients don’t want to stop working with me once we launch their site! I’ve since landed multiple retainer clients that I LOVE and am booked out for months in advance!”
There was a month where I was thinking through it all, like, ‘Do I want to invest in this? I don’t really have the money coming in right now to do it…’ Immediately after joining my income started to increase because I started valuing myself and my work and asking for higher prices,” Leigh said. “I thought that once I raised my prices I would lose some clients, but they all agreed to it.”
…however YOU want to serve clients – the Web Designer Academy will work for you – and is for you.
Without the Web Designer Academy
With the Web Designer Academy
You get 12-months access to our program, and you get to move at your own pace and start creating a return on your investment immediately. During our time together you’ll create profitable packages, raise your prices, book your next dreamium client + build out your systems and schedule while getting paid. This gives us time to coach you on any mindtrash that comes up as you go all in on your marketing and get booked out – and to support you with real-life client situations as they come up.
Access all of our templates, swipe copy, resources and high-impact training videos inside our private portal. Includes access to more than 70+ templates, scripts and swipe copy for every piece of client communication, 10+ “done for you” web design packages, processes and timelines, 20+ tools to help you with branding, pricing, packages, and so much more!
You’ll connect with the other super-smart, successful web designers who are members of this exclusive program. You’ll be surrounded with people who are where you want to be and get to ask them questions and get support from our team in our private group. Here you’ll meet your biz besties, the people that have your back with tech questions, client issues and how to handle any kind of situation you encounter on your journey.
Each week, we have high level coaching calls together. This is where we will discuss strategy, overcome challenges, go deep into developing your money mindset and fix any issues in your packages, pricing, marketing, offers, systems + boundaries.
Whether you want to get your first client in the first 30 days, or you want to get some systems in place to take your time back so you have space to implement our strategies, or you want to start by building a strong foundation, we tell you exactly where to start based on your unique goals. Even though it’s a group program, we recognize everyone has unique needs and our program is structured to give you personalized guidance in a group setting.
Whether you’ve worked with clients or not, we’ll walk you through a process to internalize your value as a web designer, get crystal clear on who YOU will work and who you won’t, set premium prices and create packages that transform you from pixel-pushing order taker to expert status (without the impostor syndrome).
You’ll learn how to find your best clients and implement a simple, 3-step strategy for marketing your business. We’ll completely re-imagine and re-frame how you present offers, and you’ll learn how to incentivize your clients to not put off the decision to work with you.
You’ll get paid as you go to put systems and processes in place to streamline and systematize your projects to save you tons of time, then you’ll expertly and effortlessly lead your client through the project, while knowing exactly how to handle any surprises along the way.
You’ll implement our proven one-to-one and one-to-many marketing strategies to get new clients, referrals and plant the seeds for future clients so you can get booked out and create consistent revenue and a full-time income.
“I joined the Web Designer Academy originally to learn the business processes…but the biggest transformation I’ve had is going from feeling like a total impostor who “can’t charge that much for a website” to knowing that what I can bring to the table provides value to my client.
In the beginning I was charging $500 for a website. I just booked a $9000 project. My husband was dancing in the kitchen when I told him!”
“I have so much more confidence in knowing the value that I bring is worth the price that I’m asking – that has been really big for me.
When I think about what’s included in the Web Designer Academy, it’s like, ‘This is the holy grail. This is all the language that I need, this is the guidance that I need.’ And the community is such an asset to the program, it helps so much with my confidence.”
“Signing up for the Web Designer Academy was the greatest decision I ever made! It has all the pieces of the puzzle that I felt I’d been missing, and I was able to stop my part-time consulting and focus on full-time designing!
Before joining I didn’t fully understand the value that I bring to my clients! That was a big piece of the puzzle for me: not undervaluing my services and learning to value what I can bring to the table.
Before joining I really struggled with marketing, and the Web Designer Academy laid it out for me, and I’m just followed along and things just fell into place! I love it!”
We’ll uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.
We’ll walk through a process for identifying dreamium clients who can’t wait to work with you, and help you position yourself as their dream web designer.
We’ll transform your belief about your value, how much you can really charge for web design and help you get sold on upgrading your prices so that you never undercharge again!
We’ll walk through a process to design empowering packages so that you stop undercharging + overdelivering.
Implement a simple but powerful marketing strategy to get your next client at your new premium prices without ads, social media, blogging or sliding into the DMs.
Learn how to do a web design consultation with confidence and make authentic offers that empower your clients and incentive them to make a decision.
Get a tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.
Learn strategies that free up your time, create repeatable systems that save you time and money, and scale beyond time for money.
Get new clients, referrals and plant the seeds for future clients so you can get booked out and create consistent revenue and a full-time income.
A couple of things to remember as you read our testimonials… Your results will be unique to you. These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.
![In this image, Shannon Mattern is thanking the Web Designer Academy for increasing their knowledge and confidence in web development skills. Full Text: is & feeling confident. 16 hrs Shannon Mattern I just wanted to thank you for all you do for us. Not just the skills we are learning but feeling confident in our abilities to do them. Yesterday, I received a text from a friend asking me if I could recommend a good website developer. In the past, I would have referred them to someone with more expertise and experience. But this time, I immediately responded with "Me." Just what I learned in the 5-day challenge increased my knowledge and confidence significantly. The Web Designer Academy continues to increase my skills and knowing I have you to ask for questions makes me even more confident in my abilities to handle whatever comes up. Thank you! 3 Comments Seen by 21 Like Comment I agree! I had helped an acquaintance get a WordPress site set up and she reached out to me because it had an error on the top. I was able to go in there and troubleshoot, edit the file and fix the error I would not have had the confidence to do that without Shannon's guidance (and a backup @ ). Love · Reply . 16h 2 1000% agree with this. Love · Reply . 16h 1 2 Shannon Mattern You guys !!! I'm getting all misty-eyed over here !!!!!! I'm so grateful for all of you and that I get to do this every day. THANK YOU !!!!! Like . Reply . Commented on by Shannon Mattern [?] . 13h 2](https://webdesigneracademy.com/wp-content/uploads/2020/12/Testimonial9.png)
A couple of things to remember as you read our testimonials… Results are NOT typical! These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.
This is where answer your unique questions, discuss strategy, overcome obstacles, upgrade your mindset and strategize on your niche, packages, pricing, offers, marketing, projects + client issues.
We want to review your work – your packages, offers, marketing and more – to make sure you’ve captured every nuance of our strategy so that you’re set up for success. No more guessing or reverse-engineering what everyone else is doing with lackluster results.
This is your wolf-pack, your ride-or-die, your biz besties. This is an exclusive community of super-smart web designers who have been where you are and are going where you want to go – any want nothing more than to see you win. You don’t need to “have all the answers” when you have them as your backup! From tech questions to advice to needing a pep talk before making your biggest offer ever, this group has your back.
After joining the program, I gained so much more confidence.
When I do consultations now I actually have a script, I know how to talk about what I’m offering, why I’m offering it and why it’s worth my price. And I know how to stand my ground on my pricing, that’s been a big shift I’ve been able to make! It’s been amazing.
My pricing is like night and day now! I’m charging 5x-7x more than I was before!
“I had experience with building websites, but I didn’t know how to run a business doing it. My struggle was knowing how to take a person from when you first engaged with them to onboarding to off-boarding and everything in between.
Just knowing the community is there, that if I have a question about business or a project or a client that I WILL get an answer – just knowing I have ‘backup’ helps me a lot with the confidence of knowing that I can ‘go out into the wild’ and be okay!”
“A lot of the training that I was looking at showed me how to design websites, but I really wanted to know how to run my business. And I struggled with my pricing – like “Am I pricing too high? Do I know enough to charge that much?
Since joining I’ve been working with agencies and providing proposals for $15,000 websites. I’ve never done that before! And only because I now know how to price! I keep going back to those modules every time I send a proposal to make sure that I’ve covered everything – it makes me feel so confident in delivering them!”
Great! Many people come to us for advice on getting better systems in place, adding scalable offers to their web design business… but once we dive into your business we often find so many ways to increase your revenue by streamlining systems, tweaking your packages, adjusting how you make offers and optimizing your marketing.
Awesome! This is the perfect place for you to start off on the right foot. We’ll design your dreamium client that can’t wait for someone with your skills to come along and work with them, and we’ll design irresistible, PROFITABLE offers (yes, even if you’re “new” – don’t worry, we’ll work on your mindset) and give you all the systems to wow your clients from day one.
Having a system, process and client experience that differentiates you gives you a HUGE advantage over everyone else that’s just offering “web design”.
The deadline to apply for your invitation to our free live private training + Q&A Call “How to 5x Your Web Design Business without 5xing Your Workload” is March 25 at 5PM ET. Please fill out your application as soon as possible so we can send you your private invitation to this valuable, one-time live call with Shannon!
A couple of things to remember as you read our testimonials… Your journey will be unique to you! These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.
Mouse over the video + click the gear icon to playback the video at 2x speed!
Mouse over the video + click the gear icon to playback the video at 2x speed!
Mouse over the video + click the gear icon to playback the video at 2x speed!
The deadline to apply for your invitation to our free live private training + Q&A Call is March 25 at 5PM ET. Please fill out your application as soon as possible so we can send you your private invitation to this valuable, one-time call with Shannon!
Save $2000 off the regular price!
One Payment of $12,000 $10,000
Get started today for just $1000!
12 Monthly Payments of $1000
You’ll be notified if your application is approved or not within 1-3 business days. If your application is approved and we offer you a spot in our program, you’ll have 5 days to ask any final questions, complete your payment and accept your spot.
There’s no obligation to join if accepting, so you’ve got nothing to lose by applying!
The deadline to join us is very soon. If you have any questions, please email or DM us as soon as possible!
“…and finally step into entrepreneurship full-time, and being able to be an inspiration to my daughter to show her that she can choose whatever path that she chooses! I’m so proud of myself for taking that first step and believing in myself!”
Whatever is holding you back from joining the Web Designer Academy – you’re gonna overcome that and gain so much more by just joining.
Not only did my business change, but my mindset on how I feel about my business changed once I went through the training and saw all the resources available to me in the program – they’re amazing – but actually getting the training is worth so much more than you ever invest!”
I founded the Web Designer Academy back in 2016 because I’m obsessed with helping web designers create profitable, sustainable web design businesses. We’re here to guide you through the ups and downs of running your freelance web design business so that you can create freedom, flexibility and financial independence in any economic climate.
Have a question you don’t see answered here? Email us at shannon@webdesigneracademy.com
When you’re making the decision to apply for a business coaching program like the Web Designer Academy…
A: WDA is for freelance web designers and agency-owners who provide web design and related services (graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc.) services using any web design platform (WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc.) to solopreneurs, small to medium size businesses, non-profits and even large corporations.
It’s for ambitious freelance web designers who want to make a full-time living as a web designer or grow their current revenue by 5x to 10x.
You also get instant access to all of our proven templates, strategies, workbooks, scripts and bonuses.
A: Yes! Everyone pre-submits questions for live calls , so whether you can be on the calls live or not, we’ll answer your questions and you’ll get the replays in the group and on the private student podcast.
Being there to have a conversation about your questions is encouraged, but not required – and you can always ask followup questions in the comments of the replay in the Facebook group!
Q: How does the feedback on my packages, pricing, offers, sales pages, messaging, positioning work? Do I have to meet with you live?
Q: What happens when my 12 months inside the program is over?
Q: How is this program different from others?
We’ve been mentoring web designers to create profitable, sustainable web design businesses for 7+ years and exclusively advising web designers since 2020.
This is the room to be in if you want to create a full-time income or 5x-10x your current revenue over the next 12 months and beyond.
Q: Do I get one-on-one private coaching?
A: The Web Designer Academy is a high-touch group coaching program – and we very intentionally made it a group program so that you can learn from the challenges and wins of people who are just a few steps ahead of you before you encounter them so that you can accelerate your results.
You do get private, personalized feedback on the assets you submit to us for review, and when you reach program milestones you have opportunities for bonus 1:1 coaching calls with our team.
Q: How do I know this will work for me?
A: Do you provide web design or related services to solopreneurs, small to medium size businesses, non-profits and even large corporations?
Do you want to create a full-time income and have a profitable, sustainable web design business?
Then if you do the work, if you use our strategies and our support, and you simply don’t quit or give up on yourself, this will work for you.
Q: What if I can’t get clients?
A: It is inevitable that there will be times in your web design business that getting clients is easier than others.
The skill of getting clients – and the skill of troubleshooting when you’re not getting clients – are two of the most valuable skills you can develop, and we’re right there by your side to guide you through it.
We teach a simple, step-by-step process for getting new clients and projects that has resulted in hundreds of new clients and projects for our students – and we also show you how to troubleshoot common mistakes when you’re not booking new clients.
While we can’t predict when you will get a new client, we know that the quicker you follow our process, the quicker you get coaching on any mindtrash that’s in your way of putting yourself out there, the quicker you give us a chance to look at your marketing and give you feedback on what to adjust and you make those changes, the quicker you keep track of your data and make data-driven decisions, the quicker you’ll get new clients and projects.
Q: But what if I’m the exception and I really can’t make it work?
It is our intention to NOT accept anyone into our program who we don’t think can make our strategies work.
If we accept you into the program, it’s because we see exactly how to help you create the results you want to create.
Q: What happens if my application is accepted?
A: If your application is accepted, we’ll notify you via email within 1-3 business days via email with next steps to complete your enrollment.
You’ll choose your payment option, complete your payment, and you’ll get a confirmation email with a link to sign the Web Designer Academy program agreement and fill out your intake form.
Q: When does it start?
A: As soon as you your application is approved and you complete your first payment.
Q: Is there a payment plan?
Q: What if I want to choose the payment plan to start, and then pay in full later. Can I do that?
A: Yes. If you decide you want to pay in full within your first 60 day with us, we’ll give you the pay-in-full savings of $1000 – and we’ll give you that bonus 60-minute 1:1 call with Shannon.
Q: What if I want to pay in full, but I want to use multiple payment methods. Can I do that?
Q: If my application is accepted, am I obligated to join?
A: If your application is accepted, you will have 5 days to complete your enrollment. If you do not complete your enrollment within 10 days or we fill our available spots (whichever comes first) we will archive your application, move you back to the waitlist and you’re welcome to re-apply in the future.
Q: I don’t see any men anywhere on your website, sales page or in your testimonials. Do you allow men in your program?
If men who consider themselves an advocate for women in business and ally to equal pay for women, who value women’s voices and unique perspectives and experiences, and who believe diversity, equity and inclusion are important wish to apply, we welcome their applications.
Q. I don’t use WordPress. Is this for me?
A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Shopify, Showit, Webflow, Kajabi, etc., UX/UI designers, non-developer designers, full-stack web developers, and more.
Q. I feel like I need to improve my skills or learn more before joining…
A: If you are not brand-new to web design, if you’ve built websites for your job or other people whether for free or paid, you are leaving money on the table if you want until you feel like you have enough skills before joining us.
If you’re like 99% of the web designers who come to work with us and have the most success, they don’t wait until they feel like they know everything about everything to get support with growing their business.
We will help you gain confidence with the skills you ALREADY have, and package, price and position them for profit, and then at least you’ll be making money WHILE you gain new skills as you work on client projects. You will ALWAYS be learning with every new client project anyway, might as well get paid well to do it.
Q: Why would my application NOT be accepted, and what happens if it’s not accepted?
If we decline to move forward with your application, we’ll notify you via email within 1-3 business days via email.
Q: What’s the refund policy?
Q: I have a question you didn’t answer here.
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
EARNINGS DISCLAIMER. ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.
TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.
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